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Best Marketing Automation Software & Top Automated Marketing Platforms 2026

Looking for top-notch marketing automation software to streamline your marketing efforts? Goodfirms has meticulously researched and curated a list of the best marketing automation platforms. These systems offer a range of features, including A/B testing, customizable CTAs, email marketing, Google AdWords visibility, lead management, sales intelligence, search marketing, segmentation & targeting, social media marketing, campaign management, ROI tracking, analytics, and reporting. Use our comprehensive list to find the perfect marketing automation software for your business, with filters for features, business size, deployment type, and pricing model. Don't forget to check the verified user reviews to make an informed decision.

Goodfirms conducts a thorough review and verification process before including any company in the listings. Some listings may involve fees. [How Goodfirms ensures trust]
Rankings updated: Jan 19, 2026
412 Software

Here is the Top Marketing Automation Software Solutions List

  • Shape

    Shape empowers your workforce. Its cloud-based software helps you grow your company with tools that streamline workflow, supercharge employee productivity, and automate everyday tasks. Shape’s features are tailor-made to solve your unique ... read more about Shape

    Entry Level Price
    $99 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    25% in Marketing Automation Software

    Features
    • Analytics/ROI Tracking
    • Campaign Management
    • Email Marketing
    • Lead Management
    • Sales Intelligence
    • Search Marketing

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Blogs

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Available Packages
    Standard
    $99 Per Month
    Visit website

  • LogiKlu

    LogiKlu identifies companies visiting a website and analyzes each visiting Company's depth of engagement and behavioral patterns over periods of time to qualify their interest. This is not limited to tracking of ... read more about LogiKlu

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    50% in Marketing Automation Software

    Features
    • Email Marketing
    • Lead Management
    • Sales Intelligence
    • Search Marketing
    • Social Marketing

    Key Details
    Industries
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    Support
    • Email
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Videos

    Packages
    Pricing Type
    • Contact Vendor
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page

    Integration
    Integrated With
    • Intuit Mailchimp
    • Zoho CRM
    • Salesforce CRM
    Visit website

  • Kennected

    Kennected is the #1 LinkedIn automation platform for engaging with potential customers. Automated prospecting, follow up sequences and smart reply detection. We power that up with our Lead Flow Mastery course which ... read more about Kennected

    Entry Level Price
    $89 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    50% in Marketing Automation Software

    Features
    • Email Marketing
    • Landing Pages
    • Lead Management
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    Key Details
    Industries
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux
    Support
    • Chat
    • 24x7 Support
    Training
    • In-person
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Infographics
    • Case Studies

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $89 Per Month

    Integration
    Integrated With
    • Zapier
    • Zoho CRM
    Visit website

  • WISMOlabs

    Ecommerce retailers: Optimize Customer Post-purchase and generate 20-30X ROI, build brand loyalty and improve LTV by 100% or more, increase customer satisfaction and reduce WISMO support calls by upto 90%

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    33% in Marketing Automation Software

    Features
    • Analytics/ROI Tracking
    • Campaign Management
    • Landing Pages
    • Sales Intelligence
    • Segmentation and Targeting

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Webinars
    • Case Studies
    • Whitepapers
    • On-Site Training

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Visit website

  • LeadEngines

    We provide an all-in-one platform for you to generate, track, and manage new leads in your business. With our marketing dashboard you can track your leads all in one place. LeadEngines helps ... read more about LeadEngines

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    10% in Marketing Automation Software

    Features
    • Email Marketing
    • Lead Management
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    Key Details
    Industries
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Chat
    • 24x7 Support
    Knowledge Base
    • Blogs

    Packages
    Pricing Type
    • Contact Vendor
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page

    Integration
    Integrated With
    • AWS IoT Greengrass
    • Cloudmersive
    • DeBounce
    • Email Checker
    • Email List Validation
    • Emailable
    • Kickbox
    • SendGrid
    Visit website

  • FlowUp

    FlowUp is a Next Generation Follow-up Automation software that empowers you with automated follow-ups to design your own workflow to reach your leads at their most preferred communication channel. FlowUp strengthens your ... read more about FlowUp

    Entry Level Price
    Contact vendor
    Free Trial
    14 Days
    Pricing Type
    Contact Vendor
    34% in Marketing Automation Software

    Features
    • Analytics/ROI Tracking
    • Campaign Management
    • Email Marketing
    • Lead Management
    • Sales Intelligence
    • Search Marketing
    • Social Marketing

    Key Details
    Industries
    • Information-technology-services
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Chat
    • Phone
    • 24x7 Support
    Training
    • Webinar
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • On-Site Training

    Packages
    Pricing Type
    • Contact Vendor
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • Workato

    Workato is the recognized Enterprise Automation Platform Leader. Workato empowers business and IT teams to integrate their apps and automate business workflows without compromising on security and governance. Built on a cloud-native ... read more about Workato

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    33% in Marketing Automation Software

    Features
    • Analytics/ROI Tracking
    • Campaign Management
    • Email Marketing
    • Landing Pages
    • Lead Management
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    Key Details
    Industries
    • Financial-services
    • Human-resources
    • Information-technology-services
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Chat
    • 24x7 Support
    Training
    • Webinar
    Knowledge Base
    • Help Guides
    • Video
    • Blog

    Packages
    Pricing Type
    • Contact Vendor
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Visit website

  • Acquigo

    Acquigo is a revolutionary Algorithmic Marketing Platform that empowers brands to identify and act on hundreds of unique opportunities aimed at customer growth, engagement, retention and satisfaction. Acquigo delivers 10X marketing campaign ... read more about Acquigo

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    50% in Marketing Automation Software

    Features
    • A/B Testing
    • Analytics/ROI Tracking
    • Campaign Management
    • Customizable CTAs
    • Email Marketing
    • Google AdWords Visibility
    • Landing Pages
    • Lead Management
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • On Premises
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars
    • Infographics
    • Case Studies
    • Whitepapers
    • On-Site Training

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • Quote Based
    • One-Time Payment
    Vendor pricing page
    Visit website

  • Marketing Tech

    Marketing Tech is a revolutionary online marketing and advertising agency solely focused on promoting small businesses products and services. We offer an online presence to small businesses and make local online marketing ... read more about Marketing Tech

    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    100% in Marketing Automation Software

    Features
    • Google AdWords Visibility
    • Landing Pages

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Webinars

    Packages
    Pricing Type
    • Free
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • Free
    Vendor pricing page
    Visit website

  • CampaignHero

    The CampaignHero platform is both a web and mobile app that helps small-and-medium-sized businesses grow and build through advertising. Our award-winning technology and support team is designed to provide businesses and advertisers ... read more about CampaignHero

    Entry Level Price
    $35 Per Month
    Free Trial
    30 Days
    Pricing Type
    Flat Rate
    100% in Marketing Automation Software

    Features
    • A/B Testing
    • Analytics/ROI Tracking
    • Campaign Management
    • Customizable CTAs
    • Google AdWords Visibility
    • Landing Pages
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars
    • Infographics
    • Case Studies
    • On-Site Training

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • Yes
    Free Trial
    • 30 Days Trial
    Payment Frequency
    • Monthly Payment
    • Free
    Vendor pricing page
    Available Packages
    Standard
    $35 Per Month
    Visit website

  • DailyStory

    DailyStory is a marketing automation platform that helps turn your marketing team into superheroes (cape not included). We super-charge your marketing and give you the power to easily automate all your digital ... read more about DailyStory

    Entry Level Price
    $79 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    25% in Marketing Automation Software

    Features
    • Analytics/ROI Tracking
    • Campaign Management
    • Email Marketing
    • Google AdWords Visibility
    • Lead Management
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Support
    • Chat
    Knowledge Base
    • Help Guides
    • Video Guides

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Available Packages
    Standard
    $79 Per Month
    Visit website

  • SalesNexus

    Automates outreach via email, text/sms and manages sales response and customer follow-up. The All in 1 solution for Sales Teams from 5 to 50. Designed by salespeople, for salespeople. SalesNexus is easy ... read more about SalesNexus

    Entry Level Price
    $45 Per Month
    Free Trial
    30 Days
    Pricing Type
    Flat Rate
    20% in Marketing Automation Software

    Features
    • Analytics/ROI Tracking
    • Email Marketing
    • Lead Management
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 30 Days Trial
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Available Packages
    Standard
    $45 Per Month
    Visit website

  • Optimove

    Optimove is the leading Relationship Marketing Hub, empowering CRM Marketers to create and manage large-scale, customer-led journeys. Optimove autonomously surfaces valuable customer engagement opportunities, orchestrates self-optimizing customer journeys, and accurately measures the ... read more about Optimove

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    50% in Marketing Automation Software

    Features
    • Analytics/ROI Tracking
    • Campaign Management
    • Customizable CTAs
    • Sales Intelligence
    • Search Marketing

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars
    • Case Studies
    • On-Site Training

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • Resulticks

    Resulticks offers real-time audience engagement solutions enabling brands to deliver connected experiences through digital transformation, with a focus on driving top-line growth. Resulticks is revolutionizing audience engagement on a global scale by ... read more about Resulticks

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Marketing Automation Software

    Features
    • Campaign Management
    • Email Marketing
    • Lead Management
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    Key Details
    Industries
    • Banking
    • Financial-services
    • Hospital-health-care
    • Hospitality
    • Insurance
    • Leisure-travel
    • Retail
    • Telecommunications
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • On Premises
    • Web-based
    • Windows
    • Mac
    • Linux
    Support
    • Email
    • Chat
    • Phone
    • 24x7 Support
    Training
    • Webinar
    • Documentation
    Knowledge Base
    • Help Guides
    • Help

    Packages
    Pricing Type
    • Contact Vendor
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • Quote Based
    Vendor pricing page Try Software Demo Get Free Trial
    Visit website

  • Stampede

    Growth for your hospitality business. Essential tools to get customers returning and grow your hospitality business. Time saving technology that helps you succeed. WiFi that brings customers back. By increasing repeat visits ... read more about Stampede

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    20% in Marketing Automation Software

    Features
    • Analytics/ROI Tracking
    • Campaign Management
    • Customizable CTAs
    • Landing Pages
    • Sales Intelligence
    • Segmentation and Targeting
    • Social Marketing

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Video Guides

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • SwiftERM

    The enormous return on investment offered by adding SwiftERM is incredible. Consider the margin on the products sold without the overhead of direct staff costs, together with having a solution that permanently ... read more about SwiftERM

    Entry Level Price
    Contact vendor
    Free Trial
    30 Days
    Pricing Type
    Flat Rate
    50% in Marketing Automation Software

    Features
    • Analytics/ROI Tracking
    • Email Marketing
    • Sales Intelligence

    Key Details
    Industries
    • Apparel-fashion
    • Arts-crafts
    • Automotive
    • Computer-games
    • Consumer-goods
    • Food-beverages
    • Health-wellness-fitness
    • Retail
    • Sporting-goods
    • Supermarkets
    • Wine-spirits
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • Phone
    • 24x7 Support
    Training
    • In-person
    • Documentation
    Knowledge Base
    • Blogs
    • No training Required - its autonomous

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • GBP (£)
    Free Version
    • No
    Free Trial
    • 30 Days Trial
      (Credit card required)
    Payment Frequency
    • Monthly Payment
    Vendor pricing page Try Software Demo Get Free Trial

    Integration
    Integrated With
    • Shopify
    • Magento
    • OpenCart
    • WooCommerce
    Visit website

  • CRM.me

    The Simplest CRM Platform Delivering Intelligent Customer Engagement in the Cloud. The World's First Cloud-Based CRM Platform Powered by Gamification. All-in-One Solution Run Marketing, Sales and Project Management.

    Entry Level Price
    $35 Per Month
    Free Trial
    30 Days
    Pricing Type
    Flat Rate
    25% in Marketing Automation Software

    Features
    • Analytics/ROI Tracking
    • Email Marketing
    • Lead Management
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting

    Key Details
    Industries
    • Education-management
    • Human-resources
    • Marketing-advertising
    • Nonprofit-organization-management
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video
    • Blogs

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 30 Days Trial
    Payment Frequency
    • Monthly Payment
    • Quote Based
    Vendor pricing page
    Available Packages
    Standard
    $35 Per Month
    Visit website

  • ConvergeHub

    ConvergeHub is an enterprise-grade CRM, with Sales, Marketing, Support, and Billing, for managing all customer-related activities from one unified platform. It is a high-horsepower business-growth platform built for small and mid-size businesses. ... read more about ConvergeHub

    Entry Level Price
    $9 Per Month
    Free Trial
    14 Days
    Pricing Type
    Per User
    20% in Marketing Automation Software

    Features
    • Analytics/ROI Tracking
    • Campaign Management
    • Customizable CTAs
    • Email Marketing
    • Landing Pages
    • Lead Management
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    Key Details
    Industries
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux
    Support
    • Email
    • Chat
    • Phone
    • 24x7 Support
    Training
    • Webinar
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • Infographics
    • Case Studies

    Packages
    Pricing Type
    • Per User
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • Quote Based
    Vendor pricing page Try Software Demo Get Free Trial
    Available Packages
    Standard
    $9 Per Month
    Visit website

  • Experiture

    Experiture makes it easy to create customer experiences with truly personalized omnichannel messages across email, web, mobile, social, and more. Experiture has pioneered a unified approach to enhancing the customer journey through ... read more about Experiture

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    25% in Marketing Automation Software

    Features
    • Analytics/ROI Tracking
    • Customizable CTAs
    • Landing Pages
    • Lead Management
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Video Guides

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • Acoustic Content

    Acoustic Content is a cloud-based, hybrid content management system (CMS) and content marketing platform that leverages AI services to help marketers and front-end developers build engaging digital experiences quickly and easily across ... read more about Acoustic Content

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    50% in Marketing Automation Software

    Features
    • Campaign Management
    • Email Marketing
    • Lead Management
    • Search Marketing
    • Social Marketing

    Key Details
    Industries
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • 24x7 Support
    Training
    • Webinar
    Knowledge Base
    • Help Guides
    • Video
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • BrandBot

    Organize all of your classes and live streaming links to power automated texts and emails to your customers when they sign up and before class. The All-In-One Customer Communication Hub. Guide, convert, ... read more about BrandBot

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    25% in Marketing Automation Software

    Features
    • Analytics/ROI Tracking
    • Customizable CTAs
    • Landing Pages
    • Lead Management
    • Sales Intelligence
    • Segmentation and Targeting

    Key Details
    Industries
    • Marketing-advertising
    • Retail
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Windows
    • Mac
    Support
    • Email
    • 24x7 Support
    Knowledge Base
    • Help Guides

    Packages
    Pricing Type
    • Contact Vendor
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • CustomFit.ai

    CustomFit.ai is a no-code website personalization and conversion optimization platform that enables marketers and sales professionals to customize website content and user journeys that result in higher engagement and conversions. For Marketers ... read more about CustomFit.ai

    Entry Level Price
    Contact vendor
    Free Trial
    7 Days
    Pricing Type
    Contact Vendor
    100% in Marketing Automation Software

    Features
    • A/B Testing
    • Analytics/ROI Tracking
    • Campaign Management
    • Customizable CTAs
    • Lead Management
    • Segmentation and Targeting

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars
    • Infographics
    • Case Studies

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • Yes
    Free Trial
    • 7 Days Trial
    Payment Frequency
    • Monthly Payment
    • Free
    Vendor pricing page
    Visit website

  • Vanizya

    Vanizya Automation was built for you! Our humble beginnings as business automation opened our eyes to the needs of growing businesses, Small businesses need tools that can efficiently scale as they mature. ... read more about Vanizya

    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    100% in Marketing Automation Software

    Features
    • Campaign Management
    • Email Marketing
    • Landing Pages
    • Lead Management
    • Sales Intelligence

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • On Premises
    • Web-based
    • iPhone/iPad
    • Android
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs

    Packages
    Pricing Type
    • Free
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Visit website

  • Smart Share

    Supercharge Your Marketing Campaigns: Shorten, track, and optimize your links with catchy call-to-actions, retargeting pixels, branded links, and powerful analytics. How It Works Leverage content already available on other websites to promote ... read more about Smart Share

    Entry Level Price
    $9.99 Per Month
    Free Trial
    30 Days
    Pricing Type
    Usage Based
    50% in Marketing Automation Software

    Features
    • Analytics/ROI Tracking
    • Campaign Management

    Key Details
    Industries
    • Apparel-fashion
    • Arts-crafts
    • Business-supplies-equipment
    • Computer-games
    • Computer-software
    • Food-beverages
    • Health-wellness-fitness
    • Luxury-goods-jewelry
    • Marketing-advertising
    • Market-research
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    Licensing & Deployment
    • Proprietary
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      (Credit card required)
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    • Monthly Payment
    Vendor pricing page
    Available Packages
    Starter
    $9.99 Per Month
    Plus
    $24.50 Per Month
    Premium
    $39.99 Per Month
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  • TubeSift

    TubeSift's powerful video search supports multiple modes designed to help you quickly collate extensive lists of highly relevant monetized videos to advertise on. Enter keywords to search for relevant videos, use a ... read more about TubeSift

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    100% in Marketing Automation Software

    Features
    • Campaign Management
    • Social Marketing

    Key Details
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    • Proprietary
    • On Premises
    • Windows
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    Vendor pricing page Try Software Demo Get Free Trial Download Pricing Document
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  • Swiftbrief

    Swiftbrief focuses on the one piece of information that all writers need: briefs. By doing so, it gives you the tools to provide high-quality directions in less than half the time of ... read more about Swiftbrief

    Entry Level Price
    $19 Per Month
    Free Trial
    7 Days
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    50% in Marketing Automation Software

    Features
    • Search Marketing

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    Vendor pricing page Try Software Demo Get Free Trial
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    Starter
    $19 Per Month
    Professional
    $49 Per Month
    Agency
    $129 Per Month

    Integration
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  • Windsor.ai

    Our data integration and data platform (DMP) makes it easy to connect all your data-sources with our Marketing Attribution Software. It is quick and simple to join and integrate it with other ... read more about Windsor.ai

    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    80% in Marketing Automation Software

    Features
    • Analytics/ROI Tracking
    • Campaign Management
    • Google AdWords Visibility
    • Search Marketing
    • Segmentation and Targeting

    Key Details
    Industries
    • Marketing-advertising
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    • Windsor.ai Knowledge base
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    • USD ($)
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    • Monthly Payment
    • Annual Subscription
    Vendor pricing page Try Software Demo Get Free Trial

    Integration
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  • Deployteq

    Users are empowered to self-serve global omnichannel campaigns, tailored to the behaviour and preferences of each individual customer. Easily build campaigns and create fully connected customer experiences across channels on this single-view ... read more about Deployteq

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Usage Based
    100% in Marketing Automation Software

    Features
    • A/B Testing
    • Analytics/ROI Tracking
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    • Customizable CTAs
    • Email Marketing
    • Landing Pages
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    • Segmentation and Targeting
    • Social Marketing

    Key Details
    Industries
    • Accounting
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    Vendor pricing page Try Software Demo

    Integration
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  • Linkly

    Linkly is an URL shortener with a number of features for advanced marketers. With Linkly, you can use your domain to brand your links, create QR codes, redirect users based on country ... read more about Linkly

    Entry Level Price
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    Free Trial
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    Flat Rate
    20% in Marketing Automation Software

    Features
    • A/B Testing
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    Key Details
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    • Marketing-advertising
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    Knowledge Base
    • Shortening MailTo Links
    • Add Facebook Pixel to Links
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    • Yes
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    Vendor pricing page Try Software Demo Get Free Trial

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  • EQUP

    EQUP is an all-in-one CRM software that not only manages your business functions and data but also boosts the sales process. It offers CRM software that is both inexpensive and packed with ... read more about EQUP

    Entry Level Price
    Contact vendor
    Free Trial
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    Per User
    30% in Marketing Automation Software

    Features
    • A/B Testing
    • Analytics/ROI Tracking
    • Campaign Management
    • Email Marketing
    • Lead Management
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    Key Details
    Industries
    • Architecture-planning
    • Arts-crafts
    • Automotive
    • Aviation-aerospace
    • Broadcast-media
    • Building-materials
    • Business-supplies-equipment
    • Capital-markets
    • Civil-engineering
    • Commercial-real-estate
    • Computer-network-security
    • Computer-games
    • Computer-hardware
    • Computer-networking
    • Computer-software
    • Construction
    • Consumer-electronics
    • Consumer-goods
    • Consumer-services
    • Cosmetics
    • Dairy
    • Design
    • Education-management
    • E-learning
    • Electrical-electronic-manufacturing
    • Entertainment
    • Environmental-services
    • Events-services
    • Executive-office
    • Financial-services
    • Food-beverages
    • Food-production
    • Graphic-design
    • Health-wellness-fitness
    • Higher-education
    • Hospital-health-care
    • Hospitality
    • Human-resources
    • Import-export
    • Individual-family-services
    • Industrial-automation
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    • Insurance
    • International-affairs
    • Internet
    • Investment-banking-venture
    • Libraries
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    • Machinery
    • Management-consulting
    • Marketing-advertising
    • Market-research
    • Media-production
    • Medical-practice
    • Newspapers
    • Nonprofit-organization-management
    • Packaging-containers
    • Philanthropy
    • Printing
    • Professional-training
    • Real-estate
    • Restaurants
    • Retail
    • Sporting-goods
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    • Yes
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    • Monthly Payment
    • Annual Subscription
    Vendor pricing page Try Software Demo Get Free Trial Download Pricing Document

    Integration
    Integrated With
    • Facebook
    • LinkedIn
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    • Twilio
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  • Social Media Marketing Platform

    Creating compelling content is easy with SeoSamba. Our intuitive social posting tool is easy for a child to navigate. - Schedule your content in advance across your networks - The posting wizard ... read more about Social Media Marketing Platform

    Entry Level Price
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    Free Trial
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    Contact Vendor
    30% in Marketing Automation Software

    Features
    • Analytics/ROI Tracking
    • Campaign Management
    • Email Marketing
    • Lead Management
    • Sales Intelligence
    • Social Marketing

    Key Details
    Industries
    • Health-wellness-fitness
    • Hospitality
    • Management-consulting
    • Real-estate
    • Retail
    • Sporting-goods
    Licensing & Deployment
    • Open Source
    • Cloud Hosted
    • On Premises
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
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    • Linux
    Support
    • Email
    • Chat
    • Phone
    • 24x7 Support
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    • Contact Vendor
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    • USD ($)
    Free Version
    • Yes
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    • Available Trial
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    • Annual Subscription
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  • Sales Bacon

    Cloud-based all-in-one platform that allows you to automate your sales process via smart marketing. Sales Bacon is your go-to sales and marketing tool! An all-in-one platform you need to run your business ... read more about Sales Bacon

    Entry Level Price
    $69 Per Month
    Free Trial
    14 Days
    Pricing Type
    Per User
    33% in Marketing Automation Software

    Features
    • Campaign Management
    • Email Marketing
    • Lead Management
    • Sales Intelligence

    Key Details
    Industries
    • Business-supplies-equipment
    • Health-wellness-fitness
    • Insurance
    • Marketing-advertising
    • Real-estate
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    Support
    • Email
    • Chat
    • Phone
    • Weekdays
    Training
    • Webinar
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    Knowledge Base
    • Help Center

    Packages
    Pricing Type
    • Per User
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 14 Days Trial
      (Credit card required)
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page Try Software Demo Get Free Trial Download Pricing Document
    Available Packages
    Bacon Pro Monthly
    $69 Per Month
    Bacon Pro Annual
    $708 Per Year

    Integration
    Integrated With
    • Zapier
    • Facebook
    • Lead Ads
    • Sales Force
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  • AdCreative.ai

    AdCreative.ai is an artificial intelligence software that uses it's highly trained ai to make high converting ad creatives and social media creatives that are proven to boost conversion rates up to 14 ... read more about AdCreative.ai

    Entry Level Price
    $25 Per Month
    Free Trial
    7 Days
    Pricing Type
    Per Feature
    25% in Marketing Automation Software

    Features
    • Analytics/ROI Tracking
    • Campaign Management
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    Key Details
    Industries
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • 24x7 Support
    Knowledge Base
    • Help Guide
    • Video
    • Blog

    Packages
    Pricing Type
    • Per Feature
    Preferred Currency
    • USD ($)
    Free Version
    • No
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    • 7 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page Try Software Demo Get Free Trial
    Available Packages
    Starter Plans
    $25 Per Month
    Professional Plans
    $149 Per Month
    Ultimate Plans
    $359 Per Month
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  • Sales Jarvis

    Sales Jarvis is the Smartest Sales Engine that helps you in keeping your sales funnel filled by automating the entire process of extracting & collating data, personalized outreach, Lead Generation and Appointment ... read more about Sales Jarvis

    Entry Level Price
    Contact vendor
    Free Trial
    30 Days
    Pricing Type
    Per User
    25% in Marketing Automation Software

    Features
    • A/B Testing
    • Analytics/ROI Tracking
    • Campaign Management
    • Customizable CTAs
    • Email Marketing
    • Landing Pages
    • Lead Management
    • Sales Intelligence
    • Segmentation and Targeting
    • Social Marketing

    Key Details
    Industries
    • Computer-software
    • Information-services
    • Information-technology-services
    • Staffing-recruiting
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • Chat
    • Phone
    • Weekdays
    Training
    • Webinar
    • In-person
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    Packages
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    • Per User
    Preferred Currency
    • USD ($)
    Free Version
    • No
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    • 30 Days Trial
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    • Monthly Payment
    • Annual Subscription
    Vendor pricing page Try Software Demo Get Free Trial
    Visit website

  • WiserNotify

    Wisernotify is an innovative social proof app that helps websites and businesses boost their conversions by displaying real-time notifications of visitor actions. With its powerful features, customizable designs, and intelligent targeting, it ... read more about WiserNotify

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Usage Based
    100% in Marketing Automation Software

    Features
    • A/B Testing
    • Analytics/ROI Tracking
    • Campaign Management
    • Customizable CTAs
    • Email Marketing
    • Landing Pages
    • Sales Intelligence
    • Segmentation and Targeting

    Key Details
    Industries
    • Information-services
    • Information-technology-services
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • Chat
    • 24x7 Support
    Training
    • Documentation
    Knowledge Base
    • Knowledge Base

    Packages
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    • Usage Based
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    • USD ($)
    Free Version
    • Yes
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    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
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Buyer’s Guide

Marketing Automation Buyer’s Guide

Most businesses consider marketing automation to be inevitable. The advanced functionality of AI and machine learning has encouraged marketers to believe that automating marketing activities would provide quick and better results than manual processes can leverage. As per the State of Marketing Automation 2019 Survey Report, 75% of marketers use marketing automation tools.

Selecting the best marketing automation software for a small business can add to its profitability and enhance its reputation. Whether you are a first-time buyer or intend to change the existing marketing automation software, if you want to improve your marketing strategies and achieve successful results, this buyer's guide to marketing automation software is for you.

What is Marketing Automation?

Marketing automation is a smarter approach that helps sales and marketing personnel to automate tasks like -

  • Creating, launching, and managing online marketing campaigns
  • Tracking and managing prospects, leads, and customers
  • Measuring marketing efforts to make informed decisions

Marketing automation can revolutionize your marketing by minimizing the use of resources and maximizing the returns on investment. It can streamline your campaigns, improve accountability within the team members, provide better customer experiences, and generate accurate reports.

What are the Best Practices of Marketing Automation?

The 5 best practices of marketing automation include -

Knowing your buyers’ persona before implementing a marketing strategy is a must. Interviewing customers, conducting surveys, analyzing reports, etc., can give you information about your buyers and help you design an effective marketing strategy.

Building a Workflow

Building a workflow while implementing a marketing strategy is important. All the team members should be on the same page and have complete information about the process.

Capturing the Right Information

Capturing the right information from your visitors is important to effectively approach them. With the correct information, you can analyze the buyers’ persona and journey and create personalized content accordingly.

Create Solid Content

Content is a driving force in capturing the attention of your customers. The content you create and publish should establish an impressive reputation for your business in front of your buyers.

Leads Segmentation

All buyers are not the same, nor are their requirements. Segmenting customers based on their persona, journey, geographical location, age, gender, etc., is important before approaching them with an effective marketing strategy.

What are the Key Components of Marketing Automation?

There are four major key components that can make marketing automation successful -

Listing/Segmentation: Listing and segmenting the audience based on their journey, requirements, geographical location, gender, and other factors.

Lead Scoring: Lead scoring assigns value to the leads based on their possibility of converting.

Trigger: A trigger is a specified time or condition when a marketing campaign should be launched -for example, sending a discount coupon to the customer who is close to making the purchase decision.

Action: Action is something that comes after the trigger. For example, you could send a welcome email immediately after the customer signs up.

How does marketing automation relate to the customer journey?

There are four stages of a customer journey: Introduction, Exploration, Purchase, and Retention. Marketing automation plays a major role in each stage.

Discover

Your buyers are not looking forward to buying from you at this stage. They are just discovering the products or services being provided by a brand. To engage customers at this stage, you need to post content on social media or send emails consistently so that they can consider contacting you when they require the products or services you are providing. Marketing automation software can assist you in scheduling and automating the process of engaging your customers at the awareness stage.

Explore

At this stage, your customers are exploring, evaluating, and comparing your products and services with the available options in the market. For example, if one of your prospects is exploring your products on your website, you can send them the discount code to grab the opportunity. Marketing automation software helps you monitor your customers' activities and act on them immediately.

Purchase

At this stage, the customer is deciding to purchase your products or services. Providing an excellent and seamless shopping experience to your customers becomes important so that they give positive feedback about your business. Marketing automation software can help you send automated emails to customers after a purchase, approaching them meaningfully and assisting them at each step of their purchase decision.

Retention

Retaining current customers and acquiring new business from them is one of any business's biggest achievements. With competition so fierce, it is difficult to stop your customers from being attracted to other products and services available in the market. Marketing automation software can help in upselling and reselling to maintain your customers' loyalty, ultimately accelerating your organization's ROI.

What is Marketing Automation Software?

The software is an all-in-one marketing platform developed to automate, streamline, monitor, and measure marketing activities and processes so that businesses can gain operational efficiency, achieve their sales goals, and expand exponentially.

Whether you're sending marketing emails, prioritizing your customers, creating landing pages, or measuring the success of your different marketing programs, marketing software can make your business processes and marketing efforts seamless, ultimately resulting in improved productivity, reduced costs, and maximized conversions.

How Is Marketing Automation Software Different from CRM?

Marketing automation software is often confused with CRM. Many CRMs even have a marketing automation module, which makes marketers wonder whether they should invest in marketing automation software or CRM. If you look into CRM's features and capabilities, you will realize that CRM adds value to the sales department but misses out on the marketing department's requirements.

CRM is used to manage contacts and track opportunities. Marketing automation software is used to automate marketing programs, enhance customer relationships, and measure marketing efforts. This is the primary difference between both. 

Click to go through the buyer’s guide to CRM.

Let’s go through the capabilities of marketing automation software and how it can help your business.

What Does Marketing Automation Software Do?

Basically, the software includes inbuilt applications that are designed to optimize & streamline marketing tasks efficiently and effectively. It can help your employees to focus on strategic activities instead of monotonous activities and eliminate human errors. Moreover, it helps increase customer engagement, grabs more sales opportunities, and stays ahead of competitors. Some of the key activities of marketing automation software include -

Lead Capturing, Tracking & Monitoring

The software can capture the leads based on the visitors to your business website, track their information, monitor their activities, and perform marketing activities accordingly to achieve successful results.

Email Campaign Management

Successful email campaign management requires storing and accessing accurate customer information, consistency, and professional design. Marketing automation software includes features that can help send professionally designed emails to the right people at the right time.   

Social Media Marketing

Marketing automation software can schedule your posts on various social media marketing platforms. Posting effective updates on social media platforms can improve conversions and consistently benefit the business.

Resources Management

The task of managing resources optimally is crucial to running a business with high profitability. Marketing automation software facilitates minimizing overheads and maximizing ROI.

Landing Page Creation

The software includes design templates that allow you to create appealing landing pages, helping to attract new customers and retain current ones.

A/B Testing

A/B testing helps determine the user’s reaction to two different products or services. Marketing automation software can make the process easy and evaluate the results accurately.

Integrations

No more juggling between different software and Excel spreadsheets. Marketing automation software easily integrates with 3rd party tools like email, CRM, and social media to provide the user with everything from a single interface. 

Analytics & Reporting

Marketing automation software generates comprehensive and accurate reports, which help businesses make informed decisions and prepare successful marketing strategies for the future.

How Does a Marketing Automation Software Work?

The way marketing automation software works depends on the tasks to be accomplished. For example, if you are trying to run an email marketing campaign, the tasks below can be sorted by using marketing automation software.

Step 1 - Segmenting based on activities and buyers' journey.

Step 2 - Selecting the target audience.

Step 3 - Designing a professional email.

Step 4 - Feeding the email content.

Step 5 - Executing the campaign.

Step 6 - Measuring the open & click rate.

Step 7 - Shortlisting warm and hot leads.

Step 8 - Moving warm and hot leads to CRM.

Step 9 - Reengaging the leads and prospects.

What are the Types of Marketing Automation Software?

Based on Deployment

On-premise software is hosted on the business organization's server. It requires specific hardware configuration and complex installation.

Software-as-a-Service is a web-based software that is hosted by a service provider and made available to clients using multiple devices and platforms using the internet.

Based on License

Open-source marketing Automation Software provides free code that can be customized according to business requirements. It is free to download and deploy.

Free Marketing Automation Software is free software that is available on the cloud or can be downloaded with the source code, which cannot be customized.

Paid Proprietary Marketing Automation Software can be used on the cloud or can be downloaded after paying weekly/monthly/subscription or one-time charges.

How Did Marketing Automation Tools Come Into Use?

Marketing is the fuel of any business. Regardless of the type and size of the business, it requires marketing its products and services to survive and grow. At some point, due to increased consumer awareness and buying habits, marketing needs to be infused with technology to cope with the rising competition in all sectors. So, let's look at how marketing automation software came into use.

In earlier times, spreadsheets were used to store the data of leads and potential clients and access it while contacting them by phone or email. It was in 1992 when Unica - a subset of CRM existed. The Internet was at its initial stage at that time. In 1999, Eloqua was introduced and transformed into a marketing automation service in 2003. Later, in 2005-2008, new marketing automation tools like Hubspot, Marketo, Ontraport, etc., were introduced, including email marketing automation, social media optimization, and many other marketing automation tools.

Upcoming Trends in Marketing Automation Software

Marketing software has evolved with time and is continuously growing because businesses know the potential positive effects of marketing automation, which is adding to their profits. So, here are the upcoming trends in marketing automation software you must be aware of to pick the right one for your growing business.

Personalized Content

Personalized content helps provide a better customer experience, which ultimately leads to increased sales. People always appreciate recommended products based on their past purchases or an email addressing their first name instead of a common term. Personalized context is definitely a driving force in business growth, and marketing automation software can help deploy this strategy.  

Machine Learning

Once a user clicks a link or an ad, behavioral data is consumed by Machine Learning systems. This data can then be used in future marketing campaigns and when approaching buyers during their entire journey. This would not only help in marketing effectively but also enable you to provide better customer experiences.

Artificial Intelligence

Artificial Intelligence (AI) can help in studying user behavior, engaging customers, encouraging cross-selling, ensuring customer retention, and retargeting customers highly effectively. It can take marketing automation to the next level in an era when customers demand quick and personalized services.

Chatbots

Chatbots can make your business work 24/7. You don't need to be at your desk all the time to keep your customers happy. Chatbots can talk to your customers even if you are not around. They can capture information from customers, such as their preferences, queries, etc., and help you take quick action. Chatbots are already playing a very important role in customer service and marketing departments and will be highly used in the majority of organizations very soon.

Customer Retention

In the future, customer retention will be more important than acquiring new customers due to increasing competition and new products/services introduced every day. With the right marketing automation platforms, which have the latest features, it will be easy for marketers to innovate and execute strategies that help in customer retention.

Benefits of Using a Marketing Automation Software

If you are considering a marketing automation service for your business, it becomes significant to understand what to expect and the benefits it can deliver before you start looking out for options. So, here are some key benefits of using marketing automation software -

Reduces Staffing Costs

Marketing automation software can set up marketing campaigns that can be automatically triggered based on certain criteria. Moreover, posting social media posts and sending personalized emails can also be automated. In short, a single employee can do the job of 50 employees with the help of marketing automation tools, resulting in reduced staffing costs.

Increases Sales

Marketing automation platforms can automate the process of customer follow-ups, not letting you miss even a single opportunity. Moreover, it can help you cross-sell and up-sell in an effective manner. Proper lead management and prioritization, with the help of marketing automation software, obviously would lead you towards increased sales and high revenue generation.

Saves Time

Most marketing automation platforms allow scheduling and posting social media posts for different platforms from a single interface. Though there may be different software for this task, it would be great if you had a single platform for tracking leads, posting social media posts, and triggering email marketing campaigns.

Improves Accountability

Using marketing automation tools means clearly defined processes and accurate reporting, which shows the performance of each team member. This makes everyone involved with sales and marketing responsible for their tasks and try their level best to perform well and display their caliber.

Encourages Creativity

By using marketing automation software, you are replacing manual processes with automated processes. So, now your email campaigns, social media posts, lead nurturing, and many more marketing tasks are being managed using computerized rules. This frees up the time of your staff to focus on creative tasks that can enhance productivity and efficiency in your organization.

Streamlines Processes

Implementing a marketing automation solution allows you to visualize the entire customer journey and provides you the opportunity to streamline the processes accordingly. This helps in refining targeting and nurturing the leads, for example, automatically sending an email about the product information as soon as the customer completes the purchase on your online store. 

Improves Productivity

Your marketing automation software provides you with complete information about your team and who is doing what. You can manage your resources and assign tasks to people based on their skills and qualifications. This way, you can improve productivity and make the most out of the hours you have.

Augments Customer Retention

A marketing automation solution helps you target your customers at all stages of the customer journey. Moreover, it also allows you to trigger marketing campaigns across multiple platforms. Updating present customers with the latest updates in your products would help you augment customer retention and achieve higher returns.

Helps in Making Better Decisions

The reports generated by marketing automation platforms tell you about the success of your marketing efforts, target audience, returning customers, marketing expenses, and returns. Precisely, it can provide important information that can help you in making better decisions that can be remunerative for your business in the long run.

Must-Have Features of a Marketing Automation Software

Marketing automation software is beneficial for improving the marketing and sales of your products and services. But, to select the right one that suits your business, it becomes essential to know the features to consider in a marketing automation solution as mentioned below -

Lead Management

Lead management would help you identify prospects, capture leads, track their journey across the sales funnel, personalize content, target potential customers, and ensure high conversions.

Email Marketing 

Email marketing automation would help you schedule email campaigns, send personalized emails, categorize email recipients, track email marketing strategies to reduce bounce rate, record communication, and analyze results like open & click rate.

Social Media Marketing

Marketing automation software can maintain your social media accounts, schedule your posts and updates, track the performance of your social media campaigns, respond to your customer queries, build targeted advertisements, and respond to your customer queries promptly.

Segmentation

The marketing automation solution you select should allow you to segment leads and prospects to select a suitable target audience for the marketing campaign. Triggering emails or sending messages without targeting the right audience can result in a fiasco, wasting your valuable time and money.

Analytics and Reporting

To make informed decisions, you need to pick a marketing automation tool that allows you to collect and analyze comprehensive data, generate customized reports according to your business logic, monitor campaigns, measure performance, and calculate ROI.

How to Choose the Right Marketing Automation Software for your Business?

In addition to the features to be considered while selecting a marketing automation software, below are some factors that you need to consider before you decide to invest in one -

Costs: In many cases, marketing automation software vendors may charge hidden costs, extra deployment fees, or future maintenance costs. Before selecting one, you need to check the exact cost of the marketing automation tools and decide whether it suits your budget.

Limitations: Many marketing automation platforms have limitations in terms of features, email recipients, and social media platforms, or they are not scalable as per your requirements. You need to check the limitations of the marketing automation tools before you purchase them.

Mobile-Friendly: In this era, when everything is done using mobile, starting from buying groceries to booking flight tickets, it would be difficult if you are not able to manage your business marketing on the go. So, you need to ensure that the marketing automation solution you choose is mobile-friendly.

Integration: Before you purchase marketing automation software, you need to analyze whether you require it to integrate with the other tools you are currently using for your business, such as updating social media posts, email campaigns, maintaining customer databases, etc.

User-Friendliness: If your employees and team members don’t use the marketing automation software you have purchased, then that investment would be a waste. Ensure that the marketing automation tool you buy is user-friendly so that your staff adopts it easily and makes optimum use of it. 

Support: The marketing automation solution provider should offer prompt support so that you can easily resolve problems if you get stuck in the middle of a task due to a technical issue.

Reviews: Check the reviews of the users who are already using the marketing automation software you are about to buy to select the best one.

Average Cost of a Marketing Automation Software

The price of a marketing automation software varies depending on the features it offers, the number of users it allows, and other scalability factors. The cost of marketing automation platforms can be as low as $9/month to $1250/month. For example, you can use ActiveTrail, which costs $9/month, or Pardot, which costs $1250/month depending on the features you require, and the number of users who would be using it.

If you are looking for marketing automation software for small businesses, you can go for eSputnik, which costs only a $1.99 one-time charge. You don't need to pay every month to keep on using it. The features in this tool, specially used for marketing automation for small companies, might be limited, but if your budget is a constraint, this option can suit you.

Also, there are free and open-source marketing automation platforms available like Mautic or OpenEMM, which you can also customize as per your business requirements. You can view the list of the top free and open-source marketing automation software here.

If you are looking for advanced features in your marketing automation solution that cheap or free software cannot provide, we would suggest you go for the marketing automation tools that offer free trials like Marketo, Act-on, ActiveCampaign, Keap, and many others mentioned in the complete list of marketing automation software intricately curated by the Goodfirms’ Team.

When Is The Right Time To Invest In Marketing Automation Software?

Before investing in marketing automation software, you need to conduct a self-assessment test within your organization and get answers to the below-mentioned questions.

  • Do you have more leads than your business can handle?
  • Do you have more leads but a low conversion rate?
  • Do you want to generate more leads?
  • Do you want to implement a highly effective marketing strategy?

If the answer to all the above questions is yes, then this is the right time to invest in marketing automation software for your business.

How to Ensure Successful Implementation of Marketing Automation Software?

Buying the best marketing automation software is significant, but implementing it correctly is even more important. Failing to implement the marketing automation tool correctly can be disastrous for a business in terms of finance, productivity, and overall reputation. So, here are some vital points you need to consider to ensure the successful implementation of marketing automation software.

Define your goals

To implement marketing automation software, you need to know precisely what your organization wants to achieve. Most organizations hope to grow revenue, but there may be other reasons, like improving customer experience, streamlining the buying process, analyzing buyers' journeys, etc.

Ensure Compatibility With Marketing Strategy

Having the best marketing automation software but a poor marketing strategy can never yield the expected results. Marketing automation software can only automate the process; it cannot guarantee success if teamed with an ineffective marketing strategy.

Drive for Excellent Content Strategy

Content plays an important role in conversions. Make sure that you get fresh & crisp content posted for marketing your products and services. The quality, volume, and frequency of the content you post online can help you in the marketing automation process highly effective.

Provide Training to your Staff

Introducing a new marketing automation system in the organization would not be enough. You need to train your staff and ensure that they use it. Tell them about the benefits and motivate them by showing successful results using the marketing automation software.

Why Does Marketing Automation Fail?

The below quote by Bill Gates would clearly define why marketing automation fails for many companies;

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.”

Besides that, there are 6 common reasons why marketing automation fails -

  • Lacking human efforts
  • Misinterpretation of buyers’ journey
  • Implementing the same marketing strategy for different buyers
  • Blasting emails at the wrong time
  • Not publishing impressive content
  • Posting updates or sending messages at the wrong time

Why Referring to Goodfirms’ List of Marketing Automation Solutions Can Help?

Picking the best marketing automation software can be overwhelming when there are a plethora of them available in the market. There might be several questions coming into your mind while selecting one; after all, it is about investing your valuable time and money. We would recommend you to go through the list of the best marketing automation software listed by the Goodfirms team, as it includes the reviews of the users and a detailed description of each one of them, which can help you in selecting the right one for your business.

Why Goodfirms?

  • The Goodfirms team follows a highly intricate research process and has been successful in providing a listing of around 9000 software applications used in different business sectors.
  • The list of software curated by the Goodfirms team can make your selection process easy, as it includes unbiased reviews of the users who are already using these tools.
  • The in-depth research conducted by Goodfirms has proven to be highly reliable and has won the trust of renowned companies and software vendors, as it is based on the latest technology trends prevailing in the current market. 

Key Take-aways

The word "automation" means to set it and forget it. But, in the case of marketing automation, we need to manage changes on an ongoing basis constantly. Several disruptions are happening externally in the market and internally in the organization. We must continually review the rules, processes, and strategies we have implemented along with the marketing automation software. Also, we need to ensure that sales and marketing departments are aligned and on the same page. The perfect combination of the best marketing automation software with perfect marketing planning and strategies can result in the consistent growth of a business.

So, if you are not using marketing automation software or are looking forward to purchasing an advanced one, you need to act now. We are in an era that requires our business to be sound in terms of technology and strategy to compete and stay ahead of the times.

Marketing Automation Software Tools Comparison: ActiveCampaign, Zoho Marketing Automation, HubSpot Marketing Hub, Marketo Engage, and Oracle Eloqua

FeatureActiveCampaignZoho Marketing AutomationHubSpot Marketing HubMarketo EngageOracle Eloqua
Company BackgroundActiveCampaign is developed by ActiveCampaign, LLC, a marketing automation platform company founded in 2003.Zoho Marketing Automation was developed by Zoho Corporation, a software company that provides a suite of business tools.HubSpot Marketing Hub is developed by HubSpot, Inc., a technology company providing marketing, sales, and customer service software solutions.Marketo Engage is developed by Adobe Inc., a multinational software company known for its creative, marketing, and document management solutions.Oracle Eloqua was developed by Oracle Corporation, a multinational technology company that provides cloud-based software solutions.
Target AudienceBusinesses of all sizes focus on automationBusinesses of all sizesFor businesses of all sizes, inbound marketing focusFor large enterprises, complex marketing automation needsVery large enterprises with highly complex marketing needs
PricingFreemium (limited features), paid plans start at $15/monthFreemium (limited features), paid plans start at $10/monthFreemium (limited features), paid plans start at $50/monthPaid plansPaid plans
StrengthsPowerful automation workflows, lead scoring, personalizationIntegrates with other Zoho products, good for marketing ROI trackingUser-friendly, strong inbound marketing tools, CRM integrationScalable, robust features for complex marketing automationEnterprise-grade platform, advanced analytics, and lead nurturing
WeaknessesCan be complex for beginners compared to HubSpotLimited features in the free planLess powerful automation compared to ActiveCampaign or MarketoExpensive, requires significant IT resourcesVery expensive, complex to implement and manage
Best forBusinesses seeking powerful automation and lead nurturing capabilitiesBusinesses using other Zoho products, value for moneyBusinesses prioritizing inbound marketing and ease of useLarge enterprises with complex marketing automation needsVery large enterprises requiring advanced features and scalability
Goodfirms Notes:ActiveCampaign offers powerful automation features but can be complex for beginners.Zoho Marketing Automation is a budget-friendly option that integrates well with other Zoho products.HubSpot Marketing Hub is user-friendly and strong in inbound marketing tools.

Marketo Engage offers powerful automation workflows but can be complex for beginners.

Oracle Eloqua is a powerful platform for large enterprises with complex marketing needs, but they are expensive and complex to implement.

Frequently Asked Questions

Can Both Sales And Marketing Teams use the Marketing Automation Software?

Yes, it is a potential tool for both your sales and marketing teams. Marketing automation software enables the journey of prospects through the sales funnel with optimal use of resources. With automated processes, marketing automation tools engagingly manage the leads and provide your sales and marketing teams to push the prospects through the sales funnel without any hassle. Automated marketing campaigns, social media campaigns, and email marketing save your team's time and resources.

What Type of Marketing Automation Sales And Marketing Teams Need?

Sales and Marketing teams need automated marketing solutions for: 

  • Qualified lead generation
  • Lead nurturing
  • Lead scoring
  • Marketing Analytics
  • Email automation
  • Social media marketing automation
  • Customer onboarding 
  • Setting sales and marketing funnels.

What is a Sales Funnel? How Marketing Automation Software Helps to Set up a Sales Funnel?

Sales Funnel refers to the series of activities that leads/prospects go through to become your paid customers. From lead generation, sales calls, follow-ups, and conversion to customer retention, the sales funnel includes the complete journey of a prospect toward becoming a paid customer. Marketing automation software increases the customer's awareness, interest, and knowledge about your business and your products and services. It also helps customers in decision-making and purchase action. Marketing automation tools can establish, optimize, and also measure the success of sales funnels.

How Beneficial Is the Marketing Automation Software for Small Businesses?

Marketing automation software for small businesses is an application specifically designed to execute, manage, and automate marketing tasks for small businesses. Sales and Marketing teams of SMBs and startups can deploy this application to increase leads, revenues, and profits. The software offers functionalities such as content management, lead generation, automated sales funnels, lead onboarding, automated campaigns, and more.

How Much Does a Marketing Automation Platform Cost?

The price of marketing automation software varies depending on its functionalities, the number of campaigns it can automate, the types of sales funnel it can set, and other scalability factors. The cost of marketing automation platforms can be as low as $9/month to $1250/month. If you have budget constraints, try free and open-source marketing automation software.

Can Marketing Automation Improve Sales?

Marketing automation deploys integrated processes, automated marketing techniques,  and optimized sales pipelines to mitigate all challenges related to sales and marketing processes. It improves diminishing lead quality and decreases customer retention rate. Marketing automation leads aligned dynamic marketing processes that help businesses improve sales and ROI. It also improves the chances of a lead's readiness for buying by providing the best sales journey experience.

Can I automate my social media outreach campaigns with a marketing automation tool?

Yes, apart from lead generation, workflow automation, email marketing automation, and analytics, the marketing automation system is a robust tool for the automation of social media marketing campaigns. It has features such as RSS feed auto-updates, automated comments, social bots, and many more functions specifically designed for social media campaign automation.

What Are the Popular Integrations Recommended with Marketing Automation Software?

Marketing automation software tools can be paired with CRM systems, ERP solutions, Email marketing software, Social media marketing tools, and Inbound marketing tools for enhanced functionality.

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