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List of the Best Pay-Per-Click (PPC) Agencies

  • GANBOX

    Easily locate your site
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    Leading agency for SEO services in Bulgaria, which offers marketing services since 2008. Business Consultancy, SEO Audit, Subscription SEO Support, PPC Management and Banner Ads, Facebook Marketing. The company works with a limited number of customers in order to offer extremely high quality services. Since the begin ... read more about GANBOX

    "Recommended"
    Zlatko Dimitrov
    < $25/hr
    10 - 49
    2006
    Sofia, Bulgaria
  • Digital TechnoLabs is the platform where your business idea gets a digital makeover. As your complete Digital Partner, we offer a host of services like , Web Design, Web Development and Online Branding. Our strategies evolve as your business grows to bring you maximum ROI. Let us get together to make your digital prese ... read more about Digital TechnoLabs

    "Growth Oriented Digital Marketing Agency"
    Naitik Joshi, Director at Aashirvad Group of Companies
    $25 - $49/hr
    2 - 9
    2017
    Ahmedabad, India
  • WebRangoon

    Web Design & Development Solutions
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    WebRangoon offers web design & development solutions to small businesses, eCommerce and brands to get a better online presence. WebRangoon's services include; Web Development, Web Design, SEO, Digital Marketing, Social Media Marketing, and Online Branding services. Achieve your online business goals with expert ... read more about WebRangoon

    "The best web design company that help me to build and promote my business online."
    Jessica Nara, Bibliotecário at CAESB - Companhia de Saneamento Ambiental do Distrito Federal
    $25 - $49/hr
    2 - 9
    2018
    Midnapur, India
  • Fruition

    Digital Marketing Experts
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    Fruition isn’t a good fit for everyone. We aren’t task completers. We aren’t drones. We’re a team of talented thinkers who want to embed ourselves as a partner - an extension of your team. That means challenging current efforts and being proactive about trying new things. We pride ourselves n ... read more about Fruition

    "The Fruition Team will make sure your digital marketing needs are met."
    Kelsey Greco, Marketing Manager at 4Corner Business Services
    $100 - $149/hr
    10 - 49
    2003
    Denver, Colorado
  • Browsent Global

    Website and App Development Comapny
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    Browsent, is a leading company, in the field of digital marketing, web development & designing that truly understands what’s now and what’s next in digital. We research to make a measurable difference to our client’s business. With our state of the art offices in National Capital Region (NCR), ... read more about Browsent Global

    "Brilliant service provider for my App & Digital Marketing !"
    Rey Zanio, Project Delivery Manager at at Pick & Delivery Company
    < $25/hr
    50 - 249
    2015
    London, United Kingdom
  • Upthrust Inc.

    We put back soul into Marketing
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    Best growth marketing agency that specializes in guiding small and medium-sized businesses worldwide. We facilitate entrepreneurs, SME’s and organizations in their funnel innovation and implement true data-driven marketing strategies to get a substantial increase in traffic, leads, and customers. We have ass ... read more about Upthrust Inc.

    "Professional, understanding, knowledgeable and able to find solutions to challenging problems! "
    Joel Annesley, Clinical Hypnotherapist, Success Coach at Quietly Successful
    $50 - $99/hr
    2 - 9
    Austin, Texas
  • Coinband

    Web 3.0 & Crypto Marketing Agency
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    Coinband is a leading marketing agency for Web3 & Crypto & NFT projects. Our company has the cutting-edge client-side expertise to create better solutions for our client's marketing challenges. By cooperating with Coinband, you get access to the best financial and crypto media and influencers. Add to that b ... read more about Coinband

    "Marketing for a crypto exchange"
    Gaiane Zolotukhina, Digital Specialist at Digital.ai
    $50 - $99/hr
    10 - 49
    2022
    Kyiv, Ukraine
  • Matrix Bricks Infotech

    We build your business brick by brick!
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    Matrix Bricks is a centre, where superior technology meets creativity to optimize the performance of your business in the global market. Being one of the leading creative digital marketing companies in Mumbai, India, we offer the whole gamut of digital marketing services like Search Engine Optimization (SEO), ... read more about Matrix Bricks Infotech

    "Overall very good, knowledge of the subject matter, putting in good effort."
    Vipul Pandya, Managing Director at RAC IT Solutions Pvt. Ltd.,
    NA
    10 - 49
    2011
    Navi Mumbai, India
  • Windzoon Technologies is a premium brand in Web Design, Development & Internet Marketing Solutions based in Ahmadabad and #USA, aptly extending digital services. Web and Mobile Application Development, Web and Graphics design, SEO,SMO, Digital Marketing, Outsourcing,Open source etc are some uberly efficient offe ... read more about Windzoon Technologies

    "I find it very impressive with how much work they put into each campaign"
    Divyanshi Sharma
    < $25/hr
    50 - 249
    2014
    Wyncote, Pennsylvania
  • Codleo Consulting

    Company with a heart : Daily Victory
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    Codleo is an ISO certified Salesforce Partner. We are a consulting firm focussed on Salesforce CRM solutions. We have a chain of certified professionals that will help you with the implementation, customization, and integration of Salesforce. We also have a team of experts who are into  Digital Marketing, Website, ... read more about Codleo Consulting

    "Codleo Salesforce Partner "
    R Singh
    NA
    10 - 49
    2019
    Delhi, India
  • T&G Web Solutions

    Digital Marketing Services Calgary
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    T&G Web Solutions Ltd. is a Calgary-based organization offering Online Marketing, Web Designing services with a focus to deliver the best user experience with State-of-art technology. We are leaders in establishing long-term professional rapport with esteemed customers and meeting all digital marketing, web-based a ... read more about T&G Web Solutions

    "T&G is quite professional with their approach to satisfying their customer."
    Dino Khanna, Senior Content Writer & Blogger at
    NA
    2 - 9
    2018
    Calgary, Canada
  • Prodigitas Inc.

    Digital marketing support like else.
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    Prodigitas enables companies to accelerate their marketing vision by adding digital marketing expertise made up of top talent that can fuel the demands of modern multi-channel digital programs. We are a team of talented designers, developers, and marketing automation pros, managed by senior project managers, super k ... read more about Prodigitas Inc.

    "Hard working, creative, and responsive team"
    Melanie Jansen
    < $25/hr
    10 - 49
    2014
    Newark, Delaware
  • Since EPS’s inception in 2014, we are growing day by day. We have a full circle Agile packed team for mobile and web development, interface designers, quality testers for executing any complex project. We have a track record of delivering mobile applications with 100% client satisfaction. We will help you succ ... read more about EPixel Software Pvt Ltd

    "Great Company"
    Thomas Ford, COO at Uturn Marketing Partners
    $25 - $49/hr
    10 - 49
    2014
    Noida, India
  • eNest Services

    Website Design & Development, Digital Marketing
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    eNest Services is a Website Design and Seo services company based in New Delhi and provide services Gurgaon, Noida, Pune, Hyderabad, Bangalore, Mumbai & across India. We also provide services in UK, USA, Australia, Saudi etc. We have consistently developed as a digital marketing agency and providing Website De ... read more about eNest Services

    "Amazing Digital Marketing Services"
    Rostfrei Steels, Brand Manager at Rostfrei Steels Pvt Ltd
    $25 - $49/hr
    10 - 49
    2013
    Delhi, India
  • Wegacha

    The Perfect Mix of Creative & Digital Marketing
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    Building on measurable results and proven practices, we help you grow your revenue and boost your ROI through our tailored business solutions.A strong value proposition will help your business get noticed. A good 'side-effect' is that you'll be able to reduce both your marketing budget and advertising costs ... read more about Wegacha

    "Positive experience and they can help you grow your business"
    Claudia Giardinella, Owner at artTECA
    NA
    10 - 49
    2017
    Miami, Florida
  • Welcome To Best Digital Marketing Agency in Mumbai Get To Know About Us A2GS is one of the leading Digital marketing company & software solution agency based in mumbai, Navi Mumbai. We offer service to help business succeed online, We have divisions dedicated to Web Designing and Web ... read more about A2GS Digital Marketing Company

    "Best digital marketing agency"
    snehal patil
    $25 - $49/hr
    10 - 49
    2015
    Mumbai, India
  • Navicosoft Pty Ltd

    Web Designer, Web Host & Digital Marketing Expert
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    Navicosoft is the paramount and cheap website hosting & website development company in Australia, providing subtle IT solutions to people, as well as small to medium-sized organizations & businesses.   We bring the strategy to serve you the things right. With a strong emphasis on customer care & ... read more about Navicosoft Pty Ltd

    "Navicosoft is pioneering web solutions with unparalleled SEO expertise"
    Aiden Levi, Sales and Marketing at Enizma Co
    $25 - $49/hr
    2 - 9
    2021
    Melbourne, Australia
  • Shop Innovator

    Your Ecommerce Success Partner
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    Shop Innovator is a team of e-commerce website designers and marketers that successfully launched dozens of profitable e-commerce websites for retailers, manufacturers and distributors in Canada and United States. Our services are custom-tailored for companies who want to launch or improve their e-commerce presence.&nb ... read more about Shop Innovator

    "Experienced and talented - solid results!"
    Dori
    $100 - $149/hr
    2 - 9
    2009
    Vaughan, Canada
  • AAHA Solutions

    AI,IOT,Web, Cloud & Mobile App Development Company
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    We are AAHA Solutions , one of the INDIA’s leading bespoke software development companies. We design intelligent, cost-effective and intuitive web applications, desktop applications and mobile apps that help streamline processes for businesses as well as create new revenue streams for sta ... read more about AAHA Solutions

    "Fast delivery of web solution."
    Bosh Pollack, DevOps Tech Lead at Findmework Limited
    $50 - $99/hr
    50 - 249
    2009
    Pondicherry, India
  • Zenwebnet

    SEO Companies in Faridabad
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    SEO Companies in Faridabad - Zenwebnet is a best seo company in faridabad, haryana. also, provide facilities in web design & development, as well as digital marketing services in SMO, SMM, SEM etc Zenwebnet love to help you navigate through the maze of digital possibilities.

    "Quality and Speed you can get only with Zen Webnet"
    Shinysleep, Founder at at Shinysleep.com
    NA
    10 - 49
    Faridabad, India
  • Williams Commerce

    We’re building multi-million pound businesses
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    Established in 2009, Williams Commerce are a specialist Ecommerce System Integrator providing ecommerce, digital marketing and technology services to a wide range of B2B and midmarket retail customers across the UK and worldwide. We are a Magento Enterprise Solutions Partner, and ISO 9001 and ISO 27001 Registered. B ... read more about Williams Commerce

    "Williams are a solid, Professional team who understand Ecommerce"
    Drogo Montagu, Founder at Fine Food Specialist
    NA
    50 - 249
    2009
    Delhi, India
  • Firstly, let's say few words about SEO: SEO companies- commercial organizations which provide the next services aimed at getting business visible online: - Site analysis/structure optimization/promotion (article writing, contextual advertising) etc. There are many such companies along USA but just on MA territory i ... read more about Boston SEO Company

    "Boston SEO"
    Legit Locksmith
    $200 - $300/hr
    10 - 49
    2009
    Boston, Massachusetts
  • Mediaforce

    Data Driven Digital Marketing
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    We deliver enduring results. We work with you to transform your organization, driving bold ideas and pragmatic solutions through the use of analytics, technologies like AI and services such as digital marketing including SEO, Paid Media, Social Media and business digitization.

    "Ottawa Facial Surgery works with Mediaforce to outthink their competitors"
    Christine Ladouceur, Employee at Facial Surgery & Cosmetic Centre Ottawa
    $50 - $99/hr
    10 - 49
    1996
    NYC, New York
  • Power of 9

    Branding and Advertising Agency
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    The idea that is Power of 9 was born in Cape Town in 2004 2004 is also the year that Facebook invigorates social media, ‘blog’ is awarded Merriam-Webster’s word of the year and soaring technology revolutionises how brands communicate with their staff, partners and, most importantly, their customers ... read more about Power of 9

    "Power of 9 - 4 Years and still together"
    Waldo Fourie, Managing Director at Dynamic Marine Systems (Pty) Ltd
    $25 - $49/hr
    10 - 49
    2004
    Cape Town, South Africa
  • GlobalHunt Technologies is the leading SEO agency in India with the latest techniques. We are known for our cost-effective and goal-oriented digital marketing services in order to help our clients to improve their business’ online presence. GlobalHunt Technologies is a result-driven Digital Marketing Co ... read more about GlobalHunt Technologies Pvt. Ltd.

    "Value For Money"
    Arthur Khachatryan, Employee at DAN’S TV & ELECTRONICS
    < $25/hr
    50 - 249
    2015
    Noida, India
  • Prestige Pro Media

    Top Rated Digital Marketing Agency
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    At Prestie Pro Media (PPM), we are certified shopify experts, trained facebook ad buyers and planners, and master retargeters. We're confident in our ability to drive online conversions. It’s important to us that our clients are just as confident in our abilities, which is why we work a little differentl ... read more about Prestige Pro Media

    "True pros! "
    David Dawson, Project Manager at Benchmark Roofing and Restoration
    $100 - $149/hr
    2 - 9
    2015
    Columbus, Ohio
  • Rankingeek is a new age, full-service, data-driven Digital Marketing Agency. Originally founded in 2018 as Rankingeek, we have evolved its core services to adapt to the ever-changing needs and challenges of clients – helping them to achieve their online marketing goals through SEO, PPC, Amazon SEO, Amazon PPC, Co ... read more about Rankingeek

    "We have been working with Rankingeek for a while and we've had a great experience"
    Rankingeek
    < $25/hr
    Freelancer
    1970
    Delhi, India
  • InsightWhale

    Digital analytics, marketing and CRO
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    We are a fully remote team of professionals providing Digital Analytics, Marketing and Conversion Rate Optimization (CRO) for clients around the world. Our clients are medium-sized enterprises mostly based in the USA, Europe and Australia. Our team members work from convenient locations around the world.

    "Efficient and detailed in providing me with solutions. "
    Brett Callaghan, Founder and Managing Director at Totally Barbados
    $50 - $99/hr
    10 - 49
    2016
    Moscow, Russia
  • Prodima

    Global expertise, Local insight
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    Prodima is a professional digital marketing agency based in Ho Chi Minh City, Vietnam. Specialized in SEO, PPC, Social, and Web Development, the Prodima team works alongside partners to improve online branding visibility and reach clients.  

    "Great"
    Nhiệt VN
    < $25/hr
    10 - 49
    2020
    Ho Chi Minh City, Vietnam
  • Deetail

    Digital Marketing made smart.
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    Deetail is a digital marketing agency based in Tyrol/Austria. Bridging the world of creative marketing and digital marketing. Enabling better digital attention and awareness for campanies and brands. Google Patner Agency

    "Amazing collaboration and result"
    Laura Stürer
    $50 - $99/hr
    2 - 9
    2008
    Vols, Austria
  • Jamalta Digital Marketing

    Digital Marketing Agency in Philippines
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    Jamalta is a trustworthy and agile digital marketing agency that has worked with few startups and renowned brands in the hospitality space in a short span of time. We provide integrated marketing solutions from web design & development to social media management, content curation, SEO & PPC to maximize your ... read more about Jamalta Digital Marketing

    "Best Digital Marketing Agency in the philippines for SEM, SEO and Social Media Marketing "
    Anurag Gupta, Owner at Zozotrips Holidays PH
    $25 - $49/hr
    2 - 9
    2021
    Manila, Philippines
  • We have an expert team to Develop & Design websites, software, and mobile apps.  Also application systems, hybrid applications, and ERP systems. Our company is the best company to meet up with your needs and wants. Kabyte follows distinctive development skills and methods. We have a skilled and innovative team ... read more about Kabyte IT Solutions Pvt. Ltd.

    "I have a great time working with kabyte it solutiond "
    Gayatri Takuli
    < $25/hr
    50 - 249
    2022
    Delhi, India
  • dXarslan

    The Digital Marketing Solutions
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    At dXarslan, we believe in a business-driven approach to marketing and development. Our team of dedicated web developers, creative designers, and marketing professionals work together to create websites that not only look great but also deliver results. With over 5 years of experience in the industry, we have establish ... read more about dXarslan

    "High quality service has amazing me to the core."
    Madison Zago, Marketing Manager at Sirix Monitoring
    < $25/hr
    2 - 9
    2020
    Romford, United Kingdom
  • Opace Ltd.

    Opace, A Full Service Digital Marketing Agency
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    Opace are a family-run digital marketing agency based in Birmingham, West Midlands, UK. The company as founded in 2008 by David Bryan, the current Managing Director. Drawing on his years of experience in digital and IT strategy, it was clear to him that the clients he worked with were looking for more open ... read more about Opace Ltd.

    "Talented SEO team"
    Mark Bradley
    $50 - $99/hr
    10 - 49
    2008
    Birmingham, United Kingdom
  • We are web developers, app developers, SEO, SMM and 3D Pros. We design, develop and deliver apps, games, websites, user interfaces, identity branding, e-commerce websites, Social Media Marketing, Augmented Reality apps and offer SEO services.  

    "Creative, talented and passionate "
    Bart Axelrod, Krav Maga Combatives Instructor at EP Martial Arts
    $50 - $99/hr
    50 - 249
    1999
    Waltham, Massachusetts
  • Since 2004, we’ve given our clients the best from our talented, experienced and passionate people. Groundbreaking creative. Next level digital. Unrelenting customer service. International recognition. Insightful strategic branding. Captivating video. These are the hallmarks of the Zync experience.

    "Great experience with Zync!"
    Farah Perelmuter, CEO, Co-Founder at The Spotlight Agency
    $100 - $149/hr
    10 - 49
    2004
    Toronto, Canada
  • Avalaunch Media was created more than a decade ago amidst one of the biggest marketing revolutions in history. We recognized digital changed everything and committed ourselves to perfecting the art of marketing through digital platforms.

    "Professional Team, Trustworthy Company, Result-Driven Work! "
    Mark Marison, Digital Marketing Lead at
    < $25/hr
    10 - 49
    2005
    Lehi, Utah
  • Cibirix Digital Marketing Agency

    Digital Marketing Company in North Carolina
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    Cibirix is a place where we offer web design and digital marketing solutions to our clients through constant innovation and thought leadership. We want to continue providing digital products, services, and solutions that comprehensively advance and catapult businesses forward.

    "Great Company with Bunch of Experienced Employees"
    Shadab Khan, Sr. SEO Expert at SynergyTop, LLC
    < $25/hr
    10 - 49
    2014
    North Carolina, North Carolina
  • Lum.Net

    Meet your new top sales rep
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    At Lum.Net we provide strategic internet initiatives and B2B marketing for small and medium size business. Internet Strategy is much more than a website. It is an exciting opportunity to expand the Internet's potential for your overall business strategy.  Internet B2B Strategy involves thoughtful plannin ... read more about Lum.Net

    "SEO and Web development team"
    Sagar Agale, Project Manager at Techila Global Services
    $25 - $49/hr
    10 - 49
    2016
    Houston, Texas
  • Create The Movement

    A Conversion Centric Digital Marketing Agency
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    Create the Movement is a conversion centric Digital Marketing agency providing quality services in Web Design and Development, Paid Advertising, Social Media Marketing, Search Engine Optimizarion and Search Engine Marketing.

    "One of the best Digital Marketing Company in USA"
    Vivian Armstrong, Lawyer at Law Office
    NA
    10 - 49
    Tulsa, Oklahoma
  • 216digital

    Ecommerce Web Design & Development
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    We build and grow online businesses. Over the past 18 years, we have provided innovative design, custom development and SEM services for more than 1,250 store owners throughout the world. We drive online business with; SEO services, affiliate network management, email marketing, PPC campaign management, custom applicat ... read more about 216digital

    "Fantastic Skill and Work Ethic"
    Psydde Delicious, Co-Owner at Delicious Boutique
    NA
    Freelancer
    1999
    Cleveland, Ohio
  • Honeybee Digital

    Digital Marketing Agency Ahmedabad Gujarat
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    Honeybee Digital is one of the great pioneers in the Arena of Digital Marketing. We understand how important it is for your company to earn a digitally prominent position in the vast ocean of digital marketing. To make that successful and to make your company stand tall in the crowd, our experts follow remarkable ways, ... read more about Honeybee Digital

    "best digital marketing company India "
    Mukesh Garg, Information Technology Project Coordinator at Karnavati University
    $25 - $49/hr
    10 - 49
    2018
    Gandhinagar, India
  • Webarana is a client-friendly digital services provider in India. Our team has the process as well as strategies to make great impact on digital World with appropriate brand communication. We work towards the satisfaction of our clients and delivering highest quality standards. We have strong Digital partners, to make ... read more about Webarana Digital Marketing Company

    "Best SEO Startup "
    Simran Kaur, CRM Development Expert at techesperto-solutions-llc
    < $25/hr
    2 - 9
    2017
    Delhi, India
  • HIcentrik

    Human Intelligence Integrated Digitally
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    At Hicentrik - We make brands more humanize as buyers interact with products, services digitally. Brands are the core of our business on which we highly focus. In an era of rapidly adapting AI (Artificial Intelligence) technology, HIcentrik which is a 360° Digital Marketing & Growth Hacking Agency aspires ... read more about HIcentrik

    "The Best Experimental Marketing Company For Sure"
    Marketing Rise, Ceo at Rise Marketing
    $50 - $99/hr
    10 - 49
    2019
    Jaipur, India
  • Epic Web Techno

    SIMPLIFYING TECHNOLOGY & BRAND VISIBILITY
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    Epic Web Techno is an award-winning Digital Marketing Agency working towards creating a top-notch digital environment for our users. Our agency offers high-quality digital services like SEO and other Web Development services. Our company believes in delivering what is best for the end-user and we st ... read more about Epic Web Techno

    "Great Website Optimization Work done by Epic"
    Charlie Brown
    < $25/hr
    10 - 49
    2015
    Minneapolis, Minnesota
  • DigiStarr puts the highest value to its clients. That’s why our movement is always getting towards client’s Extra satisfaction with our Do some more approach. Our team of Tech Savvy professionals is always ready to take on any task that would help.

    "Best Company To Work With"
    Philosophers Stone
    < $25/hr
    2 - 9
    Mumbai, India
  • We Are Digital Marketing Agency. We Can Get Your Business Boosted By Generating Online Leads, Bringing Online Traffic, Generating Sales via Google Ads, Bing Ads, Search Engine Optimization (SEO), Social Media Marketing (SMM), Facebook Ads, Instagram Followers, Pay Per Click (PPC), Email Marketing, Brand Awareness.

    "Growth Oriented Marketing SEO Service"
    sammy sammy
    < $25/hr
    2 - 9
    2016
    Los Angeles, California

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Frequently Asked Questions

What is a PPC Agency?

A PPC agency specializes in managing clients' online ad campaigns on platforms like Google Ads, Microsoft Advertising, and social media advertising. They target the right audience and implement strategies to ensure that the right ads are shown to the right audience at the right time.

They monitor and optimize campaigns to get the maximum out of the allocated budget by adjusting the ad copy, keywords, and bids. So, basically, they manage the complex online ad campaigns for you and generate more website traffic, leads, and conversions for your business.

How do PPC agencies work?

PPC agencies start with initial consultation and goal setting to meet your business goals. They will then come up with a PPC strategy that will determine the platforms to target, keywords to bid upon, and ad formats to use. PPC accounts will be set up, and attractive ad copies that will impress your target audience will be created.

PPC agencies also closely monitor ad performance by tracking key metrics like clicks, conversions, impressions, and Cost Per Click. They will analyze data and make adjustments to your PPC campaign. You will be informed about the performance via regular reports and ROI. PPC agencies maintain continuous communication with their clients and schedule regular meetings. They have different pricing models like retainer fees or percentage of your ad spend.

What are the different types of PPC campaigns and How do I choose for my business?

There are different types of PPC campaigns that are suitable for different goals. Search Network ads are text-based ads placed on search engine result pages. They are ideal for increasing website traffic, generating leads, and increasing sales. Display Network Ads are banner or image ads displayed on websites and are ideal for brand awareness, promotions, and retargeting. 

Social Media Ads like those on Facebook and Instagram are highly targeted based on user demographics and interests. Shopping ads are product-based ads with images, titles and prices displayed on shopping platforms or search result pages. These ads are ideal for eCommerce businesses to drive sales. Retargeting or remarketing ads are those which are meant for audiences who have purchased the product/service in the past or visited the webpage. To choose the right PPC campaign for your business, start with your goals and clearly define them. Next, research your target audience and study their online behavior. Take into consideration your budget and experiment a bit. Track the results and make adjustments to the PPC campaign.

What services does a PPC agency provide?

A PPC agency provides a wide range of services, which starts with Goal Setting and understanding. Campaign planning and platform selection services are also provided, along with a comprehensive campaign strategy. A keyword research service is also provided to identify relevant keywords. PPC company also provides ad creation and landing page optimization services.  

They will launch your campaigns and closely monitor them and make changes accordingly. Bid Management services are also provided which are based on competition and Cost-per-Click(CPC). They also provide additional services like conversion tracking setup, competitor Analysis and remarketing campaign management.

What platforms do PPC agencies work with?

PPC agencies make use of various platforms to execute campaigns for their clients. These platforms include Google Ads, which empowers PPC agencies to design text-based ads displayed on Search Engine Results Pages. Another platform for PPC agencies is Microsoft Advertising, which is used to target users searching on Bing. Meta ads platform is for advertising on Facebook and Instagram, which are highly targeted based on interests, demographics and online behavior.

LinkedIn Ads are a valuable B2B platform that facilitates targeting professionals based on industry and job profiles. Twitter Ads allow keyword targeting and campaign promotion via hashtags and trends. Other platforms utilized by PPC agencies include Pinterest, TikTok, Snapchat etc., depending on your target audience.

Why should I hire a PPC agency or company?

There are several reasons for hiring a PPC agency or company to manage your online advertising. They have experts who have knowledge of the latest technology and trends in PPC advertising. They will handle everything starting from keyword research, ad creation, campaign management and data analysis. Several PPC agencies also have expertise in specific industries. They can make use of this knowledge to customize campaigns for your target audience. 

A PPC agency will also provide detailed reports about the ad campaign performance, which will help you in evaluating what is working and what is not. PPC agencies are generally very good at budget management and ensure that you get the most out of your allotted funds.

How can I choose the right PPC agency?

The first thing you should do is to be clear about your PPC requirement before looking for the right PPC agency. Create a requirement document along with the targets you want to achieve. The next step would be to create a list of probable partners by researching and seeking expert recommendations. The other option is to depend on platforms like GoodFirms to get the initial list.

Once you have a list of competent PPC companies that can achieve your goals, you can get in touch with them for further discussions. You should ask them about their experience of working with firms in your domain. The skill set and experience of the PPC company employees who would be working on your requirement should also be ascertained. Payment terms & conditions should also be discussed before choosing the right PPC company.

How do PPC agencies charge for their services?

PPC agencies employ various pricing models for their services. One of the popular options is the percentage of ad spend, wherein the agency charges a set percentage of your total monthly ad spend on Google Ads, Bing Ads, or other similar platforms. This percentage ranges between 10% to 30% for most companies. Another model is a flat fee, in which the agency charges fixed monthly fees for their services.

Some companies charge an hourly rate. The total cost is calculated by multiplying the number of hours spent on your requirement with the hourly rate. A hybrid model is also sometimes used by PPC agencies, which might charge a flat fee for campaign management and a percentage of ad spend for regular optimization.

Can a PPC agency help with local advertising campaigns?

Yes, PPC agencies can help with local advertising campaigns. It is a very effective way for local businesses to target potential customers in their region. PPC agencies have the expertise to use the PPC platform’s features to target ideal audiences based on location. This ensures that people are seeing your ads in your area, maximizing your Return on Investment (ROI). 

PPC agencies can craft very engaging ads that are specifically meant for local audiences. Along with that, they optimize the ads based on campaign data ensuring that you get the most out of the budget. They know how to implement local extensions in your ads, which enable the display of business addresses, phone numbers, and even a map in the search results.