Top Media Buying Agencies in Canada

Researched by:Goodfirms Research TeamUpdated:September 21, 2026

Goodfirms has reviewed 188 Media Buying Agencies in Canada as of September 2026. The top-ranked firm is SmartSites (4.9 stars, 16 verified reviews, $100 - $149/hr, founded 2011, Toronto). Across the category, the median hourly rate is $37, median client rating is 5, and 13% of firms employ 50+ members. Explore the vetted Media Buying Agencies in Canada companies below, compare their strengths, and connect with the provider best suited to your requirements.

Are you trying to find the best media buying and planning agency in Canada? Look no further; Goodfirms has the perfect list prepared for you.

The media planning companies in Canada can help you execute your marketing strategy and campaigns flawlessly. They can guide you on the best and most influential media channels and platforms for your campaign. As a third party, the perspective of the media planning consultants on your marketing campaign will be a valuable input. They work with various clients and have reliable information regarding the current trends in marketing and promotion for different types of products and services.

With a profound knowledge and network in the media industry, Canada media buying agencies can help you negotiate better slots, platforms, and other terms with the media channels that you want to pursue for your marketing campaign. The expertise of professional media planning consultants can be advantageous to you while carrying out your marketing strategy. They can help you reach the right audience for your campaign at a budget-friendly deal. As mentioned above, below is a list of media buying agencies in Canada that you can browse through to find your perfect media planning and buying partner.

Goodfirms has verified 188 Media Buying Agencies in Canada - part of 3,799+ Media Buying & Planning Agencies, each passing Goodfirms' 4-step verification process (background check, client interviews, portfolio audit, ongoing quality review). Listings marked "Sponsored" are agencies that pay for premium placement - sponsorship does not affect star ratings or review content.

Top 10 at Glance

Compare the highest-ranked firms first side by side.

Rank
Company
Rating
Reviews
Hourly Rate
Team Size
Founded
Location
Action

List of the Best Media Planning Companies in Canada

Find a Media Planning Company Near you
Find a Media Planning Company Near you
Service
Hourly Rate
Employees
ReviewsAll Companies
Industry
Client Type
  • SmartSites is a trusted media planning company delivering data-backed media planning and paid advertising solutions for growing brands. Established in 2011, the agency has supported 900+ businesses with strategic ad placements and budget optimisation. Its performance-driven campaigns are built on audience insights and channel analytics. ... read SmartSites reviews & insights

    $100 - $149/hr
    50 - 249
    2011
    Toronto, Canada
    We had a great experience overall. - Writer
    Visit Website
  • Using AI Tools

    • ClaudeClaude
    • CanvaCanva
    • GrammarlyGrammarly

    25+ years. Hundreds of brands. One goal: websites that convert. Lounge Lizard is a New York-based, award-winning web design and digital marketing agency founded in 1998. We deliver custom website design, development, UX strategy, SEO, AEO, and performance marketing for companies that need more than ... read Lounge Lizard reviews & insights

    NA
    50 - 249
    1998
    Toronto, Canada
    Lounge Lizard transformed our outdated website into a modern platform through a well-structured and collaborative development process. - IT Manager
    Visit Website

    Why Lounge Lizard?

    • Lounge Lizard has been in Business since 1998
    • Agency is Run by a Webby Awards Judge
    • Veteran Brand Story Tellers & Results Mindset
  • Using AI Tools

    • ChatGPTChatGPT
    • ClaudeClaude
    • GeminiGemini
    • PerplexityPerplexity
    • CanvaCanva

    Sequence Commerce is a full-stack e-commerce agency managing $500M+ in ad spend across 100+ brands, with teams in New York and Toronto. We run Amazon Advertising (PPC, DSP, and AMC); AI-SEO (AEO, GEO, and LLMO); Walmart Connect; TikTok Shop; Meta Paid Social; and Shopify Plus ... read Sequence Commerce reviews & insights

    < $25/hr
    50 - 249
    2019
    Brampton, Canada
    Adaptive Amazon Marketing Strategy for Gen Z Customers - President

    Why Sequence Commerce?

    • Fullstack under one team Amazon Ads AI SEO
    • 500M managed with named client results
    • 7 2026 awards and 5 verified partnerships
  • intouch

    Pro Verified

    InTouch is a strategic media buying agency that helps brands plan and execute high-impact campaigns across digital channels. Founded in 1997, the agency operates from Lebanon with offices in Qatar, the UAE, and KSA. It blends data-driven media planning with audience-focused buying strategies to enhance ... read intouch reviews & insights

    NA
    10 - 49
    1998
    Montreal, Canada
    Intouch made expanding our marketing efforts easy through a kind, responsive, and supportive team. - Co-Founder
    Visit Website

    Why intouch?

    • We build systems, not just campaigns
    • Integrated strategy, tech, and execution
    • Focused on measurable growth outcomes
  • Colormatics is a creative-driven media buying and planning agency that blends strategic media placement with compelling visual storytelling. The team is an expert in video production, post-production, animation, VFX/3D, graphic design, photography, and media strategy, helping brands launch high-impact campaigns that deliver measurable results. Colormatics ... read Colormatics reviews & insights

    $150 - $199/hr
    10 - 49
    2014
    Toronto, Canada
    Colormatics managed a complicated process smoothly and with great grace. - Chief of Staff
    Visit Website
  • Post your project. Get proposals from PRO-verified firms.

    Goodfirms recommends the top 3. You pick the winner.

  • PathSeekers is a Toronto-based digital marketing agency helping businesses elevate their online presence through strategic brand building We bring a high level of expertise to every project. As a luxury branding agency in Canada, we understand how to position businesses for premium perception, while our ... read PathSeekers reviews & insights

    < $25/hr
    2 - 9
    2023
    Toronto, Canada
    Working with PathSeekers was a smooth and professional - CEO
  • We work directly with you, understanding your wants and needs as a business or organization ensuring that we deliver the best possible results. We want to educate you and your organization on all facets of the digital world to ensure you can make informed decisions ... read In Front Marketing reviews & insights

    < $25/hr
    2 - 9
    2015
    Calgary, Canada
    Dealing with In Front Marketing was a great experience and needed for my business - Manager
  • Unlike all, we dont only provide Digital marketing solutions, but also we will help your business to reach out to the customers you want to target upon. Like this and many more theories, we came into the market. We dont say we are diffrerent from ... read Vivid Optimizers reviews & insights

    NA
    50 - 249
    2018
    Winnipeg, Canada
    "I'm always delighted with their services, expertise, and communication. - Solutions Engineer
  • Rooter Marketing - Plumbing Marketing Services Rooter Marketing is a full-service advertising agency and marketing consulting firm that offers plumbing marketing services designed for plumbers to help you drive qualified leads through all stages of the sales funnel. Having a strategic marketing plan is important ... read Rooter Marketing Inc. reviews & insights

    NA
    2 - 9
    2020
    Markham, Canada
    Their plumber SEO service is the real deal! If you are a plumber looking for the right marketing service, call Rooter marketing. - Aspen Mountain Plumbing
  • Using AI Tools

    • ClaudeClaude

    Webgig Team started in 2013 in the dorm rooms of two University of Manitoba students and has grown into a full-service Winnipeg web design and digital growth agency. We build custom WordPress websites and run the SEO, paid media, and email strategies behind them, for ... read Webgig Team reviews & insights

    $50 - $99/hr
    10 - 49
    2016
    Winnipeg, Canada
    "Our SEO performance has improved, thanks to Webgig effective link-building strategies and support - Head of Post Trade Product Strategy

    Why Webgig Team?

    • Communication
    • Long-term relationship
    • Trusted Team over 10 years
  • Convergence Concepts Inc. is a software development company headquartered in Vancouver, British Columbia, Canada. They specialize in software ecosystem development, AI, machine learning, cloud computing, and mobile and web development, blockchain solutions. Convergence was founded in 2001 by a team of experienced software engineers passionate ... read Convergence reviews & insights

    $100 - $149/hr
    10 - 49
    2014
    Vancouver, Canada
    Convergence’s initiative, professionalism, and project management skills have made this collaboration highly successful. - Senior Digital Marketing Manager
  • Changes Agency - digital marketing agency in Vancouver. We've executed digital marketing strategies for Huawei, Ericsson, Global Spirits. Our services: web design & development, SEO, PPC, PR, branding, online reputation management, conversion rate optimization, consulting. We have one of the best beverages marketing expertises in ... read Changes Agency reviews & insights

    $50 - $99/hr
    10 - 49
    2021
    Vancouver, Canada
    We've received the expected digital marketing services in Vancouver. - Chief Executive Officer
  • Jesson and Company combines sophisticated strategy, inspired narrative design, and nimble street delivery. We retain the flexibility of a small boutique shop while driving international results for some of the world’s benchmark brands. Our team of trusted industry leaders integrate seamlessly into client campaigns and initiatives, performing in a matrix environment that ensures the cross-fertilization ... read Jesson + Company Communications reviews & insights

    < $25/hr
    2 - 9
    2002
    Toronto, Canada
  • ZGM Modern Marketing Partners is a full-service digitally-focused marketing firm with offices in Calgary and Edmonton and strengths in media, creative, planning and conversion.

    $25 - $49/hr
    10 - 49
    1999
    Calgary, Canada
  • GTB is a global precision marketing agency, creating ideas that inspire people to act. Founded in 2007 to accelerate performance for the world’s most iconic brands, GTB is part of WPP’s industry-leading network of companies driving creative transformation. GTB works across 6 continents with offices worldwide.We’re a global team with a simple purpose. We make ... read GTB reviews & insights

    $50 - $99/hr
    1,000 - 9,999
    2007
    Montreal, Canada
  • HEK Yeah Media are some of the most gifted, creative and downright quirky individuals out there. Our work continually receives attention from all the right places, and it’s all thanks to them.Our approach to social media content, blog posts, writing your media releases, coverage of your events, video creation, newsletter writing and design, and media ... read Hek Yeah Media reviews & insights

    NA
    10 - 49
    British Columbia, Canada
  • We are a Toronto-based, global-thinking creative agency that helps our clients achieve greater influence and success by fusing strategy and innovation. We thrive on delivering powerful, emotional and blockbuster storytelling. Our goal is to create purposeful work that delivers for your audience and your business. Together, we make memories, yield results and ensure our clients ... read BT/A reviews & insights

    $25 - $49/hr
    10 - 49
    2013
    Toronto, Canada
  • Using AI Tools

    • ClaudeClaude
    • Luma LabsLuma Labs
    • HiggsfieldHiggsfield

    Skip the Noise Media is a performance creative agency for DTC and B2B SaaS brands. We specialize in Reddit advertising, AI-powered creative production, and full-funnel media buying — all under one roof.As a Reddit Certified Partner, we run campaigns for brands looking to reach high-intent, niche audiences that are impossible to access on Meta or ... read Skip the Noise Media reviews & insights

    $50 - $99/hr
    2 - 9
    2023
    Toronto, Canada

    Why Skip the Noise Media?

    • Reddit Certified Partner, not a generalist agency
    • Creative and media buying under one roof
    • We start with 3 free ads
  • Nordic Media is a full-service creative, marketing, and production agency focused on delivering exceptional digital media products with clear results since 2009. Our production facilities are located in Edmonton, Alberta, Canada, catering to a range of corporate, cinematic, and independent clients across Canada, the United States, and internationally.

    < $25/hr
    2 - 9
    2009
    Edmonton, Canada
  • Kick Media is a stand-alone media planning and buying agency, with offices in Edmonton and Calgary, Alberta. Our sole focus is finding the best place to put our client’s message while leveraging the strongest media value regardless of the budget size. We are dynamic and diverse in our experience and strive to complement and become ... read Kick Media reviews & insights

    < $25/hr
    2 - 9
    2004
    Edmonton, Canada
  • We offer full-service expertise, like any agency, but with a difference – we pride ourselves on doing it better, with less overhead, using less people and therefore, doing it more cost-effectively. The best part? We pass those savings onto you. We will work with you as a strategic partner, helping you connect with your target, ... read Clear Media reviews & insights

    $25 - $49/hr
    10 - 49
    2000
    Toronto, Canada
  • We’re a marketing-tech and data company from Edmonton, with offices in Calgary and Vancouver. We build the most efficient digital advertising campaigns imaginable and provide deep-data services to track where customers shop, work and live. We can learn a lot more about someone by the places they visit in the real world than by how ... read LoKnow reviews & insights

    < $25/hr
    10 - 49
    2016
    Calgary, Canada
  • A data-driven Canadian media agency powered by the spirit of discovery, our team of 180 Experts work across offices in Montreal, Toronto, and Vancouver as One Team. In fact, 40% of our employees having been with us for five years or more, driving business results for our clients with over 650 years of collective media ... read Media Experts reviews & insights

    $50 - $99/hr
    50 - 249
    1981
    Toronto, Canada
  • Giants & Gentlemen is a brand-building agency devoted to serving the brave ones. Those with an unwavering ambition to take the unconventional path in pursuit of outperforming their competition. We help our clients realize that ambition by unearthing meaningful strategic perspectives for their brands and bringing them to life in a way that ensures they'll ... read Giants & Gentlemen reviews & insights

    $25 - $49/hr
    10 - 49
    2012
    Toronto, Canada
  • We are here to drive business success for our clients. To be a culture where people thrive. Where we grow our clients’ businesses, and in doing so, grow our own.

    $25 - $49/hr
    10 - 49
    2006
    Vancouver, Canada
  • We are an idea company. We used to provide creative for the suites of big agencies. Now we just work for clients. With the middleman gone we charge a lot less for the same product. There are downsides to buying direct, of course. We don't have fancy lounges, or espresso machines. Sorry. We don't have ... read Immersion Creative reviews & insights

    < $25/hr
    2 - 9
    2008
    Vancouver, Canada
  • As public attention and behaviour shifts rapidly towards ever-changing digital platforms far too many non-profits are falling behind because they lack the expertise and resources to stay current and figure out how to engage with supporters online. Anthem partners with non-profits, social enterprises, and change-makers to amplify their impact by helping them tell their story ... read Anthem Creative reviews & insights

    < $25/hr
    2 - 9
    2015
    Edmonton, Canada
  • Strong Coffee is a digital marketing company. We love what we do creating online marketing campaigns, social media strategies and websites that stimulate senses and bring results. Teaching is at the heart of our business. We take pride in helping our clients understand the journey. When you work this way, you inspire more creativity and ... read Strong Coffee Marketing reviews & insights

    $25 - $49/hr
    10 - 49
    2010
    Edmonton, Canada
  • We are a creative and strategic partner that builds and extends brands for ambitious businesses. We strive to produce great design, push the boundaries of technology, and do work that matters. We believe that brands have an exceptional capacity to drive culture and change minds. We work with businesses who see design as a competitive ... read Overhaul Media reviews & insights

    < $25/hr
    2 - 9
    2006
    Edmonton, Canada
  • john st. has rapidly become one of Canada's top creative advertising agencies. Through our commitment to strategic planning, we have an unmatched track record for work that works. Our philosophy is simple: in a world fast approaching commoditization, our job is to make clients'​ brands unignorable.

    $25 - $49/hr
    50 - 249
    2001
    Toronto, Canada
  • Thor Marketing takes care of your present situation and brings it to the next level. We are working with small & medium size companies, helping them get into the digital world and make sure that everything is done the right way. We help you grow your sales and business through Facebook, Instagram, and YouTube by ... read Thor Marketing reviews & insights

    < $25/hr
    2 - 9
    2018
    Montreal, Canada
  • Faulhaber Communications is an award-winning full-service PR and marketing agency specializing in lifestyle brands. We parlay our imaginations into result-driven future-focused campaigns and develop impassioned strategies that connect. Every day, across North America, we turn our relationships into exposure for our clients. We create and communicate powerful brand stories. The FAULHABER team is a smart ... read Faulhaber Communications reviews & insights

    < $25/hr
    10 - 49
    2001
    Toronto, Canada
  • Planted in the heart of Downtown Vancouver; we do marketing, code websites, study consumer buying behaviour, write fresh stories and help cool brands grow.Cucumber was created [in 2008] as a place for highly-motivated individuals to live their talents, have the courage to try out crazy ideas and grow personally and professionally through their 9-to-5. Whether ... read Cucumber Marketing reviews & insights

    < $25/hr
    2 - 9
    2008
    Vancouver, Canada
  • Popcorn is a digital marketing and public relations (PR) agency serving the best businesses and brands of Vancouver and Toronto, Canada. We are a results-driven agency that prides itself on building campaigns that drive business results. We built Popcorn on the premise that marketing could be both refreshing and effective. Hundreds of clients and successful ... read Popcorn reviews & insights

    NA
    50 - 249
    2011
    Vancouver, Canada
  • Whether you want to raise your profile, change perceptions or connect with your community, we have the communication solution to bring your story to life.We are proud generalists serving clients across a wide range of industries. Our clients benefit from the cross-pollination that occurs when we apply best practices and learned experience from one sector ... read Elettra Communications reviews & insights

    NA
    10 - 49
    Vancouver, Canada
  • At Havas we aim to make a meaningful difference to the brands, businesses and the lives of the people we work with. We are the world’s most integrated advertising and communications business. Through our village model, we build seamless teams around the individual needs of each of our clients. Our ambition is to be a ... read Havas Canada reviews & insights

    $100 - $149/hr
    10000+
    1990
    Toronto, Canada
  • Kingstar has a track record of creating visual, motivating messages that sell products and services worldwide. Leveraging the power of television and radio, Kingstar has established itself as the premium direct response media agency in Canada. From our inception in 2003, we grew up in a grass-roots DRTV, media buying environment. Over the years we ... read Kingstar Media reviews & insights

    $25 - $49/hr
    10 - 49
    2003
    Toronto, Canada
  • Captus Advertising is an award-winning, full-service Canadian multicultural marketing agency established in 2009. Services: design/branding, copywriting/translation, multilingual TV/radio production, strategy/PR, media planning + buying, digital + social media marketing We've worked with a diverse range of industries, including: Real Estate, Financial Services, Airlines, Tourism, Automobile, Food Manufacturer, Agriculture, Government, and Non-profit Organizations. Clients include: BC ... read Captus reviews & insights

    < $25/hr
    2 - 9
    2009
    Vancouver, Canada
  • OVRGRND (pronounced “overground”) is Montreal's leading Social Media agency. We build fun and strategic campaigns that will help you kill it in the digial era. We're a passionate group raised on Technology and are guided by Montreal's unique culture.

    < $25/hr
    2 - 9
    2010
    Montreal, Canada
  • We help Fashion and Health & Beauty D2C/ecommerce brands grow with Facebook & Instagram ads, Google ads, Email and CRO.Skille is a "Direct-to-expert' Digital Agency for Ecommerce/D2C Fashion & Beauty Brands.We help our clients grow with Facebook ads, Instagram ads, Email Marketing, Google ads and CRO.We help our clients grow with Facebook ads, Instagram ads, ... read Skille reviews & insights

    < $25/hr
    2 - 9
    2015
    Montreal, Canada
  • What separates Devebyte Marketing from most agencies is that we are focused on 2 huge things.. RESULTS & ROI w/ Google Adwords, Facebook, & Instagram advertising. Contact us and we’ll show you what your competitors internet marketing strategies are in your respective industry. OR if you qualify we will show you where your website is ... read Devebyte reviews & insights

    < $25/hr
    2 - 9
    2013
    Edmonton, Canada
  • Hotspex Media is the fastest growing programmatic trading desk in Canada. What sets us apart: Client Centric: Our media planners, campaign managers, account executives, and data scientists provide 360º support. Customized Strategies: Our solutions directly address your business and marketing objectives instead taking a "one size fits all approach". Integrated Buying Source: All your advertising ... read Hotspex Media reviews & insights

    NA
    10 - 49
    2019
    Toronto, Canada
  • Heth PR + FLDWRK Digital are now Milk Creative Communications -- Success in communications is finding the most direct path to connect people with your brand. We like to be inspired, and we think the rest of the world feels that way too. For us, communications strategy needs to be dynamic. Thoughtful. Different. It needs ... read Milk reviews & insights

    NA
    10 - 49
    2008
    Vancouver, Canada
  • You’re thinking about using Google Ads, Facebook/Instagram Ads, or maybe even LinkedIn Ads to grow your business. Good idea! The problem? You haven’t used these tools before, and you don’t want to waste your money. That’s where we come in.We start with a simple and effective process to identify the ideal opportunities for your business. ... read Wulver Digital Advertising reviews & insights

    < $25/hr
    2 - 9
    2018
    Calgary, Canada
  • Situated in the Oliver neighbourhood of Edmonton, Odvod Media was founded in 1999 by Trudy Callaghan and the late Orville Chubb. With both principals coming from a previous business in the print industry, Odvod Media initially focused on printed communications. When clients started asking for Odvod’s communication expertise for websites, email campaigns and all forms ... read Odvod Media reviews & insights

    < $25/hr
    2 - 9
    1999
    Edmonton, Canada
  • At PUNCH, we have a diverse group of talented individuals who each bring their own talents to the ring.

    < $25/hr
    2 - 9
    Toronto, Canada
  • Zak Communications is a leading national boutique PR agency with offices in Montreal and in Toronto specializing in the prestige, fashion, beauty and lifestyle sector. Driven by entrepreneurial values, we are renowned for our professionalism, results, service and execution of strategies that reflect the industry’s highest standards. As communications experts, we care deeply about developing ... read Zak Communications reviews & insights

    NA
    10 - 49
    2002
    Montreal, Canada
  • Founded in 1996, Independent agency wholly owned by Quebec (three partners: Pierre Bernard, Christian Harvey and Riadh Djebrouni). Holder of an authorization to enter into contracts and subcontracts audiences granted by the Authority in March public kets (GPA)

    NA
    10 - 49
    1996
    Montreal, Canada

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Where the firms are.

Bubble size shows how many firms each country has; colour shows its average hourly rate. Tap any country for its firm count, average rate, rating, and Value Score.

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All states ranked by Value Score.

Every state in scope, ranked by Value Score.

StateFirmsAvg RateAvg RatingValue ScoreAction
CAAlberta27$42/hr580View firms
CAOntario81$72/hr575View firms
CABritish Columbia38$66/hr575View firms
CAQuebec38$87/hr570View firms
CAManitoba3$125/hr556View firms
CANova Scotia1--8View firms
CAAlberta
27 firms$42/hr5
Value Score80 / 100
CAOntario
81 firms$72/hr5
Value Score75 / 100
CABritish Columbia
38 firms$66/hr5
Value Score75 / 100
CAQuebec
38 firms$87/hr5
Value Score70 / 100
CAManitoba
3 firms$125/hr5
Value Score56 / 100
CANova Scotia
1 firms
Value Score8 / 100

Match by work-hour overlap with your team.

Cost matters - but so does being able to actually talk to your developer during your workday. Here are the best destinations for each major hub.

If you're in US (PT/ET)Recommended

Look for nearshore LATAM partners - same-day collaboration, similar time zones, and 50-60% cost savings vs domestic.

MXMexico~7h overlap
ARArgentina~6h overlap
BRBrazil~5h overlap
CACanada~8h overlap
If you're in Europe (CET/GMT)Recommended

Eastern Europe is your sweet spot - 1-2h time zone shift, EU GDPR alignment, and 40-50% lower rates than Western Europe.

PLPoland~8h overlap
UAUkraine~7h overlap
RORomania~7h overlap
ZASouth Africa~8h overlap

How firms are placed on the matrix

Every position on this chart is the output of the Goodfirms ranking algorithm - a weighted composite of signals across two axes. The algorithm is recomputed regularly and is fully documented.

Sponsorship does not affect placement. PRO members receive visible badges and ad placements, but their algorithmic scores are calculated identically to free listings.

Read the full methodology
Algorithm at a glance
1
X-axis (Core Competencies): Service Focus Ratio + Portfolio Depth + Quality + Experience
2
Y-axis (360-Performance): Client Reviews + Market Presence + Goodfirms Score
3
Missing signals are excluded from a firm's score, not substituted with defaults - weights redistribute across remaining inputs
4
Recency decay over the last 18 months keeps stale reviews from dominating
5
Eligibility floor: ≥ 1 published review in this category scope

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States with the best Value Score for media planning hiring.

Ranked by a composite score blending firm count (supply), average rating (quality), and median hourly rate (cost). Affordability is weighted highest (50%), so this list surfaces actually affordable destinations rather than just-big markets.

Budget leader
Alberta · $0-24/hr

9 firms in this tier - more than any other state, averaging 5.0 ★. Top picks: In Front Marketing, LoKnow, Wulver Digital Advertising.

Mid-tier leader
Ontario · $50-99/hr

12 firms in this tier - more than any other state. Top picks: Blade Creative Branding Inc., Feast Interactive, Media Experts.

Top tier leader
Ontario · $150+/hr

4 firms in this tier - more than any other state, averaging 5.0 ★. Top picks: Colormatics, Metrix Marketing, Pound & Grain.

Loading heatmap…
Cell intensity (firm density):
Low
High
Best Value marks the densest, highest-rated, most-affordable cell per row

How the heatmap is built

Every cell in the grid above is the count of firms in (place × hourly-rate tier). Firms are placed by their published hourly rate; those without a disclosed rate are not plotted.

Top company names per cell are surfaced by Value Score - a weighted blend of affordability (50%) + rating (35%) + review volume (15%).

The "Best" ribbon marks the cell in each row where firm density, ratings, and affordability line up best - the densest, highest-quality combination.

Read the full methodology
Value Score · per firm
ValueScore = 0.50 × Affordability
+ 0.35 × Rating
+ 0.15 × Review Volume
// All sub-scores normalized 0-100
// Affordability = (1 - rate/$200) × 100
// Rating = (rating - 3) / 2 × 100
// Volume = log10(reviews+1)/log10(200) × 100

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