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List of the Best Pay-Per-Click (PPC) Agencies

  • Planet Web Solutions Pvt. Ltd

    Web | Mobile | Digital Marketing Services
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    Since its inception in 2004, Planet Web Solutions has been helping Businesses in increasing their Revenues through Ingenious and Creative Online Marketing / Optimization Solutions. Planet Web Solutions is an integrated organization providing Web Design, Web Development, Mobile Application Development and Digital Market ... read more about Planet Web Solutions Pvt. Ltd

    "Worked closely with me & delievered Web + Mobile App as per my satisfaction"
    OMTUT COM, CEO at OMTUTCOM
    < $25/hr
    50 - 249
    2004
    Jaipur, India
  • Leader in web & mobile apps development industry For 15 years we have been providing full range of services for the development, implementation and support of IT solutions. An extensive experience of successful work with world-class companies, independent ratings, recommendations and reviews of reputable compani ... read more about SKY INCOM

    "A great company with great service."
    Maxim Fiolia, CEO at Maksis Digital Agency
    $25 - $49/hr
    10 - 49
    2002
    Minsk, Belarus
  • Alet India is one of the leading worldwide information technology, counseling, and business process administrations organization. We bridle the power of cognitive computing, cloud, analytics, and developing advancements to enable our customers to adjust to the computerized world and make them effective. An organization ... read more about ALET India

    "Good Work"
    Seipati Mokhuoa
    NA
    10 - 49
    2017
    Delhi, India
  • Digital Planner

    Website Designing Company in Gurgaon
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    Digital Planner is one of the best Website Designing and SEO Company in Gurgaon. Our expert SEO services in Gurgaon have helped a lot of business get better online exposure. Digital Planner offers Website development and design, Search Engine Optimization & PPC Company in Mumbai. Digital Planner opti ... read more about Digital Planner

    "Perfect company to work with"
    Chhatarpal Sinhmar, PPC Manager at Digital Vision Technology Pvt. Ltd.
    NA
    2 - 9
    2018
    Delhi, India
  • Gligx

    Web | Software | Mobile Apps & Digital Marketing
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    A reliable digital agency by a team of digital geeks with more than 10 years of experience. Gligx is based in Dubai dedicated to creating cutting-edge websites, mobile apps and software. We are not ‘Mr. Do-it-all’, but, thanks to some extremely accommodating friends, we do know how to get it all done. So, f ... read more about Gligx

    "Best Web Company In Dubai"
    Aji Varghese, Senior Application Developer at Bluamoeba
    NA
    10 - 49
    2016
    Deira, UAE
  • Mitiz Technologies endeavors to increase the value for our clients by providing them effective IT solutions at affordable price across the globe. Mitiz Technologies is excelling in Web Design & Web Development Services for the last 10 years and has collated a time-proven extensive experience. We have invincible spi ... read more about MitizTechnologies

    "Fantastic team! Highly recommended!"
    Devon Ambrose
    < $25/hr
    10 - 49
    2008
    Noida, India
  • In 2015, a small business startup in India was making strides when it decided to set up operations in Delhi, back then a sleepy little city Patna in Bihar. Operations, though, were far from sluggish as Technosys IT Management started receiving calls as an inbound call center with less than 10 people that first year, an ... read more about Technosys IT Management Pvt. Ltd.

    "Excellent customer service"
    Rohit Anand, DM Executive at at Digicia Technologies
    < $25/hr
    50 - 249
    2015
    Pune, India
  • Digital Bakerz

    Making animation work for you!
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    Digital Bakerz is a creative animation studio specializing in the creation of 2D, 3D and whiteboard animations, as well as motion graphics, typography animations and logo animations.Our team of experienced animators and designers use cutting-edge technology to bring your ideas to life with stunning, eye-catching animat ... read more about Digital Bakerz

    "My ideas were able to be creatively and interestingly achieved by the team at Digital Bakers. "
    liza Ahmed siddiqui, owner at digital bakerz
    $50 - $99/hr
    10 - 49
    2015
    San Francisco, California
  • Digital KESA

    Your Trusted Digital Marketing Partner
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    Digital KESA is a full-service digital Marketing Agency located in Nairobi, Kenya with experienced team of web designers, SEO specialists, social media gurus, and content creators work tirelessly to craft tailored campaigns that resonate with your audience and elevate your online presence. As a digital marketing agency ... read more about Digital KESA

    "I had the privilege of partnering with for the creation of our company's website."
    Duber Health
    $100 - $149/hr
    2 - 9
    Nairobi, Kenya
  • Aaxiom Infotech Inc

    Best Digital marketing Company in USA.
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    Aaxiom Infotech is a Digital marketing company in USA that Specializes in Brand Development, Creative Strategy & Cutting Edge Technology. Exceptional creativity mixed with vision, marketing and cutting edge-technology is what we pour behind the bar at Lounge Lizard. Then we add a flame to fashion an exciting, ... read more about Aaxiom Infotech Inc

    "Fixed My Issue "
    Pogo Support
    NA
    10 - 49
    2015
    Fort Worth, Texas
  • KDP Digital Publishers

    A one stop affordable solution for your book needs
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    With the Vision to Digitize Dreams, Kinetic Digital Publishers (KDP) is one of the leading platforms for self publishing a book. After being established in 1997, and working in the field for over a decade, KDP has provided authors with all the services they seek, from self publishing an eBook to Paperback book grading, ... read more about KDP Digital Publishers

    "In simpler words, my experience with KDP was really good!"
    Carroll Phillips, Senior Digital Marketing Manager at Vitec
    NA
    10 - 49
    Walnut, California
  • AppZoro Technologies Inc.

    Android & iOS Apps Development Company
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    AppZoro Technologies Inc. is an Atlanta-based company with a focus on Mobile App Development and Web Solutions. We have consistently delivered quality services at affordable costs to our clients. With effective practices and a talented team, we offer a range of expertise in the field of Technology and the Internet of T ... read more about AppZoro Technologies Inc.

    "Excellent"
    Ashish
    < $25/hr
    10 - 49
    2014
    Atlanta, Georgia
  • Division of Labor SF

    A Top San Francisco Marketing and Creative Shop
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    It's hard to know what to call ourselves these days. An advertising agency, a digital marketing agency, a creative branding agency. Heck, what we do is pretty simple: create integrated advertising campaigns that sell your product and get awareness for your brand. That’s why you hire a top San Francisco ad age ... read more about Division of Labor SF

    "Fantastic Agency Experience."
    Michael Margolis, Chief Medical Officer (CMO) at The Accountable Care Organization, Ltd.
    NA
    2 - 9
    2011
    San Francisco, California
  • Blank Space Corp

    FUTURE-PROOF DIGITAL SOLUTIONS
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    Our goal is to create digital products & campaigns that help businesses acquire value and observe growth. Working with Blank Space gives you a full opportunity to strengthen your brand in today’s world offering full-service digital solutions.

    "Great team!"
    Kiko Fronda, Marketing Director at DemandScience at DemandScience
    $100 - $149/hr
    10 - 49
    2016
    Mississauga, Canada
  • Vivirhub.

    We build inbound websites+mobile apps
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    Vivirhub provide on-demand software development service for startups and large companies with flexible pay-as-you go payment options. We create custom solutions that connect employees with each other and companies with their customers. 

    "An Amanzing Team !!!"
    Salvi Jaswal, Project Coordinator at 01 Synergy
    < $25/hr
    10 - 49
    2016
    Ludhiana, India
  • AResourcePool

    Website and Mobile App Development Company India
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    AResourcePool is a leading IT (Website and Mobile App Development )services provider with extensive experience in providing Digital Marketing (Internet marketing, Email marketing, SEO, SMO, PPC), Website Development (PHP, Wordpress, Drupal, Magento, Joomla, Nodejs & AngularJs), Website design (HTML5, UX design Serv ... read more about AResourcePool

    "Highly recommend them!"
    Oskar Paino-Povey, Managing Director at Housekeeping WA
    NA
    50 - 249
    2011
    Noida, India
  • We're a modern day full-service technology & marketing firm. Our services include app, web and website design and development. We design and develop custom software solutions. We specialise in many areas including custom web development, e-commerce and marketplace development, apps, digital marketing acros ... read more about Atlasopen

    "The Golf Hub"
    Darren Delacy, CEO. Director at Performance Golf
    $100 - $149/hr
    2 - 9
    2017
    Melbourne, Australia
  • Full-Stack Techies

    IT Services, App Development & Staffing Services
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    AIMLEAP Full-Stack Techies is a division of AIMLEAP. AIMLEAP is an ISO 9001:2015 and ISO/IEC 27001:2013 certified global technology consulting and service provider offering Digital IT, AI-augmented Data Solutions, Automation, and Research & Analytics Services. AIMLEAP has been recognized as ‘The Great Plac ... read more about Full-Stack Techies

    ""Team is always excited to deliver consistent value for money""
    AIMLEAP Outsource Big Data
    < $25/hr
    50 - 249
    2012
    NYC, New York
  • At SpaceRocket Creations, we are your one-stop destination for conquering all your digital challenges. Our mission is to propel your business to the forefront of the digital landscape by offering a comprehensive array of services. From crafting captivating websites that leave lasting impressions to optimizing your onli ... read more about SpaceRocket Creations

    "Best Website Designing Team"
    Aparna Chaudhary
    < $25/hr
    2 - 9
    2019
    Jaipur, India
  • BSP TECHNOLOGIES

    IoT, Mobile & Web App Development Company
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    Incepted in June 2013, BSP Technologies is one of the reputed IT Consulting Firms where ideas are defined, designed and developed beyond one's expectation. Within five years of formation, we have created the difference between the ordinaries and extra ordinaries by letting our skills and work speak louder than us.& ... read more about BSP TECHNOLOGIES

    "Robust and Reliable All-in-One Solution Provider"
    Hemal N Soni, Managing Director at Jewelxy Marketplace Pvt. Ltd
    < $25/hr
    10 - 49
    2013
    Ahmedabad, India
  • 3ilogics

    Intelligent Informatics Innovation
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    3ilogics is a global provider in the mobile app and web app industry.  What makes us unique when compared with other top mobile app development and web development companies in India? Our Ability to handle a project completely - right from the app idea to developing a revolutionary mobile app solution. With ... read more about 3ilogics

    "Outstanding Service"
    Tony Stock, Director at Tiger Furniture
    < $25/hr
    50 - 249
    2007
    Newark, California
  • Search Marketing Group

    Turn Your Online Marketing Into An Exact Science
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    We’re Exceptionally Strategic, Pragmatic, and bottom-line Driven.   If you had a division of your company that was skilled in all areas of interactive marketing, optimization, design, content creation, and development – What would be on your list of goals? Most companies cannot justify a multi-dis ... read more about Search Marketing Group

    "Trust them hands down"
    Alicia Lam, Marketing, Co-Founder, Co-Owner at CWI Medical
    $50 - $99/hr
    10 - 49
    2009
    New Jersey, New Jersey
  • Based out of Noida (India) and with presence in the United States and South Africa, Maxtra Technologies has emerged as the leading IT solution company. To deliver splendid qualities and match our client’s expectations, we at Maxtra Technologies initiate with step-by-step planning: Conceptualizing the ideas ... read more about Maxtra Technologies

    "Multivendor E-Commerce Dev for International Trade Company"
    Macy Jones
    < $25/hr
    50 - 249
    2009
    Noida, India
  • Noble House Media

    Website Design - Website Development - Ecommerce
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    Behind the doors of Noble House Media Group is a Powerhouse duo and a team of local professionals with nearly a half century of combined experience in traditional and digital marketing with a legacy of success.  

    "Noble House"
    James Kaiser
    NA
    Freelancer
    Darien, Connecticut
  • NAVINES

    Innovative Software Solutions
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    Navines Software Company is a dynamic and forward-thinking internet firm dedicated to delivering innovative and tailored solutions to complex business challenges. Our aim is to help our clients achieve exponential growth and success by providing them with cutting-edge digital products and services. Our team of talen ... read more about NAVINES

    "Navines crate the neoboard "
    neoboard
    NA
    10 - 49
    2019
    Petakh Tiqwa, Israel
  • A unique experience makes an impact; it leaves an impression and when carefully and properly designed, it leaves the right impression. 2B Unique means to set yourself apart. It is not just our corporate name, it is our philosophy and it demands that we think differently and challenge ourselves constantly. Here at 2B ... read more about 2B Unique Web Solutions

    "Job well done!!!"
    Richard Lazar
    NA
    2 - 9
    2000
    Philadelphia, Pennsylvania
  • Pixlogix Infotech Pvt. Ltd

    An Award-Winning Web Design & Development Company
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    Pixlogix Infotech Pvt. Ltd. is a  based in Ahmedabad, India which helps clients to grow their businesses through the online platform by providing cost-effective web and mobile solutions in India. We started out from 2007 as a small team and today is known as reputed award-winning website design and ... read more about Pixlogix Infotech Pvt. Ltd

    "Great service and support"
    Helen Shiailis, Admin/Finance Controller at Argentum Group Pty Ltd
    < $25/hr
    10 - 49
    2007
    Ahmedabad, India
  • Creator shadow was a idea convinced in 2010 just as a professional website design and development outsourcing company. The Internet was a relatively Innovative at that time and idea quickly formulated resulting in the birth of our complete IT and SMM company in India. Creator Shadow offers various innovative web servic ... read more about CreatorShadow

    "One of The Best Software Companies in Jaipur"
    Titam School
    < $25/hr
    10 - 49
    2010
    Jaipur, India
  • Speartek has 2 decades of expertise working with product wholesalers and distributors.  Our clients are often manufacturers, product importers, or distributors and the selling channel is either wholesale to retail, supplier to distributor, or distributor to corporate accounts.  B2B e-Commerce or Wholesale e-C ... read more about Speartek

    "Great platform, great people, B2B experts"
    Vintage Golf Gifts
    $100 - $149/hr
    10 - 49
    2000
    Atlanta, Georgia
  • Cyber Concepts was established as a Sri Lankan Swiss collaboration in the year 2001 to provide world class IT Solutions at Cost effective prices to Sri Lankan and World wide Small and Medium companies. Technologies our professional web designers and app developers use include: PHP, Java, WordPress MySQL Andriod, ... read more about Cyber Concepts

    "Responsive WordPress Web Solution to Airline Consulting Group - UK"
    Peter Obeysekera, Senior Partner at ACG-UK Ltd
    < $25/hr
    10 - 49
    2001
    Dehiwala-Mount Lavinia, Sri Lanka
  • shopdev

    We Strategize, Design, and Build Digital Products.
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    ShopDev is a technology & design company specializing in software product development, technology innovation and venture incubation. We help our clients harness the power of data and artificial intelligence, modernize core technology, optimize and automate operations, fuel digital growth, create stunning digital ex ... read more about shopdev

    "E-commerce, integration and omnichannel"
    Haasin Bin Zahid, COO at at Roomy
    $25 - $49/hr
    50 - 249
    2012
    Buffalo, Wyoming
  • We offer a highly cost effective Web developmental solutions across different industry verticals. we offer custom web developmental solutions in different technology platforms, be WordPress, Magento2, PHP, Custom CRM, HTML & CSS, Amazon, Windows . we would like to offer our expert solutions in terms of cost, time a ... read more about Elatebrain Private Limited

    "Best Wordpress Development Company"
    Mark Etting
    < $25/hr
    10 - 49
    2013
    Ahmedabad, India
  • Elite Information Tech

    Elite Information Tech - Best SEO Agency
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    Elite Information Tech is the best SEO (Search Engine Optimization) agency. Our company has a highly experienced individual. Our firm delivers innovative solutions so that your website pops up on top of search results.

    "SEO English French & Spanish website"
    Vivien Jean Thomas NOEL, Biology-Sustainable Development at
    NA
    10 - 49
    2008
    Jaipur, India
  • INTELART

    WE ARE THE CREATIVE TRANSFORMATION COMPANY
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    If you need digital marketing consultancy, strategy for graphic ads, audiovisual campaigns, social media, search traffic and curation and copywriting with unique content. You have found the right agency! We are among the best marketing and advertising agencies in Brazil and in the world. Intelart connects all i ... read more about INTELART

    "It exceeded expectations, they looked at the company completely from above, they brought us things that we hadn't noticed yet."
    Dean ebwu education
    $25 - $49/hr
    50 - 249
    2006
    Distrito Federal, Brazil
  • Samarpan Infotech

    We Cultivate Solutions For Your Business
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    Samarpan Infotech provides expert software solutions since 2014 to their clients of USA, Australia, India and many more from across the globe. A team of enthusiastic, experienced professional to fulfil any requirements related to .NET Development, Web Design and UI/UX Development  Azure/ AWS ... read more about Samarpan Infotech

    "Custom Software Development for Our Insurance Agency"
    Mike Ward, Chief Executive Officer at Agency MGT
    < $25/hr
    10 - 49
    2014
    Ahmedabad, India
  • Cizotech Software Private Limited

    Building next generation mobile and web apps
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    ✔️ 𝐂𝐄𝐑𝐓𝐈𝐅𝐈𝐄𝐃 𝐌𝐎𝐁𝐈𝐋𝐄 & 𝐖𝐄𝐁 𝐀𝐏𝐏 𝐃𝐄𝐕𝐄𝐋𝐎𝐏𝐄𝐑𝐒: 𝟖+ 𝐘𝐄𝐀𝐑𝐒 𝐄𝐗𝐏 ✔️ 𝐎𝐔𝐑 𝐀𝐏𝐏𝐒 𝐇𝐀𝐕𝐄 𝐖𝐎𝐍 𝐀𝐖𝐀𝐑𝐃𝐒 & 𝐑𝐄𝐂𝐎𝐆𝐍𝐈𝐙𝐄� ... read more about Cizotech Software Private Limited

    "I had an excellent experience working with Siddharth for my web design project."
    Eric Ferguson, President at Mindful Trader
    < $25/hr
    10 - 49
    2018
    Ahmedabad, India
  • Gowebbaby LLC

    Premium Digital Growth Partner
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    Gowebbaby is a Full Service Premium Digital Solution Provider. We have offices in USA & India and a team of 75+ in-house web experts working in cutting edge Web Technology & Cloud Computing. We are recognized Amazon Webstore Implementation Partner by Amazon.Com.

    "Wish I would have found them sooner"
    Shawn Witt, President/Owner at Luxury Leather Repair
    < $25/hr
    50 - 249
    2009
    Indore, India
  • We Pragmatic Solutions Inc, Providing Web and Mobile App Development solution in Various Domain (Finance website, Travel Website,Jewllery Website ,School Website, Ecommerce website) for multinational Clients

    "They're trustworthy"
    James
    < $25/hr
    10 - 49
    2012
    Coimbatore, India
  • Kliff Technologies

    Digital Marketing Company USA and Germany
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    Digital Marketing Firm in USA -  Looking at best digital marketing services like SEO, SMO, PPC, SMO,  Website Designing & Development, Software Development, etc. contact now at +1-855-888-6457.

    "excellent"
    SSS Transfer
    NA
    10 - 49
    Delhi, India
  • D Amies Technologies

    Technology, Consulting and Beyond...
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    D Amies Is One Of The Leading Web & Mobile Application Development Companies, Offering Quality Web Portal Development Solutions. Being A Professional Web Design Firm, It Also Provides Custom Web Design Services. Besides These, It Offers Quality Seo Services As Well. It Has Deep Domain Expertise In It Industry, Lead ... read more about D Amies Technologies

    "Got best services for Website Development at D Amies Technologies"
    The Wedding Cards Online, Director at The Wedding Cards Online
    < $25/hr
    10 - 49
    2011
    Jaipur, India
  • JABA

    We're industry leaders in web and app design
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    JABA - CREATIVE & TECHNICAL WEBSITES - DESIGN, DEVELOPMENT, CONTENT and DIGITAL MARKETING JABA has a team of web developers with exceptional skills and experience, delivering all creative, technical and online hosting services. We specialise in responsive digital design and we provide online marketing strategies, c ... read more about JABA

    "They have been very dependable from the beginning. "
    Maria Mcbeth , CEO at NDA
    < $25/hr
    2 - 9
    2000
    Adelaide, Australia
  • As a trusted full scale digital marketing agency for ecommerce businesses, SPCTEK employs data-driven approach to help businesses unlock growth opportunities and drive unparalleled success in the digital landscape. With 15+ years of experience, we are a certified Amazon SPN & Google Ads partner to provide digita ... read more about SPCTEK

    "Very happy to get my Amazon account back to normal"
    Amir Ali
    < $25/hr
    10 - 49
    2005
    Dallas, Texas
  • About Logo N Design Empowering Businesses with Exceptional Digital Solutions We are dedicated to empowering businesses with exceptional digital solutions that drive growth, enhance brand presence, and maximize their online potential. We trust that technology can revolutionize industries and creativity, and our go ... read more about Logo N Design

    "Fantastic Logo N Design Experience!"
    David Arhan, Assistant Manager at OilSERV
    $25 - $49/hr
    10 - 49
    2017
    Orlando, Florida
  • Elentrixweb Technology is one of the most esteemed and reliable search engine optimization company in USA. All our team members have more than eight years of experience in the search marketing industry. With our decade of excellence, we have significantly accomplished numerous clients around the world.  We uniq ... read more about Elentrixweb Technology

    "Very Professional company !"
    Jeff Stewart
    $25 - $49/hr
    50 - 249
    2018
    Dunkirk, New York
  • Absolute Digital

    We Broadcast Your Message To the Right Audience
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    Absolute Digital has helped companies strategize and implement their creative visions. Our fast-growing Marketing Agency is driven by passionate thinkers who work closely with each brand to create strategies that produce unparalleled results. We love content and design but thrive on the data necessary to succeed in a d ... read more about Absolute Digital

    "Great Digital Marketing ideas "
    Rudi Abest
    NA
    2 - 9
    2020
    Singapore, Singapore
  • QBurst

    Technology Leveraged for Your Business
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    QBurst is an app solutions and consulting company that develops web and mobile applications. QBurst has 850+ employees comprising of mobile app developers, designers, UX engineers, quality assurance specialists, business analysts, and project management professionals. We have built our expertise in mobile application d ... read more about QBurst

    "Quality over quantity, they have been consistent in their work product!"
    Todd A. Butler, Vice President, at Migo - Flexible Living at RealPage, Inc.
    $25 - $49/hr
    250 - 999
    2004
    Thiruvananthapuram, India
  • Veecotech

    Penang Website Design & Software Development
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    Located in Penang, Malaysia, Veecotech is an experienced web design and software development company with a passion for all things online! Established in 2011, we are the leading software and web design agency that provide comprehensive services ranging from web design, software development, eCommer ... read more about Veecotech

    "Professional And Efficient In What They Do"
    Mohd Faisal Aminuddin
    < $25/hr
    10 - 49
    2011
    Bayan Lepas, Malaysia

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Frequently Asked Questions

What is a PPC Agency?

A PPC agency specializes in managing clients' online ad campaigns on platforms like Google Ads, Microsoft Advertising, and social media advertising. They target the right audience and implement strategies to ensure that the right ads are shown to the right audience at the right time.

They monitor and optimize campaigns to get the maximum out of the allocated budget by adjusting the ad copy, keywords, and bids. So, basically, they manage the complex online ad campaigns for you and generate more website traffic, leads, and conversions for your business.

How do PPC agencies work?

PPC agencies start with initial consultation and goal setting to meet your business goals. They will then come up with a PPC strategy that will determine the platforms to target, keywords to bid upon, and ad formats to use. PPC accounts will be set up, and attractive ad copies that will impress your target audience will be created.

PPC agencies also closely monitor ad performance by tracking key metrics like clicks, conversions, impressions, and Cost Per Click. They will analyze data and make adjustments to your PPC campaign. You will be informed about the performance via regular reports and ROI. PPC agencies maintain continuous communication with their clients and schedule regular meetings. They have different pricing models like retainer fees or percentage of your ad spend.

What are the different types of PPC campaigns and How do I choose for my business?

There are different types of PPC campaigns that are suitable for different goals. Search Network ads are text-based ads placed on search engine result pages. They are ideal for increasing website traffic, generating leads, and increasing sales. Display Network Ads are banner or image ads displayed on websites and are ideal for brand awareness, promotions, and retargeting. 

Social Media Ads like those on Facebook and Instagram are highly targeted based on user demographics and interests. Shopping ads are product-based ads with images, titles and prices displayed on shopping platforms or search result pages. These ads are ideal for eCommerce businesses to drive sales. Retargeting or remarketing ads are those which are meant for audiences who have purchased the product/service in the past or visited the webpage. To choose the right PPC campaign for your business, start with your goals and clearly define them. Next, research your target audience and study their online behavior. Take into consideration your budget and experiment a bit. Track the results and make adjustments to the PPC campaign.

What services does a PPC agency provide?

A PPC agency provides a wide range of services, which starts with Goal Setting and understanding. Campaign planning and platform selection services are also provided, along with a comprehensive campaign strategy. A keyword research service is also provided to identify relevant keywords. PPC company also provides ad creation and landing page optimization services.  

They will launch your campaigns and closely monitor them and make changes accordingly. Bid Management services are also provided which are based on competition and Cost-per-Click(CPC). They also provide additional services like conversion tracking setup, competitor Analysis and remarketing campaign management.

What platforms do PPC agencies work with?

PPC agencies make use of various platforms to execute campaigns for their clients. These platforms include Google Ads, which empowers PPC agencies to design text-based ads displayed on Search Engine Results Pages. Another platform for PPC agencies is Microsoft Advertising, which is used to target users searching on Bing. Meta ads platform is for advertising on Facebook and Instagram, which are highly targeted based on interests, demographics and online behavior.

LinkedIn Ads are a valuable B2B platform that facilitates targeting professionals based on industry and job profiles. Twitter Ads allow keyword targeting and campaign promotion via hashtags and trends. Other platforms utilized by PPC agencies include Pinterest, TikTok, Snapchat etc., depending on your target audience.

Why should I hire a PPC agency or company?

There are several reasons for hiring a PPC agency or company to manage your online advertising. They have experts who have knowledge of the latest technology and trends in PPC advertising. They will handle everything starting from keyword research, ad creation, campaign management and data analysis. Several PPC agencies also have expertise in specific industries. They can make use of this knowledge to customize campaigns for your target audience. 

A PPC agency will also provide detailed reports about the ad campaign performance, which will help you in evaluating what is working and what is not. PPC agencies are generally very good at budget management and ensure that you get the most out of your allotted funds.

How can I choose the right PPC agency?

The first thing you should do is to be clear about your PPC requirement before looking for the right PPC agency. Create a requirement document along with the targets you want to achieve. The next step would be to create a list of probable partners by researching and seeking expert recommendations. The other option is to depend on platforms like GoodFirms to get the initial list.

Once you have a list of competent PPC companies that can achieve your goals, you can get in touch with them for further discussions. You should ask them about their experience of working with firms in your domain. The skill set and experience of the PPC company employees who would be working on your requirement should also be ascertained. Payment terms & conditions should also be discussed before choosing the right PPC company.

How do PPC agencies charge for their services?

PPC agencies employ various pricing models for their services. One of the popular options is the percentage of ad spend, wherein the agency charges a set percentage of your total monthly ad spend on Google Ads, Bing Ads, or other similar platforms. This percentage ranges between 10% to 30% for most companies. Another model is a flat fee, in which the agency charges fixed monthly fees for their services.

Some companies charge an hourly rate. The total cost is calculated by multiplying the number of hours spent on your requirement with the hourly rate. A hybrid model is also sometimes used by PPC agencies, which might charge a flat fee for campaign management and a percentage of ad spend for regular optimization.

Can a PPC agency help with local advertising campaigns?

Yes, PPC agencies can help with local advertising campaigns. It is a very effective way for local businesses to target potential customers in their region. PPC agencies have the expertise to use the PPC platform’s features to target ideal audiences based on location. This ensures that people are seeing your ads in your area, maximizing your Return on Investment (ROI). 

PPC agencies can craft very engaging ads that are specifically meant for local audiences. Along with that, they optimize the ads based on campaign data ensuring that you get the most out of the budget. They know how to implement local extensions in your ads, which enable the display of business addresses, phone numbers, and even a map in the search results.