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List of the Best Pay-Per-Click (PPC) Agencies

  • Master Software Solutions

    Best Web and Mobile App Development Company
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    Master Software Solutions - a leading software company that is offering top class solutions to all our clients all over the world. Form the last 8 years, our company is the most trusted brand among IT companies. We have developed diverse online solutions for various businesses. Our team includes 90+ well-qualified and ... read more about Master Software Solutions

    "Best App Development Company Forever"
    Ronie, Software Developer at Infosys at freelancing
    $25 - $49/hr
    50 - 249
    2010
    Mohali, India
  • Aegis Soft Tech

    Software Development Expert, testing services
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    Aegis Softtech, since 2003, provides information technology, offshore consulting, mobile solutions and outsourcing development services to increase organizations productivity with lower operational costs. We are flexible in approach and works in a encouraging environment with creative thinking. Our IT team of professio ... read more about Aegis Soft Tech

    "Best in professionalism, know their craft"
    Manish Bhoraniya, Senior ASP.NET MVC Developer at Aegis Software
    $25 - $49/hr
    50 - 249
    2003
    Rajkot, India
  • Here at SkyWebTech, we have the most intuitive minds in the programming world. We're here solely to serve you for any of your development needs, whether it be Web Development, or iOS, Android, or Mobile Web platform, we are here to help you accomplish your development goals. Our main focus in the development proces ... read more about SkyWebTech

    "Team of expert developers and managers highly appriciated."
    Bhavin Machchhar, Team leader Augment Reality, Android, iOS, Laravel, Angular, React Node, MongoDB, Redux, Rxjs at BMAC Infotech
    $25 - $49/hr
    10 - 49
    2008
    Rajkot, India
  • Askan Technologies

    Better People, Better Technology, Better Life
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    We digitalize your vision. Askan Technologies is a custom software development company specializes in building large scalable applications, content management systems and business automation softwares. We automate your workflow to save tons of man hours

    "My Only Regret Is Not Discovering Askan Technologies Earlier"
    Kevin Slowther
    < $25/hr
    10 - 49
    2015
    Pondicherry, India
  • Pebble Software provides business #technology solutions and managed #services. #web #Digital #marketing “Basically, we want clients who want to go faster and farther on the #internet than anyone have up until now. We want to drive your #success with the nuance great #design makes over mediocre. We want to show ... read more about Pebble Softwares

    "Amazing service"
    RAFIQ AHMED Betgeri, Director at Prosoft e Solutions India Pvt. Ltd.
    $25 - $49/hr
    10 - 49
    2016
    New Jersey, New Jersey
  • Cerebron Technolabz is one of India's leading Embedded software company passionate about outstanding employee satisfaction and world-class customer service. Cerebron TechnoLabz specializes in Embedded system development, e-commerce, mobile app development, cloud enablement, digital marketing, business intelligence, ... read more about Cerebron Technolabz

    "Complete Web solutions & excellent support. "
    Faisal Abdu, Software Engineer at Suave Technologies
    NA
    10 - 49
    2014
    Kochi, India
  • Stone Create

    Adaptive Marketing To Evolve Your Business
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    Stone Create are a full-service marketing and web design company, based in Leyland, Preston, UK. We are dedicated to providing high quality and results-driven marketing and design projects. Through our professional and highly-qualified team of designers, developers, marketers and project managers, we aim to deliver ROI ... read more about Stone Create

    "Great Company"
    Andrew Poar, Co-Founder and Director at Eat My Logo Limited
    $50 - $99/hr
    10 - 49
    2011
    Preston, United Kingdom
  • Infintor is a well-established digital transformation consulting firm with a proven track record since 2014. We provide solutions and services to enterprises and SMEs globally, and are a recognized Odoo partner. Our expertise in consulting, implementing, and customizing Odoo is unmatched. We have offices in India, Qata ... read more about INFINTOR SOLUTIONS

    "Project went very well!"
    Venkatraman Thyagarajan
    $25 - $49/hr
    10 - 49
    2015
    Ernakulam, India
  • Digitizal

    Software Development Agency
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    Digitizal is a leading digital marketing company renowned for offering innovative Web designs & development services throughout Pakistan. The team of our experts aims to highlight your brand.

    "Thank you for a great customer experience and fantastic end result website!"
    WP Browse
    < $25/hr
    10 - 49
    2015
    Karachi, Pakistan
  • Diziwings Technologies is an industry leader in professional website design, application development, graphic design and digital marketing. We're truly a one-stop shop offering a full range of solutions for anyone looking to bring their business online.Our team at Diziwings perform their best when hit with challeng ... read more about Diziwings Technologies Pvt Ltd

    "Professional, fast and knowlegable"
    Karan Singh
    < $25/hr
    2 - 9
    2020
    Kolkata, India
  • Digittrix is a leading web and mobile app company where it builds an exquisite vision for your business and turns it into a great website and mobile application. Be it for grocery stores, bay shops, multi-vendors or something simply to introduce yourself, share your vision and get an application/website dedicated to it ... read more about Digittrix

    "Digitrix was cooperative, understanding, and delivered what I wanted."
    Gurpreet Singh, Owner at Tele Wellness
    $25 - $49/hr
    10 - 49
    2015
    Chandigarh, India
  • NextUpgrad is a leading Custom Software, Web & Mobile App Development Company with more than a decade of experience. We know the importance of having a quality product in today's fast-paced world. Our team of skilled professionals creates cutting-edge and alluring products for our clients to revolutionize ... read more about Nextupgrad Web Solutions

    "Well experienced and dedicated team for your custom development project, The team focus on long-term relationship and focus on reliability and trust."
    Alexis Panopoulos, Owner at Peers restaurant
    < $25/hr
    50 - 249
    2012
    NYC, New York
  • Technexthub is a modern and forward-looking tech company that focuses on creating smart solutions for businesses in different fields. We're all about using the latest technology to help companies do better. Our team loves what we do, and we're really good at it too. Our goal is to make things easier for busi ... read more about TechNextHub

    "Exceptional Service and Outstanding Results"
    Disha Jhunjhunwala, User Experience Designer / Digital Product Designer at
    NA
    2 - 9
    2018
    Akola, India
  • Welcome to Tech Reforms – Your trusted partner for comprehensive web design and mobile app development. Transform your digital footprint and connect with your audience like never before. Don't let tech talent gaps hold your business back. Contact us today to learn more about how we can help you achi ... read more about Tech Reforms

    "The team was prompt, professional, and chock-full of direction and expert recommendations."
    Edwin Olson, CEO and Co-Founder at May Mobility
    $25 - $49/hr
    10 - 49
    2017
    Los Angeles, California
  • Slik Solutions

    Bots make the customer journey better!
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    Unlike most Chatbot Consultants and Social Media Management Agencies that just focus on creating an organized platform for you to manage your business and clients, we specialize in using our strategic process to ensure you are constantly generating new business while making it easy to manage your new clients.

    "Very easy to work with, highly professional, and time-oriented work process."
    Jenson Park , Manager at NDA
    $50 - $99/hr
    2 - 9
    2018
    Oklahoma City, Oklahoma
  • Digital Concepts is full-service digital marketing company in Kolkata, India helping businesses around the world thrive in their industry and stand out in the market from their competitors.  Their services include Website Design and Development, E-commerce, Content Management, and Internet Marketing. Their seas ... read more about DIGITAL CONCEPTS

    "Excellent professional service"
    Alok Sarma, DIRECTOR & OWNER at ALOPAV ECOMFIRM INDIA PVT LTD
    < $25/hr
    10 - 49
    2018
    North Carolina, North Carolina
  • Brandlyft

    We help with digital growth and lead acquisition.
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    Your Marketing and Business goals are ours. ☕ Plenty of agencies and marketers can promise you leads. With our team, custom tools, and strategies we can promise meaningful conversations with those leads and give you the tools to help nurture, delight, and convert them at a much higher conversion rate than oth ... read more about Brandlyft

    "Saved my company... "
    Brannon East, Owner at Brannon East Insurance Agency
    NA
    2 - 9
    2019
    Cartersville, Georgia
  • Webzian Digital Services

    Digital Partner for your Business Ideas
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    Webzian is an IT company helping diverse business industry verticals by offering a suite of Web & Mobile application development and Digital Marketing Services. We know the value of results. We take the time to understand your business objectives and follow a flawless approach that generates increased conversion ... read more about Webzian Digital Services

    "Best quality work, on time, every time! WEBZIAN is the most trusted web developers I have ever worked with!"
    Andre Skinner, Creative Director at Fortress New Media
    $25 - $49/hr
    10 - 49
    2021
    Toronto, Canada
  • Adpro

    We will take you further.
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    AdPro is a results-focused, purpose-driven, full-service advertising agency in Colorado Springs. Working with for-profit and philanthropic clients, AdPro approaches every marketing opportunity with a strategic mindset.    Known for innovative media tactics and breakthrough creative, the team at AdPro of ... read more about Adpro

    < $25/hr
    10 - 49
    2011
    Colorado Springs, Colorado
  • Fair Marketing Inc

    So Awesome, It's Just Not Fair!
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    Fair Marketing is a full service digital marketing agency with headquarters in Houston, TX. Founded in 2005, Fair Marketing is a Google Premiere Partner and has become one of the fastest growing companies in the United States and is ranked on INC 5000. FM works with medium to enterprise businesses to increase thei ... read more about Fair Marketing Inc

    $100 - $149/hr
    10 - 49
    The Woodlands, Texas
  • Big Room Studios is a creative technology company. We design and build real time, responsive web applications for tablet, mobile and touch enabled devices. We provide lean startup consulting, brand, design, and agile development services.

    "Web Design"
    Luke Davidson, Head Distiller/ Managing Partner/Founder at Maine Craft Distilling
    $50 - $99/hr
    10 - 49
    2002
    Portland, Maine
  • Located in Jacksonville Florida, Elyk Innovation specializes in designing, building, and maintaining responsive custom web applications and websites for businesses, organizations, and non-profits. Elyk Innovations deft and skilled strategists can also add value to your existing website through search engine optimizatio ... read more about Elyk Innovation

    "Web design and assistance"
    Jill Dame, Chief Executive Officer at Leadership Jacksonville
    $50 - $99/hr
    2 - 9
    1999
    Jacksonville, Florida
  • rify hosting

    Get G Suite for Business from Google Cloud Partner
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    We at RIFY believe in Honesty, trust, communication, partnerships, quality service and support which are key factors for long term sustainability in the market and to retain our clients trust for ongoing business relationship and to provide the quality services that they require. Since the inception in 200 ... read more about rify hosting

    "Knowledgeable Team"
    Shaik Jeelani Basha, Manager at Tierra Agrotech Pvt. Ltd.
    < $25/hr
    10 - 49
    2001
    Hyderabad, India
  • Versatilemobitech Pvt Ltd

    Web and Mobile Application Development Company
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    We’re a technology company born out of Hyderabad, helping you outperform your competitors with our expert craftsmanship in Software Development and Digital Marketing. Every application or digital experience that we create must not just look beautiful but should function beautifully too. Profile: We&rsquo ... read more about Versatilemobitech Pvt Ltd

    "Great Work! Really nice work done by this company Superb excellent. Recommended to others"
    Busaveni Balaraju, Managing Director at Sarvejana IT Solutions Pvt Ltd
    < $25/hr
    10 - 49
    2012
    Glendale, California
  • We're a creative team of makers, thinkers, explorers and geeks. We approach every work and play with curiosity and experimentation and producing meaningful and interesting products. #BeSmartGoDigital | We got the Twitch, we made it our dream and it came true. We did it and we can do it for you as well. Thin ... read more about Twitchtime

    "Reliable, Quality work & Easy Process"
    Oleg Cerkas, Founder & Chairman at Do Forward
    < $25/hr
    10 - 49
    2015
    Ahmedabad, India
  • Techzarinfo would be a one-stop solution for all your IT related services and maintenance hence facilitating best solution and profitable business. Our solution comes in modules and also in packages starting from Website designing & development to website maintenance.

    "Excellent and fast web building"
    Dr. Sharon Knafo, Head at School Shenker Academy
    $100 - $149/hr
    10 - 49
    2009
    Chennai, India
  • EW Solutions Pvt. Ltd. just like one stop shop that provides solutions to all your web related requirements like Digital Marketing (SEO/PPC/SMO) Solutions, Content Writing, Software Development, Mobile Application Development, E-Commerce Solutions, Website Design, It Outsourcing, Technical services etc and many mo ... read more about EW Solutions Pvt. Ltd.

    "SEO, PPC, & Web Design for Company"
    Speedx InfoTech Pvt Ltd
    < $25/hr
    2 - 9
    2014
    Ghaziabad, India
  • Leafcutter Pty Ltd

    We design and build web platforms
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    We design and build web platforms for non-profit and for-purpose organisations.  Leafcutter is Australia's leading technology partner to nonprofits and purpose-driven organisations. We design, build and integrate web-platforms that help our charity partners succeed online and run smarter. We achieve this by ... read more about Leafcutter Pty Ltd

    "Excellent service and rates"
    Katy Savvides
    NA
    10 - 49
    2011
    Sydney, Australia
  • Rams Creative Technologies Pvt. Ltd.

    Leading Mobile App Development & Marketing Company
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    Rams Creative Technologies Pvt Ltd is one of the . With more than 1500+ happy customers worldwide, and having delivered successful web solutions, we are constantly focusing our efforts towards achieving client satisfaction and building a long-lasting business relationship over the past 5 years. We have served multip ... read more about Rams Creative Technologies Pvt. Ltd.

    "Website Development & Digital Marketing for Legal Digital Marketing Company"
    Deepak Sharma, Director Of Development at Real Legal Marketing
    $25 - $49/hr
    50 - 249
    2013
    Jaipur, India
  •  is a steadily growing IT company, offering world class products and services to customers globally. Our core competencies are Customized Solutions & Software Development, Product Development, Mobile Application Development,Web Based Solutions, Web Application Development, Informative Website Solutions, D ... read more about Neolite Infotech India Pvt Ltd

    "The sheer reason of giving 5/5 star rating to Neolite Infotech India is their ability to understand the requirement & coming up with a solution which indeed makes your marketing task easier."
    iiptr Education, Educational Consultant at initative institute of professional training & research
    $100 - $149/hr
    10 - 49
    2013
    Navi Mumbai, India
  • Lee Media Group

    Build an Effective, Unique Online Presence
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    Lee Media Group is your trusted partner in the digital realm, offering a comprehensive suite of services that encompass website design, development, and marketing. With over a decade of experience, we've been providing top-notch website hosting, email and domain management, marketing solutions, web support, as well ... read more about Lee Media Group

    "Lee Media is a top-star agency"
    D Devor, Employee at White Eagle Credit Union
    $25 - $49/hr
    2 - 9
    2006
    Wichita, Kansas
  • OGMA IT CONCEPTIONS PVT LTD

    Custom Software. Advanced Web & Mobility Solutions
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    Ogma Conceptions is the best IT Solution company bases in kolkata,India. Our goal is to bring your ideas to life using holistic solutions to turn your "Concept"​ into a reality. Our multifaceted teams expertise in Web Development, Website Design, Android Applications, and iPhone Applications to name a few. ... read more about OGMA IT CONCEPTIONS PVT LTD

    "Trustworthy and the best team we've ever used"
    Sandra Petraskaite, Director at Instabeauty
    < $25/hr
    10 - 49
    2013
    Kolkata, India
  • The Internet Eagle is a full-service information development company that creates high-value web and mobile applications, using agile methodology and cutting-edge technologies. We have been developing web apps in Laravel / VueJS since 2010, and iOS/Android apps since 2012. Today we are one of the top agile software dev ... read more about The Internet Eagle

    "Great Skilled People."
    Owais Noor, Web Application Developer at CodeMites
    $50 - $99/hr
    50 - 249
    2004
    Texas City, Texas
  • Legit Coders

    We don't just build Websites, we build Trust
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    Over these years we’ve been helping creative bring their visions to life in the digital world. Legit Coder is actively involved in the development & delivery of specially designed IT solutions. We have emerged as an approved vendor for custom web and application development, ERP, mobility and digital mar ... read more about Legit Coders

    "Passionate team of web developers and designers. Highly recommended for their service and quality."
    Aman Ali
    < $25/hr
    10 - 49
    Kolkata, India
  • 6ixwebsoft Technology is 9001:2015 Certified, trusted and reputed Google Digital marketing company based in INDIA, Ireland, UK, and USA. We offer Digital marketing, SEO, SMO, PPC, ORM, Web design and development, Mobile Application development, Joomla, Prestashop, Shopify web development Service across the world. We fo ... read more about 6ixwebsoft Technology

    "Best Web Design Company"
    Matthew
    < $25/hr
    10 - 49
    2004
    Delhi, India
  • is Information Technology and Digital Marketing Company in Noida, Delhi NCR India, established in the year 2016. Our offered services are Website Design & Development, Android Mobile App Development, Web Application Development, Software Development, Brand Building, Digital Marketing, Social Media Marketing, Searc ... read more about Acwits Solutions LLP

    "What do you like most about the company?"
    Sahil Goel
    NA
    10 - 49
    2016
    Noida, India
  • Mindpool Technologies is one of the most renowned IT consulting company with a decade long experience that provides custom web & mobile app development, digital marketing, and IT staffing services. We design strategies and solutions that are tailored specifically to your business vision. What makes us strong are ou ... read more about Mindpool Technologies

    "Amazing work"
    Maria Garcia
    < $25/hr
    50 - 249
    2011
    Pune, India
  • WebSight Design

    A range of website development services
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    WebSight Design, Inc. (WSD) provides clients with a range of web development services including web site design, programming, hosting, mobile application development, advertising, internet and social media marketing. Founded in 1995, we have since provided our clients with creativity, dependability and value. Our cl ... read more about WebSight Design

    "Developer rock stars."
    Todd Gallopo
    < $25/hr
    2 - 9
    1995
    Sausalito, California
  • Shreeji Software

    Creativity is Window For Battery World
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    We are a professional web design and web Development Company based in the Ahemdabad -Gujarat. We started our business in 1st Jan 2009. We can turn your ideas and requirements into an exciting online presence. We are the specialists in graphic designing, Logo design, e-Commerce Design template, Email Template Website de ... read more about Shreeji Software

    "Website project "
    Toptel Multimedia
    < $25/hr
    10 - 49
    2009
    Surat, India
  • Swekki

    mobile app development and ecommerce
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    Looking To Expand Your Business Online? You Have Come To The Right Place. Swekki is a digital agency based in Stockholm, Sweden. Our customers maximise yield, monetisation and campaign effectiveness with our state of the art technology.  

    "Amazing Job"
    Joe Karam, Co-Founder at Digitus Solutions
    NA
    2 - 9
    2012
    Nynashamn, Sweden
  • IndoFrench Technologies

    we transforms our clients dream into reality
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    We are French based technology company based out in Pondicherry, India dealing with worldwide customers in providing timely and cost-effective online service. We are specialized in providing IT services in Web design and development, mobile application development , some of the technologies/frameworks that we are wo ... read more about IndoFrench Technologies

    "Mobility based application developement"
    Rama Lingam
    < $25/hr
    2 - 9
    2010
    Pondicherry, India
  • Often people do not tell you properly what service you are going to provide, so will give you Grand Rapids Chicago, Illinois Locations offers services like website design, SEO marketing, WordPress website design, and content management system integration and people spend a huge amount of money for these services but w ... read more about Synergy Marketing Solutions

    "Wayne Does GREAT job. "
    Mary Sellers
    NA
    50 - 249
    1997
    Grand Rapids, Michigan
  • Xtreme Technologies

    No.1 Digital Marketing Agency in USA
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    Are you seeking ways to increase your revenue but do not know the ways? Let Xtreme Technologies handle your inquiries. We are here to support your business growth through our excellence in a wide range of services including SEO, web development, web modification, code designing, graphic designing, financial assistance, ... read more about Xtreme Technologies

    "Best Ecommerce Website Development Service Provider in Texas, United States"
    John Bill, Store Manager at DAIM Autos
    < $25/hr
    10 - 49
    2019
    Mesquite, Texas
  • Gap Infotech

    Top SEO & PPC Company in Gurgaon
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    Gap Infotech is one of the best website designing and development company in Gurgaon, also known as the Best SEO Company in Gurgaon. Our team of Experienced designers and developers and SEO Experts offer you the best services.

    "Best SEO and PPC Agency in Gurgaon"
    Pooja Sharma, Digital Marketing Manager at SHAM Academy
    NA
    10 - 49
    2009
    Gurugram, India
  • Omnist is a trusted Technology Partner for businesses across the world for Mobile Apps, Web Solutions, Cloud Solutions, IoT Solutions and Digital Marketing Services. Since 2017, we have empowered businesses of all sizes and demographies with path-breaking Technology Solutions. Our R&D office in Noida, India exce ... read more about OMNIST TECHHUB SOLUTIONS PRIVATE LIMITED

    "Web and Mobile Smart Attendance application"
    Amit Jaiswal, Sr, BDM at Red Apple Technologies.
    $25 - $49/hr
    50 - 249
    2017
    Noida, India
  • Axisway LTD

    Digital agency from Scotland
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    A full service  digital agency based in Scotland We build affordable, easy-to-use websites and apps, promote them on search engines, and drive traffic to your website from all available digital sources.

    "Their team’s desire to understand the user’s situation distinguishes them from their competitors."
    Ali mortazavi, CEO at e-therapeutics PLC
    $50 - $99/hr
    2 - 9
    2005
    Glasgow, United Kingdom
  • At ChromaDesignHub, we’re passionate about bringing your digital dreams to life. As a dynamic digital marketing agency, we specialize in transforming your ideas into captivating online experiences that leave a lasting impression. From innovative website development and stunning graphic design to powerful SEO ... read more about Chroma Design Hub

    "Reviews about development"
    Usman Ali, Developer at Distort
    $25 - $49/hr
    2 - 9
    2023
    Rawalpindi, Pakistan

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Frequently Asked Questions

What is a PPC Agency?

A PPC agency specializes in managing clients' online ad campaigns on platforms like Google Ads, Microsoft Advertising, and social media advertising. They target the right audience and implement strategies to ensure that the right ads are shown to the right audience at the right time.

They monitor and optimize campaigns to get the maximum out of the allocated budget by adjusting the ad copy, keywords, and bids. So, basically, they manage the complex online ad campaigns for you and generate more website traffic, leads, and conversions for your business.

How do PPC agencies work?

PPC agencies start with initial consultation and goal setting to meet your business goals. They will then come up with a PPC strategy that will determine the platforms to target, keywords to bid upon, and ad formats to use. PPC accounts will be set up, and attractive ad copies that will impress your target audience will be created.

PPC agencies also closely monitor ad performance by tracking key metrics like clicks, conversions, impressions, and Cost Per Click. They will analyze data and make adjustments to your PPC campaign. You will be informed about the performance via regular reports and ROI. PPC agencies maintain continuous communication with their clients and schedule regular meetings. They have different pricing models like retainer fees or percentage of your ad spend.

What are the different types of PPC campaigns and How do I choose for my business?

There are different types of PPC campaigns that are suitable for different goals. Search Network ads are text-based ads placed on search engine result pages. They are ideal for increasing website traffic, generating leads, and increasing sales. Display Network Ads are banner or image ads displayed on websites and are ideal for brand awareness, promotions, and retargeting. 

Social Media Ads like those on Facebook and Instagram are highly targeted based on user demographics and interests. Shopping ads are product-based ads with images, titles and prices displayed on shopping platforms or search result pages. These ads are ideal for eCommerce businesses to drive sales. Retargeting or remarketing ads are those which are meant for audiences who have purchased the product/service in the past or visited the webpage. To choose the right PPC campaign for your business, start with your goals and clearly define them. Next, research your target audience and study their online behavior. Take into consideration your budget and experiment a bit. Track the results and make adjustments to the PPC campaign.

What services does a PPC agency provide?

A PPC agency provides a wide range of services, which starts with Goal Setting and understanding. Campaign planning and platform selection services are also provided, along with a comprehensive campaign strategy. A keyword research service is also provided to identify relevant keywords. PPC company also provides ad creation and landing page optimization services.  

They will launch your campaigns and closely monitor them and make changes accordingly. Bid Management services are also provided which are based on competition and Cost-per-Click(CPC). They also provide additional services like conversion tracking setup, competitor Analysis and remarketing campaign management.

What platforms do PPC agencies work with?

PPC agencies make use of various platforms to execute campaigns for their clients. These platforms include Google Ads, which empowers PPC agencies to design text-based ads displayed on Search Engine Results Pages. Another platform for PPC agencies is Microsoft Advertising, which is used to target users searching on Bing. Meta ads platform is for advertising on Facebook and Instagram, which are highly targeted based on interests, demographics and online behavior.

LinkedIn Ads are a valuable B2B platform that facilitates targeting professionals based on industry and job profiles. Twitter Ads allow keyword targeting and campaign promotion via hashtags and trends. Other platforms utilized by PPC agencies include Pinterest, TikTok, Snapchat etc., depending on your target audience.

Why should I hire a PPC agency or company?

There are several reasons for hiring a PPC agency or company to manage your online advertising. They have experts who have knowledge of the latest technology and trends in PPC advertising. They will handle everything starting from keyword research, ad creation, campaign management and data analysis. Several PPC agencies also have expertise in specific industries. They can make use of this knowledge to customize campaigns for your target audience. 

A PPC agency will also provide detailed reports about the ad campaign performance, which will help you in evaluating what is working and what is not. PPC agencies are generally very good at budget management and ensure that you get the most out of your allotted funds.

How can I choose the right PPC agency?

The first thing you should do is to be clear about your PPC requirement before looking for the right PPC agency. Create a requirement document along with the targets you want to achieve. The next step would be to create a list of probable partners by researching and seeking expert recommendations. The other option is to depend on platforms like GoodFirms to get the initial list.

Once you have a list of competent PPC companies that can achieve your goals, you can get in touch with them for further discussions. You should ask them about their experience of working with firms in your domain. The skill set and experience of the PPC company employees who would be working on your requirement should also be ascertained. Payment terms & conditions should also be discussed before choosing the right PPC company.

How do PPC agencies charge for their services?

PPC agencies employ various pricing models for their services. One of the popular options is the percentage of ad spend, wherein the agency charges a set percentage of your total monthly ad spend on Google Ads, Bing Ads, or other similar platforms. This percentage ranges between 10% to 30% for most companies. Another model is a flat fee, in which the agency charges fixed monthly fees for their services.

Some companies charge an hourly rate. The total cost is calculated by multiplying the number of hours spent on your requirement with the hourly rate. A hybrid model is also sometimes used by PPC agencies, which might charge a flat fee for campaign management and a percentage of ad spend for regular optimization.

Can a PPC agency help with local advertising campaigns?

Yes, PPC agencies can help with local advertising campaigns. It is a very effective way for local businesses to target potential customers in their region. PPC agencies have the expertise to use the PPC platform’s features to target ideal audiences based on location. This ensures that people are seeing your ads in your area, maximizing your Return on Investment (ROI). 

PPC agencies can craft very engaging ads that are specifically meant for local audiences. Along with that, they optimize the ads based on campaign data ensuring that you get the most out of the budget. They know how to implement local extensions in your ads, which enable the display of business addresses, phone numbers, and even a map in the search results.