Customer relationship management, or CRM, is a tool that adds value to a business by assembling all data pertaining to sales, marketing, and customer service in one single dashboard. This centralized facility allows businesses to streamline customer-related processes, enhance real-time decision-making capacity, and proactively plan for the future. Although CRM has been around since the 90s, the system has currently evolved to include artificial intelligence (AI), machine learning (ML), and other enhanced functionalities. Even the development approach of a CRM application has evolved. CRM is no longer a business-oriented application; instead, it is a customer-oriented application. That is why several businesses are leveraging a no-code CRM platform backed by AI to include both analytical and operational CRM without the involvement of IT and still offer exceptional services to customers.
Here, through this blog we will familiarize you with the term, purpose, and the benefits of:
- No-code
- No-code CRM platform
- No-code CRM platform backed by AI
What is No-code?
Citizen development or no-code is a novel approach to developing composable, process-driven applications in a controlled way. IT will only be involved in this method when required. With an app builder tool, the execution of an application is simple, as several development processes are automated. A no-code (visual dev) approach has the great advantage of allowing you to scale the application without adding any engineering cycle. With simple workflows, drag-and-drop features, reduced security risk, and a templated design approach, it is easier to build end-to-end cross-functional applications with a no-code development platform. You can alternately hire a no-code expert to help you build an app.
What is a No-code CRM platform?
A no-code CRM platform, as the name suggests, is a Zero-code CRM application built using a no-code app development software. This is a citizen development approach where there is no requirement for coding knowledge. The purpose of such platforms is to provide accessible CRM solutions across various industries without any IT support. No-code CRM platforms enable businesses to quickly transform as per the changing business requirements, without involving coding or technical expertise. Building a customer relationship management (CRM) platform, be it a Real Estate CRM Software, or a Healthcare CRM Software, using a no-code approach facilitates quick and easy creation of a CRM app with effortless development processes.
Based on visual programming principles, the no-code tools are packed with workflow scripts, schema builder, and blueprints to visualize and automate the entire process of building a CRM application. Typically, a multi-device CRM app can be built with a no-code app builder tool using drag-and-drop interface, workflow builder, drag-and-drop form builder, and integrated with unlimited 3rd party applications, BI and analytics.
How Do Coded CRM Platforms Differ From No-Code CRM Platforms?
Code-based CRM
Pros: Code-based CRM offers a well-governed development approach. Custom CRM tailored as per the business size and type. Any number of modules can be added to match the requirements. Easy to accommodate scalability. Easily customizable as per the business requirements, goals, target audiences, niche etc. Facility to iterate the idea at the development stages. Access to codebase and ownership of the product. Cost calculated as per the requirements. The end-product is exactly as visualized during the development.
Cons: End-to-end digital transformation with the help of coding has always faced both functional and system silos. Developing a CRM application in the traditional coding environment is time-consuming and tedious. The cost of hiring app developers to develop a customer relationship management application is high. Moreover, the cost to build a code-based CRM application is liable for quality assurance, database management, 3rd party licenses, integrations, cloud storage, on-site development team fees, maintenance, and updates. Security concerns are also a bit high if not appropriately addressed. Changes in business requirements can quickly affect IT-centric developmental changes.
No-code CRM
Pros: Accelerated development and deployment. Users have to just choose the plan, gain access, pick up the suitable templates, drag and drop the features, and follow the guidelines. Sustainable approach. Built using no-code app development software that is user-friendly, intuitive, and well-guided. Clear features and functionalities pre-built for sales, marketing, and customer service.
Cons: No-code platform subscription fees can be high or even limited to the number of usages. Although scalability is limited, the cost can be a bit higher. Backend support, database management, integration (other than those offered by the platform), and maintenance may increase the expense.
So, what is lacking in these two app development approaches?
- Automated assessment of the project essentials
- Personalized experiences
- Tailored solution
- Tailored content generation
- NLP
- Analytics
- Automated code generation
Here comes the role of integrated AI no-code CRM platform. AI can supercharge the development process, and help users generate a CRM application just as what their business needs. Building a CRM application customized as per the business goals, workflows, and industry in less than an hour is much easier and simpler with No-code app builder + AI.
What is an AI-based No-Code CRM Platform?
“The Convergence of AI and No-code is a Creative Revolution. It Can Accelerate and Automate Application Development, Creating an Output with Increased Code Efficiency.”
The journey from merely knowing your customers (KYC) to understanding customer lifecycle management (CLM) has taken a paradigm shift. Customer relationship management (CRM) is not just KYC and CLM; it is a more dynamic, data-centric, analytical, customer-oriented approach that demands a system that the commoner can generate and use in the day-to-day business.
The unique and viral combination of generative AI and no-code CRM is gaining more traction these days. AI-driven code generation is a process where AI fastens no-code programming with AI-assisted code development (AICD) leveraging language models and prompts.
No-code CRM extending into the broader arena of generative AI can deliver more benefits. AI-powered no-code customer relationship management systems (CRMs) have the ability to function more efficiently, smartly, and logically. By leveraging AI, a language model for app code generation, CRM systems can let users automate and speed up the app development process by focusing more on the modules that define the requirements. The convergence of AI and no-code CRM can offer customers seamless, personalized, automated, data-driven, and future-focused solutions. No-code CRMs backed by AI are much more capable of enabling the users to streamline their lead management, lead generation, sales forecasting, and pipeline management.
“The global no-code AI platform market size is estimated to grow at a CAGR of 30.6% from 2024 to 2030.”
AI-backed No-code CRM tools are excellent for citizen developers as they are easy, quick, and affordable. By leveraging ML algorithms, these systems can analyze customer data, predict sentiments and behavior, and scale up personalization. Data can be processed in real-time across multiple channels, allowing users to customize their offerings to the preferences of individual clients. There will be an increase in customer satisfaction and loyalty.
Code-based CRM, No-code CRM, or AI-based No-Code CRM application - Which is Better?
The best way to evaluate is by considering your requirements, budget, and technical expertise. If you intend to scale your business, expand your customer relationship management system with additional features, and functionalities, and have a budget to hire the best app developers, then opting for a code-based CRM application will more likely suit your needs.
But, if you are looking for minimal customization with fixed goals, minimal budget, and quicker implementation, opting for a ready-to-use no-code CRM app development approach can be a great decision.
On the contrary, if your focus is on cohesive experience and a holistic approach, then no-code CRM backed with AI is the only solution.
AI-powered No-Code CRM is a complete solution to optimize sales, marketing, and customer support in a smart, and agile way delivering data-driven personalized experience throughout the customer lifecycles. This trio combination allows businesses to unleash the potential of automation, algorithms, analytics, connected workflows, and real-time data to generate an application. Here, AI does the coding as per the prompts you enter.
So, opting for No-code CRM backed by AI has much more weightage, as it allows businesses to quickly create an app at a lower cost and with the assistance of Generative AI.
If you wish to develop a Real Estate CRM, then the no-code CRM platform picked by you will use AI for automated lead scoring, property recommendations, and document management.
If you wish to develop an E-commerce CRM, then the platform will use AI for automated customer segmentation, bot support, product/service recommendations.
If you wish to develop a Healthcare CRM, then the platform will use AI for automated patient data management, appointment reminders, medicine recommendations, Insurance management, personalized treatment plans, etc.
Top Benefits of No-Code CRM Platform Backed by AI
- No coding and technical knowledge required
- Shorter development time
- Less expensive and budgeted approach
- End-to-end orchestration of customer journeys
- Predictive lead scoring
- Conversation mining
- Recommendations
- Intelligent call routing
- Virtual assistants
- Data-driven decision making
- Seamless lead capturing and management
- Advanced analytics, reporting and data visualizations
- Easy no-code customizations
- Simplified workflow automation
- Sales Force Automation
- Marketing Automation
- Easy to deploy
- Enhanced sales forecasting and pipeline management
- Unparalleled accuracy
- Smart resource utilization and allocation
- Agile
- Easy to integrate 3rd party applications
- Consistent customer engagement and satisfaction
Now that you are familiar with the benefits of AI No-code CRM, it is time to learn about three best AI no-code CRM tools.
Top 3 AI No-Code CRM Tools
Agilebase
With more than a decade of experience in the industry, Agilebase today stands as the best no-code CRM software powered by AI. Citizen developers with the least knowledge of coding can easily create a CRM system using Agilebase. Right from building the database structure to building the user interface, Agilebase can do everything to help you build a CRM software. Supported by third-party tools such as Microsoft Power Automate, Zapier and Make.com, Agilebase is perfect for all business types and sizes.
(image source: Agilebase)
This AI no-code CRM platform is easy-to-use, flexible, affordable, usable, scalable, secured, and reliable. It lets the users build a custom user interface and add any customized functionalities. The software is intuitive, facilitating automated workflows. Agilebase is constructed with industry-standard software components, and outstanding data security mechanisms.This web-based platform works well on tablets and smartphones as well. Agilebase’s transparent pay-as-you-go pricing is convenient and fits all businesses.
Appy Pie
Founded in 2015, Appy Pie is a No-code CRM platform powered by artificial intelligence (AI). The company works with a principle of democratizing technology - making it accessible to every business and every sector. The company is pioneering in AI and No-code solutions. With more than 10M happy customers, Appy Pie allows users to build CRM applications (and other apps) in just 2 mins without any coding to technical assistance.
User-friendly interface, visual editing features, templates, real-time previews, 3rd party app integrations, AI app generator are some of the notable features of Appy Pie that enables users to develop free applications without any coding knowledge. Cross-platform compatibility, data analytics, support from ideation to app delivery, built-in publishing to app stores, notifications, security are the advantages of using this platform to create a CRM application. Faster, cost-effective, quality applications can be built seamlessly with Appy Pie.
Simbla
“Tell our AI your business CRM needs, and watch your vision come to life,” says the company.
Simbla is a powerful no-code app development platform powered by AI. By simply prompting the CRM requirements, business goals, and by choosing the template, features, Simbla can easily create a CRM application quickly.
(image source: Simbla)
It is all about saving time and money, and bringing efficiency to the business operations. Simbla enables users to not only customize the end-user experience, but also to choose functionalities that can sustain the business for the future. Artificial intelligence is put to use here to derive data patterns, and generate algorithms that can predict what the users might require in the future. Lead generation, sales pipeline, case management, project management, workflow & process automation, customer relationship management, document management are a few modules where automation can be implemented. Users have to just prompt and AI will create the app in a few minutes.
Conclusion
"No code" isn't just about helping non-coders build things. It's also about helping coders build things efficiently. (Anonymous)
The global customer relationship management (CRM) market is likely to touch USD 262.74 billion by 2032. Generative AI undoubtedly can propel the CRM market and create a positive impact due to its capacity to process vast amounts of data, automate a few workflows of sales, marketing, and customer service and generate personalized recommendations. Lead generation and customer retention will be much easier with AI-backed CRM. Developing a CRM application with zero-code or no-code will further contribute to the widespread adoption of the application. Customer management, analytics, sales and marketing automation, customer support, and contact center processes can be conducted with utmost precision with a trio combination of no-code AI-backed CRM.
