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List of the Best Pay-Per-Click (PPC) Agencies

  • The Internet Eagle is a full-service information development company that creates high-value web and mobile applications, using agile methodology and cutting-edge technologies. We have been developing web apps in Laravel / VueJS since 2010, and iOS/Android apps since 2012. Today we are one of the top agile software dev ... read more about The Internet Eagle

    "Great Skilled People."
    Owais Noor, Web Application Developer at CodeMites
    $50 - $99/hr
    50 - 249
    2004
    Texas City, Texas
  • Legit Coders

    We don't just build Websites, we build Trust
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    Over these years we’ve been helping creative bring their visions to life in the digital world. Legit Coder is actively involved in the development & delivery of specially designed IT solutions. We have emerged as an approved vendor for custom web and application development, ERP, mobility and digital mar ... read more about Legit Coders

    "Passionate team of web developers and designers. Highly recommended for their service and quality."
    Aman Ali
    < $25/hr
    10 - 49
    Kolkata, India
  • 6ixwebsoft Technology is 9001:2015 Certified, trusted and reputed Google Digital marketing company based in INDIA, Ireland, UK, and USA. We offer Digital marketing, SEO, SMO, PPC, ORM, Web design and development, Mobile Application development, Joomla, Prestashop, Shopify web development Service across the world. We fo ... read more about 6ixwebsoft Technology

    "Best Web Design Company"
    Matthew
    < $25/hr
    10 - 49
    2004
    Delhi, India
  • is Information Technology and Digital Marketing Company in Noida, Delhi NCR India, established in the year 2016. Our offered services are Website Design & Development, Android Mobile App Development, Web Application Development, Software Development, Brand Building, Digital Marketing, Social Media Marketing, Searc ... read more about Acwits Solutions LLP

    "What do you like most about the company?"
    Sahil Goel
    NA
    10 - 49
    2016
    Noida, India
  • Mindpool Technologies is one of the most renowned IT consulting company with a decade long experience that provides custom web & mobile app development, digital marketing, and IT staffing services. We design strategies and solutions that are tailored specifically to your business vision. What makes us strong are ou ... read more about Mindpool Technologies

    "Amazing work"
    Maria Garcia
    < $25/hr
    50 - 249
    2011
    Pune, India
  • WebSight Design

    A range of website development services
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    WebSight Design, Inc. (WSD) provides clients with a range of web development services including web site design, programming, hosting, mobile application development, advertising, internet and social media marketing. Founded in 1995, we have since provided our clients with creativity, dependability and value. Our cl ... read more about WebSight Design

    "Developer rock stars."
    Todd Gallopo
    < $25/hr
    2 - 9
    1995
    Sausalito, California
  • Shreeji Software

    Creativity is Window For Battery World
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    We are a professional web design and web Development Company based in the Ahemdabad -Gujarat. We started our business in 1st Jan 2009. We can turn your ideas and requirements into an exciting online presence. We are the specialists in graphic designing, Logo design, e-Commerce Design template, Email Template Website de ... read more about Shreeji Software

    "Website project "
    Toptel Multimedia
    < $25/hr
    10 - 49
    2009
    Surat, India
  • Swekki

    mobile app development and ecommerce
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    Looking To Expand Your Business Online? You Have Come To The Right Place. Swekki is a digital agency based in Stockholm, Sweden. Our customers maximise yield, monetisation and campaign effectiveness with our state of the art technology.  

    "Amazing Job"
    Joe Karam, Co-Founder at Digitus Solutions
    NA
    2 - 9
    2012
    Nynashamn, Sweden
  • IndoFrench Technologies

    we transforms our clients dream into reality
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    We are French based technology company based out in Pondicherry, India dealing with worldwide customers in providing timely and cost-effective online service. We are specialized in providing IT services in Web design and development, mobile application development , some of the technologies/frameworks that we are wo ... read more about IndoFrench Technologies

    "Mobility based application developement"
    Rama Lingam
    < $25/hr
    2 - 9
    2010
    Pondicherry, India
  • Often people do not tell you properly what service you are going to provide, so will give you Grand Rapids Chicago, Illinois Locations offers services like website design, SEO marketing, WordPress website design, and content management system integration and people spend a huge amount of money for these services but w ... read more about Synergy Marketing Solutions

    "Wayne Does GREAT job. "
    Mary Sellers
    NA
    50 - 249
    1997
    Grand Rapids, Michigan
  • Xtreme Technologies

    No.1 Digital Marketing Agency in USA
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    Are you seeking ways to increase your revenue but do not know the ways? Let Xtreme Technologies handle your inquiries. We are here to support your business growth through our excellence in a wide range of services including SEO, web development, web modification, code designing, graphic designing, financial assistance, ... read more about Xtreme Technologies

    "Best Ecommerce Website Development Service Provider in Texas, United States"
    John Bill, Store Manager at DAIM Autos
    < $25/hr
    10 - 49
    2019
    Mesquite, Texas
  • Gap Infotech

    Top SEO & PPC Company in Gurgaon
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    Gap Infotech is one of the best website designing and development company in Gurgaon, also known as the Best SEO Company in Gurgaon. Our team of Experienced designers and developers and SEO Experts offer you the best services.

    "Best SEO and PPC Agency in Gurgaon"
    Pooja Sharma, Digital Marketing Manager at SHAM Academy
    NA
    10 - 49
    2009
    Gurugram, India
  • Omnist is a trusted Technology Partner for businesses across the world for Mobile Apps, Web Solutions, Cloud Solutions, IoT Solutions and Digital Marketing Services. Since 2017, we have empowered businesses of all sizes and demographies with path-breaking Technology Solutions. Our R&D office in Noida, India exce ... read more about OMNIST TECHHUB SOLUTIONS PRIVATE LIMITED

    "Web and Mobile Smart Attendance application"
    Amit Jaiswal, Sr, BDM at Red Apple Technologies.
    $25 - $49/hr
    50 - 249
    2017
    Noida, India
  • Axisway LTD

    Digital agency from Scotland
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    A full service  digital agency based in Scotland We build affordable, easy-to-use websites and apps, promote them on search engines, and drive traffic to your website from all available digital sources.

    "Their team’s desire to understand the user’s situation distinguishes them from their competitors."
    Ali mortazavi, CEO at e-therapeutics PLC
    $50 - $99/hr
    2 - 9
    2005
    Glasgow, United Kingdom
  • At ChromaDesignHub, we’re passionate about bringing your digital dreams to life. As a dynamic digital marketing agency, we specialize in transforming your ideas into captivating online experiences that leave a lasting impression. From innovative website development and stunning graphic design to powerful SEO ... read more about Chroma Design Hub

    "Reviews about development"
    Usman Ali, Developer at Distort
    $25 - $49/hr
    2 - 9
    2023
    Rawalpindi, Pakistan
  • At Sankalp, we create innovative and user-friendly mobile apps that put life to your ideas. We believe in agile methodology for developing client-centric mobile apps for personalized and appealing user experience. Operational in any vertical, we serve you with efficient mobile apps loaded with contemporary features and ... read more about Sankalp

    "Good experience "
    kantha Rao
    < $25/hr
    50 - 249
    2001
    Pune, India
  • Biggestech

    Developing Your Dreams, Not Just A Website
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    Biggestech, a business development company, has launched and started their activities in 2017 with particular biggest dreams and goals. At present, a remarkable amount of online businesses are emerging and obtaining achievement through social media. But due to proper support, solution and adverse condition of social me ... read more about Biggestech

    "Best WordPress/WooCommerce Web Development Company"
    Naim Zaman, Interior Designer at interiorsketch.com
    < $25/hr
    2 - 9
    2017
    Dhaka, Bangladesh
  • Gstar Info E-solutions Pvt. Ltd. is your one-stop destination for an extensive array of Digital Marketing and Web Development Services. Our expertise spans across diverse domains, including web design, web development, app development, social media marketing, SEO, and much more. We're driven by a relentless commitm ... read more about Gstar Info E-solutions Pvt. Ltd.

    "New website"
    Philip Glennie, Owner Portage Specialty Company at The Portage Specialty Company
    < $25/hr
    50 - 249
    2012
    Noida, India
  • NA-AT Technologies is a dynamic company driven by innovation and technology. With a dedicated team of experts, we are committed to shaping the future of cutting-edge solutions. Our journey is defined by a passion for excellence and a relentless pursuit of perfection. We pride ourselves on delivering high-quality produc ... read more about NA-AT Technologies

    "IMPRESSIVE PERFORMANCE ON DIGITAL SIGNATURE PRODUCT AS A TOOL FOR IDENTITY THEFT PREVENTION IS LIKE A 2 X 1"
    Sofía Varela, Digital Payments and Innovation Director at Pacific Enterprise Bank
    $25 - $49/hr
    50 - 249
    2005
    Distrito Federal, Mexico
  • Smarther

    Web & Mobile App Development Company
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    Smarther is the leading Mobile and Web Development Company. Delivering innovative solutions through products and services for clients in more than 20 countries. The team of young and dynamic experts are efficiently using their technical skills to enable the needed solutions for both web and mobile app development. The ... read more about Smarther

    "Very responsive, knowledgeable and reliable company to work with for mobile app development"
    Grace Helbig
    $25 - $49/hr
    10 - 49
    2011
    Chennai, India
  • InfyQ Solutions Pvt. Ltd.

    One Stop Solution for all your IT Needs
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    InfyQ Solutions an innovative technology and business have driven professional services company providing best Solutions & Services in Mobile App development, Website design, and Development along with custom Software development to our huge clients across the globe. InfyQ delivers high-end standard applications ... read more about InfyQ Solutions Pvt. Ltd.

    "Pleasure working with InfyQ and their team"
    Dean Cardus, CEO at IT NEED
    < $25/hr
    10 - 49
    Gurugram, India
  • Polestar Tech Consultancy

    A complete solution provider for web, mobile & SEO
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    The fastest growing IT company Polestar tech consultancy (polestar technologies) offers more acquirable services and solutions for a variety of businesses, encountering problems in the Information Technology sector. No matter the size or complexity of your business needs, Polestar is a one-stop solution for all yo ... read more about Polestar Tech Consultancy

    "Awesome work and professional people"
    Mohit Soni, Chief Executive Officer at Lakshmikant and Bros.
    < $25/hr
    10 - 49
    2019
    Rajkot, India
  • Icona Inc.

    Meet your new best friends!
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    ICONA is a team of accomplished marketing professionals that believe in a more personal level of service. Every member has been working in their area of expertise for a long time, and we're good at letting you know what to expect and when to expect it. We execute with enthusiasm and certainty, leaving the ... read more about Icona Inc.

    "Morningside Music Bridge"
    Andy Chan
    $150 - $199/hr
    2 - 9
    2006
    Calgary, Canada
  • Company specializing in application development, database and applications for iphone / ipad. We are an "IT Consulting" specialist in software development based on Microsoft .NET, Java and iOS. We provide project, temporary or fixed consultants with experience in the most advanced technologies to support your ... read more about NorthWare

    $25 - $49/hr
    50 - 249
    1995
    Distrito Federal, Mexico
  • We are a global Complete Commerce Consultancy with enterprise capability underpinned with startup hustle. We focus on delivering accelerated results through bespoke strategies and deep service integration to our clients supported through accountable partnerships. Our industry-defining capabilities extend across Strateg ... read more about Mercutio

    "Awesome to work with"
    Amber Jacobs, Contract Visual Designer at Publicis Seattle
    $25 - $49/hr
    250 - 999
    2016
    Seattle, Washington
  • ZED Digital

    Real-Time Data Visualization
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    We are a digital marketing and web development company headquartered in Columbus, Ohio. We have had the opportunity to work with clients across the continent. Our team has proven experience developing and maintaining responsive websites that are customized for each unique business situation. We specialize in implementi ... read more about ZED Digital

    $25 - $49/hr
    10 - 49
    2015
    Columbus, Ohio
  • Wisekom

    Web design for construction sector clients Wisekom
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    Wisekom is a UK-based agency providing intelligent digital solutions to businesses in the construction industry and beyond. On-board team of talented experts are able to deliver a range of services across the digital spectrum that can super-charge your business’s digital presence, drive new clients and incre ... read more about Wisekom

    "Excellent service from start to finish"
    Calum Farquhar
    $25 - $49/hr
    2 - 9
    2018
    London, United Kingdom
  • Adcetera

    Strategic. Creative. People.
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    Adcetera is an integrated creative and digital marketing agency with an obsession to drive growth for brands. A distinctively diverse team of innovators, creators, and leaders from around the world, deeply proud of the award-winning work we accomplish together and the ongoing value we provide brands, businesses, and co ... read more about Adcetera

    "Adcetera's website design, development, and delivery services are unmatched."
    Jessica (Kline) Burnett, Director, Global Marketing at KBR, Inc. at
    NA
    50 - 249
    1982
    Houston, Texas
  • Site Mammoth operates under Momentum Marketing LLC and is an internet marketing agency based in Syracuse, NY, offering innovative marketing solutions to small businesses and mid to large-size companies across North America. As a leader in SEO, web design, eCommerce, social media management, and other digital marketing ... read more about Site Mammoth

    "The visual fresh up was done in a timely manner "
    Zaeem Javaid, CEO at at International Business Resources ( IBR )
    $25 - $49/hr
    2 - 9
    Syracuse, New York
  • Cloudifyapps

    LET US PUT YOUR IDEA TO THE CLOUD
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    Cloudifyapps is the name of the leading full-stack IT services and digital marketing company that has been dedicated to helping your business grow by leveraging the power of avant-garde technology. From innovative startups to SMBs and leading enterprises, our clientele has benefited from an array of solutions that incl ... read more about Cloudifyapps

    "Professional."
    Suman Sarkar, CEO at Goleads.pro
    < $25/hr
    2 - 9
    2021
    Kolkata, India
  • KIT GLOBAL LLC

    Mobile development product, outsource
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    KIT Global - Comprehensive Information Technology Agency. We provide web and mobile product development services. We create projects for business, non-governmental organizations, educational and government institutions in Ukraine, Europe, USA. The agency aims at effective cooperation with each client. Therefore, we bui ... read more about KIT GLOBAL LLC

    "Outstanding work experience."
    Andrew Maksakov, Marrix Power at Marrix Power
    $25 - $49/hr
    10 - 49
    2014
    Sumy, Ukraine
  • Digi Markets

    Best SMO Marketing Company in Noida
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    Digi Markets provided end-to-end digital marketing services, from SEO and content marketing to social media marketing and PPC advertising. They knew how to optimize websites for search engines, create compelling content that engaged audiences, and drive traffic to websites.  

    "Best Website development Company in india"
    COMPETITIVE EDGE SG, CEO at COMPETITIVE EDGE SG
    $25 - $49/hr
    10 - 49
    2013
    Noida, India
  • Wabodryms IT Solutions is highly dedicated towards solutions delivery. Committed to Design and Develop websites that leverage your business. WIT solutions give you more than just a website, an online portal/web application that can generate you a profit or business leads. Wabodryms IT Solutions offer professional and c ... read more about WABODRYMS IT SOLUTIONS

    "Best web design and development company "
    Arjun Agarwal, Director at Blue Bird Technology
    < $25/hr
    10 - 49
    2014
    Ahmedabad, India
  • Bridgecode Technologies is a leading Software and Web Application development Company serving Clients across the globe. Bridgecode Technologies commenced its operations in Ahmedabad, India. The aim was to develop a single stop solution hub for the entire information technology requirements of the modern organizations. ... read more about Bridgecode Technologies LLP

    "Best in Servicre"
    Manish Shah, Co-Founder at Idus Furniture
    $25 - $49/hr
    10 - 49
    2017
    Ahmedabad, India
  • Cynoteck Technology solutions Pvt.Ltd.

    CRM/ERP and Web Application Consulting Services
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    Cynoteck is a Microsoft Gold Partner, Adobe Bronze Partner and Salesforce Appexchange Partner Company. A team of 80+ employees working from Minneapolis and India offices providing CRM (MS Dynamics 365+ Salesforce CRM), MS Dynamics ERP System Development, Web and Mobile application development services. Our employ ... read more about Cynoteck Technology solutions Pvt.Ltd.

    "The Company that you can rely on."
    Thaer Hammad, CEO at FAST MIDDLE EAST. LTD
    < $25/hr
    50 - 249
    2008
    Saint Paul, Minnesota
  • Shabrus Software

    We are a digital-first professional services firm
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    Shabrus is a digital-first professional services firm. By combining our in-depth experience with ready-made tools, frameworks, technologies, and partnerships, we help our clients get digital right, the first time. With an experienced team of digital technologists, Shabrus offers Digital Strategy, Digital Development, D ... read more about Shabrus Software

    "I highly recommend this company"
    Parth Parikh, Software QA Engineer (Virtual Reality, Live stitching - OZO) at Nokia
    $25 - $49/hr
    50 - 249
    2018
    Ahmedabad, India
  • Prayan Infotech

    Build a legacy that will live forever
    Visit website

    Prayan Infotech, at its core, is a web development company based in Technopark, Thiruvananthapuram, India.  Our services include web design and web development, but beyond that, we’re experts in mobile application development, search engine optimization, and responsive web design. As both ... read more about Prayan Infotech

    "Awesome Timely delivery and great quality service"
    Unnikrishnan J S KERALA, Digital Master Data Analystist and Marketing at Al Accad, Dubai
    < $25/hr
    10 - 49
    2012
    Thiruvananthapuram, India
  • Webdesign7 is a digital website design studio delivering digital business solutions for small and medium businesses. Our team will create, consult and deliver bespoke and professional websites written in well-known languages like PHP, Javascript. We create easy to use and to upgrade websites, SEO friendly and optimized ... read more about Webdesign7

    "Excellent, professional service."
    Tolga Ertukel, Director at Turkey Homes
    $50 - $99/hr
    2 - 9
    2011
    Southwark, United Kingdom
  • JSL Marketing

    Digital Marketing and Web Design that Converts
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    JSL Marketing is a cutting edge digital marketing agency serving the greater Dallas + Fort Worth area. We have recently expanded into the West Michigan market with locations in Grand Rapids and Grand Haven, MI! We are dedicated to building better brands online by harnessing the power of each brand’s individual an ... read more about JSL Marketing

    "JSL goes above and beyond - I HIGHLY recommend them!"
    Katie Cowan, Vice President at Vault Aviation
    NA
    10 - 49
    2011
    Dallas, Texas
  • Onqanet Technologies Pvt.Ltd.

    Simplifying Technology, Before Time, Every Time!
    Visit website

    Onqanet Technologies is a registered company in India. Within a span of just 2 years, we have been successful in delivering world class services to our esteemed clients. Onqanet Technologies has a truly global presence with a turnover in excess of $.5 Million per annum. Onqanet Technologies offers web & mobile a ... read more about Onqanet Technologies Pvt.Ltd.

    "Highly recommend for website related services"
    Belinda Walke
    $50 - $99/hr
    50 - 249
    2014
    Kolkata, India
  • We are a crazy, inventive and a professional team of IT professionals who are into pulling off digital solutions for businesses, bootstrapping startups, enterprises and almost every possible challenge in the digital world. With a lucrative approach, modern tools and state-of-the-art technologies, we are a bunch of n ... read more about iPreside IT Service Private Limited

    "Quality service and product. I recomend this company for their work."
    Omar Faruk
    < $25/hr
    10 - 49
    2016
    Ahmedabad, India
  • QuiGig

    DIGITAL MARKETING SOLUTIONS FOR SMALL BUSINESSES
    Visit website

    If you decide to rent our local SEO service to optimize your website, you will get results that match the price of your budget. We have adjusted a variety of digital marketing solutions to meet the specific needs of your business and budget. To find out the detailed price of our SEO services for small businesses, pleas ... read more about QuiGig

    "Excellent Services Offerd By QuiGig"
    Abhilash Pradeep Bhargava
    < $25/hr
    10 - 49
    Houston, Texas
  • E Ways Solutions is a full service business consulting agency based in New Delhi (India). We offer experienced and comprehensive support for a wide range of business needs, and can help you to work smarter and reach your goals. Have a look at the professional services E Ways Solutions offer, and let’s talk. ... read more about E Ways Solutions Pvt. Ltd.

    "Reliable & economical services"
    Aartee Sabharwal, Senior Technical Program Manager at Amazon Prime Video at
    < $25/hr
    2 - 9
    2015
    Delhi, India
  • 24Webstudio

    Web Design & Digital Marketing
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    We are a web design company offering custom website development, website design, digital marketing, web hosting, and SEO. Our company is passionate about helping individuals and businesses stand out through authentic and engaging content and design. If you’re looking for originality and innovation, look no fur ... read more about 24Webstudio

    "I had the pleasure to work with 24Webstudio, they developed a new website for my business here in Los Angeles. "
    Mike D
    < $25/hr
    2 - 9
    2017
    Los Angeles, California
  • 3sitservices

    Redefining the tech world with great innovations!!
    Visit website

    We are a full fledge mobile and web app development company with a special focus on developing and delivering the most robust and flexible custom software to clients of various business verticals. 3S IT Services is an offshore custom software development company based out of India. Our expertise lies in creating h ... read more about 3sitservices

    "Exceptional Website Project: Transforming Your Online Presence with 3s IT Services"
    Shagufta Saifi, Owner at Adorr Group
    $25 - $49/hr
    50 - 249
    2022
    Delhi, India
  • Webdavo

    Website Development SEO SEM & Social Media Company
    Visit website

    Webdavo.com - Best Website Development Company in Lahore offering Custom Website Development, SEO, SEM, Copywriting, Content Creation & Marketing, Paid Media Advertising, Social Media Management, Video Editing and Graphic Design Services online.

    "Best Wordpress website development company"
    Nadia Kiran, Search Engine Optimization (SEO), Search Engine Marketing (SEM), And Social Media Optimization Are A at nadiakiran
    < $25/hr
    10 - 49
    2023
    Mailsi, Pakistan
  • Teals Lab

    Providing Solutions. Building Web Apps
    Visit website

    Being The Best US Digital Agency, Teals Lab Thrive To Provide You With A Complete Package Where All Your Problems Can Be Solved, And You Don't Have To Go To Another Digital Agency. Our Web Design Company Offer You Conversion Rate Optimization, Designing Landing Pages, UX Audits, Page Speed Optimization, Website Sup ... read more about Teals Lab

    "We were contented after reviewing the end product."
    Joseph D'Amora, Senior Publisher at Amazon Smart Publishing at Amazon Smart Publishing
    $25 - $49/hr
    10 - 49
    2020
    West Palm Beach, Florida

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Frequently Asked Questions

What is a PPC Agency?

A PPC agency specializes in managing clients' online ad campaigns on platforms like Google Ads, Microsoft Advertising, and social media advertising. They target the right audience and implement strategies to ensure that the right ads are shown to the right audience at the right time.

They monitor and optimize campaigns to get the maximum out of the allocated budget by adjusting the ad copy, keywords, and bids. So, basically, they manage the complex online ad campaigns for you and generate more website traffic, leads, and conversions for your business.

How do PPC agencies work?

PPC agencies start with initial consultation and goal setting to meet your business goals. They will then come up with a PPC strategy that will determine the platforms to target, keywords to bid upon, and ad formats to use. PPC accounts will be set up, and attractive ad copies that will impress your target audience will be created.

PPC agencies also closely monitor ad performance by tracking key metrics like clicks, conversions, impressions, and Cost Per Click. They will analyze data and make adjustments to your PPC campaign. You will be informed about the performance via regular reports and ROI. PPC agencies maintain continuous communication with their clients and schedule regular meetings. They have different pricing models like retainer fees or percentage of your ad spend.

What are the different types of PPC campaigns and How do I choose for my business?

There are different types of PPC campaigns that are suitable for different goals. Search Network ads are text-based ads placed on search engine result pages. They are ideal for increasing website traffic, generating leads, and increasing sales. Display Network Ads are banner or image ads displayed on websites and are ideal for brand awareness, promotions, and retargeting. 

Social Media Ads like those on Facebook and Instagram are highly targeted based on user demographics and interests. Shopping ads are product-based ads with images, titles and prices displayed on shopping platforms or search result pages. These ads are ideal for eCommerce businesses to drive sales. Retargeting or remarketing ads are those which are meant for audiences who have purchased the product/service in the past or visited the webpage. To choose the right PPC campaign for your business, start with your goals and clearly define them. Next, research your target audience and study their online behavior. Take into consideration your budget and experiment a bit. Track the results and make adjustments to the PPC campaign.

What services does a PPC agency provide?

A PPC agency provides a wide range of services, which starts with Goal Setting and understanding. Campaign planning and platform selection services are also provided, along with a comprehensive campaign strategy. A keyword research service is also provided to identify relevant keywords. PPC company also provides ad creation and landing page optimization services.  

They will launch your campaigns and closely monitor them and make changes accordingly. Bid Management services are also provided which are based on competition and Cost-per-Click(CPC). They also provide additional services like conversion tracking setup, competitor Analysis and remarketing campaign management.

What platforms do PPC agencies work with?

PPC agencies make use of various platforms to execute campaigns for their clients. These platforms include Google Ads, which empowers PPC agencies to design text-based ads displayed on Search Engine Results Pages. Another platform for PPC agencies is Microsoft Advertising, which is used to target users searching on Bing. Meta ads platform is for advertising on Facebook and Instagram, which are highly targeted based on interests, demographics and online behavior.

LinkedIn Ads are a valuable B2B platform that facilitates targeting professionals based on industry and job profiles. Twitter Ads allow keyword targeting and campaign promotion via hashtags and trends. Other platforms utilized by PPC agencies include Pinterest, TikTok, Snapchat etc., depending on your target audience.

Why should I hire a PPC agency or company?

There are several reasons for hiring a PPC agency or company to manage your online advertising. They have experts who have knowledge of the latest technology and trends in PPC advertising. They will handle everything starting from keyword research, ad creation, campaign management and data analysis. Several PPC agencies also have expertise in specific industries. They can make use of this knowledge to customize campaigns for your target audience. 

A PPC agency will also provide detailed reports about the ad campaign performance, which will help you in evaluating what is working and what is not. PPC agencies are generally very good at budget management and ensure that you get the most out of your allotted funds.

How can I choose the right PPC agency?

The first thing you should do is to be clear about your PPC requirement before looking for the right PPC agency. Create a requirement document along with the targets you want to achieve. The next step would be to create a list of probable partners by researching and seeking expert recommendations. The other option is to depend on platforms like GoodFirms to get the initial list.

Once you have a list of competent PPC companies that can achieve your goals, you can get in touch with them for further discussions. You should ask them about their experience of working with firms in your domain. The skill set and experience of the PPC company employees who would be working on your requirement should also be ascertained. Payment terms & conditions should also be discussed before choosing the right PPC company.

How do PPC agencies charge for their services?

PPC agencies employ various pricing models for their services. One of the popular options is the percentage of ad spend, wherein the agency charges a set percentage of your total monthly ad spend on Google Ads, Bing Ads, or other similar platforms. This percentage ranges between 10% to 30% for most companies. Another model is a flat fee, in which the agency charges fixed monthly fees for their services.

Some companies charge an hourly rate. The total cost is calculated by multiplying the number of hours spent on your requirement with the hourly rate. A hybrid model is also sometimes used by PPC agencies, which might charge a flat fee for campaign management and a percentage of ad spend for regular optimization.

Can a PPC agency help with local advertising campaigns?

Yes, PPC agencies can help with local advertising campaigns. It is a very effective way for local businesses to target potential customers in their region. PPC agencies have the expertise to use the PPC platform’s features to target ideal audiences based on location. This ensures that people are seeing your ads in your area, maximizing your Return on Investment (ROI). 

PPC agencies can craft very engaging ads that are specifically meant for local audiences. Along with that, they optimize the ads based on campaign data ensuring that you get the most out of the budget. They know how to implement local extensions in your ads, which enable the display of business addresses, phone numbers, and even a map in the search results.