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List of the Best Online Reputation Management Companies & Firms

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Frequently Asked Questions

What is an Online Reputation Management (ORM) Company?

Online reputation management companies provide services that involve managing and enhancing a client's online reputation or brand image. Online reputation management services include monitoring a business's online reputation amongst customers and taking actions to improve and build on it.

What services do Online Reputation Management Companies offer?

Online reputation management companies offer services like SEO, public relations, content management and curation, branding, review management, and negative content suppression. Other standard services they provide are Google My Business Profile optimization, audience research, data analytics and reporting, competitor monitoring, and social media management.

Why hire an Online Reputation Management Company?

Online reputation management companies house experts with years of experience managing online reputations for various clients representing different industries. Hiring them will help you build a better online reputation in minimal time. These companies will work towards bringing the good things about your business on the main screen while suppressing the harmful content, boosting your business credibility.

These companies are also known for crisis management, which can be very effective during a crisis that can trouble your online reputation. They can develop a crisis management plan that will help you tackle any crisis in minimal time without causing severe damage to your online reputation.

How do Online Reputation Management Companies work?

Online reputation management companies conduct in-depth research on your business's online profiles. They will assess your online performance by checking the health of your SEO and going through mentions, reviews & feedback received on various platforms. Based on their assessment, they'll derive the right plan to address your business's online reputation needs.

Online reputation management is a continuous process where the company must constantly monitor the client's online reputation and take necessary strategic actions. They will conduct online review management regularly to handle the negative reviews professionally while encouraging positive reviews with the right strategy.

How do ORM Companies monitor and assess online reputation?

ORM companies monitor and assess online reputation both manually and using professional tools. Tracking website-related metrics such as keyword ranking, domain authority, traffic, bounce rates, and visitor retention rates is essential to analyze a client's online reputation. For this purpose, ORM companies use SEO tools.

Using social media monitoring tools, ORM companies monitor reviews, mentions, and business-related keywords on various media platforms. They use sentiment analysis tools to understand what the public needs and their perceptions of the company.

Can ORM Companies remove harmful content from the internet?

ORM companies can not remove harmful content directly from the internet. But, they can take necessary steps to suppress it so the content can no longer degrade the client's online reputation. They can suppress negative content by pushing in better positive reviews from satisfied customers and by feeding good and SEO-friendly content onto the internet.

Sometimes, they can request the removal of harmful content on platforms by providing the right reason to remove it, or in case of such content resulting from malicious intent, they can opt for legal options.

Are there any risks associated with Online Reputation Management Services?

There are some rare cases where risks can arise from online reputation management services. Sharing sensitive information about your company with the service provider can be risky sometimes, especially when you have hired an unreliable company without solid paperwork.

You can risk your investment in online reputation management if your chosen company is not experienced enough to provide you with desirable results.

How do I choose the right Online Reputation Management Company for my needs?

First of all, you need to have a good number of options of online reputation management companies to choose from. For this purpose, you can use B2B research and review platforms like GoodFirms, search engines, or networking platforms like Linkedin. Shortlist the companies from the available options based on their experience serving your industry and the services they provide. Contact the shortlisted companies and get their portfolios to look into their past projects, clients, testimonials, and performance.

Check the feedback and reviews companies have received on various platforms. Shortlist some companies again based on the analysis. Move to the next round of your meetings and get information like team strength, qualifications, tools and technologies used, and pricing. Based on the answers received, choose a company that fits your budget, has good experience working for your industry, offers better performance, and has access to standard tools.

How long does it take to see results with ORM services?

You must wait around six months to a year or more to see the expected results with ORM services. You can see the initial results in the first half of the year, such as more positive content visible on online platforms than compared to negative ones. You can see improvement in your domain authority, organic traffic, visitor retention, and a reduction in bounce rates.

However, the anticipated results might appear in the next half of the year or subsequent months, like the desired position in SERP results, better lead conversions, more customers, and positive mentions.

How much do ORM services cost?

ORM services may cost as low as $500 and can reach tens of thousands monthly 
based on the complexity of the services you seek. For basic services, which include monitoring and reviewing online reputation, SEO optimization, and content creation, you should expect to pay up to $5,000 or sometimes more per month.

On the other hand, more advanced services, including basic services, crisis management, review management, social media management, etc, can cost around $10,000 to $50,000+.

Can individuals and small businesses benefit from ORM services?

Individuals and small businesses can indeed benefit from ORM services. They can go for basic services, which will cost them less and prove very beneficial in the initial stage of their careers or businesses. They can opt for ORM services to boost their online presence and build credibility amongst their target audience.

ORM services can help small businesses scale by assisting them in achieving the best SERP rankings and boosting positive mentions and reviews on various platforms. These achievements will eventually allow the business to attract more potential customers.

Key consideration while reviewing Online Reputation Management Companies

One of the first things you must consider is their experience, particularly in your industry, to understand if they have relevant expertise in handling the affairs of your industry. Consider their service focus to ensure they provide all the services you seek. Study their performance in past projects to see what results they delivered to their clients and the reviews they received.

You must consider their pricing structure and review the price breakdown for different services to determine if they fit your budget. Look out for their projects' tools, technologies, and creativity to see if they use modern practices and keep up with the latest trends.