15460 Companies
Top Digital Marketing Companies

Top Digital Marketing Companies

Looking for leading digital marketing agencies? Here is the list of best digital marketing companies & online marketing firms with client reviews and ratings. Many companies believe it is a good idea to outsource digital marketing services rather than having an in-house digital marketing team. But the question is how to find a digital marketing company for your business. GoodFirms decoded this complex puzzle to help service seekers find the best digital marketing agencies. The below listed top industry-leading digital marketing companies provide outstanding online marketing solutions to the global client base.

15460 Companies
List of Best Digital Marketing Companies | Top Digital Marketing Agencies
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List of Best Digital Marketing Companies | Top Digital Marketing Agencies

KW2
9451

KW2

It is full-service digital and advertising agency

We’re an advertising and digital agency with deep experience in business services, healthcare, government and public health, and higher education. We take insights, wrap a brilliant strategy around them and then create the story that will move customers and transform markets.

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< $25/hr
10 - 49
United States
Cyber Sushi Design
9452

Cyber Sushi Design

A web design agency

Cyber Sushi Design are a web design agency based in High Wycombe. We provide creative digital services to local companies, national brands and international businesses wanting to focus on and increase their online presence. With our online marketing insight, we can help you to achieve your digital goals through targeted Search Engine Optimisation or Pay-Per-Click campaigns, purposefully written content, consistent branding and of course our technical web development and web design skills. The service we provide is bespoke; customised to each... read more

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< $25/hr
2 - 9
United Kingdom
Minerva Creative
9453

Minerva Creative

DIGITAL MARKETING SOLUTIONS IN KENT

At Minerva Creative we specialise in content. We write and edit good quality copy, provide content marketing and SEO services - and even create the odd website. Great content is often undervalued by businesses, but without it their brand exposure and user experience will struggle. We help organisations of all sizes to develop a solid strategy and compelling content, enabling them to speak to their audience in an engaging way.

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< $25/hr
2 - 9
United Kingdom
Shoot You
9454

Shoot You

A leading creative agency.

Shoot You was established in 2000 by ex-BBC producers Quint Boa and Matt Giles. Since then, the company has expanded to include a specialist team of producers, animators, editors, creative directors and camera/sound operators. Together, we create unique productions for our growing client base around the world.

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< $25/hr
10 - 49
Netherlands
Barrett Creative
9455

Barrett Creative

Innovative Media Solutions

Barrett Creative is a video production, print design, and web design/development firm located in Lakeland, Florida. For the past 12 years, we have enhanced the image and recognition of ministries and non-profit organizations. Now, you have the opportunity to take advantage of our award winning design, personal service, and results that will exceed your expectations.

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< $25/hr
2 - 9
United States
Whiteboard
9456

Whiteboard

Design the world that ought to be.

Since 2010, we’ve helped over 300 purpose-driven organizations leverage the internet for good. Whether we’re helping you create and launch an innovative app or website, build a digitally-focused brand, develop and execute a broad digital marketing strategy, or explore the technological frontiers of artificial intelligence and beyond, we work closely with our clients and become a core part of their team.

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< $25/hr
2 - 9
United States
Apify
9457

Apify

The beautiful heart of Europe

Apify is a web scraping and automation platform. Turn any website into an API in a few minutes!

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< $25/hr
2 - 9
Czech Republic
SEOTacticas
9458

SEOTacticas

seotacticas

Somos expertos en posicionamiento web Bilbao con Google, para que tu negocio, o proyecto empresarial tenga mayor visibilidad. Todos los miembros del equipo de consultoría, hemos trabajado en proyectos nacionales e internacionales, dentro de empresas para poder trasladarles las mejores soluciones. El contacto personal, es básico para conocer vuestros intereses e intenciones. Abarcamos todo el proceso de desarrollo, análisis de las necesidades y estructura del proyecto, diseño y desarrollo de la aplicaci&oac... read more

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NA
2 - 9
Spain
Urban Communications
9459

Urban Communications

IT and Call Centre Services

Urban Communications is well known for providing high quality IT and Call Centre Services all around UK. Urban Communications is your best source to outsource around UK.  We provide high quality and flexible outbound services that includes sales market research, appointment setting, and telemarketing and inbound services including Customer service, help desk, order taking & technical support. Urban Communications is a leading name in Call Centre outsourcing industry and other call answering service industries like Taxi, Medical Offi... read more

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< $25/hr
2 - 9
United Kingdom
de Winter Marketing
9460

de Winter Marketing

Inspired PR and content marketing

  Based in Chester and Liverpool , dewinter has been voted Liverpool's PR Agency of the Year and CIPR's Outstanding North West PR Agency of the Year. One of the North West's longest established PR and social media agencies, celebrating over 30 years of storytelling.

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< $25/hr
10 - 49
United Kingdom
WMC Public Relations
9461

WMC Public Relations

Strategy. Actions. Results.

Melbourne-based WMC Public Relations was formed in 1992 by Wendy McWilliams who had worked for six years in London in a number of high profile PR agencies.

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< $25/hr
2 - 9
Australia
Ballou
9462

Ballou

Creative, bold and measurable PR

Ballou is an international communications agency working with high-growth tech companies. We offer strategic communication services to some of the world's most exciting technology brands, including trivago, Cloudflare, Red Hat, Mozilla and Shopify.

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< $25/hr
2 - 9
France,
Germany
Versatile Techno
9463

Versatile Techno

Mobile application and Game development company

Versatile Techno is leading website, mobile application & unity 2D/3D game development company from India. We highly qualified developers able to fulfill your requirement.

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< $25/hr
10 - 49
Nothing But Web
9464

Nothing But Web

Delivered On Time & Within Budget

Nothing But Web is a website design and development agency that prides itself on building customised websites that facilitate exceptional user experience. Our Australian-based team have assisted thousands of businesses to convert traffic into valuable leads and sales through our intelligent and responsive websites. We work with both big and small brands to create websites that support business growth and boost the bottom line. Our developers and designers steer clear of a one-size-fits-all approach to build websites that reflect the unique iden... read more

Michael Tabone
“Stay Clear”
Michael Tabone, Managing Director- Australia at Dogtainers Animal Transport
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$25 - $49/hr
10 - 49
Australia
RV Solutions Pvt Ltd
9465

RV Solutions Pvt Ltd

Responsive Reliable & Result driven Solution

RV Solutions Pvt. Ltd. is one of the top-ranked and most highly recommended Agency consists a team of highly skilled and highly dedicated professionals believing in client-focused delivery. Our expertise includes PHP/MySQL, Shopify, Shopify Plus,Codeigniter, Laravel Open Source CMS (Magento, Drupal, Joomla, Wordpress, etc.), Adobe Flash, Flex and Photoshop, HTML 5, Microsoft SharePoint Server (MOSS), C #, Facebook application, .NET , Mobile Apps development and more. ISO certified company. Provide value to our customers by benefits such as quic... read more

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< $25/hr
250 - 999
India
Sadja WebSolutions
9466

Sadja WebSolutions

Better Websites for all

Sadja WebSolutions is a digital agency focused on creating custom websites, mobile apps and digital marketing to grow brands online. We help companies around the world increase their online presence and ROI through design, development and online marketing.

Joe Nixon Ndyanabangi
“Gallery antique”
Joe Nixon Ndyanabangi, Director at Gallery Antique Uganda ltd& Into Africa Safaris
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$50 - $99/hr
10 - 49
China
Ivan Infotech Pvt Ltd
9467

Ivan Infotech Pvt Ltd

Business Growth, Customer Retention & Better ROI

Overview Founded in 2016, Ivan Infotech is a growth-oriented company that provides innovative IT solutions in a well-analyzed and strategic way. Focusing on your business goal, we implement new-age technologies for persistent business growth and better ROI. Cost-effective, user-friendly and latest technological implementation is our strength to satisfy your business needs.   Industries we Cater: Retail Real estate Healthcare Education Media and Entertainment Travel Tourism Hotels and Hospitality eCommerce ... read more

P
“Rip Off”
Paul Wormley
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< $25/hr
50 - 249
India
Elite Digital
9468

Elite Digital

Website design & Development, Mobile App

Elite Digital, a leading web development company in India providing creative website design, web and mobile application development &amp; digital marketing services at affordable cost worldwide. 24/7 Support, 100% satisfaction guaranteed.

vishal singh Raghuvanshi
“experience ”
vishal singh Raghuvanshi, software engineer at Purple Commerce
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< $25/hr
10 - 49
India
Vista Logos
9469

Vista Logos

Custom logo design in just 24 hours

Vista Logos Our professional logo designers conduct in-depth analysis about your company's mission, target market, competitors and industry trends before crafting a unique identity for your business. This thirst to create distinct and competitive logos is what drives our creative team towards success & customer satisfaction.

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$100 - $149/hr
50 - 249
United States
Creating Bee
9470

Creating Bee

Houston Web Design company

Creating Bee is a Houston Web Design company. We stand strong in the designing and creative business for more than a decade now along with a team of experienced designers that are ready to take on any challenge. Here at Creating Bee we face our challenges and give our 100% for your business. Our creative team is always a step ahead when it comes to the demands and needs of your business such as web designs and branding. We deal with the initial design and strategies needed for your business. From logo, branding, Website design, Statione... read more

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$25 - $49/hr
2 - 9
United States
IllustReign IT Solution
9471

IllustReign IT Solution

Why be a business only when you can be a BRAND!

We are a team of creative, dedicated and experienced individuals. Founded in 2019, we rapidly captured the market and since then, we’ve been winning hearts. Today, we are an established web designing company in indore and graphic designers in indore. We understand and value your business, which is why we want to work with you. We help you get your business online, provide digital marketing solutions, increase your sales, and on top of all, create your business a brand! illustReign IT Solutions is one of the leading web development and... read more

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NA
10 - 49
India
Carney Technologies Services
9472

Carney Technologies Services

Powered by creativity & intelligence

Carney Technologies was incepted with the objective of providing complete web solutions for its clients. Carney is the one-stop-shop for companies aspiring to create and enjoy a strong online presence.

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$25 - $49/hr
10 - 49
India
Spritz LLC
9473

Spritz LLC

Interactive Marketing

As an interactive and digital agency, Spritz is a group of creative, like-minded individuals focused on a singular objective: formulate, develop and execute innovative marketing strategies, cutting edge interactive work and solutions to the many challenges businesses face.

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< $25/hr
10 - 49
India,
United States
Bonoboz Marketing Services Pvt. Ltd.
9474

Bonoboz Marketing Services Pvt. Ltd.

Digital is our default

Bonoboz is full-service digital marketing company that enhances your online presence. Using experience in scaling digital businesses, creative thinking and execution we help companies and brands achieve their online potential. Our services include: Digital marketing, Social Media, Search Engine Optimization (SEO), UI/UX Web Design and Web Development + Mobile App Development.

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< $25/hr
10 - 49
India
Lyons Consulting Group
9475

Lyons Consulting Group

eCommerce Realized!

LYONSCG crafts world-class digital experiences for online retailers, branded manufacturers, and B2B organizations, leading them through the complex world of online and omnichannel commerce.We offer you technology leadership and design innovation that results in a creative, robust and increasingly profitable eCommerce website.

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< $25/hr
250 - 999
United States,
United Kingdom
Demac Media
9476

Demac Media

E-commerce Service

We're a team of strategists, designers & developers, who help merchants create and grow eCommerce businesses.From day one the company’s mission has been to simply create amazing eCommerce solutions for our merchants. Our company doesn’t dabble in any other form of design or development. We’re 100% focused on eCommerce and it is because of this focus that we are now a recognized industry leader.

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< $25/hr
50 - 249
Canada
Speroteck
9477

Speroteck

E-commerce Service

Custom Magento development and professional Magento support is our specialty. Our dedicated Magento support professionals have performed hundreds of customizations and integrations. This depth of knowledge in customizations, implementations, and support makes us uniquely qualified to handle any project. Let us help you get the most out of your Magento site!

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< $25/hr
50 - 249
United States
Adit
9478

Adit

Creative, Marketing, Programming

Adit is a digital marketing company that specializes in accelerating new patient acquisition for practices in the Dental, Optometry, and Medical fields. We increase your new patient flow via Search Engine Optimization (SEO), Google Ads, social media marketing, web design & development, and by generating more positive online reviews for your practice. Adit also provides software to assist your practice in improving the new patient experience. Adit is the first and only dental marketing company that offers such an array of products and servic... read more

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$25 - $49/hr
10 - 49
United States
Redvike
9479

Redvike

mobile development, web development, UI/UX

Redvike is a rising development agency based in Cracow, Poland. We are a group of young, talented developers from large enterprises all around Europe, united by one fundamental idea "Make things right." 

Ronen Yuval
“Redvike Software Services”
Ronen Yuval, Co Founder & CTO at shoptagr
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$25 - $49/hr
10 - 49
Poland
Clap Creative
9480

Clap Creative

Customized Web Design Services in Los Angeles

Clap Creative is your next door tech firm in Los Angeles offering full-range web services under one roof. An experienced team of web professionals works to create custom internet solutions to meet your business goals. And when we say partners, we mean it! Over the years, we have met the most discerning demands of our clients with an impeccable track record of services. That statement alone shows our commitment to our professional relationships. We believe in delivering value to our client’s customers and that makes us stand apart fro... read more

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$50 - $99/hr
10 - 49
United States
SEO Power Solutions
9481

SEO Power Solutions

SPREAD YOUR BUSINESS ONLINE

SEO Power Solutions has an energetic, young, passionate professional team who can boost your online business. SEO Power Solutions is dedicated to provide affordable digital marketing solutions to our clients and draw traffic to their websites. SEO Power Solutions successfully serving a number of clients in UK, USA, Australia and India.

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$25 - $49/hr
10 - 49
India
Real Legal Marketing
9482

Real Legal Marketing

Focus on the Client's Goals

Real Legal Marketing has over 15 years of experience in legal marketing, focusing on digital media in the last 10 years. Our team's background ranges from high-end advertising agencies, large legal marketing companies, bouquet web design firm, national newspapers, publishing, and even some law firms.  

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$100 - $149/hr
10 - 49
United States
Quuick Solutions Pvt Ltd
9483

Quuick Solutions Pvt Ltd

Speed With Innovation

Quuick.in is a Web Designing and Development,Mobile App Development, Seo Services Company in india.We Offers E-Commerce Applications,WordPress WebSite Development.

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< $25/hr
10 - 49
Legnd
9484

Legnd

Tailor-made Websites For Your Business

Legnd is a full-service internet marketing company specializing in custom, responsive web design and aggressive SEO strategies.

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$100 - $149/hr
10 - 49
Orange Spot Legal
9485

Orange Spot Legal

Affordable Web Design&Online Marketing for Lawyers

Orange Spot Legal helps lawyers and law firms get going online with real, professional and affordable online marketing solutions. Our products are designed to help start your new law firm or help bring your current practice up to date in the world of online legal marketing.

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< $25/hr
50 - 249
United States
JoomDev Software Solution
9486

JoomDev Software Solution

Joomla Website Design Company

JoomDev is one of the very fast growing IT Company in India with offices in Las Vegas that provides highly qualitative, timely delivered and cost-effective Software and Web Services to wide variety of clients around the globe. JoomDev offers a wide range of creative solutions that are designed to meet specific business needs.    

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< $25/hr
2 - 9
Rubiks Digital
9487

Rubiks Digital

Digital Innovation Group

Digital Innovation Group providing training programs and consulting on digital innovation discovery, execution and scaling. Your partner for finding business and marketing strategies with technical know-how around digital transformation. Our strength is to understand your business goals and help you vision, build and market digital services. We have expertize to work with you from products dream to execution or focus on specific areas of your needs: brainstorming & validation, strategy & roadmapping, research & development, us... read more

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$150 - $199/hr
2 - 9
Estonia
Bright Inventions
9488

Bright Inventions

Building First Rate Mobile Apps

We are a team of solid, self-motivated Polish developers who create mobile and web applications. Our approach always aims at thorough understanding of the problem and building unique solutions for best customer experience. We cover all phases from an idea to managed launch and maintenance.

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$50 - $99/hr
10 - 49
Poland
Capptan
9489

Capptan

Excellence In Outsourcing & Applications

Software factory specializing in mobile applications that serves customers with customized projects and outsourcing. For its excellence, in 2017 was internationally recognized by various recognized platforms. It is positioned as the largest mobile expert company in its region of Paraná. Capptan, based in Maringá, Rio de Janeiro, Florianópolis, Curitiba and São Paulo, captures its roots by creating mobile solutions for companies such as Oi, Cinesystem, Baixaki, Unicesumar, DB1 Global Software, Cocamar, Woods, G10, FX ... read more

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$25 - $49/hr
10 - 49
Brazil
Digiwhiz
9490

Digiwhiz

Full Service Digital Agency

Established in 2013. We, Digiwhiz ensure you that you have got the right foundation for digital services success. We mainly focus on Umbraco Web Design and Development, nop Commerce Development, Digital marketing and Graphic Design Services. We are Melbourne based trusted Digital Agency that has helped clients to stand out among their competitors.

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$25 - $49/hr
10 - 49
Australia
Danthop
9491

Danthop

Taking you to next level

We create mobile applications for companies that seek to generate a stable income through a mobile solution. Catapulting and we give credibility to the companies with our designs of vanguard and technology of tip. The company works to position those companies looking to take the next step to innovation and technology. Our highly trained team is the perfect solution to solve IT problems, as well as provide a service of the highest quality.

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$25 - $49/hr
2 - 9
Mexico
SATHYA TECHNOSOFT (I) PVT LTD

Web Development Web Design Web Hosting SEO SEM SMM Domain Registration Email Solutions Bulk SMS Cloud Computing Softwares

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$25 - $49/hr
250 - 999
India
latlontechnologies
9493

latlontechnologies

Leading website development in coimbatore.

Latlon Technologies is a leading IT services provider and software development company established in the year of 2015, providing enterprise web and mobile applications. We have expanded our services with 1000+ happiest clients over the world with teams operating in 3+ global countries.Our Major products are ERP, Engage CRM, inventory and billing software.Being an top Indian-based IT sector, we offer best business IT solutions, software development, website design and development, ecommerce, creative design, digital marketing, seo services, soc... read more

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< $25/hr
10 - 49
India
Argin
9494

Argin

Software & Apps Factory

The only Software Factory & Marketing Online Argentina BBB We know that having engineers, designers, programmers and communications experts is complex and expensive, so in Argin we put together the best team for your projects. Are you still doubting if we can take charge of your project?

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$25 - $49/hr
10 - 49
Argentina
Fuselab Creative
9495

Fuselab Creative

UI/UX Design Agency in DC & Marketing Services

FuseLab Creative, a UI/UX design agency serving MD, VA and DC Area. User-friendly Experiences, Web design. 

O
“Amazing Service”
Oleksandr Chaban, Full Stack Developer at Technoformers.com
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$50 - $99/hr
2 - 9
United States
Web Application Labs Pvt Ltd
9496

Web Application Labs Pvt Ltd

single place for your all web solution

Web Application Labs Pvt. Ltd. is professional Indian fast growing digital company, was conceived with the aim of enabling entrepreneurs to grasp the web basically and with certainty. Our main motive is happy and satisfied client and we only work for client satisfaction. We offer complete range of Web solutions including website design & development, E-commerce shopping cart design, Mobile app development (Android & iOS), Digital Marketing, Website Maintenance, etc… As you well know that website is first online step to... read more

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< $25/hr
2 - 9
India
Orbit Informatics
9497

Orbit Informatics

A leading web development company

Orbit Informatics is a one-stop-solution for all your web based needs. No matter what you need, we got you covered. With ground breaking website design & development, we continue to excel at satisfying our clients every requirement. Digital & social marketing, content marketing, BPO solutions and a start-up solution are just the tip of the iceberg of our services. With clients from almost every continent of the earth, we are providing the best web solution on a global level.

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< $25/hr
50 - 249
Digitawise
9498

Digitawise

We connect brands with people.

Digitawise is a full-service digital agency with offices in Europe and North America. Our main focus is e-commerce and we offer e-commerce website design, development, and digital marketing services. Our expertise and partnerships are vast and include top platforms such as Bigcommerce, Magento and Shopify. Think Digitawise!

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$50 - $99/hr
2 - 9
Bulgaria
Hang Wire
9499

Hang Wire

Your Partner On The Web

Hang Wire is a Seattle website design and development company dedicated to providing the highest quality work with the best customer service in the business. We offer a suite of online tools, including professional website design and web hosting, e-commerce solutions and mass email programs, all powered by our very own, proprietary website content management system. We’re proud of our local roots. All of our web design work is done right here in Seattle, Washington, not sent overseas. We believe in forming personal relationships with our ... read more

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$25 - $49/hr
2 - 9
United States
Peexl
9500

Peexl

Develop or Extend Business

A collection of highly experience programmers and developers, Peexl represents a global approach to an impressive web studio. With a focus not just on development, but also the customer experience, Peexl is proud to offer outstanding planning and building services along with support and ongoing maintenance of Magento e-commerce websites. Peexl is dedicated to providing the absolute best support and development of Magento products. We’re so confident you’ll be satisfied, we offer a 100% guarantee. With Peexl you can expect: - Introdu... read more

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$25 - $49/hr
2 - 9
United States,
Moldova
Buyer’s Guide
Introduction

Today each and every company, be it a local barista or a fortune 200 company, needs to have an online presence to promote their business. To make the most of online platforms, it is imperative for businesses to have the right digital marketing strategies.

What is Digital Marketing?

In simple words, digital marketing is the promotion of a brand and its products across online platforms. Due to the advancement in technology, more consumers are looking for commodities online. This makes it vital for businesses to have a remarkable digital presence for acquiring and retaining patrons.

What Are the Advantages of Digital Marketing?
1) Cost-Effective: Irrespective of the size of the business, digital advertising solutions can be designed as per the monetary resources. It is an affordable technique to level the playing field for small and mid-size enterprises (SMEs) and big corporate giants. Clients can also choose a combination of digital marketing tools and services to get the desired ROI in limited investment.
2) Target Audience: Contrary to traditional marketing, digital advertising allows business owners to concentrate on the particular set of people who are more likely to purchase their products. The ads get featured in the social media feeds and SERPs of potential customers with an interest in the brand or its services. Additionally, with the assistance of top digital agencies, digital marketing enables screening of the target audience based on attributes such as age, gender, profession, etc.
3) Brand Promotion: Digital marketing can aid a business to establish a name in the market by promoting it across multiple channels. Having a well-developed content marketing strategy and an active social media presence allows patrons to recognize the business as a reliable service provider who values their clientele. Online marketing also offers customers a platform to put forth their grievances and receive rapid resolutions, thereby enforcing their trust in the brand.
4) Measurable Results: It is essential to be able to track the success or failure of any marketing strategies implemented. Outcomes of digital marketing campaigns are more convenient to analyze in detail. Companies can monitor the clicks, comments, etc. received or the SEO performance of the site. Moreover, the best digital marketing companies also produce summary reports in the duration of the campaign to calculate the result and timely implement changes to optimize it further.
5) Scalability: While traditional marketing is rigid to changes, digital marketing strategies can be easily molded as per the business requirements. Online marketing companies can easily track the results in real-time. This makes it easier to make changes or invest more in an existing digital marketing strategy after analyzing its performance. Moreover, with the growth of the business, companies can adjust their digital marketing strategies to target various regions, industries, or audience to expand their business.
Which Are Some of the Unique Digital Marketing Strategies?

There are numerous ways marketers can implement digital marketing tactics to boost the brand's identity and increase sales. The traditional online marketing strategies include Search Engine Optimization(SEO), Social Media Marketing, Content Marketing, etc.

Nevertheless, some of the most offbeat yet effective digital marketing strategies are as follows:

1) Conversion Rate Optimization: Digital marketing companies aim at enhancing the conversion rate, which is the ratio of the total transaction to the number of visits on the site. By optimizing the conversion rate, businesses can reduce the amount invested in acquiring customers, thereby improving profit margin.
2) Online Reputation Management: Companies must maintain their fame online as most prospects search the internet to perceive the first impression of the brand and product. Digital marketing companies help build a great online prominence of the company to attract genuine clients.
3) Social Media Marketing: One of the most powerful forms of digital marketing is social media marketing. A digital marketing tactics survey by GoodFirms also concluded that 22.5% of top digital marketing experts prefer SMM to generate organic leads and boost conversion. Social media marketing is beneficial in promoting a product as well as enhancing user engagement, as clients can get their queries and complaints resolved rapidly.
4) Public Relations: The top digital marketing agencies help maintain excellent relations with existing and potential clients as well as business partners. They disburse news releases, newsletters, interviews of the C-level directors, etc. to enhance engagement within industry. They also offer crisis management to avoid negative publicity. This projects a favorable image of the brand, encouraging prospects to partner with them.
5) Micro-Moments: Micro-moments focus on the customer's immediate intent "to know, go, do, or buy" something. With the consumer looking for quick services, businesses need to precisely deliver what they desire without delay. Digital marketers make use of the instantaneous time frame to promote their client's products. Moreover, the marketing firms adopt a comprehensive approach that operates over multiple channels such as video, search, social media. For instance, businesses optimizing location searches to attract clients looking for services “near me”.
What Are Some Popular Digital Marketing Trends?

The following denotes some of the most commonly used digital marketing trends:

1) Influencer MarketingInfluencer marketing focuses on amplifying your brand message to a broader market with the help of renowned personalities. Consumers tend to trust the opinions of the key leaders over corporate promotions. Businesses can team up with celebrities, or Instagram and YouTube personages to promote their product in a more authentic way. Influencer marketing also portrays an approachable and user-friendly image of the brand amongst users. 
2) Video MarketingAnother popular digital marketing trend is Video advertisement as viewers find short and eccentric videos more compelling over reading extensively long text. Therefore, more social media platforms are offering space to post short video narratives to boost user engagement. Moreover, using Live videos, brands can showcase product demos, as well as behind-the-scenes glimpses of the merchandise, bringing their products closer to their clientele. The top digital agencies offer comprehensive video marketing services, from production to distribution, across all social media platforms. 
3) Search Engine OptimizationSearch Engine Optimization is evident in highlighting the website of the company to genuine customers. The top marketing firms employ various SEO techniques to ensure a higher ranking on search engine result pages. Moreover, an active SEO campaign offer the company’s website an edge over its competitors. Digital marketers use various SEO tactics such as keyword research, link building, site audits, etc. to warrant a long term profit for the business. 
4) Email MarketingEmail marketing is a fundamental digital marketing strategy. However, due to numerous other methodologies available, most companies opt-out of it, which can be disastrous for the business. The top digital marketing agencies enforce a robust email marketing strategy, which ensures that your promotional emails land in the inbox of the prospect and boost metrics like open rates and click-through rates.
5) Content MarketingContent marketing is one of the crucial digital marketing trends that can captivate the attention of prospects towards the brand. Content marketing improves brand awareness and recognition amongst patrons as well as helps create a lasting relationship with them. With content marketing, the top digital marketing firms boost the visibility of the brand on SERPs, thereby generating quality traffic and improving lead generation.
What Are Some Common Digital Marketing Blunders and How to Avoid Them? 
1) Not Establishing Clear Goals
While curating a digital marketing strategy, it is imperative to take note of any short term and long term goals the company aims to achieve. Certain business owners set benchmarks based on the initial performance of the campaign. However, calculating the full potential of the digital marketing strategies implemented becomes impossible due to the lack of measurable goals.
Advice: Set realistic long term and short term goals and evaluate them after short intervals. Do not set too many aggressive goals.
2) Concentrating on the Wrong Audience:
The benefit of digital marketing is reaching the right set of customers. However, poorly designed marketing strategies can spell failure quite easily. If a business targets everyone or a tiny group, the results may not correspond to the expected outcome.
Advice: Analyze your clientele based on their preferences as well as their online behavior. Use other analytic tools to ensure a proper understanding of the client base.
3) Ignoring Mobile Users:
In this era, smartphone users comprise of a large section of the overall consumers. Mobile phones have simplified the route to connecting a potential client with the business. Using mobile features such as cookies, flash cookies, GPS, IP addresses, etc., brands can provide personalized service to the clientele.
Advice: Design a marketing campaign after examining the behavior and requirements of mobile users. Also, consider developing either an app or a responsive website to target the mobile audience.
4) Spamming Subscribers:
Digital marketing offers several platforms such as social media marketing, to promote engagement with the clients. However, overindulging in promotional messages or spamming the prospects can turn them against the brand. Apart from using social media platforms for broadcasting messages, focus on building a genuine communication channel.
Advice: Plan the content of the email so that it is helpful and relevant. Allow users to set how often they want to receive emails to avoid spamming.
5) Inappropriate Content:
While designing an ad campaign, most marketers wish to curate an unforgettable advertisement. However, at times, they might end up with irrelevant or offensive content, ultimately harming their brand.
Advice: Focus on devising engaging and customer-centric content. Study various factors such as geographical location, target audience, cultural influence, etc. to avoid creating offensive or derogatory content.
Why Hire a Digital Marketing Company?

Digital marketing is not easy. Companies need to hire a digital marketing agency that can come up with winning strategies. Top digital marketing companies have highly talented digital marketers onboard to help brands promote their products or services online.

1) Affordable: By outsourcing to digital marketing agencies, it is easier for businesses to receive accurate and comprehensive online advertising solutions. Moreover, it is cost-efficient to hire a digital marketing company than building multiple teams to handle different marketing channels.
2) Better Insights: The marketing firms are better equipped to analyze the changing trends. Marketers use innovative digital marketing tools and techniques to deliver the desired result. Moreover, years of expertise in this field allows them to predict and prevent potential risks that can negatively impact the online reputation of the client.
3) Focus on Core Business: With their vast experience, digital marketing companies can handle any advertising needs of their clients, leaving the decision-makers and staff with valuable time to focus on their core responsibilities. This further increases the efficiency of the entire team, improving the ROI.
4) Transparency: A reliable digital marketing agency maintains transparency with the client by notifying them concerning the quantum of the investments and the expected outcomes. These companies adopt practices to continually review timelines and performance of the marketing strategies to optimize the deliverables further. 
5) Maintenance and Expansion: The responsibility of digital marketing companies does not end with the implementation of marketing tactics. They offer additional support following the enforcement of these advertising plans to ensure the clients receive an efficient and result-oriented campaign. Moreover, they help scale the policies to match the growth of the company.
What Are the Different Types of Digital Marketing Tools?
1) SMM SoftwareSocial media marketing software is monumental in creating uniformity and managing numerous accounts. This digital marketing tool offers features such as Campaign Management, Collaboration, Multi-Account Management, Publishing Management, Scheduling, Social Analytics, etc. to ensure successful social media marketing operations. 
2) Email Marketing SoftwareMost email marketing applications are equipped with Auto-Responders, Image Library, Template Management, as well as Mailing List Management, amongst other highlights. These tools ensure that the emails reach the inbox of the targeted audiences and analyze their responses to further help revise the email campaigns.
3) SMS Marketing SoftwareShort Message Service is a crucial part of product promotion in this era of technology. These digital marketing tools focus on scheduling and send mass text messages and coupons to attract mobile users towards the product. This software can organize multiple groups and efficiently broadcast personalized messages.
4) Marketing Automation SoftwareThe primary goal of marketing automation software is to streamline the complete digital marketing campaign, thereby reducing staffing costs by a considerable amount. This application can accurately calculate marketing reports and enhance the accountability of the entire team. Furthermore, with features like Lead Management, Segmentation, and Targeting, etc., ROI increases exponentially.
How to Find the Ideal Digital Marketing Agency?
1) Budget: Before hiring a digital marketing agency, a company must analyze their budget. Digital marketing strategies can be built over the smallest of investments. The main concern must be deciding how much you are willing to spend and finding an agency that can match your prices. However, stay open to modifications, as marketing companies are more informed about the investments required to achieve the desired goals. It is advisable to take quotations from multiple vendors to shortlist the right partner.
2) Analyze Their Online Presence: An efficient digital marketing company must have an appealing online presence. By looking at their website and social media handles, you can get valuable insights on their caliber and quality of work. If there are numerous typographical errors or substandard designs on their site, chances are your brand would not receive apt treatment. On the other hand, by studying their features, you can also comprehend their expertise in particular digital marketing services and solutions.
3) Check Credentials: Before you hire a digital marketing agency, check their references. Request to view case studies and past projects accomplished by them. It would help if you also got referrals to existing and former clients. It is advisable to get in touch with such customers to examine whether they deliver what they promised. Also, explore standalone review and rating platforms, such as GoodFirms, to obtain genuine customer recommendations.
4) Tools and Certifications: Inquire about the digital marketing tools and technologies employed by the team of experts as well as the certifications they bagged depending on the services offered. This will provide you with an idea about how advanced their marketing strategies are. It is better to discuss their add-on costs since certain tools are free, while you may be charged additionally for some of the paid tools. 
5) Mock Assignment: Most digital marketing agencies offer free site audit to detail the areas of improvement in your marketing strategies. Moreover, an audit report will allow you to understand the marketing capabilities of the service provider. If the agency highlights obstacles thoroughly, it exhibits their in-depth knowledge of marketing strategies and competence in managing your account. You may also request them to provide a research-based proposition that illustrates a high-level plan which will help adhere to your digital marketing goals.

Once evaluated, hire a digital marketing company that can not only offer what you have asked but also improved ideas thereby boosting your market reputation. Keep in mind that digital marketing strategies take time to exhibit results, hence, stay calm and focus on continually improving marketing strategies.

Final Words

GoodFirms have evaluated and ranked companies to help businesses pick the apt firm for their digital marketing needs. The rankings are done on the basis of information gathered about the companies from the Internet and feedback received from clients.
Explore the ‘Research’ page to find the top digital marketing companies!

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