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List of the Best Pay-Per-Click (PPC) Agencies

  • Translating Ideas into Reality is what we do! We at Prodigitaly or simply "PD"​,​ have been committed to the service of Website development, Web applications, Custom Application Development, Mobile applications development, Digital Marketing for small and large companies across a wide range of industries. ... read more about Prodigitaly Technologies LLP

    "Top Notch web and mobile app development"
    Punit Mishra, Cheif Business Development Officer at Prometteur Solutions Pvt. Ltd.
    < $25/hr
    2 - 9
    2019
    Indore, India
  • DayPacer

    Contact Center Management for the 21st Century
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    DayPacer is a quality-driven marketing company specializing in consumer product lead generation. Working primarily in the higher education industry, DayPacer also provides leads for consumer healthcare products, solar leads and more. DayPacer offers proven high-quality Call Verified leads as well as premium Hot Transfe ... read more about DayPacer

    < $25/hr
    50 - 249
    2007
    Sandy, Utah
  • Increase organic search rank by building and optimizing a mobile-friendly blog and presence on Facebook, Twitter, and YouTube through social media marketing. Increase online word of mouth, social shares, and engagements across the social web through Web marketing.

    < $25/hr
    2 - 9
    Singapore, Singapore
  • With intelligent and aesthetically pleasing design choices, we emphasize the most important information in all the graphic design pieces we develop. By doing so, we can take complex information and organize it in a way that makes it easy to follow and comprehend. We create eye-catching and visually appropriate designs ... read more about RTP Design Solution

    < $25/hr
    10 - 49
    2014
    Orlando, Florida
  • Aptrix web designs

    Powerful Websites At An Affordable Cost
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    We are committed to providing our customers with exceptional service. We can help you to Design and Develop a business website at an affordable cost. Aptrix web designs team always believe that custom and responsive design always helps business to grow online and we are the best affordable web design service provider ... read more about Aptrix web designs

    NA
    2 - 9
    Cooch Behar, India
  • Linx Digital

    We skyrocket High Tick with video ads
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    Our mantra at Linx is to form long dynamic partnerships with clients that align our shared goals of rapid growth, stability, and being on the cutting edge.We aren't ones to shy away from the latest trends and fads. We embrace a culture of innovation and experimentation. Never have an ego and think that we know it a ... read more about Linx Digital

    NA
    2 - 9
    NYC, New York
  • Buzet Web & Digital

    Create Revolutionary Growth
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    Buzet was officially established in March 2017 by a marketing savvy software engineer with 22+ years of tech experience, Mr.Shibaram Mishra. We have delivered amazing results for more than 180+ clients in just two years by combining tech with result-oriented marketing. Our most exciting work varies from conversion rate ... read more about Buzet Web & Digital

    NA
    2 - 9
    Bengaluru, India
  • Purely Digital Marketing

    Digital marketing that engages
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    Purely Digital Marketing specializes in helping local businesses to expand their local reach and grow their bottom line by creating tailored solutions for each small business. Our goal is to make things easier for you. With a good marketing strategy designed specifically for your unique business, we can help you get m ... read more about Purely Digital Marketing

    NA
    2 - 9
    Saint Augustine, Florida
  • Webdura

    Grow. Scale. Flourish
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    Webdura is a digital marketing agency dedicated to the Real Estate industry, boasting a team of over 60 professionals with extensive experience. As a leading Real Estate Digital Marketing Agency, we aim to bring sustainable growth and efficiency. Having spent 13 years operating within India's Real Estate marke ... read more about Webdura

    NA
    50 - 249
    2010
    Hyderabad, India
  • Acanyon

    A Strategic Creative, Advertising & Digital Agency
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    As a digital marketing company, we maintain acute transparency that eventually generates leads and increases brand visibility. In order to anticipate the concern of potential leads and gather much traffic for your website, we have a reputation as a digital marketing agency

    "They have experienced team"
    Sanjeet Prasad ( SASMARCO PHARMA MACHINERY), Technical Marketing Engineer at at SASMARCO PHARMA MACHINERY
    $25 - $49/hr
    2 - 9
    2018
    Ahmedabad, India
  • DigitalZap is one of the top Digital Marketing Agencies based out of Hyderabad. Our main aim is to help out companies go Online and achieve their Marketing Goals through Digital Marketing. Basically it is a full-service Digital Marketing Agency in Hyderabad. We’ve been forefront in digital evolution building digi ... read more about DigitalZap

    "Great Value for Money"
    Mohan Jonnalagadda
    NA
    10 - 49
    2019
    Hyderabad, India
  • Prism Digital was founded in 2006 and the digital arm of the Prism Group which also owns Prism Advertising and Prism Event Management. The company has three offices in three countries, namely in the UAE, India and a fully owned sales representative office in Vancouver British Columbia, Canada.Prism Digital is a 36 ... read more about Prism Events Digital Advertising

    "Great team to work with"
    Mr. Samih Yehia, Sales & Marketing Director at Emirates Glass
    $25 - $49/hr
    10 - 49
    2006
    Dubai, UAE
  • BluCactus Marketing Agency

    Marketing Agency, Your Success is our Success
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    When you think about creativity you think about BluCactus. You can find us anywhere from Dallas all the way to Amsterdam, we are international. We manage and care for all your marketing needs. In addition, we have experience in managing different services from digital media to software development in the most effective ... read more about BluCactus Marketing Agency

    "If you are looking for an SEO company, this is the perfect for you."
    Angel Echenagucia
    $50 - $99/hr
    10 - 49
    2014
    Amsterdam, Netherlands
  • Exporthub is an international B2B Marketplace catering to thousands of manufacturers & suppliers from all industries with its safest trade services. Our existing and new members have a competitive advantage in the globally raging B2B marketplace owing to the power of working with the most reputable & authoritat ... read more about exporthub

    "Training and Certification s"
    adeel mallah
    NA
    50 - 249
    2001
    NYC, New York
  • Unyscape Infocom

    Crafting Digital Success Stories
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    Unyscape is a leading IT company with a focus on providing Remote Teams having expertise in Mobile App & Website Development, Design, E-commerce Solutions, & Data Analytics to Fortune 1000 companies. Founded in 2009, with a laser focus on providing the best in class solutions for solving real-life challeng ... read more about Unyscape Infocom

    "Very Reliable"
    SPIN
    $25 - $49/hr
    50 - 249
    2009
    Noida, India
  • Simtech Creative™ is an award-winning marketing company in Warri, Nigeria. We help visionary brands translate ideas and insights into branding, website design and digital marketing that win people's hearts and move businesses forward. Partnering with small businesses, mid-size and large companies, we deliv ... read more about Simtech Creative™

    "Simtech Creative help my business House of Style Salon with logo design, Facebook and Instagram Ads."
    Uche Joy, Managing Director at House of Style Salon
    NA
    2 - 9
    2017
    Warri, Nigeria
  • Since EPS’s inception in 2014, we are growing day by day. We have a full circle Agile packed team for mobile and web development, interface designers, quality testers for executing any complex project. We have a track record of delivering mobile applications with 100% client satisfaction. We will help you succ ... read more about EPixel Software Pvt Ltd

    "Great Company"
    Thomas Ford, COO at Uturn Marketing Partners
    $25 - $49/hr
    10 - 49
    2014
    Noida, India
  • Foldcode Solutions

    Software Development Company in mohali/Chandigarh
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    Foldcode Solutions is a digital transformation consultancy and that offers cutting edge business solutions, helping startups, medium size companies and enterprise clients to resolve complex issues that always emerge during their digitization journey. Since 2015, we have been a visionary and a reliable software enginee ... read more about Foldcode Solutions

    "Great service"
    P V
    < $25/hr
    10 - 49
    2015
    Mohali, India
  • Voxturr

    Making Businesses Future Ready
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    Voxturr is an award-winning agency that specializes in digital transformation and growth. Employing a business-first approach, Voxturr blends technology and creativity to create businesses that are future-ready. Having a wide portfolio of industries in startups, growing businesses and Fortune 500 ... read more about Voxturr

    "Exceptional attention to detail and communication"
    Chris Wisniewski, Heating Air Conditioning Specialist at INTEGRATE COMFORT SYSTEMS
    $50 - $99/hr
    10 - 49
    2017
    San Francisco, California
  • KEEN SEO Agency

    We Know the Rules of 1st Page Real Estate
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    K SEO Agency an SEO Agency in Bangalore focused on providing full-service Search Engine Optimization Solutions that include specialized Local SEO, National SEO, Ecommerce SEO services for businesses in Bangalore, India. We also offer SEO based Website building, Website Auditing, Keyword Research strategies, O ... read more about KEEN SEO Agency

    "Reliable SEO Service"
    Jaykishan s
    NA
    10 - 49
    2016
    Bengaluru, India
  • Obbserv has the vision to inspire the world around us to thrive & scale by pushing boundaries. They partner to craft a digital-first, personalized & sustainable solution for the brands that are growth-hungry & passionate to put a dent in the world.

    "Their services are very good and the team is Very professional !"
    Anand Upadhyay
    $25 - $49/hr
    50 - 249
    2012
    Udaipur, India
  • SunTecIndia

    Multi-Process IT Outsourcing Services
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    SunTec India is a multi-process IT and business process outsourcing firm with an industry experience of over 20 years across multiple domains and industry niches. With a seasoned team of 1500+ professionals, our company specializes in providing bespoke data entry, eCommerce data support, digital marketing, website deve ... read more about SunTecIndia

    "Reliable Support for Getting Started with Selling on Amazon"
    Jessie Barrington, Content Marketing Specialist at Team4eCom
    $25 - $49/hr
    1,000 - 9,999
    1999
    Delhi, India
  • Kleverish Inc

    Your Digital Presence Partner
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    Kleverish Inc is a well-known Digital Marketing Company that has been in the market for more than a decade and has provided superior services across the globe. Our main aim is to offer business solutions that encourage entrepreneurs in the internet world. As one of the top internet marketing companies in Ahmedabad, IND ... read more about Kleverish Inc

    "SEO Services"
    Dhaval Govani, Marketing Head at ReviewGators
    < $25/hr
    2 - 9
    2021
    Ahmedabad, India
  • Valles Digital Marketing

    Results-Driven Google Ads and Facebook Advertising
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    We help companies thrive with fast lead generation anytime anywhere. We offer high quality digital marketing services from Google Ads, Facebook Ads to Facebook Organic marketing. Our digital marketing strategies involve creating a conversion sales funnel with targeted campaigns that delivers leads and high return ... read more about Valles Digital Marketing

    NA
    2 - 9
    2006
    Perth, Australia
  • Algebra Digital

    True Experts in Paid Media
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    Since starting back in 2018, we’ve worked to create a new, flexible digital marketing business, providing our clients with true performance marketing expertise in a far more integrated way than the traditional agency model allows. We work with our clients in a variety of ways, from managing Paid Media hands-on ... read more about Algebra Digital

    NA
    2 - 9
    London, United Kingdom
  • DigitFruition

    Amazon PPC Agency For 5-6 Figure CPG Brands
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    DigitFruition is a full hands-on Amazon PPC agency that helps Amazon sellers reach a $1M sales potential in monthly revenue at a staggering TACOS with a custom ad strategy. We are currently focused on scaling CPG brands to help them become a top player in the category, and dominate ToS positions by aligning the ad s ... read more about DigitFruition

    $25 - $49/hr
    2 - 9
    2021
    Vilnius, Lithuania
  • Contact me at ☎ 314-561-7101 ★ You Want Qualified Leads to Maximize Your Business Profits…We Will Open the Doors for You ★ ✔ Are you a Roofer, Dentist, Restaurant or Business Owner who wants to generate Highly Qualified Leads to fill your sales pipeline? ✔ Do you want to maximize your lead gen ... read more about LeadValets

    "Really great service and very high quality leadgen"
    Bill Novak
    $300+/hr
    10 - 49
    2018
    St. Louis, Missouri
  • Edigitus Networks

    We Craft Exceptional Experience for EdTech
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    Edigitus Networks Pvt. Ltd. is a global full-cycle digital marketing agency. We have ample professionals leveraging their digital marketing expertise to make our client's businesses more innovative and successful.    

    ""The team is amazing to work with. They are a wonderful partner.""
    Charls Smith, Project Manager at DigiPrima
    < $25/hr
    10 - 49
    2023
    Indore, India
  • The Digital Geek

    Digital Marketing Services you can trust
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    We are one of the Best SEO Services Company in Chandigarh, India. Our Company Builds Right Online Strategy With Qualified & Experienced Professionals.

    "Very professional, easy to communicate, very flexible and always available."
    Elite Mechanical
    < $25/hr
    2 - 9
    2020
    Dera Bassi, India
  • Adclickr

    ROI Focused Digital Marketing Agency® ✔️
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    Adclickr, The best Digital Marketing Agency located in Jaipur, Rajasthan. We are a team of young creatives, who help businesses grow with our comprehensive digital marketing strategies. Adclickr provides Best Digital Marketing Services for Startups and Business owners around the globe. We deliver quality services in ... read more about Adclickr

    "They have extensive knowledge of setting up extremely profitable Google Ads campaigns."
    Veer Narayan Arya, Founder at Artwale.com
    < $25/hr
    2 - 9
    2021
    Jaipur, India
  • We are a French digital agency. Our team is specialized in SEO (technical optimization, content and linkbuilding).

    "Seo on new website"
    duncan
    NA
    2 - 9
    2010
    Cannes, France
  • Straight North is a Chicago-based B2B internet marketing agency that specializes in SEO, PPC and website design. For almost 20 years, they've dedicated their work to creating and increasing their client's online presents to drive traffic back to their website as well as generate more leads and sales. 

    < $25/hr
    50 - 249
    1997
    Chicago, Illinois
  • Digital Setups (SMC Pvt. Ltd.) is the most reliable and fastest-growing digital marketing company based in Pakistan with the most advanced, creative, and strategic digital marketing services. With the team of 80+ digital marketing, web design, and creative design professionals in our ever-growing team, w ... read more about Digital Setups (SMC Pvt. Ltd.)

    "TECHNICAL SEO ISSUES RESOLVED"
    Arzoo Pathan
    $25 - $49/hr
    50 - 249
    2015
    Lahore, Pakistan
  • Radon Media, a Premier Analytics & Adwords Agency is one of the India’s finest Performance Marketing agency.

    "Responsive and Talented Team, Performance Oriented Digital Marketing Agency"
    Amit Bajpayee, Sales and Marketing Consultant at Freelancer
    < $25/hr
    10 - 49
    2012
    Pune, India
  • Pixelmarketo

    Wide range of designing & development
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    We are among the fastest growing company into Development universe globally. Over the years we have been helping our clients in planning & executing the Development strategies that drive growth to their business. Right from web designing, web & app development to digital marketing, we as a team of professionals ... read more about Pixelmarketo

    "Efficient work"
    Shamit Dave, Managing Director at Davesmen India (P) Ltd
    $25 - $49/hr
    10 - 49
    2016
    Indore, India
  • Cpool Digital Learning, best digital marketing company in Kochi, Kerala. At Cpool Digital Learning, envision the success of businesses. Our target is to help new and existing entrepreneurs promote their ventures online effectively without external support. We help leverage business reach to global customer groups ... read more about cpool Digital Learning

    "Best digital marketing and web design company in Kochi, Kerala"
    Reshma Thamby , HR cum Digital Marketing Executive at CompetentPool
    NA
    2 - 9
    2015
    Ernakulam, India
  • Shop Innovator

    Your Ecommerce Success Partner
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    Shop Innovator is a team of e-commerce website designers and marketers that successfully launched dozens of profitable e-commerce websites for retailers, manufacturers and distributors in Canada and United States. Our services are custom-tailored for companies who want to launch or improve their e-commerce presence.&nb ... read more about Shop Innovator

    "Experienced and talented - solid results!"
    Dori
    $100 - $149/hr
    2 - 9
    2009
    Vaughan, Canada
  • Brandastic is an award-winning website design and digital marketing agency. Through nurturing relationships and a collaborative process, we help to ignite your brand’s potential. With direct access to each department, your company has our entire team’s commitment to achieve your marketing goals, a ... read more about Brandastic Digital Marketing Agency

    "Amazing Company to work with!"
    Jordan Nassie, Founder at 1Billion.org
    $100 - $149/hr
    10 - 49
    2008
    Costa Mesa, California
  • T&G Web Solutions

    Digital Marketing Services Calgary
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    T&G Web Solutions Ltd. is a Calgary-based organization offering Online Marketing, Web Designing services with a focus to deliver the best user experience with State-of-art technology. We are leaders in establishing long-term professional rapport with esteemed customers and meeting all digital marketing, web-based a ... read more about T&G Web Solutions

    "T&G is quite professional with their approach to satisfying their customer."
    Dino Khanna, Senior Content Writer & Blogger at
    NA
    2 - 9
    2018
    Calgary, Canada
  • Web Solutions Mart LLP

    Digital Marketing & Web Designing Company
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    We are an India based digital marketing and website designing company, located in Noida (NCR). We have highly-skilled and experienced marketing experts to help grow your business using online advertising. Developers, designers, and online marketers at WSM are the best in every aspect. We know well how to get the w ... read more about Web Solutions Mart LLP

    "Highly recommend for marketing solutions"
    Patrick Kansas, Owner at KC Water Damage
    < $25/hr
    10 - 49
    2012
    Noida, India
  • MeDigit Solutions

    EVERY BEING IS WILLING TO AUDIENCE.
    Visit website

    MeDigit is a full service consultancy offering cutting edge Digital marketing solutions to its partners. We work as consultant for our business partners and closely assist them for internet marketing strategy.  

    "Amazing Company to work with..."
    TM Systems
    $25 - $49/hr
    10 - 49
    2012
    Ahmedabad, India
  • Lunar Strategy

    Raising Crypto & NFT Businesses as Authorities
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    In an increasingly competitive landscape, Crypto & NFT companies need a compelling, actionable marketing strategy to stand out, get more relevant leads, and attain clients. That's where Lunar Strategy comes in - and our successful collaborations with $100m tech unicorns prove it. We help #Crypto and #NFT compan ... read more about Lunar Strategy

    "The Best & Excellence is the name of their game! "
    Den Jason Dantes, Senior Manager at Philippine National Bank
    $100 - $149/hr
    10 - 49
    2019
    Lisbon, Portugal
  • Growth Drivers

    Growth isn't a given - it's a process
    Visit website

    Our Story We are Growth Drivers, the team of technology and marketing focused digital natives with extensive experience in B2B, Tech, SaaS and Startups who have successfully helped companies across Europe, and North America to transform their businesses through successful online growth strategies. We’re g ... read more about Growth Drivers

    "Comprehensive Marketing Agency"
    Matt Thurber, Founder at Traqspera Technologies Inc.
    $100 - $149/hr
    2 - 9
    2016
    London, United Kingdom
  • As a top digital marketing firm, CA, Search Engine Projects (SEP) offers search engine optimization (SEO), search engine marketing (SEM), website design, localization, social media marketing, web analytics, website usability, and reputation management for many clie ... read more about Search Engine Projects

    "Marketing"
    Helia Sadeghifard, Owner at The Lighting Gallery
    $100 - $149/hr
    2 - 9
    2004
    Beverly Hills, California
  • Thanks Creation9 is a leading and has been perceived as the Best SEO Consultant in India giving proficient SEO Services in the territories of the Web Development, Internet Marketing, web-based social media marketing, pay per click, email-advertising, content writing and advancement crosswise over different industry ve ... read more about Thanks Creation9

    "Professional Yet Result Driven"
    Vansh Patel, 2D & 3D Art Modeling at Rewa Designs9
    < $25/hr
    10 - 49
    2011
    Ahmedabad, India
  • Local Business Marketing Solutions (LBMS) is a NJ SEO company that helps you find the right audience and provides exposure for your services while managing a consistent plan of communication for your business. You reach the right people when a New Jersey SEO company like ours, showcases your business. If you are lookin ... read more about Local Business Marketing Solutions

    "Awesome hands on company!"
    Laura Gratton, President at Ms Waterproofer Inc.
    NA
    2 - 9
    2015
    New Jersey, New Jersey
  • Over 10 years the Lemontree Media Agency has been conjuring up fresh, original, high quality content that has helped its clients cement a deep, ongoing relationship with their customers, converting them into brand advocates. We help businesses to promote your brand on all Digital Marketing platforms, with our new and ... read more about Lemontree Media Works

    "About LemonTree Media"
    Nehal Gokhale
    NA
    2 - 9
    2013
    Pune, India
  • Adsbalance

    Global mobile performance marketing agency
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    Adsbalance is the fastest growing mobile performance marketing agency in Europe with clients from all around the world. We are part of Fmedia group. Our agency unites 250+advertising professionals. Our expertise in user acquisition allows us to reach both high volumes and perfect KPIs. We also produce creatives (as a s ... read more about Adsbalance

    "Adsbalance is always looking for new traffic sources and opportunities to promote our product."
    Anonymous, Project Manager at Exness
    $150 - $199/hr
    50 - 249
    2016
    Edinburgh, United Kingdom
  • Hexanovate

    Grow your business by our marketing solutions
    Visit website

    Hexanovate is a Digital marketing and software development company founded by IITians in 2018. We are a team of 30 members led by the students from IIT Indore. Hexanovate is a one-stop solution for all your marketing needs of businesses. We are expert in SEO, content, social media marketing, performance marketing, desi ... read more about Hexanovate

    "Amazing SEO Services"
    Jay Jadhav, SEO EXECUTIVE AT HEXANOVATE at Shubham Healthcare.
    < $25/hr
    10 - 49
    2019
    Pune, India
  • X-DMAIC DIGITAL WORLD

    Vanguard agency in applying DMAIC into marketing
    Visit website

    X-DMAIC Marketing is one of the vanguards in applying DMAIC model into digital marketing campaign. We have accomplished many marketing campaigns with various types of businesses, from startup to large service companies. We know how to solve marketing problems so our partners and us can prosper.

    "A reliable partner"
    Hiếu Nguyễn Trọng
    $25 - $49/hr
    10 - 49
    Ho Chi Minh City, Vietnam
  • 3 Media Web

    Growing Your Business Is Our Business
    Visit website

    3 Media Web is a full-service, award-winning digital agency that specializes in websites, support, and digital growth for mid-size companies and enterprises. For nearly 20 years, we’ve built our reputation as a dependable, high-quality provider, and expert when it comes to building successful websites on the W ... read more about 3 Media Web

    "Amazing web design and digital marketing company "
    Matt Rossini
    $150 - $199/hr
    10 - 49
    2001
    Marlborough, Massachusetts

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Frequently Asked Questions

What is a PPC Agency?

A PPC agency specializes in managing clients' online ad campaigns on platforms like Google Ads, Microsoft Advertising, and social media advertising. They target the right audience and implement strategies to ensure that the right ads are shown to the right audience at the right time.

They monitor and optimize campaigns to get the maximum out of the allocated budget by adjusting the ad copy, keywords, and bids. So, basically, they manage the complex online ad campaigns for you and generate more website traffic, leads, and conversions for your business.

How do PPC agencies work?

PPC agencies start with initial consultation and goal setting to meet your business goals. They will then come up with a PPC strategy that will determine the platforms to target, keywords to bid upon, and ad formats to use. PPC accounts will be set up, and attractive ad copies that will impress your target audience will be created.

PPC agencies also closely monitor ad performance by tracking key metrics like clicks, conversions, impressions, and Cost Per Click. They will analyze data and make adjustments to your PPC campaign. You will be informed about the performance via regular reports and ROI. PPC agencies maintain continuous communication with their clients and schedule regular meetings. They have different pricing models like retainer fees or percentage of your ad spend.

What are the different types of PPC campaigns and How do I choose for my business?

There are different types of PPC campaigns that are suitable for different goals. Search Network ads are text-based ads placed on search engine result pages. They are ideal for increasing website traffic, generating leads, and increasing sales. Display Network Ads are banner or image ads displayed on websites and are ideal for brand awareness, promotions, and retargeting. 

Social Media Ads like those on Facebook and Instagram are highly targeted based on user demographics and interests. Shopping ads are product-based ads with images, titles and prices displayed on shopping platforms or search result pages. These ads are ideal for eCommerce businesses to drive sales. Retargeting or remarketing ads are those which are meant for audiences who have purchased the product/service in the past or visited the webpage. To choose the right PPC campaign for your business, start with your goals and clearly define them. Next, research your target audience and study their online behavior. Take into consideration your budget and experiment a bit. Track the results and make adjustments to the PPC campaign.

What services does a PPC agency provide?

A PPC agency provides a wide range of services, which starts with Goal Setting and understanding. Campaign planning and platform selection services are also provided, along with a comprehensive campaign strategy. A keyword research service is also provided to identify relevant keywords. PPC company also provides ad creation and landing page optimization services.  

They will launch your campaigns and closely monitor them and make changes accordingly. Bid Management services are also provided which are based on competition and Cost-per-Click(CPC). They also provide additional services like conversion tracking setup, competitor Analysis and remarketing campaign management.

What platforms do PPC agencies work with?

PPC agencies make use of various platforms to execute campaigns for their clients. These platforms include Google Ads, which empowers PPC agencies to design text-based ads displayed on Search Engine Results Pages. Another platform for PPC agencies is Microsoft Advertising, which is used to target users searching on Bing. Meta ads platform is for advertising on Facebook and Instagram, which are highly targeted based on interests, demographics and online behavior.

LinkedIn Ads are a valuable B2B platform that facilitates targeting professionals based on industry and job profiles. Twitter Ads allow keyword targeting and campaign promotion via hashtags and trends. Other platforms utilized by PPC agencies include Pinterest, TikTok, Snapchat etc., depending on your target audience.

Why should I hire a PPC agency or company?

There are several reasons for hiring a PPC agency or company to manage your online advertising. They have experts who have knowledge of the latest technology and trends in PPC advertising. They will handle everything starting from keyword research, ad creation, campaign management and data analysis. Several PPC agencies also have expertise in specific industries. They can make use of this knowledge to customize campaigns for your target audience. 

A PPC agency will also provide detailed reports about the ad campaign performance, which will help you in evaluating what is working and what is not. PPC agencies are generally very good at budget management and ensure that you get the most out of your allotted funds.

How can I choose the right PPC agency?

The first thing you should do is to be clear about your PPC requirement before looking for the right PPC agency. Create a requirement document along with the targets you want to achieve. The next step would be to create a list of probable partners by researching and seeking expert recommendations. The other option is to depend on platforms like GoodFirms to get the initial list.

Once you have a list of competent PPC companies that can achieve your goals, you can get in touch with them for further discussions. You should ask them about their experience of working with firms in your domain. The skill set and experience of the PPC company employees who would be working on your requirement should also be ascertained. Payment terms & conditions should also be discussed before choosing the right PPC company.

How do PPC agencies charge for their services?

PPC agencies employ various pricing models for their services. One of the popular options is the percentage of ad spend, wherein the agency charges a set percentage of your total monthly ad spend on Google Ads, Bing Ads, or other similar platforms. This percentage ranges between 10% to 30% for most companies. Another model is a flat fee, in which the agency charges fixed monthly fees for their services.

Some companies charge an hourly rate. The total cost is calculated by multiplying the number of hours spent on your requirement with the hourly rate. A hybrid model is also sometimes used by PPC agencies, which might charge a flat fee for campaign management and a percentage of ad spend for regular optimization.

Can a PPC agency help with local advertising campaigns?

Yes, PPC agencies can help with local advertising campaigns. It is a very effective way for local businesses to target potential customers in their region. PPC agencies have the expertise to use the PPC platform’s features to target ideal audiences based on location. This ensures that people are seeing your ads in your area, maximizing your Return on Investment (ROI). 

PPC agencies can craft very engaging ads that are specifically meant for local audiences. Along with that, they optimize the ads based on campaign data ensuring that you get the most out of the budget. They know how to implement local extensions in your ads, which enable the display of business addresses, phone numbers, and even a map in the search results.