Hootsuite

Social Media Marketing & Management Dashboard

4.2 70 Reviews
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Hootsuite is the world's most widely used social media marketing & management platform with over 16 million users worldwide. The social media management platform that lets you build smarter workflows, scales across your organization, and delivers demonstrable ROI. It is designed for organizations to execute social media strategies across multiple social media networks, including Facebook, Instagram, Twitter, Linkedin, Pinterest and YouTube. Teams can collaborate within a secure environment across all devices and departments to manage social media profiles, engage with customers, and generate revenue.
Hootsuite Inc
2008
Canada
1 Industry
1 Language

Screenshot & Video

1/2

LICENSING & DEPLOYMENT

SUPPORT

  • Email
  • 24x7 Support

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video Guides
  • Blogs
  • Webinars
  • Case Studies
  • Whitepapers
  • On-Site Training

Hootsuite Core Features

Social Media Marketing

  • Boosting
  • Campaign Management
  • Content Curation
  • Engagement
  • Listening
  • Monitoring
  • Multi-Account Management
  • Publishing Management
  • Social Analytics
  • Team Management

Social Media Management

  • Brand Tracking
  • Campaign Management
  • Collaboration
  • Content Management
  • Customer Engagement
  • Multi-Account Management
  • Post Scheduling
  • Publishing Management
  • Social Media Monitoring

Reputation Management

  • Analytics & Insights
  • Campaign Management
  • Content Management
  • Custom Dashboard
  • Multi-Channel
  • Response Management
  • Review Alerts
  • Review Monitoring
  • Social Monitoring
  • Templates

Hootsuite Pricing

Pricing Type

  • Free

Payment Frequency

  • Monthly Payment
  • Annual Subscription
  • Quote Based

Hootsuite Reviews

4.2 70 Reviews
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Kevin Daly

Hootsuite is a great way to integrate your content across social media platforms

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We Zevo Health use Hootsuite. We all know it's not just about posting creative content to create a buzz; timing is also essential. Hootsuite allows users to save posts in a cloud server and schedule to post them as desired. This software tool also allows the company to measure its KPI, which is one of this tool's most essential functions. We need to know if our content translates into a sale and reaches our target audience. It also gives insight and suggestions that improve our content. It offers a 30-day trial for the company to explore and see if it works for them. As for functions, it can be not easy to manage many platforms simultaneously. Hootsuite made its interface simple but with many tools available. You can also pull content from Dropbox and Google drive to add to your posts. It is not laggy, and it updates in real-time.

How frequently you use Hootsuite?

Daily

Corey Tyner

Hootsuite will meet all your demands to your social media management problems

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We Buy Yo Dirt use Hootsuite. Over 20 social networks, including Facebook, Twitter, YouTube, Instagram, and Pinterest, are compatible with the app. The Hootsuite app directory offers more network connections, albeit they are only sometimes reliable. For queuing posts at times of your choice, Hootsuite has a complete scheduler. To plan your updates at the best times for interaction, you may make your timetable or utilize the AutoSchedule feature. You may fill your queue with prepared updates for days, weeks, months, or the duration of an entire social media campaign by uploading a CSV file using the Bulk Composer. Analytics is one of Hootsuite's strengths, but to get the entire package, you must purchase one of the more costly plans. The program uses more than 200 measures to gauge performance and aids in your understanding of social outcomes.

How frequently you use Hootsuite?

Daily

It helps businesses and services manage their social media account

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We Precondo use Hootsuite. It is a management platform that covers almost every aspect of the role of a social media manager. It allows users to create content, schedule posts, manage team members and measure their efforts. It helps find out what people say about a brand on multiple platforms such as Facebook, Twitter, and Google.

How frequently you use Hootsuite?

Daily

Jason McMahon

Hootsuite does a great job of packing many useful features into an intuitive and straightforward design

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We Bambrick use Hootsuite. It is a social media management tool that helps businesses keep tabs on their customers and gain insight into how those customers feel about and interact with their brand. It's important to dispel any myths the client could have about the company's brand. Finding a digital marketer is helpful, but it can get expensive if you exceed a specific limit. For only $19 a month, you can have one user, ten social profiles, & unlimited scheduling.

How frequently you use Hootsuite?

Daily

Max Whiteside

The best part about Hootsuite is that it enables real-time analysis of trends and interactions.

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We Breaking Muscle use Hootsuite. Its tracking tools and analytics are rated highly. Their analytics solutions cover both standard posting and social media advertisements. Hootsuite is ranked as the top analytics platform because it provides some of the most extensive analytics and social media tracking capabilities, such as customizable reports and team productivity reporting. While paying more for thorough analytics and reporting can increase the price of Hootsuite, having access to this data is essential for organizations that rely heavily on social media for marketing.

How frequently you use Hootsuite?

Daily

Jake Cowans

Hootsuite has made easier for us to handle social media than ever

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We CompanyScouts use Hootsuite. It is a complete social media management tool. It's compatible with Facebook, Twitter, YouTube, Instagram, and Pinterest. Hootsuite's app directory offers more network connections, but they're hit or miss. Hootsuite lets you schedule posts for later. You can construct your timetable or use AutoSchedule to schedule updates. You can fill your queue for days, weeks, months, or a social campaign by uploading a CSV file with prepared updates. Once your queue is complete, you can examine your outgoing posts in the Planner and reorder your update schedule by dragging and dropping. Hootsuite's statistics are robust, but you need a more premium subscription to obtain them all. Hootsuite features free stock photographs and GIFs from GIPHY, or you may link Dropbox, Google Drive, and OneDrive to use your resources or Adobe Stock.

How frequently you use Hootsuite?

Daily

Kathleen Fletcher

Hootsuite made sure that everything was posted properly on social media

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We Kitty Baby Love use Hootsuite. As the CEO of a relatively small company, I had to do all of my digital marketing myself for a while. With little experience in social media marketing, I found that Hootsuite was an absolute lifesaver when it came to keeping things organized. I used the software to schedule all of my social media posts across Facebook, Instagram, and Twitter. Primarily, this system saved me a bunch of time and energy that I could then spend doing other things within the business but it also improved my marketing strategy massively. I was able to spend a dedicated amount of time researching my competition and coming up with a good strategy that was driven by data that was available online.

How frequently you use Hootsuite?

Daily

Ronald Williams

It is exceptionally the best social media marketing software to grow followers and increase engagement

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We, at Best People Finder, use Hootsuite. It is exceptionally the best social media marketing software to grow followers and increase engagement to sell and earn on social media networks. It is a smart tool for managing social media presence. Its features cover most aspects of social media management such as content curation and posting schedule. Hootsuite stands out with dedicated analytics functions for ROI measurement- a feature that we like the most. Hootsuite has a clean interface, along with a single dashboard to access all social media campaign data. It also includes team management and collaboration features and can even be integrated with many third-party applications. We have been using Hootsuite for 3 years on a daily basis.

How frequently you use Hootsuite?

Daily

What do you like the most about Hootsuite?

Content scheduling for multiple social media platforms is matchless

Allows link shortening before posting

Extremely user-friendly with a clean interface

ROIs measurement is exceptionally easy

Team collaboration is a huge plus

Easy integration

What do you like the least about Hootsuite?

Cluttered dashboard with too many features that potentially confuse new users

Limitations with files length

Image editing has limitations; for example, the problem with image resizing

The free version has many basic aspects missing or limited

A pricy solution

Hootsuite is a simple social media marketing automation tool

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Being a founder of a Digital Marketing Agency PPCGenius.io,  I spend half of my day managing the company's social media platforms and scheduling tweets. I am including some social media tips that could help you know about my social media experience. I am open to any questions, please let me know.

I use social media tools like IFTTT, Tweetdeck, and Hootsuite for scheduling posts, engaging with followers, and developing monthly reports.   

I use many social media tools but Hootsuite most frequently. Hootsuite is a simple social media marketing automation tool that creates automated tasks. You would need to login to connect social media platforms together in order to auto-post one piece to any number of social sites.

It allows you to keep track of your best performing posts

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At Crediful, we use HootSuite.  Personally I feel like HootSuite is one of, if not the only social networking tool that you really need as its functionality spans multiple different platforms. Some of its uses include scheduling posts so that you can get your ad out there at peak viewing times each day as well as analytics to allow you to keep track of your best performing posts, allowing you to change your marketing strategies to be more in line with what you did with that post to try to reach an even broader audience. 

Best social media management tool that I have used

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I am a marketing consultant and an established food blogger at Yummy tummy recipes. I have managed social media marketing for a portfolio of customers. According to me Hootsuite software is thus far the best social media management tool that I have used.

 Pros Of Hootsuite:

Firstly the tool has a 30 day free trial and my company pays $599 per month to operate it.

Being such a comprehensive platform, there are several things that I love aboutHootsuite. Some benefits are being able to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.

Cons of Hootsuite: 

Well I think the reporting feature of Hootsuite is slightly complicated and can be more intuitive.

Hootsuite outshine as a networking software compared to others

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There are numerous networking softwares that help us stay connected to our office members and continue our work during this pandemic.

More importantly, they help the businesses stay open and find new ways to drive traffic to sell and market through ads using these networking softwares.

InsideTechWorld uses Hootsuite as a driving asset for their business by scheduling posts and saving time, which helps get social traffic onboard and save time. The experience has been excellent so far since Hootsuite has helped us plan and perform tasks almost weeks in advance in some cases, saving us a lot of time. Many advantages make Hootsuite outshine as a networking software compared to others. Moreover, it becomes a pain to manage multiple social networks (we manage 6) and then separately manage ad campaigns, and then how to make unified reports? Hootsuite does it all for us, and we can quickly share it with our investors anytime.

If not Hootsuite, we had to hire a social media analyst person that would actually cost us more than what we pay for Hootsuite business plan. Pro tip: you can talk with Hootsuite support and then can give you a discounted package.

Pros

The scheduling for posts and messages is very convenient and smoothly done. 

It allows you to view each post's performance, which saves you the time of checking through platforms individually.

Compared to other similar set of feature softwares, Hootsuite covers more social media platforms to manage.

The customer service is beneficial; they are readily available to help you out at any given time.

Ad Campaigns management.

A pseudo-preview of social media posts about what they are going to look like. 

Social media streams all consolidated in one view. 

Cons

They have launched a new UI/UX lately, but still the platform has a poor and dull interface, needs more aesthetics to be a little pleasing to the eyes. 

You cannot post to your Facebook profile, so in case you want to share a post to your friends - you can't.

Instagram and Pinterest support is pretty limited as compared to Facebook, Twitter and LinkedIn.

To be honest, they can provide much more like hashtag suggestions, related already shared posts, and many more auto recommendation features. 

 I would rate Hootsuite at 4 --- I would somewhere between 4 to 5 actually. While this might be one of your best options to manage social media, it still needs improvement in certain technical and UI/UX areas. However, the functionality it offers is very smooth and convenient to use.

Kent Lewis

HootSuite offers affordable, robust social media management in a single package

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For over a decade, I've relied on Hootsuite to manage the presence of myself and my businesses on social media. I've managed as many as 10 accounts via HootSuite, creating and scheduling posts, measuring reach and engagement rates as well as monitoring brand and competitive terms. While the cost has increased over the years, I've found it more intuitive and affordable than competitor platforms. I contiue to rely on HootSuite for multiple accounts and platforms. I do wish it had better Instagram/Facebook integration, but otherwise, it's solid.

Marissa Pick

Excellent Software!!!

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Hootsuite is one of the best softwares I've come across. It's easy to use and implement and so helpful

Go-To Tool for managing multiple Twitter accounts for teams

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Hootsuite is an excellent choice for teams or individuals who handle multiple Twitter accounts. Allows for ease of scheduling, replying and assigning team members to tasks, with built in analytics tools as well.

Resources

The Internet of Things : Things Matter Now

Uniting Social Media Strategy
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Social Trends 2021
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