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We like to make things for web & mobile, We are thinkers.
We believe that a well-thought product strategy is a thing of admiration — but unlike few agencies, we equally focus on the aesthetics and technical aspects (strength and stamina). That’s how we make you fit and bring out optimum Yield from your business model.
For us, it’s all about making your business ready to deliver a clear message with an extremely usable design with most advanced web and mobile technologies to create great user experiences. We have been working on products of all size and shapes. We together as a team brings ample amount of technical and business experience on board to help our clients from concept to code.
We have worked hard to achieve our reputation, and whether we’re working for small start-ups, agency partners, highly demanding brands or large blue-chip corporations we treat each of them equally and apply the same levels of thought, care and attention to detail.
Locations
India
New Delhi,
Delhi,
Delhi
110075
+918368732266
Focus Areas
Service Focus
- Mobile App Development
- Web Development
- Software Development
- App Designing (UI/UX)
- Web Designing (UI/UX)
Client Focus
- Small Business
- Medium Business
- Large Business
Industry Focus
- Art, Entertainment & Music
- Business Services
- Consumer Products
Yield Interactive Executive Interview
AMiT Thakrar
Founder
Please introduce your company and give a brief about your role within the company?
Yield Interactive is a consulting company which started with an intent to provide code to concept solutions. I mainly focus on client interaction, product consulting and team interaction.
What was the idea behind starting this organization?
During my tenure as a business director in various agencies, I found a significant disconnect between what was needed and what’s built. When a client comes to us, they have their own set of expectations and understanding. Our job as a provider is to help them fine tune their requirements, guide them with the right inputs and help them build a sustainable platform and business model. Hardly any agency focuses on the business needs; their entire focus stays on the agreed scope and its delivery. As an agency, it’s essential to opt for a consultative approach and help clients to make the right choices. And thus we started Yield Interactive. We work with few projects at a time, and we focus on building a sustainable business model.
What are your company’s business model–in house team or third party vendors/ outsourcing?
Our business model is to deliver what’s essential for every project. And thus we use mix model of the in-house team as well as dedicated but contractual resources. We only employ highly experienced professionals who understand business as good as technology. We bill for their experience and not the hours they spend to build an excellent product.
How is your business model beneficial from a value addition perspective to the clients compared to other companies' models?
Most importantly, we are in total love with what we do. We believe in a well-thought product strategy. Our team spends enough time to understand requirements, do thorough industry research and plan before starting the execution. We ask a lot many questions and raise flags up front. Those who understand and respect our way of working, we build long-lasting relationships with them and those who are not ready to answer and clarify requirements properly, we wish them good luck. In short, We don’t falsely commit, or we don’t engage.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
We are industry agnostic. So far we worked in sectors like Finance, Healthcare, Entertainment, Education, Food, Travel and many more. We strive to repeat clients. Almost none of our client left working with us except a few. Our repeat client is a whopping 82%.
Mention the objectives or the parameters critical in determining the time frame of developing a mobile app.
The most critical aspects while determining the time frame of a mobile app is– business model, flow, functionality, UI/UX expectations and how prepared client is with necessary content or data.
How much effort in terms of time goes into developing the front end and back end of a mobile app?
These days users are technology savvy unlike old days; thus front end is more critical for the acceptance of any mobile app. Our priority is to build an easy, quick and interactive front end. Back end is essential for making operations flawless and thus we custom design each backend as per the operational requirements.
What are the key parameters to be considered before selecting the right platform for a mobile application?
Core functionality, UI/UX expectations, Budget and Stage of the business. Depending upon these parameters we suggest an appropriate platform for application.
Which platform do you suggest your clients to begin with when they approach you with an idea (Android or iOS) and why?
First priority is always to go ahead with the web with proper compatibility on the mobile devices. A significant benefit of the web is, you get the advantage of organic traffic, you also understand repeat frequency of your users, device, and browsers used – Such insights help you to take right call for the next stage of the product. Many founders want to go with mobile first approach without thinking of a marketing and maintenance expense. So, we educate them about all aspects first and take a mutual call.
Android or iOS, Native or Hybrid — which platform is best to use to build your app? What are your recommendations?
Well, native is always the best, but it comes with its own set of maintenance requirements. So depending upon the nature of the business, we suggest a right platform for the app.
What are the key factors that you consider before deciding the cost of a mobile application?
We look at the business model, flow, functionality and UI/UX expectations and work on the effort estimation.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
We are flexible in our arrangements. We enter into a relationship with the objective of making a lifelong association. And thus we work on a mutually agreeable arrangement. As a team, we need to maintain our liquidity so till the time our liquidity is being taken care, we are fine with any kind of arrangement. Pay per feature arrangement only works when we work on the enhancement of the app we built. For a new project, we either go with Fix cost with multiple milestones or agile arrangement with monthly billing option.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
Our criterion to take any project is not the budget but the business idea. If we find idea enticing, we work on as small as $500 job. When a client engages us the first time, our primary objective is to help the client to scale up their business and start generating revenue asap through our technology solution. If the company gets required traction, technology budgets are bound to increase.
What is the price range (min and max) of the projects that you catered to in 2018?
During 2018, our project budget range has been USD 6500 – USD 100,000+.
Which business model do you suggest to your clients enabling them to generate revenue from mobile applications? Why?
Till the time the mobile application is bridging the gaps in the market and helps end user save time and money, it’s a good market fit. So, revenue streams can be subjective to each business model, but the core remains the same. You earn if you help end user save more.
Yield Interactive Clients & Portfolios
Yield Interactive Reviews
8 Reviews
- All Services
- Web Development
- Mobile App Development
- Web Designing (UI/UX)
- Relevance
- Most Recent
- Rating: high to low
- Rating: low to high
Rajeev Kumar, Digital Evangelist, Startup Consultant and Digital Trainer at Independent Consultant (self employed)
Posted on Mar 28, 2019
Website Designing and Development
Review Summary
One of most fantastic teams I have ever worked with. Super expert people, very skilled PMs, apt communication and excellent delivery. One of the cons is bit deviation from time but that is also due to multiple change requests I guess from my team. Overall a very satisfying work by the Y3D team.
What is it about the company that you appreciate the most?
Skillset and communication. Thats all a client needs is what I believe.
What was it about the company that you didn't like which they should do better?
Tracking timelines but they can definitely improve it, I am sure.
Anonymous
Posted on Oct 13, 2017
Financial E-learning Platform
Review Summary
This project required a team who not only understand technology but also a bit of Forex trading essentials. They stepped up to understand our expectations and came up with a plan to execute the project. We wanted to run multiple live rooms sharing our trading expert’s screens with subscribers. They used WebRTC to achieve it and we run 7+ rooms at the moment 24x7. We got multiple level of memberships implemented and affiliate membership options. Platform works equally well on web and mobile and it has a recurring payments with discount options. Overall, we are very happy with the solution they offered. It’s highly secure, stable and easy to manage.
What is it about the company that you appreciate the most?
Yield Interactive one of those teams who like to better themselves everytime they work on a project.
Anonymous
Posted on Oct 13, 2017
Horoscope Predictions Apps
Review Summary
Yield worked with us from very beginning starting from conceptualisation, wire framing and planning. Team developed native apps for both iOS and Android. We came across few challenges because we had to make the data feeding automated to populate latest predictions in regular basis. We also went ahead and implemented localisation. App works with 6+ Indian languages. Yield also implemented Stripe gateway for payment processing for which Apple rejected app 3 times saying it had to have an IAP. But Yield team got in call with Apple team and explained them why it’s not IAP and got the app approved. So, they went beyond their contractual obligations. They’ve been maintaining Apps since then and keeping app updated.
What is it about the company that you appreciate the most?
Their sense of ownership and willingness to contribute beyond the scope of work.
Anonymous
Posted on Sep 13, 2017
Healthtech Platform
Review Summary
We engaged Yield Interactive to provide us full-service including product consultation, design, development and on-going enhancement of product. The team was quite apt at what they claim to be. They first helped us by developing complete platform including UI/UX and backend. Subsequently we took their help in managing our day to day user feedback implementation and development of new features. We are glad to find them and now they’re inseparable part of our team. What makes them best is their honesty towards what they do. Yield Team took consultative approach and helped us making right decisions.
Mohit Sharma
Posted on Aug 24, 2017
Skill Development SaaS Platform
Review Summary
Yield Interactive team did not just work as vendor but they partnered up with my vision. I just had an idea of what I wanted to build and streamline Skilling domain, they managed to make it real by converting my ideas to an incredible product. They worked under agile mode and kept adding new modules and functionality as I seen the outcome. Yield Interactive is a team of experts from every domain, you bring any challenge and they’ve the solution for it.
What is it about the company that you appreciate the most?
Agility, Reliability and quick understanding of requirements.
Anonymous
Posted on Aug 22, 2017
Travel Marketplace Startup
Review Summary
We wanted to build a marketplace platform for a specific niche travel domain. We hired Yield Interactive team to provide us end to end service. Yield team designed and built a platform in incremental way. We wanted to create a system which is SEO friendly, quick to load, Secure and robust. They used latest PHP Framework – Laravel and followed Google Material Design. They also set-up our AWS and have been managing it from day one.
We have got our own booking system created along with escrow implementation. This team understands marketplace and e-commerce better than any other team we ever came across. With Yield Interactive, you can rest assured about technology and business model together. They've been with us since our initial days and now they've helped us to set-up our own in-house team.
We have got our own booking system created along with escrow implementation. This team understands marketplace and e-commerce better than any other team we ever came across. With Yield Interactive, you can rest assured about technology and business model together. They've been with us since our initial days and now they've helped us to set-up our own in-house team.
What is it about the company that you appreciate the most?
This team is equally sound in technology and business knowledge. They go extra mile to understand your business model and target market before building up the solution.
What was it about the company that you didn't like which they should do better?
Haven't found anything specific.
Md Prawez Musharraf
Posted on Jun 27, 2017
Video Streaming and OTT platform
Review Summary
We wanted to revamp our existing Video streaming and OTT platform and also launch a new product for crowdsourcing of digital content in gamification mode. Yield team helped us with complete UI, Project Planning and execution. For any media streaming related projects, this team is highly reliable and recommended.
Anonymous
Posted on Jul 31, 2017
Accounting Services Startup
Review Summary
We were looking for an agency which contributes at every stage since we were new to technology. Yield team understood our business expectations and created a highly efficient and user friendly platform for our branding and client management They were always available to discuss and update.
At the end of phase I, we felt our investment totally justified. Highly recommended for those clients who wants a partner like team and not just a developer company.
At the end of phase I, we felt our investment totally justified. Highly recommended for those clients who wants a partner like team and not just a developer company.
What was the project name that you have worked with Yield Interactive?
Website development