Top Digital Marketing Companies

Top Digital Marketing Companies

Looking for leading digital marketing agencies? Here is the list of best digital marketing companies & online marketing firms with client reviews and ratings. Many companies believe it is a good idea to outsource digital marketing services rather than having an in-house digital marketing team. But the question is how to find a digital marketing company for your business. GoodFirms decoded this complex puzzle to help service seekers find the best digital marketing agencies. The below listed top industry-leading digital marketing companies provide outstanding online marketing solutions to the global client base.

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List of Best Digital Marketing Companies | Top Digital Marketing Agencies

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List of Best Digital Marketing Companies | Top Digital Marketing Agencies

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  • Eyelash Technologies

    we think beyond imagination

    Eyelash Technologies is one of the Most Reputed Online Branding and Digital Marketing Agency providing services like Branding and Advertising, Digital Marketing, Website Design - Web Development, SEO, Social Media Management, Graphic Design and Logo Design Services in Vadodara, India. ... learn more about Eyelash Technologies

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    $50 - $99/hr
    10 - 49
    India
  • CAMP7

    Digital products with passion since 2012

    We are an interactive agency and operate in the field of broadly understood internet marketing. We create websites because everything starts here from them. We're also positioning them carefully, and we've moved to Google AdWords. ... learn more about CAMP7

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    < $25/hr
    2 - 9
    Poland
  • Timelapse

    Power to the Game Changers.

    Timelapse is your creative agency in San Francisco. Per our motto “Power to the game changers,"​ we help innovative organizations of all sizes break creative boundaries to stand out and change the game! ... learn more about Timelapse

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    < $25/hr
    2 - 9
    United States
  • Illustria

    Illustria is a branding agency that listens

    Illustria partners with visionaries to reach their greatest potential. We create transformative work for innovators everywhere, through our open membership. ... learn more about Illustria

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    < $25/hr
    10 - 49
    United States
  • Protiumlab Technologies Pvt. Ltd.

    We Believe in Long Term Business Relationship

    Protiumlab Technologies Pvt. Ltd. is a multi-service start-up company located in Kolkata. A bunch of industry specialists with vast experience of working in diverse domains have teamed up to provide a wide range of professional services to clients across India and abroad. We have a team of skilled web designers and developers to build intuitive websites for you and also a team of digital marketing professional to showcase your offerings in the best manner possible. ... learn more about Protiumlab Technologies Pvt. Ltd.

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    < $25/hr
    2 - 9
    India
  • Tenet Partners

    Where brand meets innovation

    Tenet Partners is a brand innovation and marketing consultancy. Created through the combination of Brandlogic and CoreBrand, the company brings 40 years of experience forward with a set of new principles to help clients create business value.  ... learn more about Tenet Partners

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    < $25/hr
    10 - 49
    United States
  • Matchstic

    Branding portfolio

    A brand identity house. We believe identity is essential. Our job is to help brands uncover and express who they are and what makes them unique. ... learn more about Matchstic

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    < $25/hr
    10 - 49
    United States
  • C42D

    We brand unicorns.

    C42D is a marketing agency for visionary companies. We collaborate with early stage, mid-market, and technology firms to create unforgettable, stand-out brands that perform. In short, we help companies connect with customers’ hearts and minds. ... learn more about C42D

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    < $25/hr
    2 - 9
    United States
  • FINIEN

    Los angeles branding

    FINIEN is a Los-Angeles based brand consultancy specialized on turning ventures into brands.     ... learn more about FINIEN

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    < $25/hr
    2 - 9
    United States
  • OM InfoSoft

    Leading Search Engine Optimization (SEO) Company

    OM InfoSoft is professional and dedicated SEO Company in Ahmadabad, India. We offer affordable search engine optimization service, web design, web development and complete CMS solution. We are known for our customized and tailored digital marketing services that include Search Engine Optimization (SEO), Social Media Marketing (SMM), Content Marketing and Pay Per Click (PPC) services. ... learn more about OM InfoSoft

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    < $25/hr
    2 - 9
    India
  • Marketing Professionals New York

    Digital marketing consultant agency in New York

    Marketing Professionals New York aim at solving digital marketing puzzle all over the world specially in New York. We have a highly capable marketing professionals team who can provide support in the field in Search Engine Marketing, Social Media Marketing, Passive Income Guidelines & also Sales Marketing. Marketing Professionals New York are a full-time digital marketing consultant agency. Our mission is to provide your business with a complete internet marketing solution. We design our package precisely perfect for your customer. Throu ... learn more about Marketing Professionals New York

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    $25 - $49/hr
    2 - 9
    United States
  • Magento Guru

    Grow Yourself

    Magento Guru is best platform for PHP Professionals . We are providing high label  training for freshers and experienced . We are located in 17, IGNOU Main Rd, Pocket E, Bees Sutri Harijan Basti, Sainik Farm saket delhi, India . Also we are providing online training by Skype. Magento guru provide best trainer who have real development experience in development and training. Our professional collective has expertise ranging from design to development. We combine this knowledge with proactive thinking and strategic planning to approach new ... learn more about Magento Guru

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    NA
    2 - 9
    India
  • Mountwell Marketing

    Well Grounded Marketing for Growing Businesses

    It’s amazing how confusing marketing can be to many small business owners. And you can’t blame them. Most marketing agencies make it sound more complicated than it is. But it doesn’t have to be that way. The right marketing for growing companies is clear, simple and relatively inexpensive. We offer solid marketing advice and services for South Jersey and Greater Philadelphia businesses that are well grounded in best practices and real-world experience, so entrepreneurs can build their enterprises on firm foundations. ... learn more about Mountwell Marketing

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    $50 - $99/hr
    2 - 9
    United States
  • Swapna Bharathi Learning Solutions Pvt Ltd

    Synchronizes Talent Technology Trade with Quality

    Swapna Bharathi Learning Solutions Pvt Ltd was founded in 2014 by a group of experienced software solutions specialists. We are Swapna Bharathi Learning solutions Pvt. Ltd., a IT consulting and IT services company in Gudlavalleru, Andhra Pradesh (INDIA) for generating rural employment and empowering rural youth as well as generating employable resources to the IT industry. SBL Solutions team has been delivering innovative, cost effective and timely solutions that drive the growth of small and medium-sized businesses worldwide. And we have ... learn more about Swapna Bharathi Learning Solutions Pvt Ltd

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    < $25/hr
    10 - 49
    India
  • Facet Interactive

    RESULTS DRIVEN STRATEGY & DEVELOPMENT

    Facet Interactive is a digital strategy agency leveraging data insights to help partners waste less time on low-impact digital ventures. Facet leverages full-spectrum analysis of business operations, marketing, and sales to ensure strong ROI for clients with their integrated marketing campaigns. Facet also services clients as a surrogate Product Owner or surrogate CMO in order to drive sound product and marketing decisions around our partner’s organizations. As an agency, Facet focuses on Marketing Support and Digital Strategy.  ... learn more about Facet Interactive

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    $50 - $99/hr
    10 - 49
    United States
  • Inclind

    Master Builders of Digital Experiences

    Inclind is a web development agency based in Delaware that, just like the state, is small, but offers more than you would ever expect from our size. We are also well known for our strong collaborative capabilities. Our team has years of experience plugging in with agency creatives and marketing experts to make big, bold brands more fluid and profitable via open source digital experiences on Drupal, WordPress and Angular. We’ve been developing, designing, supporting and maintaining web content management systems since 1999, so we’ ... learn more about Inclind

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    $50 - $99/hr
    10 - 49
    United States
  • Olibro Design

    TOP AGENCY IN LOS ANGELES

    At Olibro Design, we believe every client is unique and their needs are specific to their business goals. We, therefore, foster strategic partnerships with our clients to provide customized solutions that meet their objectives. We take pride in our work and are dedicated to ensuring the satisfaction of each client. Once a new website is live, we continue to enhance user experience and optimize the conversion rate.    ... learn more about Olibro Design

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    $25 - $49/hr
    2 - 9
    United States
  • Materiell

    Substantial, having great meaning

    We are a Washington, DC Full Service Website Design and Development Company. We specialize in WordPress, Custom Websites, Responsive Web Design, SEO, WordPress Multisite, and Graphic Design. Located in Arlington, Virginia. We have created engaging websites for law firms, universities, local government agencies, and commercial enterprises. ... learn more about Materiell

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    $50 - $99/hr
    10 - 49
    United States
  • Jordan Crown

    We Create Websites that Build Momentum

    Jordan Crown Web Design is a Seattle-area company comprised of a small group of designers/developers who have a passion for creating beautiful websites and web applications. We have a strong development background as well as professional design and usability expertise. ... learn more about Jordan Crown

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    $25 - $49/hr
    2 - 9
    United States
  • Spantik Digital

    Dream Big, We Do!

    Spantik Digital is a potently emerging digital marketing agency in Pakistan. With our upright IT solutions, and assiduous search engine and social media management tactics, we have successfully established a reliable stance in the tech industry. Our whole working stratagem is targeted to accumulate maximum benefits for our customers. Starting from the technical aspects to the service charges matters, we prioritize what is the most opt for our customers’ concern, and that is the core reason of our success.  ... learn more about Spantik Digital

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    < $25/hr
    10 - 49
    Pakistan
  • IQ Infoline

    Website and application development company

    IQ Infoline is well-recognized for providing the most reliable and affordable application and web development services. In addition, we also popularize your brand through core digital marketing services. For start-ups and SMBs as well as large enterprises, our services are capable to boost the productivity for providing long-term benefits. ... learn more about IQ Infoline

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    < $25/hr
    10 - 49
    United States
  • 216 Marketing

    Cleveland's premier Digital Marketing & SEO Agency

    Your Cleveland, OH-based digital marketing, SEO, social media, pay per click, web development & ANYTHING Marketing experts. Give us a try and you will not be disappointed. Google & Hubspot Certified….and more to come! ... learn more about 216 Marketing

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    NA
    2 - 9
    United States
  • Relliks Systems

    To help businesses grow & adopt technology

    Relliks Systems help you achieve your business goals through right business solutions. We develop Web applications, Mobile app and Software to cover your brand and idea, converting it into reality, And help you adopt modern and open source software and databases. ... learn more about Relliks Systems

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    $25 - $49/hr
    10 - 49
    Pakistan
  • Against

    A creative company for rebel brands.

    Against is a creative agency founded in Boise, ID by partners Jennie Myers and Brad Weigle. It focuses on helping rebel brands hone their purpose and rebel against the norm. The company has worked with clients from many industries including retail, consumer packaged goods, travel, real estate, finance, and technology. ... learn more about Against

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    $100 - $149/hr
    2 - 9
    United States
  • trafficinbound

    seo, social media marketing

    TrafficInbound, we understand how important it is for you to get time to time report on your investment. Thus we provide in-depth reports so that we can understand how your advertising investments are put into use best seo agency in dhaka ... learn more about trafficinbound

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    NA
    10 - 49
    Bangladesh
  • Mysoftheaven (BD) Ltd

    Game Development

    Mysoftheaven (BD) Ltd. offers the complete software product development, lifecycle and support services. We carry 10 years experience in design, develop and maintaining software products and services. ... learn more about Mysoftheaven (BD) Ltd

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    < $25/hr
    2 - 9
    Bangladesh
  • Digital media is measurable and targetable to a great extent. Despite, the clear advantage of digital media, brands have to deal with changes in consumer behavior, competitors altering tactics and new technologies. We help you overcome these challenges and ensure overall success for your digital marketing goals. At Brainwork Technologies, we have developed an entire range of Digital Marketing Solutions and each of them has been designed keeping in mind the requirements of our clients. ... learn more about Brainwork Technologies-Digital Marketing Company

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    NA
    10 - 49
    United States
  • Zeal Media Inc

    Our business is growing small business.

    Zeal Media is a trusted Canadian web design and marketing agency serving small business owners across Canada with digital marketing through web design, ecommerce, SEO, marketing strategy, training and more. We’ve been serving small business owners since 2011 with affordable, effective web design services. Our goal is more than just quality web design, small business owners need their marketing efforts to be successful. We understand that a website has to be more than pretty pictures and words—it must convert website traffic into ... learn more about Zeal Media Inc

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    $50 - $99/hr
    2 - 9
    Canada
  • LEADconcept

    Solution Leaders

    Greetings, LEADconcept is located at Lahore, Pakistan [GMT +5 hours] and our front office is functional in California, US. We are an established Company with experienced team since 2003 and our clients are spread in all over the sphere such as US, UK, Canada, Europe & other countries. We can self-assuredly provide you references of our past client's for you to verify our company reputation. No beating around the bush, please go ahead and verify what our clients declare about LEADconcept from our Freelancer review/ratings. Our t ... learn more about LEADconcept

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    $25 - $49/hr
    10 - 49
    Pakistan
  • CAMS Infotech Pvt Ltd

    Business Solutions Entrusted

    Digital Marketing Agency With 360 Degree Approach Our Digital Marketing Agency develops effective strategies for forward-thinking companies. We have a proven track record in building online brand, improving search engine rankings, and generating leads and sales. We pursue relationships based on transparency, persistence, mutual trust, and integrity with our employees, customers and other business partners. Our team of digital marketing specialists consistently deliver outstanding results by combining creative ideas with our vast experience. ... learn more about CAMS Infotech Pvt Ltd

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    < $25/hr
    10 - 49
    India
  • Atomkit

    EMPOWER YOUR DIGITAL EXPERIENCE!

    Atomkit was established as limited liability company in 2009 by a group of professional talents with different areas of expertise and we aim to serve both companies and individuals with high quality multimedia solutions which includes web design, web development and wide range of web services, and that is using creativity and a high set of standards we guarantee customer satisfaction by providing Grade-A technologies and we pay attention to the finest detail in every single project we take ... learn more about Atomkit

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    $50 - $99/hr
    10 - 49
    Jordan,
    Saudi Arabia
  • Web Design Mississauga

    Web Design Mississauga & Web Development Services

    Welcome to Web Design Mississauga world! We are your web design, internet marketing, digital marketing services, and Seo services company in Mississauga, ON. Our professional designers and developer have several years of experience in web design and web development field. ... learn more about Web Design Mississauga

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    NA
    Freelancer
    Canada
  • Kingcid Studio

    We develop games

    We are a web design company with extensive experience in: creation, development, marketing and online consulting. KingCID Studio is a company that was born in Canada, we provide services in multiple specialties. ... learn more about Kingcid Studio

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    < $25/hr
    2 - 9
    Ecuador
  • Agência Mastery

    Marketing Digital com Maestria

    A Agência Mastery foi fundada em 2016, agencia de marketing digital porto alegre e na cidade de Canoas-RS, devido a uma urgente necessidade do mercado nacional, onde empresários e empreendedores precisavam como aumentar presença na internet, foi reunido mais de 8 anos de experiencia de pratica de marketing digital porto alegre Nós somos uma agencia google ads porto alegre inovadora e dinâmica, especializada em Google Adwords porto alegre, Links patrocinados, Desenvolvimento de websites, SEO e gerenciamento de ... learn more about Agência Mastery

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    NA
    10 - 49
    Brazil
  • 525 Marketing Inc.

    Top Rated SEO Company

    525 Marketing Inc. is a full service Search Engine Optimization (SEO) Company. We specialize in website audits, keyword research, competitor analysis, backlink analysis, copywriting, and linkbuilding.  We provide individual SEO services and fully managed SEO solutions for local businesses, ecommerce websites, and general websites.  If you want more traffic, more leads, and more sales from your website, contact us today! ... learn more about 525 Marketing Inc.

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    NA
    Freelancer
    Canada
  • Marketing Expertus

    Marketing Experts

    I help businesses to compete like giants by creating strategies to set them apart from their competitors. I am a freelance marketing consultant based in London yet covering the entire UK. Many years of marketing experience and a passion to thrive and stand out in the business have given me a great insight into the marketing trends and customers expectations. ... learn more about Marketing Expertus

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    $50 - $99/hr
    Freelancer
    United Kingdom
  • Spraynt Technologies

    Impressive web development and marketing solutions

     Spraynt Technologies is a Certified Software Development company that offers custom software development services on diverse technology platforms, like iOS, Android, PHP, .Net, Open Source, HTML,Digital Marketing,SEO,PPC and cloud development services, business process services and engineering services. We serve clientele across the industries and globe with Offices in US, UK, Australia and Development Center in India. we help our global clients with high quality and well-executed application development and Engineering services.   ... learn more about Spraynt Technologies

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    $25 - $49/hr
    10 - 49
    India
  • Infrism Technologies

    Leading Web Design & Development Agency Birmingham

    Working in the field for many years, we are the leading web designing & development company Birmingham, providing our experienced and professional services in the field. We provide effective, high quality and ethical technical support to our clients. We exploit our full potential to deliver the best results with our work. We design website keeping up with the latest standards and make it attractive through adding on the newer arenas of graphics. Our experienced professionals will help you in meeting all the targets and will help in revitali ... learn more about Infrism Technologies

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    NA
    10 - 49
    United Kingdom
  • ITBuildHub

    Website Design & Development Company

    We are comprehensive IT services, virtual assistant & digital marketing firm which includes Website designing and development, Web Programming, WordPress themes, Virtual assistant support, social media, product launches, sales funnels, email marketing, graphic design and mor. We have a dedicated team of professional designers and developers with over 5 years of experience and we thrive on the idea that design makes a difference. ... learn more about ITBuildHub

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    < $25/hr
    2 - 9
    India
  • Webxsystem

    Best web development company virginia

    The Vision of WEBXSYSTEM is to develop and promote advanced information technologies for multi-user operation. ... learn more about Webxsystem

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    < $25/hr
    2 - 9
    United States
  • XenelSoft Technologies was established in 2013 as a Web Development firm. In a short span of time, the company has grown its expertise to the maximum. We now provide Digital Media solutions, develop Web based applications like CRM systems of any complexities to help our clients worldwide.We have hundreds of satisfied clients worldwide. We understand the importance of Branding and Marketing. To provide our clients one stop solution, we also offer Digital marketing Services which includes SEO, SMO and PPC services. ... learn more about XenelSoft Technologies Pvt. Ltd

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    $100 - $149/hr
    10 - 49
    India
  • Maiden Stride

    Strategic partner in your progressive ROI.

    Maiden Stride is a full digital marketing service provider for corporate and individuals to improve their web presence. It’s an integrated Digital Marketing Company that provides online solution which enables clients to achieve sales and value for their brands. ... learn more about Maiden Stride

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    $25 - $49/hr
    10 - 49
    India
  • Kris Incorp believes in bringing clarity and utility to the world of complexity. In delivering cutting-edge and customized technologies to support your individual and business needs, long-term growth, and responsiveness to your customers, Kris Incorp has established a web of trusted expertise across several segments including technology management, telecommunication, mobile software engineering, enhanced user functionality, and system and database architecture. ... learn more about Kris Robust Information Solutions

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    < $25/hr
    10 - 49
    United States
  • Buttercup Design Studio

    Graphic Design Studio

    Buttercup Design Studio is one of the best brand building & graphic design company that helps you to grow your business through creative designs. Our team of imaginative designers give you a logo design that explains everything about your business. We offer services like: 1) Logo Design 2) Graphic Design 3) Brochure Design 4) Website Design 5) Packaging Design 6) Exhibition & Event Design 7) Social Media Marketing 8) Print & Media Advertising 9) Branding   ... learn more about Buttercup Design Studio

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    NA
    2 - 9
    United Kingdom
  • Qode Media

    Internet Marketing, Web Design and Social

    Qode Media is a multifaceted digital marketing agency specializing in SEO, Social Media, Google Google Ads and Web Design since 2011. We are an Accredited Google Partner and fully Google Broad Core Algorithm Update compliant Search Engine (Toronto SEO) and Social Media Marketing service provider based in Toronto, Canada.  We focus on quality SEO, graphic design, and social media, to generate the highest number of sales leads for every dollar of digital marketing spending for your business.   ... learn more about Qode Media

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    $25 - $49/hr
    50 - 249
    Canada
  • newage.

    Display and Video Ad Campaigns Analytics

    newage. digital solutions is an agency specialized in the analysis and optimization of display and video ad campaigns. The company applies the proprietory methodology of 'Comprehensive Analysis', factoring view-through and cross-device conversions to provide its clients with the insights that help optimize campaign cost and prioritize the best performing ad placements, creatives and audiences. newage. works with some of the biggest global brands like BMW, OLX, Blablacar and others.   ... learn more about newage.

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    NA
    10 - 49
    Ukraine
  • Mimvi SEO

    More Business More Leads

    Mimvi SEO is your online business growth partner. We provide a way to dominate your local search results and increase your in-bound leads. ... learn more about Mimvi SEO

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    NA
    Freelancer
    United States
  • SparkVast Communications Limited

    Best Advertising Agency in Bangladesh

    SparkVast Communications Ltd is a Top Creative Advertising, Marketing & Branding Agency in Bangladesh. We deliver creative and strategic campaigns that earn trophies. We live for the next big idea and never stop telling stories. We are your artist. We create experiences that transform brands and grow businesses. Our approach involves developing customized solutions and planned executions based on the unique needs and demands of your challenge. We believe projects are modified by their environment, necessitated by their tasks and ... learn more about SparkVast Communications Limited

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    $50 - $99/hr
    10 - 49
    Bangladesh
  • Horizon Web Marketing

    Are You Reaching Your Target Market?

    Horizon was founded out of demand of students and IT clients who needed help and guidance for their businesses to compete in an increasingly complex online environment. We applied our SEO teaching and training skills to offer cutting edge SEO and online advertising campaign management services, as well as affordable web development that delivers an appealing, market ready, Google friendly website to set you up for success. ... learn more about Horizon Web Marketing

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    NA
    2 - 9
    United States
  • NET WEB Technologies

    Turn Ideas Into Reality

    Netweb Technologies leading mobile app development and website development Company based in India. The Company’s portfolio spans from App Consultation, UX-based Design, and Development, to the sophisticated SaaS offerings.       The team at Netweb Technologies experts in response management and is well versed in transforming your app idea, in reality, excels in response management and is equally well-versed with transforming your app idea into reality. We are always committed to deliver high end product. Servi ... learn more about NET WEB Technologies

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    < $25/hr
    10 - 49
    India

Buyer’s Guide

Introduction

Today each and every company, be it a local barista or a fortune 200 company, needs to have an online presence to promote their business. To make the most of online platforms, it is imperative for businesses to have the right digital marketing strategies.

What is Digital Marketing?

In simple words, digital marketing is the promotion of a brand and its products across online platforms. Due to the advancement in technology, more consumers are looking for commodities online. This makes it vital for businesses to have a remarkable digital presence for acquiring and retaining patrons.

What Are the Advantages of Digital Marketing?

1) Cost-Effective: Irrespective of the size of the business, digital advertising solutions can be designed as per the monetary resources. It is an affordable technique to level the playing field for small and mid-size enterprises (SMEs) and big corporate giants. Clients can also choose a combination of digital marketing tools and services to get the desired ROI in limited investment.
2) Target Audience: Contrary to traditional marketing, digital advertising allows business owners to concentrate on the particular set of people who are more likely to purchase their products. The ads get featured in the social media feeds and SERPs of potential customers with an interest in the brand or its services. Additionally, with the assistance of top digital agencies, digital marketing enables screening of the target audience based on attributes such as age, gender, profession, etc.
3) Brand Promotion: Digital marketing can aid a business to establish a name in the market by promoting it across multiple channels. Having a well-developed content marketing strategy and an active social media presence allows patrons to recognize the business as a reliable service provider who values their clientele. Online marketing also offers customers a platform to put forth their grievances and receive rapid resolutions, thereby enforcing their trust in the brand.
4) Measurable Results: It is essential to be able to track the success or failure of any marketing strategies implemented. Outcomes of digital marketing campaigns are more convenient to analyze in detail. Companies can monitor the clicks, comments, etc. received or the SEO performance of the site. Moreover, the best digital marketing companies also produce summary reports in the duration of the campaign to calculate the result and timely implement changes to optimize it further.
5) Scalability: While traditional marketing is rigid to changes, digital marketing strategies can be easily molded as per the business requirements. Online marketing companies can easily track the results in real-time. This makes it easier to make changes or invest more in an existing digital marketing strategy after analyzing its performance. Moreover, with the growth of the business, companies can adjust their digital marketing strategies to target various regions, industries, or audience to expand their business.

Which Are Some of the Unique Digital Marketing Strategies?

There are numerous ways marketers can implement digital marketing tactics to boost the brand's identity and increase sales. The traditional online marketing strategies include Search Engine Optimization(SEO), Social Media Marketing, Content Marketing, etc.

Nevertheless, some of the most offbeat yet effective digital marketing strategies are as follows:

1) Conversion Rate Optimization: Digital marketing companies aim at enhancing the conversion rate, which is the ratio of the total transaction to the number of visits on the site. By optimizing the conversion rate, businesses can reduce the amount invested in acquiring customers, thereby improving profit margin.
2) Online Reputation Management: Companies must maintain their fame online as most prospects search the internet to perceive the first impression of the brand and product. Digital marketing companies help build a great online prominence of the company to attract genuine clients.
3) Social Media Marketing: One of the most powerful forms of digital marketing is social media marketing. A digital marketing tactics survey by GoodFirms also concluded that 22.5% of top digital marketing experts prefer SMM to generate organic leads and boost conversion. Social media marketing is beneficial in promoting a product as well as enhancing user engagement, as clients can get their queries and complaints resolved rapidly.
4) Public Relations: The top digital marketing agencies help maintain excellent relations with existing and potential clients as well as business partners. They disburse news releases, newsletters, interviews of the C-level directors, etc. to enhance engagement within industry. They also offer crisis management to avoid negative publicity. This projects a favorable image of the brand, encouraging prospects to partner with them.
5) Micro-Moments: Micro-moments focus on the customer's immediate intent "to know, go, do, or buy" something. With the consumer looking for quick services, businesses need to precisely deliver what they desire without delay. Digital marketers make use of the instantaneous time frame to promote their client's products. Moreover, the marketing firms adopt a comprehensive approach that operates over multiple channels such as video, search, social media. For instance, businesses optimizing location searches to attract clients looking for services “near me”.

What Are Some Popular Digital Marketing Trends?

The following denotes some of the most commonly used digital marketing trends:

1) Influencer MarketingInfluencer marketing focuses on amplifying your brand message to a broader market with the help of renowned personalities. Consumers tend to trust the opinions of the key leaders over corporate promotions. Businesses can team up with celebrities, or Instagram and YouTube personages to promote their product in a more authentic way. Influencer marketing also portrays an approachable and user-friendly image of the brand amongst users. 
2) Video MarketingAnother popular digital marketing trend is Video advertisement as viewers find short and eccentric videos more compelling over reading extensively long text. Therefore, more social media platforms are offering space to post short video narratives to boost user engagement. Moreover, using Live videos, brands can showcase product demos, as well as behind-the-scenes glimpses of the merchandise, bringing their products closer to their clientele. The top digital agencies offer comprehensive video marketing services, from production to distribution, across all social media platforms. 
3) Search Engine OptimizationSearch Engine Optimization is evident in highlighting the website of the company to genuine customers. The top marketing firms employ various SEO techniques to ensure a higher ranking on search engine result pages. Moreover, an active SEO campaign offer the company’s website an edge over its competitors. Digital marketers use various SEO tactics such as keyword research, link building, site audits, etc. to warrant a long term profit for the business. 
4) Email MarketingEmail marketing is a fundamental digital marketing strategy. However, due to numerous other methodologies available, most companies opt-out of it, which can be disastrous for the business. The top digital marketing agencies enforce a robust email marketing strategy, which ensures that your promotional emails land in the inbox of the prospect and boost metrics like open rates and click-through rates.
5) Content MarketingContent marketing is one of the crucial digital marketing trends that can captivate the attention of prospects towards the brand. Content marketing improves brand awareness and recognition amongst patrons as well as helps create a lasting relationship with them. With content marketing, the top digital marketing firms boost the visibility of the brand on SERPs, thereby generating quality traffic and improving lead generation.

What Are Some Common Digital Marketing Blunders and How to Avoid Them? 

1) Not Establishing Clear Goals
While curating a digital marketing strategy, it is imperative to take note of any short term and long term goals the company aims to achieve. Certain business owners set benchmarks based on the initial performance of the campaign. However, calculating the full potential of the digital marketing strategies implemented becomes impossible due to the lack of measurable goals.
Advice: Set realistic long term and short term goals and evaluate them after short intervals. Do not set too many aggressive goals.
2) Concentrating on the Wrong Audience:
The benefit of digital marketing is reaching the right set of customers. However, poorly designed marketing strategies can spell failure quite easily. If a business targets everyone or a tiny group, the results may not correspond to the expected outcome.
Advice: Analyze your clientele based on their preferences as well as their online behavior. Use other analytic tools to ensure a proper understanding of the client base.
3) Ignoring Mobile Users:
In this era, smartphone users comprise of a large section of the overall consumers. Mobile phones have simplified the route to connecting a potential client with the business. Using mobile features such as cookies, flash cookies, GPS, IP addresses, etc., brands can provide personalized service to the clientele.
Advice: Design a marketing campaign after examining the behavior and requirements of mobile users. Also, consider developing either an app or a responsive website to target the mobile audience.
4) Spamming Subscribers:
Digital marketing offers several platforms such as social media marketing, to promote engagement with the clients. However, overindulging in promotional messages or spamming the prospects can turn them against the brand. Apart from using social media platforms for broadcasting messages, focus on building a genuine communication channel.
Advice: Plan the content of the email so that it is helpful and relevant. Allow users to set how often they want to receive emails to avoid spamming.
5) Inappropriate Content:
While designing an ad campaign, most marketers wish to curate an unforgettable advertisement. However, at times, they might end up with irrelevant or offensive content, ultimately harming their brand.
Advice: Focus on devising engaging and customer-centric content. Study various factors such as geographical location, target audience, cultural influence, etc. to avoid creating offensive or derogatory content.

Why Hire a Digital Marketing Company?

Digital marketing is not easy. Companies need to hire a digital marketing agency that can come up with winning strategies. Top digital marketing companies have highly talented digital marketers onboard to help brands promote their products or services online.

1) Affordable: By outsourcing to digital marketing agencies, it is easier for businesses to receive accurate and comprehensive online advertising solutions. Moreover, it is cost-efficient to hire a digital marketing company than building multiple teams to handle different marketing channels.
2) Better Insights: The marketing firms are better equipped to analyze the changing trends. Marketers use innovative digital marketing tools and techniques to deliver the desired result. Moreover, years of expertise in this field allows them to predict and prevent potential risks that can negatively impact the online reputation of the client.
3) Focus on Core Business: With their vast experience, digital marketing companies can handle any advertising needs of their clients, leaving the decision-makers and staff with valuable time to focus on their core responsibilities. This further increases the efficiency of the entire team, improving the ROI.
4) Transparency: A reliable digital marketing agency maintains transparency with the client by notifying them concerning the quantum of the investments and the expected outcomes. These companies adopt practices to continually review timelines and performance of the marketing strategies to optimize the deliverables further. 
5) Maintenance and Expansion: The responsibility of digital marketing companies does not end with the implementation of marketing tactics. They offer additional support following the enforcement of these advertising plans to ensure the clients receive an efficient and result-oriented campaign. Moreover, they help scale the policies to match the growth of the company.

What Are the Different Types of Digital Marketing Tools?

1) SMM SoftwareSocial media marketing software is monumental in creating uniformity and managing numerous accounts. This digital marketing tool offers features such as Campaign Management, Collaboration, Multi-Account Management, Publishing Management, Scheduling, Social Analytics, etc. to ensure successful social media marketing operations. 
2) Email Marketing SoftwareMost email marketing applications are equipped with Auto-Responders, Image Library, Template Management, as well as Mailing List Management, amongst other highlights. These tools ensure that the emails reach the inbox of the targeted audiences and analyze their responses to further help revise the email campaigns.
3) SMS Marketing SoftwareShort Message Service is a crucial part of product promotion in this era of technology. These digital marketing tools focus on scheduling and send mass text messages and coupons to attract mobile users towards the product. This software can organize multiple groups and efficiently broadcast personalized messages.
4) Marketing Automation SoftwareThe primary goal of marketing automation software is to streamline the complete digital marketing campaign, thereby reducing staffing costs by a considerable amount. This application can accurately calculate marketing reports and enhance the accountability of the entire team. Furthermore, with features like Lead Management, Segmentation, and Targeting, etc., ROI increases exponentially.

How to Find the Ideal Digital Marketing Agency?

1) Budget: Before hiring a digital marketing agency, a company must analyze their budget. Digital marketing strategies can be built over the smallest of investments. The main concern must be deciding how much you are willing to spend and finding an agency that can match your prices. However, stay open to modifications, as marketing companies are more informed about the investments required to achieve the desired goals. It is advisable to take quotations from multiple vendors to shortlist the right partner.
2) Analyze Their Online Presence: An efficient digital marketing company must have an appealing online presence. By looking at their website and social media handles, you can get valuable insights on their caliber and quality of work. If there are numerous typographical errors or substandard designs on their site, chances are your brand would not receive apt treatment. On the other hand, by studying their features, you can also comprehend their expertise in particular digital marketing services and solutions.
3) Check Credentials: Before you hire a digital marketing agency, check their references. Request to view case studies and past projects accomplished by them. It would help if you also got referrals to existing and former clients. It is advisable to get in touch with such customers to examine whether they deliver what they promised. Also, explore standalone review and rating platforms, such as GoodFirms, to obtain genuine customer recommendations.
4) Tools and Certifications: Inquire about the digital marketing tools and technologies employed by the team of experts as well as the certifications they bagged depending on the services offered. This will provide you with an idea about how advanced their marketing strategies are. It is better to discuss their add-on costs since certain tools are free, while you may be charged additionally for some of the paid tools. 
5) Mock Assignment: Most digital marketing agencies offer free site audit to detail the areas of improvement in your marketing strategies. Moreover, an audit report will allow you to understand the marketing capabilities of the service provider. If the agency highlights obstacles thoroughly, it exhibits their in-depth knowledge of marketing strategies and competence in managing your account. You may also request them to provide a research-based proposition that illustrates a high-level plan which will help adhere to your digital marketing goals.

Once evaluated, hire a digital marketing company that can not only offer what you have asked but also improved ideas thereby boosting your market reputation. Keep in mind that digital marketing strategies take time to exhibit results, hence, stay calm and focus on continually improving marketing strategies.

Final Words

GoodFirms have evaluated and ranked companies to help businesses pick the apt firm for their digital marketing needs. The rankings are done on the basis of information gathered about the companies from the Internet and feedback received from clients.
Explore the ‘Research’ page to find the top digital marketing companies!