Virtual recruiting events are a two-in-one setup that attracts fresh talent to your company and creates brand awareness. Traditionally, organizations would conduct in-person recruiting events and leverage healthy candidate relationships by introducing them to their brand.
But in the modern-day world, the recruitment process has become digitized, and companies are more openly opting for the virtual setup of these recruiting events. The current pandemic crisis is an apparent reason leading to this paradigm shift. But these virtual recruitment events have also played a considerable role in maximizing brand exposure. Job seekers and aspirants around the globe can participate in such events providing a new impetus to the hiring process.
Different companies plan and organize virtual recruiting events, which are accessible to anyone from anywhere. But what defines the success of such events? Organizations create various marketing strategies but leveraging the benefits of digital technologies helps them reach more attendees and recruit suitable candidates.
Digital technologies empower HR professionals and recruiting teams with advanced HR Software tools integrated with several innovative features and core advantages.
Are you also planning to organize a virtual recruiting event to onboard the best talents? If yes, then read this blog to get top ideas on organizing such events and ensuring success.
Pre-event Marketing To Attract More Jobseekers
The best part about organizing a virtual recruiting event is that there is no limitation on the number of attendees. You have to create and unleash new opportunities to increase the number of job seekers.
The optimal way is to use social media platforms such as LinkedIn where you can find the maximum number of job seekers. You can integrate your HR tool with social media marketing software powered by artificial intelligence and machine learning. This enables you to reach more candidates on one hand, and create brand awareness by informing about the company’s products and services through video content, infographics, images, etc.
You can also create an event page on Facebook and encourage the people interested in your event to share to create awareness and more people come to your recruiting event.
Introducing Your Organization
The best way to commence the event on a positive note is to introduce your organization to all the participating candidates. It may be that some job seekers are familiar with your company and its working culture. You can use a video conferencing tool such as Zoom to create an engaging and informative introductory video to gain the attention of the attendees.
Keep in mind that this will be your first impression, and it will help you create a good brand image. Not just that, it will boost the job seekers' excitement, and you will see them participating more actively.
Provide Virtual Networking Opportunities
Recruiting events are more than just job seekers coming to seek jobs. They are also opportunities for people to build a network and grow as individuals. Just because you are virtually organizing it doesn't mean your audience has to miss out.
You can install a social media wall to your virtual recruiting event that displays aggregated content from various social media platforms in real-time. Since your event revolves around recruiting, you can choose LinkedIn as your social media platform.
Display LinkedIn profiles of the job seekers. You can also encourage them to post about your recruiting event on LinkedIn and display those posts on the social wall. It will create a social media presence for your event and your brand and eventually attract more job seekers to attend your virtual recruiting event.
Choose The Right Platform
When it comes to selecting the platform for your virtual recruiting event, there are an extensive array of choices. But you should make the platform choice wisely and opt for one that plays a critical role in the event’s success.
Some virtual platforms use live chat tools that allow the candidates to communicate in chat; some provide networking tables where the recruiter and job seekers can sit and have conversations for better networking. Virtual platforms also provide AI matchmaking to help candidates find the perfect job role per their resume records.
Not just that, virtual platforms are also using live streaming software with live chat features so that the recruiters can give real-time answers to the candidates' queries, providing more interaction opportunities. So, undoubtedly the virtual events platform comes with its unique features; you need to identify them and choose what's best for you.
Virtual Ice Breaking Sessions
Having a virtual recruitment event does not mean you should keep the candidates from interacting and networking. After all, that's the essence of a recruiting event. Create ice breaking sessions with live sessions to have panel discussions and debates.
It bridges the communication gap among the candidates giving a physical touch to your virtual recruitment event. These ice breaking sessions generate interest among the candidates and maintain active participation.
You can also conduct online interviews, conduct short and live recruitment tests, and introduce some fun-filled activities to make the virtual event more exciting. You can directly shortlist the candidates based on their performances.
It will keep them on their toes from wherever they are attending the virtual event.
Q&A Sessions With The CEO
Every recruiting event is incomplete without a motivational speech by the CEO. That's what gives a personalized touch to the event and brings job seekers closer to the organization. You can have live Q&A rounds between the candidates and the CEO.
You can allow each candidate to ask one question to the CEO through a live chat tool or any other live-streaming platform. It is a viable idea to show the candidate’s face while he/she is interacting with the CEO. It increases the level of excitement and enthusiasm.
Let the CEO answer each question as they are the face of the company. It enhances brand trust and makes job seekers believe that they want to work for your organization.
It’s Over To You
The blog has discussed and focused on all vital tips that can attract talented job seekers and well-deserving candidates to your virtual recruiting event. Also, you need to note that if you want your virtual event to end on a successful note, it is crucial to implement the next-generation HR Software and unleash all the latest trends disrupting the recruitment process such as remote hiring, use of AI-based chatbots, machine learning, predictive analytics, and more.
Also, if you want to upgrade your recruitment policies and step up the HR game, don’t miss out on the free and open source HR software tools. The options include Ice HRM, Jorani, Odoo HR, Bitrix24, Orange HRM, and more. You can find more information on HR tools by going through the buyer’s guide that helps you choose the best software.
