Top Digital Marketing Companies
Looking for leading digital marketing agencies? Here is the list of best digital marketing companies & online marketing firms with client reviews and ratings. Many companies believe it is a good idea to outsource digital marketing services rather than having an in-house digital marketing team. But the question is how to find a digital marketing company for your business. GoodFirms decoded this complex puzzle to help service seekers find the best digital marketing agencies. The below listed top industry-leading digital marketing companies provide outstanding online marketing solutions to the global client base.
Today each and every company, be it a local barista or a fortune 200 company, needs to have an online presence to promote their business. To make the most of online platforms, it is imperative for businesses to have the right digital marketing strategies.
What is Digital Marketing?
In simple words, digital marketing is the promotion of a brand and its products across online platforms. Due to the advancement in technology, more consumers are looking for commodities online. This makes it vital for businesses to have a remarkable digital presence for acquiring and retaining patrons.
What Are the Advantages of Digital Marketing?
1) Cost-Effective: Irrespective of the size of the business, digital advertising solutions can be designed as per the monetary resources. It is an affordable technique to level the playing field for small and mid-size enterprises (SMEs) and big corporate giants. Clients can also choose a combination of digital marketing tools and services to get the desired ROI in limited investment.
2) Target Audience: Contrary to traditional marketing, digital advertising allows business owners to concentrate on the particular set of people who are more likely to purchase their products. The ads get featured in the social media feeds and SERPs of potential customers with an interest in the brand or its services. Additionally, with the assistance of top digital agencies, digital marketing enables screening of the target audience based on attributes such as age, gender, profession, etc.
3) Brand Promotion: Digital marketing can aid a business to establish a name in the market by promoting it across multiple channels. Having a well-developed content marketing strategy and an active social media presence allows patrons to recognize the business as a reliable service provider who values their clientele. Online marketing also offers customers a platform to put forth their grievances and receive rapid resolutions, thereby enforcing their trust in the brand.
4) Measurable Results: It is essential to be able to track the success or failure of any marketing strategies implemented. Outcomes of digital marketing campaigns are more convenient to analyze in detail. Companies can monitor the clicks, comments, etc. received or the SEO performance of the site. Moreover, the best digital marketing companies also produce summary reports in the duration of the campaign to calculate the result and timely implement changes to optimize it further.
5) Scalability: While traditional marketing is rigid to changes, digital marketing strategies can be easily molded as per the business requirements. Online marketing companies can easily track the results in real-time. This makes it easier to make changes or invest more in an existing digital marketing strategy after analyzing its performance. Moreover, with the growth of the business, companies can adjust their digital marketing strategies to target various regions, industries, or audience to expand their business.
Which Are Some of the Unique Digital Marketing Strategies?
There are numerous ways marketers can implement digital marketing tactics to boost the brand's identity and increase sales. The traditional online marketing strategies include Search Engine Optimization(SEO), Social Media Marketing, Content Marketing, etc.
Nevertheless, some of the most offbeat yet effective digital marketing strategies are as follows:
1) Conversion Rate Optimization:
Digital marketing companies aim at enhancing the conversion rate, which is the ratio of the total transaction to the number of visits on the site. By optimizing the conversion rate, businesses can reduce the amount invested in acquiring customers, thereby improving profit margin.
2) Online Reputation Management:
Companies must maintain their fame online as most prospects search the internet to perceive the first impression of the brand and product. Digital marketing companies help build a great online prominence of the company to attract genuine clients.
3) Social Media Marketing:
One of the most powerful forms of digital marketing is social media marketing. A digital marketing tactics survey by GoodFirms also concluded that 22.5% of top digital marketing experts prefer SMM to generate organic leads and boost conversion. Social media marketing is beneficial in promoting a product as well as enhancing user engagement, as clients can get their queries and complaints resolved rapidly.
4) Public Relations:
The top digital marketing agencies help maintain excellent relations with existing and potential clients as well as business partners. They disburse news releases, newsletters, interviews of the C-level directors, etc. to enhance engagement within industry. They also offer crisis management to avoid negative publicity. This projects a favorable image of the brand, encouraging prospects to partner with them.
Micro-moments focus on the customer's immediate intent "to know, go, do, or buy" something. With the consumer looking for quick services, businesses need to precisely deliver what they desire without delay. Digital marketers make use of the instantaneous time frame to promote their client's products. Moreover, the marketing firms adopt a comprehensive approach that operates over multiple channels such as video, search, social media. For instance, businesses optimizing location searches to attract clients looking for services “near me”.
What Are Some Popular Digital Marketing Trends?
The following denotes some of the most commonly used digital marketing trends:
1) Influencer Marketing:
Influencer marketing focuses on amplifying your brand message to a broader market with the help of renowned personalities. Consumers tend to trust the opinions of the key leaders over corporate promotions. Businesses can team up with celebrities, or Instagram and YouTube personages to promote their product in a more authentic way. Influencer marketing also portrays an approachable and user-friendly image of the brand amongst users.
2) Video Marketing:
Another popular digital marketing trend is Video advertisement as viewers find short and eccentric videos more compelling over reading extensively long text. Therefore, more social media platforms are offering space to post short video narratives to boost user engagement. Moreover, using Live videos, brands can showcase product demos, as well as behind-the-scenes glimpses of the merchandise, bringing their products closer to their clientele. The top digital agencies offer comprehensive video marketing services, from production to distribution, across all social media platforms.
3) Search Engine Optimization:
Search Engine Optimization is evident in highlighting the website of the company to genuine customers. The top marketing firms employ various SEO techniques to ensure a higher ranking on search engine result pages. Moreover, an active SEO campaign offer the company’s website an edge over its competitors. Digital marketers use various SEO tactics such as keyword research, link building, site audits, etc. to warrant a long term profit for the business.
4) Email Marketing:
Email marketing is a fundamental digital marketing strategy. However, due to numerous other methodologies available, most companies opt-out of it, which can be disastrous for the business. The top digital marketing agencies enforce a robust email marketing strategy, which ensures that your promotional emails land in the inbox of the prospect and boost metrics like open rates and click-through rates.
5) Content Marketing:
Content marketing is one of the crucial digital marketing trends that can captivate the attention of prospects towards the brand. Content marketing improves brand awareness and recognition amongst patrons as well as helps create a lasting relationship with them. With content marketing, the top digital marketing firms boost the visibility of the brand on SERPs, thereby generating quality traffic and improving lead generation.
What Are Some Common Digital Marketing Blunders and How to Avoid Them?
1) Not Establishing Clear Goals
While curating a digital marketing strategy, it is imperative to take note of any short term and long term goals the company aims to achieve. Certain business owners set benchmarks based on the initial performance of the campaign. However, calculating the full potential of the digital marketing strategies implemented becomes impossible due to the lack of measurable goals.
Advice: Set realistic long term and short term goals and evaluate them after short intervals. Do not set too many aggressive goals.
2) Concentrating on the Wrong Audience:
The benefit of digital marketing is reaching the right set of customers. However, poorly designed marketing strategies can spell failure quite easily. If a business targets everyone or a tiny group, the results may not correspond to the expected outcome.
Advice: Analyze your clientele based on their preferences as well as their online behavior. Use other analytic tools to ensure a proper understanding of the client base.
3) Ignoring Mobile Users:
In this era, smartphone users comprise of a large section of the overall consumers. Mobile phones have simplified the route to connecting a potential client with the business. Using mobile features such as cookies, flash cookies, GPS, IP addresses, etc., brands can provide personalized service to the clientele.
Advice: Design a marketing campaign after examining the behavior and requirements of mobile users. Also, consider developing either an app or a responsive website to target the mobile audience.
4) Spamming Subscribers:
Digital marketing offers several platforms such as social media marketing, to promote engagement with the clients. However, overindulging in promotional messages or spamming the prospects can turn them against the brand. Apart from using social media platforms for broadcasting messages, focus on building a genuine communication channel.
Advice: Plan the content of the email so that it is helpful and relevant. Allow users to set how often they want to receive emails to avoid spamming.
5) Inappropriate Content:
While designing an ad campaign, most marketers wish to curate an unforgettable advertisement. However, at times, they might end up with irrelevant or offensive content, ultimately harming their brand.
Advice: Focus on devising engaging and customer-centric content. Study various factors such as geographical location, target audience, cultural influence, etc. to avoid creating offensive or derogatory content.
Why Hire a Digital Marketing Company?
Digital marketing is not easy. Companies need to hire a digital marketing agency that can come up with winning strategies. Top digital marketing companies have highly talented digital marketers onboard to help brands promote their products or services online.
By outsourcing to digital marketing agencies, it is easier for businesses to receive accurate and comprehensive online advertising solutions. Moreover, it is cost-efficient to hire a digital marketing company than building multiple teams to handle different marketing channels.
2) Better Insights:
The marketing firms are better equipped to analyze the changing trends. The marketers use innovative digital marketing tools and techniques to deliver the desired result. Moreover, years of expertise in this field allows them to predict and prevent potential risks that can negatively impact the online reputation of the client.
3) Focus on Core Business:
With their vast experience, digital marketing companies can handle any advertising needs of their clients, leaving the decision-makers and staff with valuable time to focus on their core responsibilities. This further increases the efficiency of the entire team, improving the ROI.
A reliable digital marketing agency maintains transparency with the client by notifying them concerning the quantum of the investments and the expected outcomes. These companies adopt practices to continually review timelines and performance of the marketing strategies to optimize the deliverables further.
5) Maintenance and Expansion:
The responsibility of digital marketing companies does not end with the implementation of marketing tactics. They offer additional support following the enforcement of these advertising plans to ensure the clients receive an efficient and result-oriented campaign. Moreover, they help scale the policies to match the growth of the company.
What Are the Different Types of Digital Marketing Tools?
1) SMM Software:
Social media marketing software is monumental in creating uniformity and managing numerous accounts. This digital marketing tool offers features such as Campaign Management, Collaboration, Multi-Account Management, Publishing Management, Scheduling, Social Analytics, etc. to ensure successful social media marketing operations.
2) Email Marketing Software:
Most email marketing applications are equipped with Auto-Responders, Image Library, Template Management, as well as Mailing List Management, amongst other highlights. These tools ensure that the emails reach the inbox of the targeted audiences and analyze their responses to further help revise the email campaigns.
3) SMS Marketing Software:
Short Message Service is a crucial part of product promotion in this era of technology. These digital marketing tools focus on scheduling and send mass text messages and coupons to attract mobile users towards the product. This software can organize multiple groups and efficiently broadcast personalized messages.
4) Marketing Automation Software:
The primary goal of marketing automation software is to streamline the complete digital marketing campaign, thereby reducing staffing costs by a considerable amount. This application can accurately calculate marketing reports and enhance the accountability of the entire team. Furthermore, with features like Lead Management, Segmentation, and Targeting, etc., ROI increases exponentially.
How to Find the Ideal Digital Marketing Agency?
Before hiring a digital marketing agency, a company must analyze their budget. Digital marketing strategies can be built over the smallest of investments. The main concern must be deciding how much you are willing to spend and finding an agency that can match your prices. However, stay open to modifications, as marketing companies are more informed about the investments required to achieve the desired goals. It is advisable to take quotations from multiple vendors to shortlist the right partner.
2) Analyze Their Online Presence:
An efficient digital marketing company must have an appealing online presence. By looking at their website and social media handles, you can get valuable insights on their caliber and quality of work. If there are numerous typographical errors or substandard designs on their site, chances are your brand would not receive apt treatment. On the other hand, by studying their features, you can also comprehend their expertise in particular digital marketing services and solutions.
3) Check Credentials:
Before you hire a digital marketing agency, check their references. Request to view case studies and past projects accomplished by them. It would help if you also got referrals to existing and former clients. It is advisable to get in touch with such customers to examine whether they deliver what they promised. Also, explore standalone review and rating platforms, such as GoodFirms, to obtain genuine customer recommendations.
4) Tools and Certifications:
Inquire about the digital marketing tools and technologies employed by the team of experts as well as the certifications they bagged depending on the services offered. This will provide you with an idea about how advanced their marketing strategies are. It is better to discuss their add-on costs since certain tools are free, while you may be charged additionally for some of the paid tools.
5) Mock Assignment:
Most digital marketing agencies offer free site audit to detail the areas of improvement in your marketing strategies. Moreover, an audit report will allow you to understand the marketing capabilities of the service provider. If the agency highlights obstacles thoroughly, it exhibits their in-depth knowledge of marketing strategies and competence in managing your account. You may also request them to provide a research-based proposition that illustrates a high-level plan which will help adhere to your digital marketing goals.
Once evaluated, hire a digital marketing company that can not only offer what you have asked but also improved ideas thereby boosting your market reputation. Keep in mind that digital marketing strategies take time to exhibit results, hence, stay calm and focus on continually improving marketing strategies.
GoodFirms have evaluated and ranked companies to help businesses pick the apt firm for their digital marketing needs. The rankings are done on the basis of information gathered about the companies from the Internet and feedback received from clients.
Explore the ‘Research’ page to find the top digital marketing companies!