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Best Social Media Marketing Software and Tools for 2026

Are you looking for all in one social media marketing platform to manage all your social media? If you are, you should try social media marketing software that can not only be used to manage multiple accounts but also to measure your marketing success. Goodfirms researches the market and curates a list of top social media software or social media monitoring software that is widely used. These SMM tools are researched for features like collaboration, content curation, boosting, engagement, listening, monitoring, publishing management, scheduling, social analytics, and team management. And each of them is listed with software details and verified client reviews. Service-seekers can leverage the information provided to assess and select the best social media marketing service. Here is the list of top social media marketing tools:

Goodfirms conducts a thorough review and verification process before including any company in the listings. Some listings may involve fees. [How Goodfirms ensures trust]
Rankings updated: Dec 31, 2025
299 Software

List of Best Social Media Software For Marketing | Top Social Media Marketing Tool

  • Ryzely

    5.0 1 Review Verified

    Ryzely is a complete social media management software. Unlimited accounts. Infinite connections in one platform. A social media platform that lets you post, connect, and manage your digital presence like a Pro. ... read more about Ryzely

    Ryzely Review

    Ryzely - best Social Media Management tool reviewed by: Shubhangi Konde
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    50% in Social Media Marketing Software

    Features
    • Boosting
    • Campaign Management
    • Collaboration
    • Content Curation
    • Engagement
    • Listening
    • Monitoring
    • Multi-Account Management
    • Social Analytics

    Key Details
    Industries
    • Marketing-advertising
    Licensing & Deployment
    • Open Source
    • Cloud Hosted
    • Web-based
    Support
    • Chat
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Infographics

    Packages
    Pricing Type
    • Free
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • Semrush

    4.5 253 Reviews Verified

    Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for ... read more about Semrush

    Semrush Reviews

    Great tool for improving SEO reviewed by: Mark Griffin, Director at Portside
    Entry Level Price
    $139.95 Per Month
    Free Trial
    7 Days
    Pricing Type
    Flat Rate
    15% in Social Media Marketing Software

    Features
    • Boosting
    • Campaign Management
    • Collaboration
    • Content Curation
    • Engagement
    • Monitoring
    • Social Analytics
    • Team Management

    Key Details
    Industries
    • Information-technology-services
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • Phone
    • Support Days
    Training
    • Webinar
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars
    • On-Site Training

    Reviews
    What User‘s Say
    A Complete SEO and Marketing Tool That Delivers Results
    CEO at SEO Resellers Canada
    Semrush is Awesome
    Darsh Panaich, Owner at DK Digital World
    The Most Reliable SEO Software Now
    Conor Murphy, The Editor at Irish Lottery Pvt. Ltd.
    Review Summary
    Using Semrush has significantly streamlined our SEO and digital marketing efforts at SEO Resellers Canada From keyword research and site audits to backlink tracking and competitor analysis, it provides everything we need under one platform. The data accuracy and insights have allowed us to create winning strategies for our clients and improve their search visibility. What makes it more effective is its reporting and tracking features, which help us present clear results to clients and strengthen trust.
    Anonymous
    CEO at SEO Resellers Canada

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • Yes
    Free Trial
    • 7 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page Try Software Demo Get Free Trial
    Available Packages
    Pro
    $139.95 Per Month
    Guru
    $249.95 Per Month
    Business
    $499.95 One-time
    Visit website

  • Intuit Mailchimp

    4.3 176 Reviews Verified

    Turn clustomers into customers. Personalize every email for every customer using real-time behavioral data and automated triggers with Intuit Mailchimp, the #1 email marketing and automation platform. It helps businesses of all ... read more about Intuit Mailchimp

    Intuit Mailchimp Reviews

    Transforming Email marketing for businesses reviewed by: AYUSH GUPTA, C Parts Expert at LPS Bossard PVT LTD
    Entry Level Price
    $25 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    10% in Social Media Marketing Software

    Features
    • Boosting
    • Campaign Management
    • Content Curation
    • Engagement
    • Multi-Account Management
    • Social Analytics

    Key Details
    Industries
    • Computer-software
    • Information-technology-services
    • Marketing-advertising
    • Market-research
    • Telecommunications
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Email
    • Phone
    • 24x7 Support
    Training
    • Webinar
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • Case Studies
    • Whitepapers
    • On-Site Training

    Reviews
    What User‘s Say
    it's a good SaaS software for email marketing Campaigns.
    Harshitha Venkatrathnam, looking job as fresher in digital marketing with certification in digital marketing at ulketz
    Easy to use email marketing platform with a host of features
    Brad Russell, Founder at Digital Hitmen
    Mailchimp is a perfect marketing solution to help you grow your business
    Brigid Davey, General Manager at Nimble
    Review Summary
    It makes Email marketing Campaigns easy. It helps to reach business goals. It is one of the best Market Automation platforms. It ranks best in email marketing platforms.
    Harshitha Venkatrathnam
    Harshitha Venkatrathnam, looking job as fresher in digital marketing with certification in digital marketing at ulketz

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • Yes
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • Quote Based
    Vendor pricing page
    Available Packages
    Standard
    $25 Per Month

    Integration
    Integrated With
    • QuickBooks Commerce
    • Shopify
    • Squarespace
    Visit website

  • Hootsuite

    4.2 70 Reviews Verified

    Hootsuite is the world's most widely used social media marketing & management platform with over 16 million users worldwide. The social media management platform that lets you build smarter workflows, scales across ... read more about Hootsuite

    Hootsuite Reviews

    Hootsuite will meet all your demands to your social media management problems reviewed by: Corey Tyner, Founder at Buy Yo Dirt
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    20% in Social Media Marketing Software

    Features
    • Boosting
    • Campaign Management
    • Content Curation
    • Engagement
    • Listening
    • Monitoring
    • Multi-Account Management
    • Publishing Management
    • Social Analytics
    • Team Management

    Key Details
    Industries
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Email
    • 24x7 Support
    Training
    • Webinar
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • Webinars
    • Case Studies
    • Whitepapers
    • On-Site Training

    Reviews
    What User‘s Say
    Hootsuite is a great way to integrate your content across social media platforms
    Kevin Daly, Marketing Manager at Zevo Health
    It helps businesses and services manage their social media account
    Jordon Scrinko, Founder & MD at Precondo
    Hootsuite does a great job of packing many useful features into an intuitive and straightforward design
    Jason McMahon, Digital Strategist at Bambrick
    Review Summary

    We Zevo Health use Hootsuite. We all know it's not just about posting creative content to create a buzz; timing is also essential. Hootsuite allows users to save posts in a cloud server and schedule to post them as desired. This software tool also allows the company to measure its KPI, which is one of this tool's most essential functions. We need to know if our content translates into a sale and reaches our target audience. It also gives insight and suggestions that improve our content. It offers a 30-day trial for the company to explore and see if it works for them. As for functions, it can be not easy to manage many platforms simultaneously. Hootsuite made its interface simple but with many tools available. You can also pull content from Dropbox and Google drive to add to your posts. It is not laggy, and it updates in real-time.

    Kevin Daly
    Kevin Daly, Marketing Manager at Zevo Health

    Packages
    Pricing Type
    • Free
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • Quote Based
    Vendor pricing page

    Integration
    Integrated With
    • twitter
    • facebook
    • instagram
    • LinkedIn
    • Youtube
    • Pinterest
    Visit website

  • Buffer

    4.2 38 Reviews Verified

    Buffer is an intuitive, streamlined social media management software platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. We have a suite of ... read more about Buffer

    Buffer Reviews

    "Scheduling Platform for sure" reviewed by: Arshia Jabbar
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    40% in Social Media Marketing Software

    Features
    • Boosting
    • Campaign Management
    • Content Curation
    • Engagement
    • Listening
    • Monitoring
    • Multi-Account Management
    • Publishing Management
    • Social Analytics

    Key Details
    Industries
    • Marketing-advertising
    Licensing & Deployment
    • Open Source
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Email
    • 24x7 Support
    Training
    • Webinar
    Knowledge Base
    • Help Guides
    • Blogs
    • Webinars
    • Case Studies
    • On-Site Training

    Reviews
    What User‘s Say
    My time saviour, pre scheduled app
    suchitra biswal, Website designer at Infosys
    Buffer allows us to schedule posts ahead of time and then tweak them as needed
    Rengie Wisper, Co-Founder and Designer at Ever Wallpaper
    Buffer enables you to queue your posts for scheduling on many platforms rapidly
    Shad Elia, Founder and CEO at New England Home Buyers
    Review Summary
    It is a grate tool for social media marketers. it is the time saver app for me .I can easily schedule my post for whole month in a single click . with the help of this tool I can easily fixed my posting time. The best part of the software is that it quite fluent ,easy to navigate.also they have responsive customer support which gives a great user experience
    suchitra biswal
    suchitra biswal, Website designer at Infosys

    Packages
    Pricing Type
    • Free
    Preferred Currency
    • USD ($)
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page Try Software Demo
    Visit website

  • Marketo Engage

    4.2 30 Reviews Verified

    Marketo, Inc., offers the leading Engagement & marketing automation Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry’s innovation pioneer, Marketo is the trusted platform ... read more about Marketo Engage

    Marketo Engage Reviews

    It's one of the most mature programs with a comprehensive feature set reviewed by: Timothy Woods, Owner/Director/Editor at Carnivore Style
    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    25% in Social Media Marketing Software

    Features
    • Boosting
    • Collaboration
    • Engagement
    • Social Analytics

    Key Details
    Industries
    • Computer-software
    • Financial-services
    • Information-technology-services
    • Internet
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Windows
    • Mac
    Support
    • Chat
    • Phone
    • 24x7 Support
    Training
    • Webinar
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars
    • On-Site Training

    Reviews
    What User‘s Say
    Marketo is perhaps one of the best-known marketing automation tools
    Brandon Lee, Content Specialist & Owner at Reptile Maniac
    Marketo allows us to automate marketing tasks and run social media management
    Eva Tian, Growth Strategy Manager at Mynd
    Marketo is one of the most developed solutions for marketing and sales
    Raine Gui, Founder & Creative Director at Model Chic
    Review Summary

    We Reptile Maniac use Marketo Engage. A key component of marketing automation tools is the provision of analytics features to determine the success of an entire campaign across channels. These features measure the impact of campaigns on marketing team KPIs and campaign ROI and the impact of campaigns on the company’s revenue. It’s one of the most mature tools, with a full suite of features that help marketers manage email campaigns and provide excellent tools for sales teams. Marketo is great for companies that are going to make use of the tool’s many features that go beyond basic marketing automation.

    Brandon Lee
    Brandon Lee, Content Specialist & Owner at Reptile Maniac

    Packages
    Pricing Type
    • Contact Vendor
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page

    Integration
    Integrated With
    • Salesforce CRM
    • Microsoft 365
    Visit website

  • Socioboard

    5.0 28 Reviews Verified

    Socioboard helps businesses and brands with a 360o social media lead generation, marketing, customer support and engagement automation platform. Businesses have changed drastically in last century. Everything has moved to digital world ... read more about Socioboard

    Socioboard Reviews

    Socioboard is one of the reliable software and social media management software. reviewed by: Paritosh Chakma
    Entry Level Price
    $9.98 Per Month
    Free Trial
    7 Days
    Pricing Type
    Flat Rate
    50% in Social Media Marketing Software

    Features
    • Boosting
    • Campaign Management
    • Collaboration
    • Engagement
    • Monitoring
    • Multi-Account Management
    • Publishing Management
    • Scheduling
    • Social Analytics
    • Team Management

    Key Details
    Industries
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • Chat
    • Phone
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Blogs
    • Training

    Reviews
    What User‘s Say
    Multiple account management is so easy with Socioboard
    Anil Pavagi, Web Developer at Anil Pavagi
    Socioboard is a tool with affordable price and the best reliability
    Robert Higgins
    For managing multiple social media accounts Socioboard is the best choice
    Timothy G. Cortese
    Review Summary

    My overall experience is so amazing with this tool. Since I use it I can manage all my social media works without any hassle. 5 stars!

    Anil Pavagi
    Anil Pavagi, Web Developer at Anil Pavagi

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • Yes
    Free Trial
    • 7 Days Trial
    Payment Frequency
    • Monthly Payment
    Vendor pricing page Try Software Demo
    Available Packages
    Standard
    $9.98 Per Month
    Visit website

  • GUDSHO

    4.9 27 Reviews Verified

    GUDSHO is the go-to video marketing platform for creators, marketers and businesses to create, host, edit and share videos without any technical skills. You can securely host live webinars or upload on-demand ... read more about GUDSHO

    GUDSHO Reviews

    Gudsho is reliable, easy to use and backed by great support! reviewed by: Asha Annadurai, Senior Digital Marketing Associate at Contus Tech
    Entry Level Price
    $0 Per Month
    Free Trial
    14 Days
    Pricing Type
    Per User
    20% in Social Media Marketing Software

    Features
    • Campaign Management
    • Collaboration
    • Content Curation
    • Engagement
    • Listening
    • Multi-Account Management
    • Publishing Management
    • Scheduling
    • Team Management

    Key Details
    Industries
    • Broadcast-media
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • Windows
    • Mac
    Support
    • Email
    • Chat
    • Phone
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Pricing Page

    Reviews
    What User‘s Say
    A strongly useful tool for a Creative/Marketing team
    steve paul, Marketing Manager at Contus Tech
    Great Video Platform!
    Haripriya Sekar, Digital marketing executive at Contus Tech
    One of the best webinar hosting platforms.
    Haripriya S, Performance Marketer at Contus Tech
    Review Summary
    What I like the most is the user friendly interface and the basic editing abilities, such as thumbnail, caption, publishing features, etc. It has an organizational structure that's easy to organize and allow users who aren't so familiar to understand. The uploads work great. And the customer support is helpful and fast. The analytic feature is helpful too. The comment feature is super helpful and has saved us from having to use other platforms for that feature.
    steve paul
    steve paul, Marketing Manager at Contus Tech

    Packages
    Pricing Type
    • Per User
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    Vendor pricing page Try Software Demo Get Free Trial

    Integration
    Integrated With
    • youtube
    Visit website

  • SE Ranking

    4.5 19 Reviews Verified

    SE Ranking is a robust SEO toolkit that best suits small to mid-sized agencies and in-house teams. It combines unique datasets with advanced features to help SEO pros in building and implementing ... read more about SE Ranking

    SE Ranking Reviews

    Awesome product reviewed by: Tugeza
    Entry Level Price
    $23.4 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    33% in Social Media Marketing Software

    Features
    • Campaign Management
    • Collaboration
    • Engagement
    • Monitoring
    • Multi-Account Management
    • Publishing Management
    • Social Analytics

    Key Details
    Industries
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Email
    • Chat
    • Phone
    • 24x7 Support
    Training
    • Webinar
    • In-person
    • Documentation
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • Webinars
    • Case Studies

    Reviews
    What User‘s Say
    SE Ranking is extremely easy to navigate and helps us tracking our website's improvements
    Philip Vam, Owner at Microstartups.org
    Great for tracking your website positions
    Helen Collins
    Great for backlink research
    Wieger Bosgraaf, Founder at Ravesafe.nl
    Review Summary

    We Microstartups.org use SE Ranking. The no.1 reason why we use it is that it's a few times cheaper than other SEO tools with similar packages. Pros are that the platform is extremely easy to navigate, we can spy on our competitors, and do great keyword and backlink analysis. Another important benefit is keyword rank tracking, which is fantastic for tracking our website's improvements. Lastly, their website audit feature is fantastic! It quickly shows us the technical SEO problems that we have. There are two cons. The keywords and backlinks database are smaller when compared to Ahrefs or Semrush. The second con is that you don't get as many filters when researching keywords - for instance, you can't sort keywords based on search intent (informational, transactional, navigational, etc.). But we didn't have any issues because of that. We use it two to three times a week, depending on how much content we should research and publish.

    Philip Vam
    Philip Vam, Owner at Microstartups.org

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page Try Software Demo Get Free Trial
    Available Packages
    Essential
    $23.4 Per Month
    PRO
    $53.4 Per Month

    Integration
    Integrated With
    • Google Analytics
    • Matomo
    • google search console
    Visit website

  • Loomly

    4.9 14 Reviews Verified

    Loomly is the Brand Success Platform that empowers marketing teams to collaborate, publish and measure. It streamlines teamwork along your entire content management process: manage digital assets, fuel storytelling, polish content, approve ... read more about Loomly

    Loomly Reviews

    Loomly is an all-in-one brand success system that helps our marketing team to engage reviewed by: Ronen Ben-Dror, Director, Client Development at Blue Valley Marketing
    Entry Level Price
    $26 Per Month
    Free Trial
    15 Days
    Pricing Type
    Flat Rate
    25% in Social Media Marketing Software

    Features
    • Boosting
    • Content Curation
    • Engagement
    • Multi-Account Management
    • Publishing Management
    • Social Analytics

    Key Details
    Industries
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • On Premises
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux
    Support
    • Chat
    • 24x7 Support
    Training
    • Webinar
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinar

    Reviews
    What User‘s Say
    Good for initial content management system
    Anonymous
    Loomly helps you manage your entire digital assets and improve the reach
    Steve Pogson, Founder & E-commerce Strategy Lead at FirstPier
    Loomly is best utilized when the whole team is onboard with the process
    Ian Kelly, CEO at NuLeaf Naturals
    Review Summary
    Scheduling and approval trails are super important to us. I love how you can preview posts before publishing. The automatic link shortening feature is a real time-saver.The generic content feature for multiple channels is fantastic. Their support team is amazing, always quick to respond. Implementing and integrating it was a breeze—just a simple click and log in for all our channels. We rely on it all day, every day, multiple times.
    Anonymous
    Anonymous

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 15 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • Quote Based
    Vendor pricing page
    Available Packages
    Standard
    $26 Per Month
    Visit website

  • HubSpot Marketing Hub

    4.4 14 Reviews Verified

    HubSpot Marketing Hub software to help you grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale. It covers everything you need to launch effective marketing campaigns that make ... read more about HubSpot Marketing Hub

    HubSpot Marketing Hub Reviews

    On a single platform, HubSpot provides various tools for marketing, sales, customer care, and CRM reviewed by: Susan Anderson, Founder & Lead Editor at The Worthy Goods
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    15% in Social Media Marketing Software

    Features
    • Boosting
    • Campaign Management
    • Content Curation
    • Engagement
    • Listening
    • Monitoring
    • Multi-Account Management
    • Publishing Management
    • Social Analytics
    • Team Management

    Key Details
    Industries
    • Education-management
    • Information-technology-services
    • Marketing-advertising
    • Market-research
    • Retail
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • On Premises
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux
    Support
    • Email
    • Chat
    • Phone
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • Case Studies
    • On-Site Training

    Reviews
    What User‘s Say
    Great Platform to Grow Your Marketing On Top Of
    Bobby Vickers, Co-Founder at Doorvana Garage Doors
    HubSpot is a perfect choice if you search for a tool that acts as an all-in-one solution
    Alex Contes, Co-Founder & SaaS Expert at Review Grower
    HubSpot makes sure that our marketing efforts are constantly running efficiently and cleanly
    Manual Thomas, CEO at AquariumLife
    Review Summary
    As the Co-Founder of https://www.doorvana.com/, I am responsible for implementing and oversight of our marketing activity. HubSpot's user-friendly interface makes it incredibly easy to navigate through various tools and features. From managing email marketing campaigns to creating personalized workflows, the platform offers a plethora of functionalities that cater to every marketing need. The intuitive design ensures that even individuals new to marketing automation can quickly grasp its potential and start utilizing its full capabilities. One standout feature of HubSpot is its robust analytics dashboard. It provides comprehensive insights into campaign performance, audience behavior, and ROI, enabling data-driven decision-making. The ability to track and measure the success of every campaign has been invaluable in refining strategies for better results.
    Bobby Vickers
    Bobby Vickers, Co-Founder at Doorvana Garage Doors

    Packages
    Pricing Type
    • Free
    Preferred Currency
    • USD ($)
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Visit website

  • Draftly

    4.9 13 Reviews Verified

    Draftly is more than just a content creation tool; it’s the all-in-one solution for growing your LinkedIn presence and business. With Draftly, you can craft personalised content that reflects your unique voice, ... read more about Draftly

    Draftly Reviews

    Boosting LinkedIn Growth with Draftly reviewed by: Vivek Vardhan
    Entry Level Price
    Contact vendor
    Free Trial
    7 Days
    Pricing Type
    Per User
    50% in Social Media Marketing Software

    Features
    • Collaboration
    • Engagement
    • Monitoring
    • Publishing Management
    • Scheduling
    • AI Features

    Key Details
    Industries
    • Information-technology-services
    • Online-publishing
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux
    Support
    • Chat
    • 24x7 Support

    Reviews
    What User‘s Say
    Boost LinkedIn with Draftly
    Prasanna Wadgaonkar, Sr. Quality Assurance engineer at Raftlabs
    Content Creation Made Easy
    Sakshi Gautam
    Helps me stay top on LinkedIn engagement
    Shubham
    Review Summary
    Writing post in more professional ways to compete with industry experts was a big challenge. With Draftly, I absolutely tackled it and getting more post impressions than usual for the posts. For commenting, it summarises quickly and you can generate and modify it and comment quickly without speding much time on reading longer posts.
    Prasanna Wadgaonkar
    Prasanna Wadgaonkar, Sr. Quality Assurance engineer at Raftlabs

    Packages
    Pricing Type
    • Per User
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 7 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Visit website

  • EngageBay

    4.8 13 Reviews Verified

    EngageBay is a simple, affordable, all-in-one marketing automation software built for small businesses and startups to acquire, engage, nurture web visitors and convert them to happy customers. Acquire leads through lead generation ... read more about EngageBay

    EngageBay Reviews

    My handy business tool. reviewed by: Eric F Montera
    Entry Level Price
    $12.74 Per Month
    Free Trial
    N/A
    Pricing Type
    Per User
    10% in Social Media Marketing Software

    Features
    • Campaign Management
    • Content Curation
    • Engagement
    • Multi-Account Management
    • Publishing Management
    • Scheduling
    • Social Analytics

    Key Details
    Industries
    • Computer-software
    • Consumer-services
    • Education-management
    • E-learning
    • Higher-education
    • Information-technology-services
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • Phone
    • 24x7 Support
    Training
    • Documentation
    Knowledge Base
    • Support
    • Video
    • Blog

    Reviews
    What User‘s Say
    Engage Bay has allowed us to automate our brand’s marketing processes which enables us to save time
    Lucia Jensen, CEO at WeLoans
    EngageBay - A Revolutionary all-in-one system
    Crypto13
    EngageBay An Impossible dream - Realized...
    Jo Marian Lumayag
    Review Summary

    We WeLoans have been using Engage Bay since the company started, and it has helped us identify new opportunities, ensure customers are satisfied, and convert our webpage visitors, among other solutions. Engage Bay is the CRM software we use in our company once a week to track our marketing, support, and sales team. In addition, Engage Bay streamlines tracking customer details by allowing us to store unlimited contacts that help us build strong relationships with our clients.

    Lucia Jensen
    Lucia Jensen, CEO at WeLoans

    Packages
    Pricing Type
    • Per User
    Preferred Currency
    • USD ($)
    Free Version
    • Yes
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page Try Software Demo
    Available Packages
    Standard
    $12.74 Per Month

    Integration
    Integrated With
    • Zapier
    • Xero
    • mailgun
    • Mandrill
    • Postmark
    • SendGrid
    • PieSync
    Visit website

  • Sprout Social

    4.4 12 Reviews Verified

    Sprout Social’s social media management software & marketing solutions help you find, form and deepen real connections with the people who love your brand. Sprout Social’s all-in-one social media management solution empowers ... read more about Sprout Social

    Sprout Social Reviews

    Sprout Social has been a great tool for us to manage all of our social media accounts in one place reviewed by: Patricia Jones, Co-Founder at Neutypechic
    Entry Level Price
    $89 Per Month
    Free Trial
    30 Days
    Pricing Type
    Flat Rate
    20% in Social Media Marketing Software

    Features
    • Boosting
    • Campaign Management
    • Collaboration
    • Content Curation
    • Engagement
    • Listening
    • Monitoring
    • Multi-Account Management
    • Publishing Management
    • Scheduling
    • Social Analytics
    • Team Management

    Key Details
    Industries
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Email
    • Phone
    • 24x7 Support
    Training
    • Webinar
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • Webinars
    • Infographics
    • Case Studies
    • On-Site Training

    Reviews
    What User‘s Say
    Sprout Social is one of the best one-stop social network management
    Garth Watrous, Chairman and Second Generation Owner at American Hat Makers
    Sprout Social is one of the most powerful social automation tools
    Stephanie Venn-Watson, Researcher at fatty15
    Amazing Tool to Manage Social Platform
    Jayant Singh
    Review Summary

    We American Hat Makers use Sprout Social. Our top pick was Sprout Social due to its usability, publishing features, and analytics across all major social media platforms. We chose Sprout Social because of its various scheduling tools, analytics, mobile apps, and paid promotion tools.

    Garth Watrous
    Garth Watrous, Chairman and Second Generation Owner at American Hat Makers

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 30 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page Try Software Demo Get Free Trial
    Available Packages
    Standard
    $89 Per Month

    Integration
    Integrated With
    • facebook
    • instagram
    • twitter
    • LinkedIn
    • Pinterest
    Visit website

  • Agorapulse

    4.1 11 Reviews Verified

    Agorapulse is a Social Media Management Tool and CRM platform that enables agencies, businesses and marketers to manage all their social media messages, schedule and publishes content, identify key influencers, monitor social ... read more about Agorapulse

    Agorapulse Reviews

    Agorapulse is a social media marketing platform that allows us to manage social media reviewed by: Steve Anderson, CEO at Junk-Yard-Near-Me
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    50% in Social Media Marketing Software

    Features
    • Boosting
    • Campaign Management
    • Collaboration
    • Content Curation
    • Engagement
    • Listening
    • Monitoring
    • Multi-Account Management
    • Publishing Management
    • Social Analytics
    • Team Management

    Key Details
    Industries
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Email
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • On-Site Training

    Reviews
    What User‘s Say
    AgoraPulse manage our social media campaigns effectively and gives us accurate insights
    Lucas James, CEO at Agency Go
    Agorapulse is a perfect for tool for promoting social media as well as personalizes CRM
    David Reid, Sales Director at VEM Group
    Social media scheduling software that does a very average job
    Jacques van Wyngaard at Media Exchange
    Review Summary

    We Agency Go use AgoraPulse. There are so many social media platforms out there that worked well for us, but AgoraPlus takes the win here. Not only does it help to manage our social media campaigns effectively, but it also gives us accurate insights based on our target audience. It helps to segment the audiences based on their interests and customize the content accordingly for better results. There are multiple features that make it an efficient tool, such as automated publishing, contact management, conversion tracking, analytics, and more. However, there aren't any options to edit your post, which may demand a need for another additional application or your marketing team. Overall, it is great for most mid-size companies.

    Lucas James
    Lucas James, CEO at Agency Go

    Packages
    Pricing Type
    • Free
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page Get Free Trial
    Visit website

  • CoSChedule

    4.9 8 Reviews Verified

    CoSchedule is the only way to organize your marketing in one place. As a family of agile marketing products, CoSchedule serves more than 7,000+ customers worldwide, helping you stay focused, deliver projects ... read more about CoSChedule

    CoSChedule Reviews

    It is completely time and effort-saving scheduling application that is simple and economical reviewed by: Jason McMahon, Digital Strategist at Bambrick
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    50% in Social Media Marketing Software

    Features
    • Boosting
    • Collaboration
    • Content Curation
    • Engagement
    • Listening
    • Monitoring
    • Publishing Management
    • Scheduling
    • Social Analytics
    • Team Management

    Key Details
    Industries
    • Marketing-advertising
    Licensing & Deployment
    • Open Source
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • Chat
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video
    • Blogs

    Reviews
    What User‘s Say
    With CoSchedule one can manage their social media accounts and it's content
    Dawood Khan, CEO, and Co-founder at Pixelied
    Powerful for social media marketing, project management, and team workflows
    Nicole Johnson, Owner at Or Whatever You Do
    Go-To for Social Scheduling
    Alexa Tsongranis, Founder at Allonsy Creative
    Review Summary

    We Pixelied use CoSchedule. With this software, you can manage all your social media accounts and make a marketing schedule simultaneously. You can organize all contents, social media posts, and emails and automatically find the best posting times with your social media schedule. Collaborating with the team will be easy if you use this software because it can easily connect you with others.

    Dawood Khan
    Dawood Khan, CEO, and Co-founder at Pixelied

    Packages
    Pricing Type
    • Free
    Payment Frequency
    • Monthly Payment
    Vendor pricing page Try Software Demo
    Visit website

  • Inflact

    4.6 8 Reviews Verified

    Social media marketing solution designed for Instagram growth. It helps with audience growth, client interaction, and content management. Features of the platform include chatbot, post scheduling, AI-powered hashtag generator, CRM, growth analytics, ... read more about Inflact

    Inflact Reviews

    Inflact (aka Ingramer) — the best choice for Instagram. Amazing software! reviewed by: Lina Phomina
    Entry Level Price
    $54 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    100% in Social Media Marketing Software

    Features
    • Content Curation
    • Multi-Account Management
    • Scheduling
    • Social Analytics
    • Team Management

    Key Details
    Industries
    • Information-technology-services
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • Chat
    • 24x7 Support
    Knowledge Base
    • Help Guide
    • Blog

    Reviews
    What User‘s Say
    Don't waste time and use Inflact without a second thought
    Anna Sullivan
    Convenient direct messaging app with a big amount of catchy features
    alex ustin
    Highly recommend this IG helper you should use for your Instagaram
    Helen Soroko
    Review Summary
    I value my time, so I try to automate many Internet processes. Especially when it comes to Instagram. Therefore, I’ve been using Inflact for a long time. Guys — well done! During the existence of the service, many cool tools and functions have been added. Recommend to everyone🤗
    Anna Sullivan
    Anna Sullivan

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $54 Per Month
    Visit website

  • WaBM

    4.9 7 Reviews Verified

    WaBM’s tool revolutionizes customer engagement with bulk WhatsApp messages Display Business Name: Show your brand name even if customers haven’t saved your phone number. Blue Tick Verification: Boost trust and authenticity with ... read more about WaBM

    WaBM Reviews

    WaBM is its automation and bulk messaging reviewed by: Uday, digital marketing executive at chicpick
    Entry Level Price
    $17.88 Per Month
    Free Trial
    7 Days
    Pricing Type
    Flat Rate
    50% in Social Media Marketing Software

    Features
    • Boosting
    • Campaign Management
    • Collaboration
    • Engagement
    • Listening
    • Monitoring
    • Scheduling
    • Social Analytics
    • Team Management

    Key Details
    Industries
    • Accounting
    • Airlines-aviation
    • Alternative-wmedicine
    • Apparel-fashion
    • Architecture-planning
    • Arts-crafts
    • Automotive
    • Banking
    • Broadcast-media
    • Business-supplies-equipment
    • Capital-markets
    • Chemicals
    • Commercial-real-estate
    • Computer-network-security
    • Computer-games
    • Computer-software
    • Consumer-electronics
    • Consumer-goods
    • Consumer-services
    • Cosmetics
    • Dairy
    • Education-management
    • E-learning
    • Entertainment
    • Events-services
    • Facilities-services
    • Financial-services
    • Fine-art
    • Fishery
    • Food-beverages
    • Furniture
    • Glass-ceramics-concrete
    • Graphic-design
    • Health-wellness-fitness
    • Higher-education
    • Hospital-health-care
    • Human-resources
    • Individual-family-services
    • Industrial-automation
    • Information-services
    • Information-technology-services
    • Insurance
    • International-affairs
    • International-trade-development
    • Internet
    • Investment-banking-venture
    • Investment-management
    • Legal-services
    • Legislative-office
    • Leisure-travel
    • Libraries
    • Logistics-supply-chain
    • Luxury-goods-jewelry
    • Management-consulting
    • Marketing-advertising
    • Market-research
    • Media-production
    • Motion-pictures-film
    • Museums-institutions
    • Music
    • Nanotechnology
    • Newspapers
    • Online-publishing
    • Outsourcing-offshoring
    • Package-freight-delivery
    • Packaging-containers
    • Paper-forest-products
    • Performing-arts
    • Photography
    • Printing
    • Professional-training
    • Program-development
    • Publishing
    • Renewables-environment
    • Research
    • Restaurants
    • Retail
    • Security-investigations
    • Sporting-goods
    • Sports
    • Staffing-recruiting
    • Supermarkets
    • Telecommunications
    • Textiles
    • Translation-localization
    • Transportation-trucking-railroad
    • Veterinary
    • Wholesale
    • Wireless
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • Chat
    • Phone
    • Support Days
    Training
    • In-person
    • Documentation
    Knowledge Base
    • Help Guide

    Reviews
    What User‘s Say
    Best Whatsapp Marketing Software for Bulk Messaging
    Vansh
    WaBM A Must-Have for Business Growth
    Dheeraj
    The Best WhatsApp API for Easy Chats
    Santa Rana, executive at zoya private limited company
    Review Summary
    Overall experience was great. I made clients from this tool. It is a great marketing software for entrepreneurs. It can really help them to take their products to vast variety of people.
    Vansh
    Vansh

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 7 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    ENTHUSIAST Packages
    $17.88 Per Month
    STARTUP Packages
    $59.64 Per Month
    BUSINESS Packages
    $119.29 Per Month
    Visit website

  • LinkedCamp

    3.7 7 Reviews Verified

    LinkedCamp is a super-efficient marketing automation tool that empowers businesses and sales industries to drive more LinkedIn connections, hundreds of leads, sales, and conversions automatically. LinkedCamp not only runs campaigns but provides ... read more about LinkedCamp

    LinkedCamp Reviews

    Future of marketing automation reviewed by: Emma Watson
    Entry Level Price
    $69 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    50% in Social Media Marketing Software

    Features
    • Boosting
    • Campaign Management
    • Collaboration
    • Content Curation
    • Monitoring
    • Publishing Management
    • Scheduling
    • Team Management

    Key Details
    Industries
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux
    Support
    • Email
    • Chat
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs

    Reviews
    What User‘s Say
    Incredible LinkedIn automation Tool
    Ashley Rosa
    Best LinkedIn Automation Tool
    Steve J
    Scam Company
    Brijesh Parikh,CWM®
    Review Summary
    What an amazing LinkedIn automation tool! It wouldn’t be an exaggeration to say that it has turned my LinkedIn account into a sales funnel. The tool is cloud-based which has made the job even more simple and easier for me! It also provides hubspot integration and that too within budget. What more could I have asked for! Totally in love with it. Thanks LinkedCamp!
    Ashley Rosa
    Ashley Rosa

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • Yes
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page Get Free Trial
    Available Packages
    Standard
    $69 Per Month

    Integration
    Integrated With
    • Zapier
    • Snov.io
    • Pipedrive
    • Hyperise
    • HubSpot Marketing Hub
    Visit website

  • Later

    4.4 6 Reviews Verified

    Founded as the first-to-market Instagram scheduler in 2014, Later (formerly Latergramme) has grown from a simple Instagram tool to the #1 visual marketing platform for Instagram, Facebook, Twitter, and Pinterest.We believe that ... read more about Later

    Later Reviews

    Convenient & User-Friendly Social Scheduling Platform reviewed by: Carley
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    50% in Social Media Marketing Software

    Features
    • Boosting
    • Content Curation
    • Engagement
    • Monitoring
    • Multi-Account Management
    • Publishing Management
    • Scheduling
    • Social Analytics

    Key Details
    Industries
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    Support
    • Email
    • 24x7 Support
    Training
    • Webinar
    Knowledge Base
    • Help Guides
    • Video
    • Blogs
    • Webinar

    Reviews
    What User‘s Say
    It has endless features and is very easy to use as well as extremely budget-friendly
    Marie Sumner, Managing Director at Sumner & Co
    Works with every social platform
    John Frigo, Digital Marketing Lead at MySupplementStore.Com
    You can schedule all your posts at the most optimal time
    Crystal Diaz, Digital Marketing & SEO Supervisor at Best Price Nutrition
    Review Summary

    We Sumner & Co. uses Later - a social media scheduling platform to plan, upload and schedule posts for clients on multiple social media platforms. We rely heavily on this software. Our business has been using it daily for the past 3 months and hasn’t found another scheduling platform as good as Later. We will continue using this platform moving forward and highly recommend it. Budget-friendly, user-friendly, and lots of additional marketing features such as being able to preview scheduled posts visually on your Instagram account, in-depth analytics, and hashtag suggestion. Customization limitations include not being able to categorize note sections and add tags.

    Marie Sumner
    Marie Sumner, Managing Director at Sumner & Co

    Packages
    Pricing Type
    • Free
    Preferred Currency
    • USD ($)
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page Get Free Trial
    Visit website

  • SocialPilot

    5.0 4 Reviews Verified

    SocialPilot is a social media scheduling and social media marketing tool for social media professionals, digital marketing agencies, social media power users, bloggers and any individuals who want to increase their social ... read more about SocialPilot

    SocialPilot Reviews

    SocialPilot is best for our small team as it can access affordable social media software for more than one user reviewed by: Tyler Garns, CEO at Box Out Marketing
    Entry Level Price
    $29.75 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    50% in Social Media Marketing Software

    Features
    • Boosting
    • Collaboration
    • Content Curation
    • Engagement
    • Monitoring
    • Multi-Account Management
    • Publishing Management
    • Scheduling
    • Social Analytics
    • Team Management

    Key Details
    Industries
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Chat
    • 24x7 Support
    Training
    • Webinar
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • Webinar

    Reviews
    What User‘s Say
    SoicalPilot allows three people to operate it in a much lesser amount
    Daniel Gray, Digital Marketing Manager at Smart Scouter
    Mass social media posting is breeze and time saving with Socialpilot
    Jason Ball, Director at Considered Content
    Ability ot create great workflows
    Olga Mykhoparkina, Chief Marketing Officer at Chanty
    Review Summary

    We Smart Scouter use SocialPilot. As a digital marketer, I have explored many social media marketing platforms in the past 20 years, and the one that works exceptionally well is SocialPilot. If you are a small team, SocialPilot is the best social media marketing software that you can find on the internet. It is cheap compared to other such software and provides far better advantages. With big amounts, you can get software that allows a single person to operate it, but SoicalPilot allows three people to operate it in a much lesser amount. You can also take advantage of the free 14-day trial and discounts that it offers.

    Daniel Gray
    Daniel Gray, Digital Marketing Manager at Smart Scouter

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • Quote Based
    Vendor pricing page Get Free Trial
    Available Packages
    Professional
    $29.75 Per Month

    Integration
    Integrated With
    • Zapier
    • Feedly
    • Canva
    • Box
    Visit website

  • Zoho Social

    4.3 4 Reviews Verified

    Zoho Social is a complete social media management software platform for businesses and agencies. Manage multiple social channels, schedule unlimited posts, monitor keywords and collaborate with your team - all from a ... read more about Zoho Social

    Zoho Social Reviews

    Zoho Social saves businesses time and money by consolidating multiple social media tools into one platform reviewed by: Becca Klein, Owner at BeccaKlein.co
    Entry Level Price
    Contact vendor
    Free Trial
    15 Days
    Pricing Type
    Flat Rate
    50% in Social Media Marketing Software

    Features
    • Collaboration
    • Content Curation
    • Engagement
    • Listening
    • Multi-Account Management
    • Publishing Management
    • Scheduling
    • Social Analytics

    Key Details
    Industries
    • Information-services
    • Information-technology-services
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • On Premises
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux
    Support
    • Email
    • Phone
    • 24x7 Support
    Training
    • Webinar
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • Webinars
    • Case Studies
    • On-Site Training

    Reviews
    What User‘s Say
    Zoho Social is highly recommendable because it is perfect for small businesses
    Georgi Todorov, Founder at ThriveMyWay
    Great Service - Hidden Costs
    Sindiwe Sealy
    We are very excited to continue testing this tool
    Jose M. Gomez, CTO, Cofounder and Technical Lead at Evinex
    Review Summary

    We ThriveMyWay use Zoho Social. The most important expectation from any social media marketing tool is that it must save you time and energy so you can focus on the day-to-day running of your company. Zoho Social makes it easy to schedule your posts for times when your audience will be most active, and once you've created a publishing schedule, Zoho Social does the rest work for you. It's easy to use, has many integration options, and has terrific support. At the standard plan level, Zoho is a publishing and scheduling tool that is ideal for the social media manager with one brand to manage. The Professional Level Zoho becomes your all-in-one social media marketing platform, complete with Canva Integration, post insights, a URL shortener, and a monitoring dashboard. No matter what your social media needs, Zoho Social will meet them, up your social media game, and grow with your company as you continue to expand.

    Georgi Todorov
    Georgi Todorov, Founder at ThriveMyWay

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • INR (₹)
    Free Version
    • No
    Free Trial
    • 15 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page

    Integration
    Integrated With
    • Zoho CRM
    • Zoho Desk
    • Canva
    Visit website

  • ContentStudio

    5.0 3 Reviews Verified

    ContentStudio is a content discovery and social media management platform to help businesses manage and streamline their content marketing workflow. It is the easiest way to discover new content and schedule posts ... read more about ContentStudio

    ContentStudio Reviews

    Best for my business and my clients reviewed by: Keith Lang, Owner at Fat Frog Media
    Entry Level Price
    $25 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    50% in Social Media Marketing Software

    Features
    • Content Curation
    • Engagement
    • Listening
    • Publishing Management
    • Scheduling
    • Social Analytics

    Key Details
    Industries
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    Support
    • Email
    • Chat
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Blogs

    Reviews
    What User‘s Say
    Offer everything you would need to manage social media campaigns
    Cale Loken, CEO at 301 Madison Consulting
    It has a good amount of features and the UI/UX is great
    Newaz Chowdhury, Marketing Manager at Powerphrase
    Review Summary

    At 301 Madison Consulting, we use Content Studio. They offer everything you would need to manage social media campaigns. That includes finding content, scheduling, evergreen campaigns and a slick inbox view for responding to messages and replies. I have tried Sprout Social, Hoot Suite and others and Content Studio has been the best for our agency. The con would be that there is a learning curve, the software has a lot of features, so figuring out what tools inside the platform you want to use can get overwhelming. I would highly recommend Content Studio, it should be much more well known that it is.

    Cale Loken
    Cale Loken, CEO at 301 Madison Consulting

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    Vendor pricing page Try Software Demo Get Free Trial
    Available Packages
    Standard
    $25 Per Month
    Visit website

  • MeetEdgar

    5.0 3 Reviews Verified

    Edgar is a social media scheduling tool like no other. Instead of publishing your updates just once and throwing them away like yesterday's rubbish, he carefully catalogues them in a library that ... read more about MeetEdgar

    MeetEdgar Reviews

    Monitors metrics for all posts, including old ones reviewed by: Jonathon Wright, Management Consultant at QA Lead
    Entry Level Price
    $24.91 Per Month
    Free Trial
    7 Days
    Pricing Type
    Flat Rate
    33% in Social Media Marketing Software

    Features
    • Content Curation
    • Engagement
    • Monitoring
    • Publishing Management
    • Scheduling
    • Social Analytics

    Key Details
    Industries
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    Support
    • Email
    • Chat
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video
    • Blogs

    Reviews
    What User‘s Say
    Meet Edgar is incredibly helpful for managing social feed
    Travis Garner
    Aaves you time by automatically re purposing content
    ABBY MACKINNON at Hoot Design Co
    Review Summary
    Meet Edgar has been a lifesaver for me when it comes to keeping my social feeds active, especially when our staff resources are limited. It's like having a reliable assistant that takes care of social media while I focus on other aspects of my job. What really stands out for me is the ability to set up campaigns to recycle content on a custom schedule. The visual schedule makes it easy to see what types of content will be posted and when, allowing for efficient planning. Managing the queue and adding new content is a breeze, and I appreciate how Meet Edgar pulls in data from my website's news feed to help me stay on top of posting schedules.
    Travis Garner
    Travis Garner

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 7 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $24.91 Per Month

    Integration
    Integrated With
    • Zapier
    • Chrome Extension
    Visit website

  • Buy Google Reviews

    5.0 3 Reviews Verified

    At BuyGoogleReviews.in, we help businesses grow by improving their online reputation through authentic Google reviews. In today’s digital world, customer feedback plays a huge role in building trust and attracting more customers. ... read more about Buy Google Reviews

    Buy Google Reviews Reviews

    Recommended Services reviewed by: Aakash Shivhare, SEO expert at Arrow Science
    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Per Feature
    50% in Social Media Marketing Software

    Features
    • Multi-Account Management
    • Publishing Management
    • Social Analytics
    • AI Features

    Key Details
    Industries
    • Education-management
    • Food-beverages
    • Hospital-health-care
    • Hospitality
    • Restaurants
    Licensing & Deployment
    • Proprietary
    • On Premises
    • Web-based
    Support
    • Email
    • Chat
    • Phone
    • 24x7 Support
    Training
    • In-person

    Reviews
    What User‘s Say
    Excellent and Reliable Service
    Shashwat Chourasia, Java Backend Developer | Java | Spring | Spring Boot | Hibernate | MySQL at Programming
    Good prompt service
    Apoorva Chourasiya, Java Developer at Algosphere Technologies
    Review Summary
    I was honestly not sure first but after trying Buy Google Reviews it worked very well for me. The process was easy, reviews came on time and it helped my business to look more trusted. I didn’t had to wait too long and the support team also reply quick whenever I asked something. Very happy with the service.
    Shashwat Chourasia
    Shashwat Chourasia, Java Backend Developer | Java | Spring | Spring Boot | Hibernate | MySQL at Programming

    Packages
    Pricing Type
    • Per Feature
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page Try Software Demo Get Free Trial
    Visit website

  • PromoRepublic

    4.9 3 Reviews Verified

    PromoRepublic is a social media marketing solution with content distribution workflows for small businesses, agencies, and multi-location brands. The social media marketing software includes intelligent products to distribute editable content, schedule it ... read more about PromoRepublic

    PromoRepublic Reviews

    Perfect and good to use reviewed by: James Miller, Founder
    Entry Level Price
    $49 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    35% in Social Media Marketing Software

    Features
    • Boosting
    • Campaign Management
    • Collaboration
    • Content Curation
    • Engagement
    • Listening
    • Monitoring
    • Multi-Account Management
    • Publishing Management
    • Social Analytics
    • Team Management

    Key Details
    Industries
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Blogs
    • Case Studies

    Reviews
    What User‘s Say
    PromoRepublic is very easy to use, user-friendly and easy to navigate
    Jamie Irwin, Director at Straight Up Search
    It analyzes your audience to help you choose when to post
    Amanda at MandieM.com
    Review Summary

    Here at Straight Up Search, we use a piece of software called PromoRepublic to help with our social media posts. We use this software around once a week to schedule our posts and have been doing so for around a year. However, we also use it to keep track of our social media posts' responses. Overall, the tool is very easy to use and could help a lot of other businesses when scheduling social media posts on multiple platforms.

    Jamie Irwin
    Jamie Irwin, Director at Straight Up Search

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Available Packages
    Standard
    $49 Per Month
    Visit website

  • Sendible

    4.7 3 Reviews Verified

    Sendible.com is a social media marketing software platform that allows individuals, agencies and small businesses to engage with their audience across multiple channels at any time. Sendible's powerful analytics allows users to ... read more about Sendible

    Sendible Reviews

    Sendible is an essential tool for our business because it automates manual operations to save time. reviewed by: khamis Maiouf, Founder at Book of Barbering
    Entry Level Price
    $29 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    50% in Social Media Marketing Software

    Features
    • Collaboration
    • Content Curation
    • Engagement
    • Listening
    • Publishing Management
    • Scheduling
    • Social Analytics

    Key Details
    Industries
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Chat
    • Phone
    • 24x7 Support
    Training
    • Webinar
    Knowledge Base
    • Help Guides
    • Blogs
    • Webinars
    • Case Studies
    • On-Site Training

    Reviews
    What User‘s Say
    Sendible is the best option overall and hasn't disappointed till date
    Ravi Davda, CEO at Rockstar Marketing
    Great experience using it
    Jill Brennan, Founder & Director at Harbren Marketing
    Review Summary

    We Rockstar Marketing use Sendible. I actually used to use another platform until about 6 or 7 months ago, but there were issues with it, so I decided to switch over. I looked into various options and decided that Sendible was the best option overall. So far, it hasn't disappointed. We use it every day, and I love the fact that it's simple to use. The most basic plan is enough for us right now, and Sendible covers a wide range of social media platforms. You can repeat posts if you wish, and they often email you with new features, which is always great to see.

    Ravi Davda
    Ravi Davda, CEO at Rockstar Marketing

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page Try Software Demo Get Free Trial
    Available Packages
    Standard
    $29 Per Month

    Integration
    Integrated With
    • Facebook
    • Twitter
    • LinkedIn
    • Instagram
    Visit website

  • Social Champ

    4.7 3 Reviews Verified

    Social Champ is a result-driven Social Media Management Tool allowing users to automate and streamline the Social Media Scheduling process. Users can collaborate with teams, track and analyze their Social Profiles, create ... read more about Social Champ

    Social Champ Reviews

    Social Champ is the best choice for any business looking forward to promote their content reviewed by: Anthony Mixides, Managing Director at Bond Media
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    30% in Social Media Marketing Software

    Features
    • Campaign Management
    • Collaboration
    • Content Curation
    • Engagement
    • Listening
    • Monitoring
    • Multi-Account Management
    • Publishing Management
    • Scheduling
    • Social Analytics
    • Team Management

    Key Details
    Industries
    • Marketing-advertising
    Licensing & Deployment
    • Open Source
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux
    Support
    • Email
    • Phone
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs

    Reviews
    What User‘s Say
    Social Champ is the best option for promoting your content
    Dean Lee, Head of Marketing at Sealions
    Does everything it suppose to and the UX is simple
    Newaz Chowdhury, Marketing Manager & SEO marketer at Powerphrase
    Review Summary

    We Sealions use Social Champ. Social Champ is the best option for promoting your content if you are just starting out or running a business that uses automated technologies and wants an intuitive interface. Social Champ's helpful customer service is a significant selling point. Furthermore, you can recycle your posts across social media platforms. Spread your content across all your social media accounts with one push of a button using Social Champ, a social media scheduling & management tool that assists users and brands in enhancing audience reach by 75%, the tool proclaims. The social media features and integrations of this application are extensive.

    Dean Lee
    Dean Lee, Head of Marketing at Sealions

    Packages
    Pricing Type
    • Free
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page Try Software Demo Get Free Trial
    Visit website

  • Didoo AI

    4.7 3 Reviews Verified

    Didoo AI transforms your link into high-performing Meta ads, targeting profitable buyers and optimizing around the clock. Unlock top-tier ad performance with a free 7-day trial. Core Benefits: • Meta ROI, Maxed: ... read more about Didoo AI

    Didoo AI Reviews

    42% Cheaper Leads at 30,000 Feet—Didoo Lets a Solo Freelancer Out-Agency the Agencies reviewed by: Anonymous
    Entry Level Price
    Contact vendor
    Free Trial
    7 Days
    Pricing Type
    Per User
    20% in Social Media Marketing Software

    Features
    • Campaign Management
    • AI Features

    Key Details
    Industries
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • Chat
    • 24x7 Support
    Training
    • In-person
    • Documentation

    Reviews
    What User‘s Say
    70 Taglines, 2 Winners, 1 Lunch Break—Didoo Cuts 8-Month Payback to 4, No Headcount Required
    Anonymous
    From $2 k burnout to 4.2× ROAS in a week. Didoo let this founder sleep and scale at the same time.
    Miya Forrest
    Review Summary
    Tossed 70 taglines into the machine over my lunch break; it spat back the two that actually converted, saving me a week of A/B hell and $2k in testing budget. Auto-generates platform-native creative sizes—no more begging designers for 47 Instagram Story variations. Performance predictions are scarily accurate; when it says "predicted 22% CTR lift," it delivers 21%—I'll take that margin of error.
    Anonymous
    Anonymous

    Packages
    Pricing Type
    • Per User
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 7 Days Trial
      (Credit card required)
    Payment Frequency
    • Monthly Payment
    Vendor pricing page Get Free Trial
    Visit website

  • Cision

    4.3 3 Reviews Verified

    Cision empowers communicators to identify influencers, craft and distribute meaningful stories, and measure the impact. From engaging influencers and sharing news to comprehensive media and analytics, Cision provides an all-in-one solution to ... read more about Cision

    Cision Reviews

    Superior Media Database Choice reviewed by: Logan Stewart Kureczka
    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    34% in Social Media Marketing Software

    Features
    • Campaign Management
    • Collaboration
    • Engagement
    • Listening
    • Monitoring
    • Multi-Account Management
    • Publishing Management
    • Social Analytics

    Key Details
    Industries
    • Consumer-services
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • Phone
    • Weekdays
    Training
    • Webinar
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars
    • White Papers

    Reviews
    What User‘s Say
    Good for Large Markets
    Melissa Kuehnle
    The standard in media database tools for PR agencies
    Dan Lobring
    Review Summary
    I was a Cision user while working in New York. It was great to create targeted lists and organize all of the outlets and contacts, and then keep track of campaigns. For smaller markets, like in rural Florida, it is not as useful.
    Melissa Kuehnle
    Melissa Kuehnle

    Packages
    Pricing Type
    • Contact Vendor
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page Try Software Demo
    Visit website

  • ContentCal

    5.0 2 Reviews

    Cut through the noise of your competition with ContentCal: a simple tool to plan, create and publish compelling social media content. ContentCal is now known as Content Scheduler in Adobe Express, where ... read more about ContentCal

    ContentCal Reviews

    simple and intuitive dashboard reviewed by: Oksana Chyketa, Marketing Specialist at BreatheWeb
    Entry Level Price
    Contact vendor
    Free Trial
    14 Days
    Pricing Type
    Contact Vendor
    33% in Social Media Marketing Software

    Features
    • Content Curation
    • Engagement
    • Monitoring
    • Publishing Management
    • Scheduling
    • Social Analytics

    Key Details
    Industries
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Email
    • Chat
    • Weekdays
    Knowledge Base
    • Help Guides
    • Blogs

    Packages
    Pricing Type
    • Contact Vendor
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    • Quote Based
    Vendor pricing page
    Visit website

  • CrewFire

    5.0 2 Reviews

    CrewFire is a simple, effective tool that turns your customers into social media brand ambassadors to help you drive traffic, sales, and profits. It turns your existing customers into brand ambassadors on ... read more about CrewFire

    CrewFire Reviews

    Amazing support & features reviewed by: Frederic Tulsidin
    Entry Level Price
    $1000 One-time
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    33% in Social Media Marketing Software

    Features
    • Boosting
    • Campaign Management
    • Engagement
    • Monitoring
    • Team Management

    Key Details
    Industries
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • Chat
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Case Studies

    Packages
    Pricing Type
    • Contact Vendor
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page Try Software Demo
    Available Packages
    Standard
    $1000 One-time

    Integration
    Integrated With
    • Shopify
    • WooCommerce
    • Magento
    Visit website

  • HipSocial

    5.0 2 Reviews

    HipSocial by 500apps is a social media management tool focused on helping business increase their social engagements. Through HipSocial, Businesses can plan, schedule, and track content across various social networks with proper ... read more about HipSocial

    HipSocial Reviews

    Best for a novice or experienced SMM and An excellent Social Networks publication automation tool reviewed by: James William
    Entry Level Price
    $14.99 Per Month
    Free Trial
    14 Days
    Pricing Type
    Per User
    50% in Social Media Marketing Software

    Features
    • Boosting
    • Campaign Management
    • Collaboration
    • Content Curation
    • Engagement
    • Listening
    • Monitoring
    • Multi-Account Management
    • Publishing Management
    • Scheduling
    • Social Analytics
    • Team Management

    Key Details
    Industries
    • Information-technology-services
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • Chat
    • Phone
    • 24x7 Support
    Training
    • Webinar
    Knowledge Base
    • Blogs

    Packages
    Pricing Type
    • Per User
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $14.99 Per Month

    Integration
    Integrated With
    • facebook
    • instagram
    • twitter
    • linkedin
    Visit website

  • Instagram

    5.0 2 Reviews

    More than one billion people around the world use Instagram, and we’re proud to be bringing them closer to the people and things they love. Instagram inspires people to see the world ... read more about Instagram

    Instagram Reviews

    excellent social media platform reviewed by: Rithya Reddy, social media marketing | content writer
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    50% in Social Media Marketing Software

    Features
    • Boosting
    • Campaign Management
    • Collaboration
    • Content Curation
    • Engagement
    • Listening
    • Multi-Account Management
    • Publishing Management
    • Scheduling
    • Social Analytics

    Key Details
    Industries
    • Civic-social-organization
    • Media-production
    • Photography
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • On Premises
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Email
    • 24x7 Support
    Knowledge Base
    • Help Guide
    • Video

    Packages
    Pricing Type
    • Free
    Vendor pricing page
    Visit website

  • Facebook

    5.0 2 Reviews

    Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions ... read more about Facebook

    Facebook Reviews

    insights of facebook reviewed by: sobia khan, Account Executive at Brand Engagement Advertising
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    50% in Social Media Marketing Software

    Features
    • Boosting
    • Campaign Management
    • Collaboration
    • Content Curation
    • Engagement
    • Multi-Account Management
    • Publishing Management
    • Scheduling
    • Social Analytics

    Key Details
    Industries
    • Civic-social-organization
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • On Premises
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Email
    • 24x7 Support
    Knowledge Base
    • Help Guide

    Packages
    Pricing Type
    • Free
    Vendor pricing page
    Visit website

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Buyer’s Guide

Introduction to the Buyer’s Guide for Social Media Marketing Software

Today, no one can deny the power of social media as a ubiquitous tool for reaching target customers. Social Media has become a trendsetter, an appealing component in marketing strategy, and a substantial medium to influence the buying decisions of tech-savvy consumers. Social media marketing has become a new model of marketing for all businesses, and managing this social interactivity with the target audience is, therefore, a crucial aspect of a business's strategic plan. 

Using social networks for long term customer commitments and converting networks into sales are complicated and challenging processes. Managing privacy issues, data security, and customer-generated data such as reviews and feedback require managers to automate processes and deploy comprehensive software tools. Social media marketing is a time-intensive model of marketing that requires frequent interactions. Regular posting of content at the right time on multiple social media handles, engagement of the audience with the curated content, understanding, and monitoring audience reactions, addressing grievances, and many more activities cannot be handled manually. 

Marketing managers, therefore, require a reliable Social Media Marketing Software that manages, integrates, and optimizes their marketing strategy across all social media channels. With a plethora of social media softwares available in the market, it can be confusing to choose and deploy the best suitable Social Media Marketing Platform for managing your business's communication. This buyer's guide for Social Media Marketing Software intends to be a helpful resource and guidance tool for those seeking to buy and implement an SMM tool for their organization. This buyers' guide will assist you in selecting the best available Social Media Marketing Software option for your needs. But before we discuss that, let us understand what social media marketing means and why it is important? 

What is Social Media Marketing?

Social Media Marketing uses social media platforms to increase the visibility of the brands on the Internet, social media sites, and online business platforms. It uses multiple tools to promote a company's products and services. Social Media Marketing that started in Web 2.0 (the Age of Content Creation and Collaboration) has evolved extensively in the Web 4.0 (the age of the Internet of Things). With interactive open applications and social media services,  social media marketing promotes brands by sharing video content, audio content, photos, infographics, online questionnaires, blog posts, and even live streaming.

Why is Social Media Marketing important today?

The times have changed for the corporates. Earlier, they communicated about their brand through traditional media only. With traditional media like television and print, they could engage only in one way communication with the audience. Therefore, the corporates were unable to gauge their communication outreach and effectiveness. 

Today, things have changed drastically. With the evolution of advanced smartphones, every individual owns a 'screen' with proximity to 'social media platforms.' This proximity has given the power to the individuals to instantly express their opinions regarding a particular post, brand, service, product, or company. It has established two-way interactive communication with the companies. 

Therefore, the magnitude of audience engagement with a marketing campaign, and analysis of audience behavior can be well understood with social media analytics. Marketing managers understand that social media visibility is a significant parameter of their brand's status. Therefore, marketing managers use social media to create an impact on people's minds. 

What is Social Media Marketing Software? 

A social media marketing software is an application program which helps the corporates to successfully manage their communications and marketing strategy across multiple social media handles like Twitter, Facebook, Instagram, Linkedin with the convenience of a single dashboard. A social media marketing software provides several advantages like -  social media listening where it can keep track of people's conversations and analyze what interests the followers. It can also schedule posts on the decided date on all the social media platforms, and Monitor negative or derogatory comments to ensure that community guidelines are followed. 

Top 5 reasons why you need Social Media Marketing Software? 

Almost every organization, irrespective of big or small, carries its marketing and branding activities online. An SMM tool helps to solve an organization's communication hurdles by timely scheduling of posts. Social media marketing software responds quickly to any negative feedback and analyzes reports measuring the campaign performance.

Social media marketing software is needed for varied reasons: Here are the top 5 reasons why you need one;

  • Companies need Social media software to aggregate large quantities of data being generated from mobile apps and devices to single storage.  This software allows better management of multiple social media accounts and helps nurture customer relations by brand storytelling as well. 
  • Earlier, it took a long time for the potential audience to absorb a brand's message and communicate it to other people. But now, with interaction tools available in social media platforms such as– comment, share, like, and emoticons, the content penetration within the target audience has become fast. You need a social media marketing tool to keep posting the right content effectively. 
  • With every brand's social media presence, companies are inquisitive about the activities of their competitors. By analyzing the audience's behavior, the companies can gain positive feedback and can earn the people's favorite reputation on social media. A social media marketing software can monitor people’s activities and posts on social media and help to analyze their social media behavior.
  • A social media platform has also been the biggest platform for people to vent their anger or disgust if dissatisfied with a particular product or service. Also, it is the greatest platform for customers who want to express their gratitude to brands for their exceptional services. Social media marketing software can keep a tab of the history of conversations enabling the companies to personalize the customer experience and improve customer service.
  • Social media marketing software gives you updates about the conversations happening in real-time. Companies can immediately plan a remedial action where the negative and inappropriate messages are addressed quickly to ensure brand security. 

What are the different types of Social Media Marketing Software?

Desktop-based/On-Premise 

These types of social media marketing services are licensed, and social media marketers can easily install them on their computer systems. They offer a highly customizable working platform with a large number of features. Admins can install these software solutions on their mobile phones also. 

Web-based

Third-party vendors from their servers host these types of social media marketing platforms.  It is a popular type of SMM tool as it can be accessed from anywhere. You just require the login ID and the password provided by your vendor to access these solutions.

Cloud-based

These types of social media marketing services are hosted through third-party vendors that have cloud servers. These are popular with large organizations that require massive data storage capacity. 

Open Source

These types of social media marketing tools allow users to customize the software source code to fit their requirements. Admins can modify the inbuilt settings and add extra plugins to improve the utility of the software.

What is the right time to invest in a Social Media Marketing tool?

When you want to improve your ROI

In a data-obsessed world, the ability to measure and analyze results has become vital. Social media marketing software allows the extraction of campaign performance data from each platform. It further collates it in a single excel sheet. The results allow companies to form short-term strategies to improve the Return on Investments (ROI). 

When you want to improve the relations with the customers

The brand marketing of today is- to harness the power of social media platforms to be seamlessly in people's conversations. With target customers now being present on social media platforms, the brands must communicate themselves to the people in the times of grievances and happiness. 

When you want to grow your social reach locally

For many businesses, the local audience is their target audience. To optimize ad expenses, the geo research tool feature in Social media software can be used. It helps to track the conversations happening on social media networks within the specific radius of a geographical location.

When you want quality content to be published

With keyword monitoring and research, we can find out what kind of content will engage more with the people. With this, businesses can track the behavior of the target audience, competitors' activity, etc. This will help to strategize communication. 

When you want your marketing productivity to be improved

Social media marketing software assists in increasing marketing productivity by doing multiple tasks single-handedly. With automated features, it reduces the need for manual intervention of social media marketers. This saves time for social media managers that can be utilized in other productive activities.

When you wish to reach your customers in real-time

Suppose your customer has posted something on his or her timeline related to a specific problem he or she is facing.  If your brand product is the solution to that problem, and you post your answer within minutes that solves the customer’s issue, then you have won the brand marketing game. Social media marketing software can track multiple posts for keywords related to your brand’s product or services. This feature can help you find the relevant posts in real-time.

Which Industries would benefit the most from Social Media Marketing Software? 

Ecommerce

Social media has the ability to influence the buying decision of shoppers. It provides a sense of oneness to people who are on the same community group on a social network. This makes social media very crucial for every business that wants to reach its target audience. Ecommerce businesses can use platforms such as Instagram for sharing their product's images, Facebook for redirecting traffic to their website, LinkedIn for connecting with the distinguished professionals in their field, Twitter for solving customer issues, and other platforms for increasing more participation and reach. Social media marketing software can help to bring all this on a single dashboard.

Education

Social media has become an integral part of every sector of the business world. In the education sector, social media is now widely used for promoting schools and colleges. Colleges and schools post their co-curricular and extra-curricular activities on platforms such as Facebook and Instagram. Sharing announcements, notices, event information, guest lecture news, seminar details, etc. on social media platforms is considered a direct communication tool to reach students and their parents. E-learning opportunities via social media platforms provide a new learning curve for learner-centric education systems.

Hotel

Hotels are using social media marketing software to share valuable information on social media platforms to tourists and business professionals looking to visit the city. Hotels managers know that hospitality is a visual-centric industry. The more images and photos that hotel posts of visitors enjoying their ambient environment, the more traction the hotel is going to get on social media. Reviews on social media about a hotel influences other visitors. Hotels deploy social media marketing software to engage their happy customers in sharing positive stories on their social media handles.

Technology

Today people go to social platforms such as Facebook and Youtube for finding solutions for technical issues related to their computer systems, hosting plans, latest information on new technology and gadget releases. The technology sector can easily monetize this by sharing the information necessary to the users. Social media marketing software tracks what people are looking for on various social platforms. This can help technology companies to curate the information according to the demand and share it on various social networks.

Real Estate

The builders, property managers, agents, brokers vehemently use social media to showcase their offering and generate leads for the same. Here, social media tools will help to get insights about the number of people who have commented or asked the location, or for a visit to the sample flat or building. Also, the geo research tool showcases a property to the audience who are in the vicinity of it. 

Entertainment 

The entire entertainment industry thrives on social media. Whether it is a new movie trailer release or a song they publish in the social media sites to understand the people sentiments and using the sentiment analysis, they can determine if it is going to be a hit amongst the viewers. Social media listening is a major feature of an SMM tool that helps to understand people 's reactions for the new release of a movie or song by examining the type of comments, no. of shares, retweets, etc. 

Retail 

The retail industry is not behind when it comes to social media marketing. Be it a new service launch or offers and discounts on products, all of these are well communicated through social media. In retail, the biggest benefit the industry gets from using social media marketing software is that it provides customer service and support before any negative news gets viral. Also, with the positive feedback received from people, it helps them to roll out new strategies to grow their business. 

Fashion

The speed with which content penetration happens in social media is fast and has proved to be an asset to the fashion industry.  Social media marketing tools aid the fashion houses to gain an insight into what kind of fashion interests the people. It acts as a research platform for them.  

Why should small businesses use social media marketing tools for marketing their business?

Small businesses can reach their target audience without spending large sums of money on advertising expenses by using a social media marketing tool.The follow links, blogs, posts, referral links, backlinks, and others can increase organic traffic to their websites. The traffic can improve not only the sales of their products and services but also the page rank of their business website. Social media also adds more vigor to their other marketing strategies. For instance, the paid advertising campaigns can be boosted by adding social media marketing to it. Small businesses that choose to participate in discussion forums and customer interaction sessions build more credibility for themselves. With the ability to discern the campaign success in the form of data and numbers, small businesses can monetize more on the social media platform than opting for the traditional form of advertising.

What are the Current Trends in Social media marketing and its potential?

Augmented reality 

Augmented reality is currently being embraced by real estate, paint, furniture, and cosmetic companies to give people a slice of the idea of what and how a product would look if bought in real. For example- how a piece of furniture would look if put in this space or particular wall color in the room would look? It merges reality with the product chosen for buying. Social media marketing tools integrate with augmented reality software to provide the best buying experience to shoppers.

Chatbots 

Chatbot technology is evolving day by day. Earlier, the chatbots were filled with pre-decided answers and solutions to limited problems. Now chatbot technology is exploring more algorithms to understand the issues and, in fact, are surfing the web to solve new problems, hence giving ease of customer servicing. Social media marketing services use chatbots integration to engage their customers initially. Chatbots can converse with multiple people at a time. 

Storytelling

The storytelling trend used by the brands provides the audience with authentic insights about new products. With appealing storytelling techniques, marketers make sure that the audience will see the videos or posts.  It ensures that customers will not miss the newest offers, discounts, and deals.

Shopping on social media

With alluring photographs, discounts, offers, and reviews available on social media, shoppers are trying to monetize the opportunity. Buying options being available on social media are allowing the audience not to give a second thought to go over other sites and buy from the social media there itself. 

Live streaming and Live Chat

Social media live streaming on Channels like Twitter, Facebook, Instagram, and LinkedIn to create eye-catching on-demand content is a growing social media marketing trend. Live streaming increases human interaction and attracts more audience to your business. Live streaming is a zero cost brand-building activity. Data compression technology has made it easy to live stream video using minimum bandwidth.

What are the Features to look before buying Social Media Marketing software?

Multiple platforms can be managed from a single dashboard 

Companies have their accounts on multiple social media platforms. Marketing the content individually for every social media handle becomes a tedious job. A social media marketing software helps to market your brand on multiple social media platforms from a single dashboard. 

Automatic bulk scheduling of posts 

There are specific time slots when your target audience is more active on social media handles than the usual. In those peak times, posts can get maximum traction from the target audience. Those peak times differ from one social platform to another. The automatic bulk scheduling feature has the ability to track and identify those slots based on past data. It allows social media marketers to ‘time’ the posts when the target audience is live and publishes posts accordingly.  They also eliminate the use of regular spreadsheets, that are generally used for social content calendars. 

Social media listening and monitoring

After brands publish their posts on social media, they know that people are talking about the brand, the industry, and their competitors. With people engaging with social media excessively, it takes no time to malign a brand on social media platforms. In times like these, social media listening can help mitigate a brand's reputation by addressing people's grievances actively. A social media marketing software keeps a tab of all conversations. 

Customer engagement

If companies are quick in responding to messages, comments, and mentions with prefabricated messages sent out to customers, it will boost customer engagement. Social media marketing tools have features to send prefabricated messages instantly.

Analytics 

The engagement of a campaign may not be the same on every social platform. It means that the target audience may be unavailable on some platforms. Understanding the availability and traction of target audiences on social platforms helps businesses to plan better content strategies and also to optimize the advertising expenses. This feature of social media software can gauge a company's performance on social media by using real-time analytics derived by the number of likes, retweets, or shares a post gets.

Collaboration within team

It simplifies communication within the team. If you have a team that replies to customer queries on social media, then this feature is very helpful.  Your team can view all your social messages from all channels in one stream. The live activity feature notifies you when a team member is responding to a message in real-time.  It increases the response time and makes sure no tasks or responses are repeated.

Content library and sources

This feature allows for easy management of content across multiple social media handles. A content library makes it easy for teams to share appropriate content. 

Social media advertising 

It helps to manage social media advertising along with posts and marketing campaigns. It also simplifies social media managers' workflows. 

Software Integration

This feature helps integration enable social media marketing software to integrate with many external applications, websites, and services seamlessly. It increases the capability of standalone social media software.

Security 

Security features alert the team of any undesirable activity happening in social media channels. Also, if multiple people are handling social media accounts, it is essential that we give correct permissions to each team member. This prevents the publishing of content, which has not been approved and makes everybody responsible.

Keyword tracking 

To ace social media marketing, we must develop content that consists of words usually used by the searchers. Social media marketing software allows social media marketers to set up a stream containing allocated keywords. Tracking the keywords helps businesses in finding followers who would be more interested in their brand. 

Real-time reach

The real-time reach feature of social media marketing software allows businesses to engage or customers based on breaking news and recent information. Instant posts based on trending topics and current news can engage customers in a positive manner.  This feature tracks all real-time changes in the social network world, and based on its real-time marketing strategy can be made.

What are the Advantages of using Social Media marketing software?

Cutting the advertising expense 

A budding startup doesn't have enough budget to advertise through traditional media. Social media advertising provides low-cost entry barriers, and social media marketing software helps you to successfully communicate about your brand’s unique selling proposition on multiple social media platforms. 

         The convenience of managing customer relationships: 

Online social media marketing tools help to manage and track the conversation history to provide a personalized experience to customers.  This also helps to connect customers with the right person from your team to solve grievances.  

         Increase team collaboration: 

It allows the convenience of task delegation to the team. A social media software provides a tool that allows you to work within a shared inbox, that will show you when someone is currently interacting with a message. 

Managing multiple social pages

It will be tedious if one has to individually log into every social media account and check the messages. An online social media marketing software eliminates the difficulty of juggling from every single account. It can aggregate all messages sent to all profiles into one spot, thus saving the time and effort of continually juggling through multiple accounts.

Increases social media accountability

Many times, you will find that several outsiders or employees publish irrelevant content from the official social media accounts. This leads to a question mark on the credibility of the brand for the visitor. Maintaining hygiene in the comments is necessary. Social media tools provide the admin control that prevents such posts from getting published automatically without your permission.

Easy monitoring of Keywords

At times, customers may praise or bad mouth about a brand, but the information may not reach the brand as they may not have used the hashtags. This software will aid us in finding out the adjacent brand keywords to understand their activities. 

Analysis of social media performance

The social media marketing software provides a comprehensive analytics report indicating the content performance on each platform. It gives businesses adequate insights about the target audience, demographics, the peak time when the audience is active online, the most engaging content format, etc. This helps to plan a better content strategy. 

How to evaluate and select the right social media marketing software for you?

There are many online social media marketing tools available in the market that promise to help you ace the marketing game on social media platforms. While buying, you must keep the following things in mind to evaluate which social media marketing app will work best for your business. 

  • Decide upon a budget on how much you want to spend on social media marketing software. Always look into payment options, as there are many vendors who give discounts if you can afford to pay annually. 
  • It is mandatory to look for the plan cancellation options. Many online social media marketing software have plan cancellation options and get the amount refunded for unused service. 
  • Take maximum advantage of the live demo and get maximum queries and doubts cleared. 
  • Always select Social media marketing apps that can be operated from mobile as well as laptops. 
  • While buying make sure the software can connect to platforms which are essential and make your evaluation basis the following questions- 
  1. Can they post to personal accounts? 
  2. Can they post to company accounts?
  3. Can they post to groups? 
  4. Can they access and use other platform features? Such as liking, commenting, using lists, and so on? 

For further evaluation, go through the checklist below.

What are the Essential Things to keep in mind before buying Social Media Marketing software?

Spam Filtering

Please ensure that the software which we are purchasing has a spam filtering feature. The spam emails may contain malware that can hijack social media accounts. Many vendors pass off their products to be free of spams. It is always advised to check user reviews before purchasing. 

         Inaccurate Automated Sentiment Analysis

At times, the software generates inaccurate reports of customer sentiment analysis. This can put a business in jeopardy as we tend to miss valuable social media insights for the automated sentiment analysis reports. 

         Publishing to multiple networks

Though the basic feature of any social media marketing tool is publishing your posts to multiple social media platforms, not all software publish to all networks. Hence, it is important to review as in which social media platforms are essential for the business and see to it that the particular software does publish to those required platforms. 

          Free trial

Before buying any social media marketing software, please ensure that the vendor allows a free trial period to understand and evaluate the software. Any vendor denying the free trial of software can be given a second thought.

What is the Average Cost for buying Social Media Marketing software?

The costs of Social Media Marketing  software depends on the following number of factors such as:

  • Number of users/admins 
  • The number of social networks you can connect – The free pricing tier can allow you to connect only one social media site; the premium tier will allow you to connect with more social media platforms and price to be more as well. 
  • Inclusion of analytics data   
  • Integration with Google analytics

Social Media Marketing software such as Hootsuite, Hubspot, Mailchimp, etc. have both premium and free plans. SMM tools such as SEMrush, BuzzSumo, SproutSocial will cost you around $79 to $99 a month. AI-powered social media marketing software such as YouScan can cost around $500 per month. Other social media marketing platforms such as Ryzely (also has a free plan with limited features), Buffer, Zoho Social, and PromoRepublic charge between $5 to $15 per month. If you are looking for a free and open source social media marketing software, then you can go with Socioboard. 

What is the Future of companies opting for Social Media Marketing software?

With more smartphones and large involvement of individuals with social media platforms, the marketing strategy has evolved over the years. Today 3.8 billion people use social media. Brands that inform and educate on social media platforms rather than adopting a sales strategy are well-placed to build a large customer base. The increasing number of social media users is a positive factor that will drive growth for social media marketing strategy. Companies investing in the right social media tool for b2b social media marketing needs will benefit a lot in the future. 

Why refer to Goodfirms' list of top Social Media Marketing software?

Goodfirms assist you in understanding the authenticity and accurate categorization of social media marketing software. Goodfirms, researches, categorizes, and lists the best software solutions based on their merits, functions, pricing, customer support, and usability. Goodfirms meticulously analyzes and regularly updates a database of above 9000 software solutions and services. All software included in the final list are further reviewed by the verified users. This makes the Goodfirms' software list highly reliable and trustworthy. Businesses and academic professionals looking for the best social media marketing software for their needs are advised to apply filters based on deployment criteria, pricing models, available support, devices supported, etc. to find the SMM tool that will best suit their needs.  

Related Categories

Marketing Automation Software
Social Media Management Software

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