Top Digital Marketing Companies

Top Digital Marketing Companies

Looking for leading digital marketing agencies? Here is the list of best digital marketing companies & online marketing firms with client reviews and ratings. Many companies believe it is a good idea to outsource digital marketing services rather than having an in-house digital marketing team. But the question is how to find a digital marketing company for your business. GoodFirms decoded this complex puzzle to help service seekers find the best digital marketing agencies. The below listed top industry-leading digital marketing companies provide outstanding online marketing solutions to the global client base.

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List of Best Digital Marketing Companies | Top Digital Marketing Agencies
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List of Best Digital Marketing Companies | Top Digital Marketing Agencies

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OWS Digital Marketing Agency Portland
18251

OWS Digital Marketing Agency Portland

Marketing Agency

OWS is the leading digital marketing agency in Portland Oregon. Having developed and placed numerous websites, OWS has the knowledge and experience to enhance rankings, traffic, and also conversions for any kind of business. Everything required is internal and also there for you. No need to hop from firm to business for different advertising and marketing requirements. We do everything from: website design, Search Engine Optimization, Facebook advertising and marketing, Google advertisements, social media sites advertising and marketing, digita... read more about OWS Digital Marketing Agency Portland

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NA
2 - 9
United States
Keybroker
18252

Keybroker

Try us!

Keybroker ensures that people always find your products and services. Keybroker are specialists at optimising your digital customer acquisition channels (SEO, SEM, Social, Programmatic, YouTube, Email) and converting customer and market insights to actions driving your growth today. We are your digital growth engine. Keybroker is a pioneer within digital marketing and was founded in 2006. We have been part of growing many of the Nordics largest ecommerce players and activily developed the market towards perf... read more about Keybroker

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NA
10 - 49
Sweden
Blurbpoint Media Pvt. Ltd.
18253

Blurbpoint Media Pvt. Ltd.

Success- Just a click away!

Who we are? Blurbpoint is a copper-bottomed digital marketing agency established in 2006. We are an award-winning full-service digital marketing agency (Premium Google Partners). We offer businesses innovative solutions that deliver the right type of audience to you in the most effective strategies as possible. Our 250+ team of seasoned digital marketing specialist is spread across Asia, Australia, UK based demographics. We specialize in executing both organic & paid marketing campaigns on all search engines, social platforms, content ma... read more about Blurbpoint Media Pvt. Ltd.

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NA
250 - 999
India
SEO Freelancer India - Prempal Singh
18254

SEO Freelancer India - Prempal Singh

Best SEO Expert in India

Mr. Prempal Singh is one of India’s well-renowned and highly-experienced SEO experts who have been working in India, USA & global for the past so many years. Being a qualified SEO Expert India, he also devotes some of his time working as a SEO freelancer. He has been associated with a number of different multinational companies throughout his career. Mr. Singh is currently working as an best SEO Expert in USA. He believes that creating a website is not enough. A company should know how to use a site as a valuable online... read more about SEO Freelancer India - Prempal Singh

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< $25/hr
Freelancer
India
Business Marketing Solutions Group
18255

Business Marketing Solutions Group

Traceable Marketing- Trust Results, Not Statistics

Business Marketing Solutions Group endeavors to help its clients share their story with prospects and current clients. Our main goal is to drive business through digital marketing.

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NA
Freelancer
United States
Dai Software Solutions Pvt. Ltd.
18256

Dai Software Solutions Pvt. Ltd.

Custom Application Development

Dai Software helps realize increased business adoption of strategic insights, when compared to traditional approaches, by leveraging its key strengths, including Consulting skills that help connect with business users and identify real issues. Capabilities that bring right blend of consulting & technology skills to deliver highly relevant and scalable solutions The global delivery model which brings significant benefits across the global footprint of client businesses.

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< $25/hr
10 - 49
India
Briskstar Technologies
18257

Briskstar Technologies

IT Solution Provider - Website/Mobile Solutions

Briskstar Technologies is a leading website and mobile application development company in India. Briskstar provides a complete set of Offshore Web Development and Website Design Solutions to businesses of all areas. We are specialized in website design, web development, graphic designing, and mobile application such as iPhone as well as Android native application development. Our team with 60+ IT professionals who are techno crafts in multiple areas and provide esteem support. Our main goal is to provide client satisfaction and engage them towa... read more about Briskstar Technologies

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< $25/hr
50 - 249
India
KDM
18258

KDM

Your partner in Digital Excellence

KDM is a specialist team of digital strategists, social media marketers, content creators, paid advertising experts and SEO gurus. KDM your partner in digital excellence.

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$100 - $149/hr
10 - 49
Australia
Casca E-Connect Private Limited
18259

Casca E-Connect Private Limited

IT Enabled Service Provider

ASCA E-CONNECT PVT LTD Founded in 2013, CASCA E-CONNECT PVT LTD focus has been offshore software go in front, website designing, website child maintenance, website hosting and web Application Development. We are a India based IT enabled service provider serving in website designing, website allocation, and website hosting etc. CASCA E-CONNECT PVT LTD is definitely supple to Quality, Transparency, Customer Oriented Approach and Client Satisfaction. CASCA E-CONNECT PVT LTD is dedicated to provide its clients a&... read more about Casca E-Connect Private Limited

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$50 - $99/hr
10 - 49
India
Aeon Ads
18260

Aeon Ads

Engage, Connect, Promote

Aeon Ads is a leading full service Digital Marketing Agency that works closely with top brands and companies. We'll help you hatch a plan for success that integrates all channels with a single cohesive message for your audience.

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NA
2 - 9
United States
Code Buzzers Technologies
18261

Code Buzzers Technologies

Your Tech Partner

We help individual, agencies and businesses scale their development, design and digital marketing capabilities.

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< $25/hr
10 - 49
India
Kudometrics
18262

Kudometrics

Best SEO Company in India

KudoMetrics Technologies Private Limited is a vibrant web design and seo company in India with a wide choice of online marketing services! We offer affordable online marketing services that are suitable for both large and small scale businesses nationally and also on an international level.

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< $25/hr
10 - 49
India
Rationale Solutions
18263

Rationale Solutions

Aiming to provide best software solutions.

Rationale Solutions is the best software development company in Pakistan. We are providing all types of IT solutions for business and individuals. We are expert in website development, mobile app development (IOS and Android development), 3d modeling, digital marketing (SEO and SMM), ERP (CRM) and business management system. 

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NA
2 - 9
Pakistan
niftic agency
18264

niftic agency

Creating more positive interactions.

We are a multi-talented group of innovators eager to help new companies promote their brand and define their image. The mathematics are simple: we only succeed if you succeed. We are driven and motivated by the success of others and are interested in long-term relationships with our clients. The advent of technology has transformed the world of marketing, necessitating a blend of strategists, creative artists, and developers. We are passionate about blending technology and human interaction, executing both actual and digital presences for your ... read more about niftic agency

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< $25/hr
2 - 9
United States
CreateApe
18265

CreateApe

We love connecting brands with people

CreateApe is a creative agency offering comprehensive solutions to your most pressing marketing problems. 

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< $25/hr
2 - 9
United States
Pollywog
18266

Pollywog

Working with brands in their formative stages

A great name is the beginning of a story that people want to hear. Pollywog creates names that go beyond the ordinary. And beyond catchy and clever. Each of our names tells a compelling story of what is unique and desirable about a company, product or service — and makes it memorable. It’s more than just a name. It’s how you express your brand to the world.

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$25 - $49/hr
2 - 9
United States
Lexicon Branding
18267

Lexicon Branding

Brand names that win.

Since 1982, Lexicon Branding has created some of the world’s most successful brand names, including P&G’s Swiffer, Intel’s Pentium and Xeon chipsets, BlackBerry, Coca-Cola’s Dasani, Toyota’s Scion, General Motors’ OnStar, Apple’s PowerBook, and Subaru’s Outback. Lexicon is, arguably, the most inventive company in this category. Over $350 billion dollars of products have been sold that carry a Lexicon-created brand name. Lexicon has also become a leader in corporate branding: Tangerine, a rebra... read more about Lexicon Branding

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$50 - $99/hr
10 - 49
United States
Clecotech International Pvt Ltd
18268

Clecotech International Pvt Ltd

Web and Mobile software with a high standard

ClecoTech International is One of the Most Leading IT companies in India . We have 10+ years of experience with strong web application development, Mobile Development,  IoT and Machine learning. Regarding programming language we work in Ruby, Ruby on Rails,  Sinatra, PHP, AngularJS, Python, NodeJS, AngularJS, Vue.js, React, React Native, Swift and Android. We follow Agile based development in our organisation. We have developed, designed and deployed digital experiences for all types of companies from small start-ups to fortune 500... read more about Clecotech International Pvt Ltd

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< $25/hr
10 - 49
India,
United States
Vivid Optimizers
18269

Vivid Optimizers

digital marketing company

Unlike all, we dont only provide Digital marketing solutions, but also we will help your business to reach out to the customers you want to target upon. Like this and many more theories, we came into the market. We dont say we are diffrerent from the competition, we prove it! You can take any service frrom us regarding digital marketing related work for your business. Try must and see the results we give you. 

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NA
50 - 249
Canada
Mirtechs
18270

Mirtechs

Mirtechs - Digital Marketing Agency

Mirtechs is a digital marketing company We provide one-stop solutions to all the business services related to digital marketing. Our agency consists of expert professional team that remains available for 24/7, offer the best possible services. The tools and software involved in the process of propagation and management of the client’s site are advanced and exclusively excellent. Our customer friendly team are well versed in interaction and communication and thus, provide satisfactory customer service on your behalf. Mirtechs believes... read more about Mirtechs

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< $25/hr
10 - 49
India
Targeticon Digital Services Pvt. Ltd.
18271

Targeticon Digital Services Pvt. Ltd.

IT Outsourcing Company for Mobile & Web Apps

We are a leading digital agency registered in India providing comprehensive & integrated IT services that includes, Website Design & Development, and Software Development & Mobile Applications, Digital Marketing services. We provide digital marketing solutions to businesses with unrivalled insights into their true standing in the market to enable them adapt to the changing customer trends and continue in their dynamic growth. Our solutions assist businesses reach out to prospects, retain the current customers, enhance thei... read more about Targeticon Digital Services Pvt. Ltd.

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< $25/hr
10 - 49
India
BrandTuitive
18272

BrandTuitive

We don’t create brands, we reveal them.

BrandTuitive is a branding agency based in New York City. As branding experts, we say that we don't create brands, but rather, we reveal them. Creativity that is deeply rooted in powerful strategic thinking and our passion for results set us apart.

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$200 - $300/hr
10 - 49
United States
Spire Agency
18273

Spire Agency

Elevation B2B Brands

Sire is the most award winning B2B marketing agency in Dallas/Ft Worth. We Elevate B2B Brands through strategic brand design that build bottom lines. We help B2B companies achieve better results faster by developing brand assets that are targeted, innovative relevant and cost-effective. Our clients include Airbus, American Airlines, Texas Capital Bank, TrinityRail, Dynata (formerly Research Now), Naturally Slim, Tyler Technologies, F-Wave and many more.  

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$50 - $99/hr
10 - 49
United States
Markivis
18274

Markivis

Marketing Consulting Firm

Markivis is a leading Marketing Consulting Firm and provides marketing shared services and marketing automation services.

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NA
10 - 49
India
Web Designers Coventry
18275

Web Designers Coventry

SEO, Web Design

Web Designers Coventry, are leading web design specialists for custom built wordPress and eCommerce websites in the Coventry area. With many years of experience, we are proud to offer great web design, seo, app development and ecommerce website services for all types of business. Our team of professionals offer solutions to meet all customer budgets, and can tailor solutions to meet all levels of complexity. Our free consultation will help us really understand your business and make website recommendations based on your needs. Call us today for... read more about Web Designers Coventry

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NA
10 - 49
United Kingdom
Multia
18276

Multia

We Design for Tomorrow

Multia is a design-centric digital agency based out of Pune, India. Our team consists of top-level designers, coders, managers and experts with a can-do spirit and a dig deeper approach. We constantly experiment with the most advanced technology in order to find a solution for every business challenge. Multia is part of the Multiversity group of Companies.  At Multia, we connect brands with their customers through intelligent design, innovation, passion, and integrity. Since our inception, we've produced cutting-edg... read more about Multia

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$100 - $149/hr
10 - 49
India
Accurate Web Solution
18277

Accurate Web Solution

Web Development Green Bay

We specialize in providing tailored solutions through web strategy consulting to determine your unique business needs.  

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NA
Freelancer
United States
Cunami Group
18278

Cunami Group

Full-service IT company.

The primary goal for Cunami groups is to help our customer to grow their customer base, improve conversion rates and profits. We believe that our clients have fantastic ideas for products and services, but they have a hard time getting over tech-savvy issues.  Our team can solve web development related problems, improve user experience on our client's platforms and get them more customers by using the newest marketing strategies.  We are not afraid of stepping out of our comfort zone,  test out new things and experiment... read more about Cunami Group

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$25 - $49/hr
10 - 49
Latvia
VeracityColab
18279

VeracityColab

Make Great Videos That Perform

We guide you through a specific process to make great videos that produce measurable results.

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$50 - $99/hr
10 - 49
United States
Kyro Digital
18280

Kyro Digital

Affordable Video that Drives Results

Most companies waste time and finances on marketing material that doesn’t work or deliver conversions. Our mission is to create video at an affordable cost that drives results and empowers our clients to be confident that their marketing material is working.

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$50 - $99/hr
10 - 49
United States
Sparkhouse
18281

Sparkhouse

Videos that accomplish our client's goals

Sparkhouse is an Orange County-based video marketing, advertising, and video production company, fusing expertise in the art of filmmaking with an intuitive grasp of the digital world. The company tailors branded films and commercials with bold storytelling, cinematic production value, and exciting innovation. Read on to see why we’re the best of all the southern California video production companies!

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$25 - $49/hr
2 - 9
United States
Commotion Engine
18282

Commotion Engine

We Promote Complex Ideas Through Animated Videos

Commotion Engine is a boutique marketing agency that helps clients communicate key messages through dynamic videos and animations. We work with every client to understand their marketing goals, and then craft strategic messages that are custom designed to engage their target audiences. 

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$25 - $49/hr
2 - 9
United States
Pan Up Productions
18283

Pan Up Productions

Pan Up Productions

Pan Up Productions is a full service production company. Established in 2014 they are currently based in New York City and Austin. Pan Up was created by a group of friends that were passionate about creating high quality and engaging work.  We specialize in video and photography and handle all aspects from strategy, conception, production, post-production, final deliverables, and everything in-between.

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$25 - $49/hr
2 - 9
United States
Pat Animation Studio
18284

Pat Animation Studio

We Craft Animated Videos To Help Companies

We’re a team of creative people who are passionate about thinking, designing and making ideas come to life! Since starting off in 2016 we’ve worked for companies like Universal ID, Miami Air or Photobox Group. Typically we start from scratch. We do creative development for our videos. This means that apart of visual aspects of vidoes, we also write scripts and scenarios, record voice overs and do sound deisgn to all of our productions. 

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$100 - $149/hr
2 - 9
United States
Sky21 Media
18285

Sky21 Media

Setting the Tone for the Visual Media Industry

Sky21 Media offers full-service video production with an emphasis on telling a story in an engaging and authentic manner. Many of our clients love working with us and often mention how easy it is to work with our team and the process we have. Our reputation is everything to us which is why we take the time to ensure we’re a great fit for you and what you’re looking to accomplish.

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$25 - $49/hr
2 - 9
United States
Animdan Media
18286

Animdan Media

Animation, Explainer Video Production

We are a proactive video animation production company we serve clients all over the US from our offices in Greensboro, NC and San Diego, CA. Our primary goal for each video is to make your message clear and easy to understand. 

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$25 - $49/hr
2 - 9
United States
One12th
18287

One12th

We build Systems of Intelligence

The world is rapidly headed into a more data-driven and automated future. -> We enable our partners to embrace this once-in-a-lifetime revolution. We optimize ROI by connecting Systems of Engagement, Intelligence, and Record.

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$50 - $99/hr
10 - 49
United States
obo. Agency
18288

obo. Agency

Customer Acquisition, Loyalty, & Retention Experts

We’re obo. A modern, results focused, full service Email Marketing, Customer Relationship Management, Marketing Automation and Web Development agency that provides clients with advanced customer acquisition, loyalty and retention programs using the latest marketing technology and tactics.  

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$50 - $99/hr
10 - 49
United States
MH Digital Consulting Group
18289

MH Digital Consulting Group

Creating Efficiency. Enabling Creativity.

End-to-end Email Marketing & Marketing Automation experts. At MH Digital, we focus in making email an integrated part of your overall marketing and sales strategy. Whether it's generating new leads, nurturing existing contacts, or driving retention and referrals from past customers, we aim to ensure you're delivering the right message, to the right audience at the right time. With well over a decade of email marketing and marketing automation experience, including time spent working behind the scenes at email marketing platfor... read more about MH Digital Consulting Group

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$100 - $149/hr
2 - 9
United States
Boostability
18290

Boostability

Affordable & Effective SEO For Small Businesses

Boostability is the emerging leader of cost-effective and scalable search engine optimization and local online marketing services for small to medium companies and strategic partner organizations worldwide. The company allows clients and its partners to grow their businesses by maximizing the evolving power of the Internet in a highly efficient and specialized way.

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$100 - $149/hr
250 - 999
United States,
Germany
SEO Inc.
18291

SEO Inc.

SEO - Agency of the Year Finalist - Landy Awards

SEO Inc is the SEO Agency of the Year finalist voted by Search Engine Land and a multi-award winning innovative Internet Marketing company located in San Diego CA. Other accolades include Top SEO Enterprise Company, Top B2B Agency, Best PPC Agency and Best Digital Marketing Agency for 2016, 2017 and 2018. SEO Inc has more than 20 years of SEO / PPC specific experience in the digital marketing field.

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$25 - $49/hr
10 - 49
United States
Victorious
18292

Victorious

2018 SEO Agency of the Year - Search Engine Land

  Victorious is a premier SEO agency that is revolutionizing the world of SEO. By taking a committed stance to "lifting the veil"​ on the agency experience for companies in need of SEO, the team is a refreshing change for internal marketing leaders. Victorious has received more verified 5-star Google reviews than any other SEO company. Victorious SEO has been featured in numerous rating publications, including TopTenSEOs®, Clutch.co®, UpCity®, and MarketWatch®. In addition, top marketing agencies are often so... read more about Victorious

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$50 - $99/hr
10 - 49
United States
Bastion Rare
18293

Bastion Rare

We are Rare!

Bastion Rare was established in 2018 by Bastion Collective, following a merger & acquisition of two leading Southern California based digital agency's. Bastion Collective is Australia's largest independent marketing & communications group. With offices in the U.S., Australia, and China, Bastion Collective consists of more than 300 people.

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$50 - $99/hr
10 - 49
United States
Pandable
18294

Pandable

The SEO agency you've always dreamt of

Pandable is a results driven SEO consultancy based in Shoreditch, London. We are committed to helping exciting brands around the world, through our logical thinking and creative approach. Pandable is a small, but experienced, team who offer something a little different. We believe in a fun and rewarding partnership, and seek to work collaboratively with clients to ensure growth and success as a team. We offer a number of SEO services to form an integrated approach to your organic marketing needs, using a mix of technical and creative solutions,... read more about Pandable

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$25 - $49/hr
2 - 9
United Kingdom
High Level Marketing
18295

High Level Marketing

🚀 We Increase Sales with Top Google Rankings

High Level Marketing is a Michigan-based, full-service digital marketing company. Like you, we are entrepreneurial in spirit and focused on providing exceptional service to our clients. What makes us different? We build our own tools, we use our own technology, and most importantly, our experts live for exploring your options and doing things right. When you partner with HLM to grow your business online you get a dedicated team of industry experts who collaborate on everything from your digital marketing strategy to design and development, t... read more about High Level Marketing

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$50 - $99/hr
10 - 49
United States
JumpFly
18296

JumpFly

PPC Management Specialists

For over 15 years JumpFly has been providing just one service – PPC Management. We’ve built and trained the best group of over 35 dedicated professionals available anywhere. At JumpFly, we are laser-focused on results while all working together under one roof just outside of Chicago. We understand how important your PPC investment and results are to your bottom line. This is exactly why our work is never outsourced and we focus exclusively on PPC and nothing else.

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$50 - $99/hr
10 - 49
United States
Kobe Digital
18297

Kobe Digital

We're Only #2, So We Try Harder.

Kobe Digital is a programmatic marketing agency that designs, builds and manages cutting-edge campaigns for top companies around the world. Based in Los Angeles, we’re dedicated to serving our clients with personalized campaigns that focus on tapping into big data to hit big goals. Kobe Digital was built to do digital marketing the right way. That means doing business with honesty and integrity — and it means providing best-in-class digital marketing for best-in-class companies.

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$25 - $49/hr
2 - 9
United States
Web Designers Leicester
18298

Web Designers Leicester

Web Design

Web Designers Leicester are revolutionising how businesses think about digital marketing. Our team of experienced website designers and SEO experts combine innovative strategic thinking with the latest technology to deliver measurable results for our clients. We always get creative you’re the website design / development process, and make sure you will create a great first impression. Our websites are designed to grow with your business. We serve Leicester and all of the East Midlands so please give us a call today.

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NA
Freelancer
United Kingdom
New Jupiter Media, Inc.
18299

New Jupiter Media, Inc.

Proven PPC Leaders

  Since 2005, New Jupiter Media has been helping businesses of various sizes and verticals grow their results-driven digital marketing strategy and advertising profitability. Our clients include large enterprise corporations, mid-tier companies, and small businesses. No matter the size, New Jupiter Media is dedicated to building lasting client relationships by helping businesses succeed one click at a time.

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$50 - $99/hr
10 - 49
United States
The Best PPC Marketing
18300

The Best PPC Marketing

Improve Your Return on Ad Spend by 150%!

Best PPC Marketing Highlights: - 500k+ leads generated in last 30 days - 24hr maximum response time - 98% client retention rate - Awesome & creative advertising team that takes pride in PPC & CRO

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$25 - $49/hr
2 - 9
United States

Buyer’s Guide

Introduction

Today each and every company, be it a local barista or a fortune 200 company, needs to have an online presence to promote their business. To make the most of online platforms, it is imperative for businesses to have the right digital marketing strategies.

What is Digital Marketing?

In simple words, digital marketing is the promotion of a brand and its products across online platforms. Due to the advancement in technology, more consumers are looking for commodities online. This makes it vital for businesses to have a remarkable digital presence for acquiring and retaining patrons.

What Are the Advantages of Digital Marketing?

1) Cost-Effective: Irrespective of the size of the business, digital advertising solutions can be designed as per the monetary resources. It is an affordable technique to level the playing field for small and mid-size enterprises (SMEs) and big corporate giants. Clients can also choose a combination of digital marketing tools and services to get the desired ROI in limited investment.
2) Target Audience: Contrary to traditional marketing, digital advertising allows business owners to concentrate on the particular set of people who are more likely to purchase their products. The ads get featured in the social media feeds and SERPs of potential customers with an interest in the brand or its services. Additionally, with the assistance of top digital agencies, digital marketing enables screening of the target audience based on attributes such as age, gender, profession, etc.
3) Brand Promotion: Digital marketing can aid a business to establish a name in the market by promoting it across multiple channels. Having a well-developed content marketing strategy and an active social media presence allows patrons to recognize the business as a reliable service provider who values their clientele. Online marketing also offers customers a platform to put forth their grievances and receive rapid resolutions, thereby enforcing their trust in the brand.
4) Measurable Results: It is essential to be able to track the success or failure of any marketing strategies implemented. Outcomes of digital marketing campaigns are more convenient to analyze in detail. Companies can monitor the clicks, comments, etc. received or the SEO performance of the site. Moreover, the best digital marketing companies also produce summary reports in the duration of the campaign to calculate the result and timely implement changes to optimize it further.
5) Scalability: While traditional marketing is rigid to changes, digital marketing strategies can be easily molded as per the business requirements. Online marketing companies can easily track the results in real-time. This makes it easier to make changes or invest more in an existing digital marketing strategy after analyzing its performance. Moreover, with the growth of the business, companies can adjust their digital marketing strategies to target various regions, industries, or audience to expand their business.

Which Are Some of the Unique Digital Marketing Strategies?

There are numerous ways marketers can implement digital marketing tactics to boost the brand's identity and increase sales. The traditional online marketing strategies include Search Engine Optimization(SEO), Social Media Marketing, Content Marketing, etc.

Nevertheless, some of the most offbeat yet effective digital marketing strategies are as follows:

1) Conversion Rate Optimization: Digital marketing companies aim at enhancing the conversion rate, which is the ratio of the total transaction to the number of visits on the site. By optimizing the conversion rate, businesses can reduce the amount invested in acquiring customers, thereby improving profit margin.
2) Online Reputation Management: Companies must maintain their fame online as most prospects search the internet to perceive the first impression of the brand and product. Digital marketing companies help build a great online prominence of the company to attract genuine clients.
3) Social Media Marketing: One of the most powerful forms of digital marketing is social media marketing. A digital marketing tactics survey by GoodFirms also concluded that 22.5% of top digital marketing experts prefer SMM to generate organic leads and boost conversion. Social media marketing is beneficial in promoting a product as well as enhancing user engagement, as clients can get their queries and complaints resolved rapidly.
4) Public Relations: The top digital marketing agencies help maintain excellent relations with existing and potential clients as well as business partners. They disburse news releases, newsletters, interviews of the C-level directors, etc. to enhance engagement within industry. They also offer crisis management to avoid negative publicity. This projects a favorable image of the brand, encouraging prospects to partner with them.
5) Micro-Moments: Micro-moments focus on the customer's immediate intent "to know, go, do, or buy" something. With the consumer looking for quick services, businesses need to precisely deliver what they desire without delay. Digital marketers make use of the instantaneous time frame to promote their client's products. Moreover, the marketing firms adopt a comprehensive approach that operates over multiple channels such as video, search, social media. For instance, businesses optimizing location searches to attract clients looking for services “near me”.

What Are Some Popular Digital Marketing Trends?

The following denotes some of the most commonly used digital marketing trends:

1) Influencer MarketingInfluencer marketing focuses on amplifying your brand message to a broader market with the help of renowned personalities. Consumers tend to trust the opinions of the key leaders over corporate promotions. Businesses can team up with celebrities, or Instagram and YouTube personages to promote their product in a more authentic way. Influencer marketing also portrays an approachable and user-friendly image of the brand amongst users. 
2) Video MarketingAnother popular digital marketing trend is Video advertisement as viewers find short and eccentric videos more compelling over reading extensively long text. Therefore, more social media platforms are offering space to post short video narratives to boost user engagement. Moreover, using Live videos, brands can showcase product demos, as well as behind-the-scenes glimpses of the merchandise, bringing their products closer to their clientele. The top digital agencies offer comprehensive video marketing services, from production to distribution, across all social media platforms. 
3) Search Engine OptimizationSearch Engine Optimization is evident in highlighting the website of the company to genuine customers. The top marketing firms employ various SEO techniques to ensure a higher ranking on search engine result pages. Moreover, an active SEO campaign offer the company’s website an edge over its competitors. Digital marketers use various SEO tactics such as keyword research, link building, site audits, etc. to warrant a long term profit for the business. 
4) Email MarketingEmail marketing is a fundamental digital marketing strategy. However, due to numerous other methodologies available, most companies opt-out of it, which can be disastrous for the business. The top digital marketing agencies enforce a robust email marketing strategy, which ensures that your promotional emails land in the inbox of the prospect and boost metrics like open rates and click-through rates.
5) Content MarketingContent marketing is one of the crucial digital marketing trends that can captivate the attention of prospects towards the brand. Content marketing improves brand awareness and recognition amongst patrons as well as helps create a lasting relationship with them. With content marketing, the top digital marketing firms boost the visibility of the brand on SERPs, thereby generating quality traffic and improving lead generation.

What Are Some Common Digital Marketing Blunders and How to Avoid Them? 

1) Not Establishing Clear Goals
While curating a digital marketing strategy, it is imperative to take note of any short term and long term goals the company aims to achieve. Certain business owners set benchmarks based on the initial performance of the campaign. However, calculating the full potential of the digital marketing strategies implemented becomes impossible due to the lack of measurable goals.
Advice: Set realistic long term and short term goals and evaluate them after short intervals. Do not set too many aggressive goals.
2) Concentrating on the Wrong Audience:
The benefit of digital marketing is reaching the right set of customers. However, poorly designed marketing strategies can spell failure quite easily. If a business targets everyone or a tiny group, the results may not correspond to the expected outcome.
Advice: Analyze your clientele based on their preferences as well as their online behavior. Use other analytic tools to ensure a proper understanding of the client base.
3) Ignoring Mobile Users:
In this era, smartphone users comprise of a large section of the overall consumers. Mobile phones have simplified the route to connecting a potential client with the business. Using mobile features such as cookies, flash cookies, GPS, IP addresses, etc., brands can provide personalized service to the clientele.
Advice: Design a marketing campaign after examining the behavior and requirements of mobile users. Also, consider developing either an app or a responsive website to target the mobile audience.
4) Spamming Subscribers:
Digital marketing offers several platforms such as social media marketing, to promote engagement with the clients. However, overindulging in promotional messages or spamming the prospects can turn them against the brand. Apart from using social media platforms for broadcasting messages, focus on building a genuine communication channel.
Advice: Plan the content of the email so that it is helpful and relevant. Allow users to set how often they want to receive emails to avoid spamming.
5) Inappropriate Content:
While designing an ad campaign, most marketers wish to curate an unforgettable advertisement. However, at times, they might end up with irrelevant or offensive content, ultimately harming their brand.
Advice: Focus on devising engaging and customer-centric content. Study various factors such as geographical location, target audience, cultural influence, etc. to avoid creating offensive or derogatory content.

Why Hire a Digital Marketing Company?

Digital marketing is not easy. Companies need to hire a digital marketing agency that can come up with winning strategies. Top digital marketing companies have highly talented digital marketers onboard to help brands promote their products or services online.

1) Affordable: By outsourcing to digital marketing agencies, it is easier for businesses to receive accurate and comprehensive online advertising solutions. Moreover, it is cost-efficient to hire a digital marketing company than building multiple teams to handle different marketing channels.
2) Better Insights: The marketing firms are better equipped to analyze the changing trends. Marketers use innovative digital marketing tools and techniques to deliver the desired result. Moreover, years of expertise in this field allows them to predict and prevent potential risks that can negatively impact the online reputation of the client.
3) Focus on Core Business: With their vast experience, digital marketing companies can handle any advertising needs of their clients, leaving the decision-makers and staff with valuable time to focus on their core responsibilities. This further increases the efficiency of the entire team, improving the ROI.
4) Transparency: A reliable digital marketing agency maintains transparency with the client by notifying them concerning the quantum of the investments and the expected outcomes. These companies adopt practices to continually review timelines and performance of the marketing strategies to optimize the deliverables further. 
5) Maintenance and Expansion: The responsibility of digital marketing companies does not end with the implementation of marketing tactics. They offer additional support following the enforcement of these advertising plans to ensure the clients receive an efficient and result-oriented campaign. Moreover, they help scale the policies to match the growth of the company.

What Are the Different Types of Digital Marketing Tools?

1) SMM SoftwareSocial media marketing software is monumental in creating uniformity and managing numerous accounts. This digital marketing tool offers features such as Campaign Management, Collaboration, Multi-Account Management, Publishing Management, Scheduling, Social Analytics, etc. to ensure successful social media marketing operations. 
2) Email Marketing SoftwareMost email marketing applications are equipped with Auto-Responders, Image Library, Template Management, as well as Mailing List Management, amongst other highlights. These tools ensure that the emails reach the inbox of the targeted audiences and analyze their responses to further help revise the email campaigns.
3) SMS Marketing SoftwareShort Message Service is a crucial part of product promotion in this era of technology. These digital marketing tools focus on scheduling and send mass text messages and coupons to attract mobile users towards the product. This software can organize multiple groups and efficiently broadcast personalized messages.
4) Marketing Automation SoftwareThe primary goal of marketing automation software is to streamline the complete digital marketing campaign, thereby reducing staffing costs by a considerable amount. This application can accurately calculate marketing reports and enhance the accountability of the entire team. Furthermore, with features like Lead Management, Segmentation, and Targeting, etc., ROI increases exponentially.

How to Find the Ideal Digital Marketing Agency?

1) Budget: Before hiring a digital marketing agency, a company must analyze their budget. Digital marketing strategies can be built over the smallest of investments. The main concern must be deciding how much you are willing to spend and finding an agency that can match your prices. However, stay open to modifications, as marketing companies are more informed about the investments required to achieve the desired goals. It is advisable to take quotations from multiple vendors to shortlist the right partner.
2) Analyze Their Online Presence: An efficient digital marketing company must have an appealing online presence. By looking at their website and social media handles, you can get valuable insights on their caliber and quality of work. If there are numerous typographical errors or substandard designs on their site, chances are your brand would not receive apt treatment. On the other hand, by studying their features, you can also comprehend their expertise in particular digital marketing services and solutions.
3) Check Credentials: Before you hire a digital marketing agency, check their references. Request to view case studies and past projects accomplished by them. It would help if you also got referrals to existing and former clients. It is advisable to get in touch with such customers to examine whether they deliver what they promised. Also, explore standalone review and rating platforms, such as GoodFirms, to obtain genuine customer recommendations.
4) Tools and Certifications: Inquire about the digital marketing tools and technologies employed by the team of experts as well as the certifications they bagged depending on the services offered. This will provide you with an idea about how advanced their marketing strategies are. It is better to discuss their add-on costs since certain tools are free, while you may be charged additionally for some of the paid tools. 
5) Mock Assignment: Most digital marketing agencies offer free site audit to detail the areas of improvement in your marketing strategies. Moreover, an audit report will allow you to understand the marketing capabilities of the service provider. If the agency highlights obstacles thoroughly, it exhibits their in-depth knowledge of marketing strategies and competence in managing your account. You may also request them to provide a research-based proposition that illustrates a high-level plan which will help adhere to your digital marketing goals.

Once evaluated, hire a digital marketing company that can not only offer what you have asked but also improved ideas thereby boosting your market reputation. Keep in mind that digital marketing strategies take time to exhibit results, hence, stay calm and focus on continually improving marketing strategies.

Final Words

GoodFirms have evaluated and ranked companies to help businesses pick the apt firm for their digital marketing needs. The rankings are done on the basis of information gathered about the companies from the Internet and feedback received from clients.
Explore the ‘Research’ page to find the top digital marketing companies!