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List of the Best Pay-Per-Click (PPC) Agencies

  • We are a creative digital marketing & communications agency formulating innovative campaigns to help brands attract attention to its target audiences. We are passionate and focused on results. Since its inception Clicks and Comments has grown gradually, with providing remarkably high-quality services ... read more about Clicks and Comments

    "Best SEO services in India Mumbai"
    Bushra Naved Shaikh, Owner at Maths Wizard
    NA
    2 - 9
    2017
    Mumbai, India
  • GoDigitley

    Let Us Grow Your Business!
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    GoDigitley is a full-service Digital marketing company offering innovative web marketing solutions to mid to large size companies across the globe. Our goal is to establish a unique and highly effective online presence for our clients.From a team of merely three employees, we've grown to a team of 50+ SEO professio ... read more about GoDigitley

    "An expert team of digital marketing consultants"
    Sabrina Harris, IT Specialist at Aritzia
    < $25/hr
    10 - 49
    2016
    Delhi, India
  • Local SEO Search Inc.

    Full service SEO agency: More Clicks = More Sales
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    We have focused on providing the best results to all clients, boutique class customer service and affordable pricing for our full SEO services in Toronto, ON.   The experts at Local SEO Search provide dynamic website design and full service search engine optimization for local businesses of all sizes.  ... read more about Local SEO Search Inc.

    "This company is unique on many different levels."
    Harold Weber
    NA
    10 - 49
    2013
    Toronto, Canada
  • SeeResponse is a full-service B2B marketing agency and a HubSpot Solutions Partner. We specialize in B2B email marketing and startup marketing and help businesses of all sizes implement and execute demand generation strategies.SeeResponse offers a range of marketing services to startups and enterprises through its team ... read more about SeeResponse

    "SeeResponse is our go to partner for all things marketing"
    Paresh Mandhyan, Global Head of Marketing at at VWO
    < $25/hr
    2 - 9
    2016
    Noida, India
  • Vista Logos

    Custom logo design in just 24 hours
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    Vista Logos Our professional logo designers conduct in-depth analysis about your company's mission, target market, competitors and industry trends before crafting a unique identity for your business. This thirst to create distinct and competitive logos is what drives our creative team towards success & customer ... read more about Vista Logos

    "We took their services two months back when our content wasn’t optimized and aligned according to the SEO guidelines,"
    Sherman Morris, Manager at Pac-N–Copy
    $100 - $149/hr
    50 - 249
    2015
    NYC, New York
  • Simple Web Solutions

    Passion for creation that brings results
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    Simple Web Solutions was officially launched in 2011 by people with a strong background in IT dating back to 2000. Our motto was, and still is, “Passion for creation that brings results.” Over the years we have acquired significant experience and technical know-how. We have been able to successfully underta ... read more about Simple Web Solutions

    $25 - $49/hr
    2 - 9
    2011
    Halandrion, Greece
  • KitelyTech

    Mobile, Web, Software & SEO Agency
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    KitelyTech is a full service technology consulting, design & development firm with offices in downtown Chicago, New York City, Atlanta, Detroit, Austin, Charlotte, Phoenix, and Miami. The team at KitelyTech mixes together all of the ingredients required for a successful technology development company. We have hi ... read more about KitelyTech

    "Kitely Tech on the rise!"
    Haittam George Greib, Director at ViSalus
    NA
    50 - 249
    2009
    Chicago, Illinois
  • The SEO Valley

    Top Rated SEO Company in the USA
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    We are a digital marketing agency, an SEO firm, an SMM firm, and reputation management firm all in one place. We emphasize all digital marketing services to enable your business to grow digitally. We’re simply interested in providing you with the best value for money at the lowest possible SEO cost, which empower ... read more about The SEO Valley

    " I wanted to increase traffic on my website and earn more money through the advertisements on my website. "
    Sofia Lorren
    $25 - $49/hr
    50 - 249
    2016
    Altadena, California
  • Mainely SEO

    Mainly SEO and inbound marketing
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    Mainely SEO specializes in strategic website designs and Internet marketing. Our websites support all inbound marketing elements like local SEO, social media, blogging & PPC. Call Mainely SEO today for a free 30-minute phone consultation to discuss your needs, wants, and, most importantly, your goals and what yo ... read more about Mainely SEO

    "Website Design for Local Business in Portland, Maine"
    RTD Logistics
    $25 - $49/hr
    2 - 9
    2008
    Portland, Maine
  • SEO Content India

    Digital & Content Writing Agency
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    SEO Content India provides high quality, SEO optimized and well-researched professional content writing services of a different genre. Apart from SEO based content writing, editing and proofreading, we also provide SEO, SMO and ORM services. To maintain the best practices and the globally standard content solutions, ... read more about SEO Content India

    "Excellent"
    Krishna Kirti Shahi, Assistant Professor at Northern Border university
    $25 - $49/hr
    10 - 49
    2015
    Noida, India
  • razwerks

    Digital Marketing Agency
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    razwerks is an Orange County Digital Marketing Agency that specializes in growing bands. Online. Our team of experts know how to position your brand so it can be seen by your audience, not just the ones that already know about you. Through strategic marketing and development that boosts sales, we help business grow and ... read more about razwerks

    ""razwerks is a good company in orange county""
    Yeakub Ibne Islam, Freelancer at Freelancer.com
    NA
    2 - 9
    2018
    Laguna Beach, California
  • Advertisingeeks

    Creative and Innovative Ad Science
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    AdvertisinGeeks Agency is a Digital Marketing Agency that offers PPC and Paid Afvertising Ad Campaign Services to people looking for greater ROI and positive customer relationship. We focus on results and greater ROI. We like to talk about what is happening in the Information Technology world and what are the new ... read more about Advertisingeeks

    "Awesome service Man"
    Murtaza Shahid, Digital Marketing Consultant at Robust Digital Expert
    < $25/hr
    Freelancer
    2018
    Lahore, Pakistan
  • SEO Resellers Canada

    SEO Resellers Canada produces real results.
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    SEO Resellers Canada has been specializing in search engine marketing (SEM) for the past 15 years.  

    "These guys are the real deal!!"
    Stephanie Rabbani
    NA
    10 - 49
    2001
    Kelowna, Canada
  • Greek Mapple

    Digital Marketing Agency In Pune
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    Greek Mapple is an ambitious SEO agency with offers various services like lead generation, website development, Search Engine Optimization (SEO), Social Media Marketing and branding services across all over India, Pune, Mumbai. Greek Mapple was founded in the year 2014 with the objective o ... read more about Greek Mapple

    "Excellent SEO Service and Good Support"
    CEOsumit Tips
    < $25/hr
    2 - 9
    Pune, India
  • As a digital marketing agency in Qatar, our social media campaigns are fresh and interesting. We choose unique social media strategies and navigate your social media paths utilizing them to strengthen customer relationships. Our tech-savvy team brings you quality content to keep you #trending. We believe in adding to t ... read more about Ostrichess Branding and Marketing

    "Amazing Work! The best advertising company in qatar!"
    Trishita Bhattacharjee, DIGITAL MARKETING SPECIALIST at at Altair Advertising
    < $25/hr
    10 - 49
    2019
    Doha, Qatar
  • Search Schematic

    An award-winning digital marketing agency.
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    Search Schematic is an award-winning result and growth-oriented Digital Marketing agency based in New York City and serves clients worldwide. We provide tailored services specifically designed to meet our client's marketing needs. Our expertise and specialties include SEO Services, Local SEO, Pay Per Click (PPC), W ... read more about Search Schematic

    "A Partner in Growth with Digital Success"
    Ali Anwar, Principal Aarco Contracting at Aarco Contracting
    NA
    2 - 9
    2020
    NYC, New York
  • Portalnet

    software and digital marketing
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    Portalnet is a Software Development & A Digital Marketing Agency that serves a diverse client base. We help our clients identify, plan for, and capitalize on digital opportunity wherever it is found. Portalnet goal is to help businesses thrive in the online world. We have designed a successful formula which is by c ... read more about Portalnet

    ""Their customer service and knowledge of the industry stood out."
    David Watts, Chief Commercial Officer at Accelex at Accelex
    $25 - $49/hr
    50 - 249
    2017
    Toronto, Canada
  • GoEngine

    Premium Digital Marketing Agency
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    We help attorneys grow their law firms and maximize their profits with sustainable digital marketing services.  GoEngine specializes in bringing fresh leads and lots of new clients to law firms across the country. That's all we do. We have helped dozens of law offices nationwide grow their business 200%, 30 ... read more about GoEngine

    "MUST HIRE!"
    Tamir Tommalieh, Attorney at at Tommalieh Law, LLC
    $100 - $149/hr
    2 - 9
    2020
    Greenville, South Carolina
  • We have an expert team to Develop & Design websites, software, and mobile apps.  Also application systems, hybrid applications, and ERP systems. Our company is the best company to meet up with your needs and wants. Kabyte follows distinctive development skills and methods. We have a skilled and innovative team ... read more about Kabyte IT Solutions Pvt. Ltd.

    "I have a great time working with kabyte it solutiond "
    Gayatri Takuli
    < $25/hr
    50 - 249
    2022
    Delhi, India
  • Hive Digital

    Marketing for a Better World
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    Hive Digital - Marketing a Better World - provides industry leading innovation and digital marketing expertise for companies dedicated to creating a better world. Hive Digital, Inc. is a for-profit Benefit Corporation hyper focused on assisting those people and companies that are dedicated to helping solve the world ... read more about Hive Digital

    $150 - $199/hr
    10 - 49
    2000
    North Carolina, North Carolina
  • MNB Soft Solutions is a technology company that provides a full suite of digital solutions to help organizations achieve their goals. We specialize in software development, website design and development, mobile app development, and digital marketing services, giving our clients a single, integrated solution for all of ... read more about MNB SOFT SOLUTION

    "Affordable and best website designing and digital marketing services"
    Suraj Vernekar, Manager at Tigo Tech
    $50 - $99/hr
    10 - 49
    2014
    Noida, India
  • I Pro Digital Marketing is a digital advertising agency. We specialize in pay per click advertising (PPC), Google AdWords, Facebook ads, display advertising, remarketing, conversion rate optimization, lead generating and nurturing, and landing page design. Our clients include multiple publicly traded companies, interna ... read more about I Pro Digital Marketing

    NA
    2 - 9
    2019
    London, United Kingdom
  • Web Delegate Pte Ltd

    We are a digital marketing & web design company
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    Web Delegate Pte Ltd. is a digital marketing & web design company that has been building websites for local and international clients since 2012. Our team of designers, developers and digital marketers are experts in all aspects of website development, online marketing strategies and social media management.

    NA
    2 - 9
    2012
    Singapore, Singapore
  • Digital Marts

    Top Digital Marketing Company(SEO, PPC, SMO)
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    Digital Marts is a leading digital marketing company based in India. The company was established with a mission to provide cutting-edge digital marketing services to businesses of all sizes, helping them to establish a strong online presence and drive growth in the digital age. At Digital Marts, we specialize in a w ... read more about Digital Marts

    "They are incredibly easy to work with. They have been great at understanding our project and working"
    George Mellor, CEO at KloudReadiness LLC
    < $25/hr
    10 - 49
    2018
    Indore, India
  • Webkow provides result-oriented services of digital marketing. We promote your brand on different levels and on different virtual places. You get an experience of top-class service in addition to profit. We use all our knowledge and competency to create result-oriented digital marketing campaigns. So let’s work t ... read more about WebKow

    "Prompt and skilled"
    Mohit Masand, Mortgage Agent at iConnect Mortgages Powered by Dominion Lending Centres
    $25 - $49/hr
    2 - 9
    1
    Ahmedabad, India
  • Repunext

    Best Digital Marketing Company in Chennai
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    Repunext is awarded as the “Successful business of the year 2022” by IIVA and recognized as the “Top 3 Web Designers 2021 & 2022” in Chennai. They are best at creating highly responsive and SEO-optimized web designs. Repunext team has proficient developers who can develop and design static a ... read more about Repunext

    "High Quality Content"
    Shafika Fathima, Content Writer at WRC Chennai
    < $25/hr
    10 - 49
    2017
    Chennai, India
  • SK IT SOLUTION BD

    Digital Marketing । Graphics Design । Web Design
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    SK IT solution is a worldwide company which provides consulting service for local or online business. This company is launched in 2017 and continuously spread its margin day by day. We provide various type of online services. Skitsolutionbd has more than 50 services to offer and it’s growing very fast. We are str ... read more about SK IT SOLUTION BD

    "Trusted SEO Service & Online reputation Builder company"
    Nessa Barrett, Meat cutter at Tyson foods
    $25 - $49/hr
    50 - 249
    2017
    NYC, New York
  • Zenwebnet

    SEO Companies in Faridabad
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    SEO Companies in Faridabad - Zenwebnet is a best seo company in faridabad, haryana. also, provide facilities in web design & development, as well as digital marketing services in SMO, SMM, SEM etc Zenwebnet love to help you navigate through the maze of digital possibilities.

    "Quality and Speed you can get only with Zen Webnet"
    Shinysleep, Founder at at Shinysleep.com
    NA
    10 - 49
    Faridabad, India
  • Williams Commerce

    We’re building multi-million pound businesses
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    Established in 2009, Williams Commerce are a specialist Ecommerce System Integrator providing ecommerce, digital marketing and technology services to a wide range of B2B and midmarket retail customers across the UK and worldwide. We are a Magento Enterprise Solutions Partner, and ISO 9001 and ISO 27001 Registered. B ... read more about Williams Commerce

    "Williams are a solid, Professional team who understand Ecommerce"
    Drogo Montagu, Founder at Fine Food Specialist
    NA
    50 - 249
    2009
    Delhi, India
  • Firstly, let's say few words about SEO: SEO companies- commercial organizations which provide the next services aimed at getting business visible online: - Site analysis/structure optimization/promotion (article writing, contextual advertising) etc. There are many such companies along USA but just on MA territory i ... read more about Boston SEO Company

    "Boston SEO"
    Legit Locksmith
    $200 - $300/hr
    10 - 49
    2009
    Boston, Massachusetts
  • Mediaforce

    Data Driven Digital Marketing
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    We deliver enduring results. We work with you to transform your organization, driving bold ideas and pragmatic solutions through the use of analytics, technologies like AI and services such as digital marketing including SEO, Paid Media, Social Media and business digitization.

    "Ottawa Facial Surgery works with Mediaforce to outthink their competitors"
    Christine Ladouceur, Employee at Facial Surgery & Cosmetic Centre Ottawa
    $50 - $99/hr
    10 - 49
    1996
    NYC, New York
  • Premier Web Design Firm At The Story, we combine your company brand and value with web design. We ensure that your information is presented so that your website is engaging and compelling. Our creative design experts craft a design unique to the needs and wants of you and your target market. The Story is known fo ... read more about The Story Web Design & Marketing

    "Branding and Web Development for Church"
    Darrin Lindsay
    $100 - $149/hr
    2 - 9
    2012
    Toronto, Canada
  • Ally Digital Media was started in 2013 inspired by the vision of Shri. Narendra Modi of Digital India. We are 360-degree and a full-service digital marketing company that specializes in SEO, digital sales, graphic designing, website designing, CMS & mobile app development. Our relentless passion is to make life eas ... read more about Ally Digital Media

    "They have done a fabulous work."
    Vinod Vitkar, Yoga teacher at Oceanic Yoga
    $25 - $49/hr
    10 - 49
    2013
    Mumbai, India
  • At 3techagency we’re a ROI-Driven agency helping small & enterprise businesses scale up their sales & marketing efforts seamlessly through tools that cut down costs, improve efficiency & team versatility.

    "Website development & SEO Marketing."
    Experfam Concepts
    $50 - $99/hr
    2 - 9
    2020
    Nairobi, Kenya
  • KME Digital

    Look Sharp. Get Found. Take Off.
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    We provide professional and cost-effective Internet technology and management services, including multimedia marketing and advertising of your business on the Internet, via broadcast and distributed media, digital content management capabilities, and through creative marketing campaign design. We offer Multi-Media, Int ... read more about KME Digital

    "Top digital marketing SEO firm in Virginia, absolute experts"
    Ted McLaughlan, Senior Principal - Corporate Solution Architecture at General Dynamics Information Technology
    $25 - $49/hr
    10 - 49
    2005
    Fairfax, Virginia
  • RankSnack

    Result - Driven SEO Company
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    RankSnack is a SEO company that offers different SEO and link building services from small to large size business. We use white hat SEO techniques for both the ON Page and OFF Page optimization. Tell us your target keywords and we crush your competitors.

    "Great Experience "
    Emma Gomez
    < $25/hr
    10 - 49
    2014
    Mohali, India
  • Doodle Genie

    The best solution for your growing business
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    A complete range of  online and offline marketing services from web development, search engine optimization, social media platforms and design services of to build yearly campaigns as well as build  brand your company. Holding a cabinet of satisfied customers from various industries doodle genie is the right ... read more about Doodle Genie

    "Loved the services that they provide related to SEO services and website development "
    Radhika Jhunjhunwala, Photographer at Photogenic Era
    < $25/hr
    10 - 49
    Mumbai, India
  • Mad Mind Studios is a Los Angeles-based marketing branding, website design, and graphic design studio. We provide creative, unique, clean, and affordable graphic and website designs that bring the professional identity of your business to life. For businesses, a successful brand consists of many components that are ... read more about MAD MIND STUDIOS

    "Best Website Design for Small Business and Food Industry"
    Ben Rec, SEO Consultant and Google Ads Expert at Success SEO
    < $25/hr
    2 - 9
    2006
    Los Angeles, California
  • Headquartered in Toronto, Canada, with additional branches in Melbourne, India, and the USA, Continuum Digital is a renowned company recognized for its excellence in Web and Mobile App Development, as well as Marketing services. Our expertise lies in crafting both Native and Hybrid Mobile Applications, designing and de ... read more about Continuum Digital

    "An absolute game-changer"
    Claudio BONIFAZ, NA at NA
    < $25/hr
    10 - 49
    2017
    Toronto, Canada
  • DMCS INDIA PRIVATE LIMITED

    Digital Marketing & Consultancy Services
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    We are working with the idea to boost your hard work and vision with the smartness of Digitalization and IT. The experienced Business & Marketing Analyst and Developers & Designers of our team are pushing the boundaries of technology and innovation with every coming project. We take pride in our flexible and ag ... read more about DMCS INDIA PRIVATE LIMITED

    "Startup help to go global"
    P S Kumar
    $25 - $49/hr
    50 - 249
    2016
    Noida, India
  • WillbeCoded is a trusted Canadian company that can help you with: web design, e-commerce websites and platforms, online payment system integration, website optimization, dedicated custom coding, SEO, SEM, web marketing and much more! We hire best web consultants in the world to provide top-notch web development and PPC ... read more about WillBeCoded

    "Excellent team!"
    Ajay Arora, Product Development at Progressive Automations
    $50 - $99/hr
    10 - 49
    2005
    Calgary, Canada
  • E-Platform Marketing

    A Digital Marketing Agency in Atlanta GA
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    Digital marketing agency in Atlanta, Georgia, founded in 2002. Our purpose is to provide small to mid-sized companies with high-performing professional services at reasonable costs. Our value proposition is being able to provide highly customized marketing strategies and programs created and managed by true b ... read more about E-Platform Marketing

    "Total satisfaction with marketing consulting, brand development, design, function and performance with all aspects of our project."
    Jim
    $100 - $149/hr
    2 - 9
    2002
    Kennesaw, Georgia
  • Twelve 12

    Types Of Marketing Firms That You Need To Know
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    Marketing companies in Orange County California can help your business come up with an effective marketing strategy, plan and manage marketing campaigns or provide clients with specific services such as market research or telemarketing. You can retain the services of a marketing company for a specific project or y ... read more about Twelve 12

    "Ike and Sara is Great!"
    Brent Concolino
    NA
    Freelancer
    2014
    Irvine, California
  • BEEZ Marketing Agency

    Bridging between Businesses and People
    Visit website

    BEEZ Marketing Agency (BMA)  is a full service digital marketing agency offering, custom website designs optimized to improve ranking on search engines locally and nationwide. Beez Marketing Agency also provides branding and direct response marketing on social media, and Google, and Bing.  Beez creates resona ... read more about BEEZ Marketing Agency

    "Solved my problem"
    Norair Vertanus, Control Engineer at LADWP
    $50 - $99/hr
    2 - 9
    2017
    Burbank, California
  • Birth Marque

    Transforming your Ideas to reality
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    Birth marque is a leading 360° branding agency based out of chennai with a stronghold onproduct and technology innovation. We take immense pride in working with many market leaders and positioning their brands in the digital world. With our result-driven approaches, we also accelerate the growth of small-scale comp ... read more about Birth Marque

    "Great Work Culture , Flexible working hours , an opportunity to learn and grow"
    Hari Priya
    NA
    10 - 49
    2019
    Chennai, India
  • Webkey Digital is a customized digital marketing solutions provider with the objective of increasing online presence and improvement in leads, traffic, and conversions. We are a one-stop for all your SEO, Internet Marketing & Web Development Needs.

    "Awesome Services"
    Ben Sula, Founder at Job Sense LLC
    < $25/hr
    10 - 49
    2017
    Miami, Florida
  • Welcome To Best Digital Marketing Agency in Mumbai Get To Know About Us A2GS is one of the leading Digital marketing company & software solution agency based in mumbai, Navi Mumbai. We offer service to help business succeed online, We have divisions dedicated to Web Designing and Web ... read more about A2GS Digital Marketing Company

    "Best digital marketing agency"
    snehal patil
    $25 - $49/hr
    10 - 49
    2015
    Mumbai, India
  • A nationwide boutique digital marketing agency, ENX2 Marketing specializes in customized web design and development, content marketing, search engine optimization, and PPC advertising campaigns. With a niche in legal marketing, ENX2 has had much success in improving the online presence of some of the most eli ... read more about ENX2 Marketing

    "Responsive, knowledgeable team with in-depth understanding of different platforms"
    Scott Garrison
    $25 - $49/hr
    10 - 49
    2013
    Dallas, Pennsylvania
  • FATbit Technologies

    Software & Mobile App Development Company in India
    Visit website

    FATbit Technologies is a renowned mobile app and software development company that provides optimum solutions for businesses to gain a leading edge in the industry. Established in 2004, the company has served 5000+ clients globally with its market-leading software solutions and products.  At FATbit, we look for ... read more about FATbit Technologies

    "Perfect team"
    William CHIECHIO, Managing Partner at JCLease
    $25 - $49/hr
    50 - 249
    2004
    Mohali, India
  • Web N Designs

    Unleashing Growth in the Digital Era
    Visit website

    Looking for the best digital solutions to thrive your business? We are here for you. With over a decade of experience, Web N Designs is a trusted partner in empowering businesses through state-of-the-art solutions. We have continuously adapted and innovated to meet the ever-changing needs of our clients.   A ... read more about Web N Designs

    "A Digital Marketing Powerhouse!"
    Bushra Helen, Assistant Manager at Noe Restaurant & Bar
    $25 - $49/hr
    10 - 49
    2015
    Williamsville, New York
  • webnexs

    Node.js - Headless Ecommerce - Apps Development
    Visit website

    Webnexs is your go-to destination for cutting-edge e-commerce solutions. We offer a wide array of software and scripts designed to cater to businesses of all sizes and industries. With a focus on innovation and excellence, we pride ourselves on delivering top-notch services that drive success for our clients. What s ... read more about webnexs

    "Review for Powerpack Online."
    powerpack online, Assistant Manager at powerpackonline
    $25 - $49/hr
    50 - 249
    2013
    Chennai, India

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Frequently Asked Questions

What is a PPC Agency?

A PPC agency specializes in managing clients' online ad campaigns on platforms like Google Ads, Microsoft Advertising, and social media advertising. They target the right audience and implement strategies to ensure that the right ads are shown to the right audience at the right time.

They monitor and optimize campaigns to get the maximum out of the allocated budget by adjusting the ad copy, keywords, and bids. So, basically, they manage the complex online ad campaigns for you and generate more website traffic, leads, and conversions for your business.

How do PPC agencies work?

PPC agencies start with initial consultation and goal setting to meet your business goals. They will then come up with a PPC strategy that will determine the platforms to target, keywords to bid upon, and ad formats to use. PPC accounts will be set up, and attractive ad copies that will impress your target audience will be created.

PPC agencies also closely monitor ad performance by tracking key metrics like clicks, conversions, impressions, and Cost Per Click. They will analyze data and make adjustments to your PPC campaign. You will be informed about the performance via regular reports and ROI. PPC agencies maintain continuous communication with their clients and schedule regular meetings. They have different pricing models like retainer fees or percentage of your ad spend.

What are the different types of PPC campaigns and How do I choose for my business?

There are different types of PPC campaigns that are suitable for different goals. Search Network ads are text-based ads placed on search engine result pages. They are ideal for increasing website traffic, generating leads, and increasing sales. Display Network Ads are banner or image ads displayed on websites and are ideal for brand awareness, promotions, and retargeting. 

Social Media Ads like those on Facebook and Instagram are highly targeted based on user demographics and interests. Shopping ads are product-based ads with images, titles and prices displayed on shopping platforms or search result pages. These ads are ideal for eCommerce businesses to drive sales. Retargeting or remarketing ads are those which are meant for audiences who have purchased the product/service in the past or visited the webpage. To choose the right PPC campaign for your business, start with your goals and clearly define them. Next, research your target audience and study their online behavior. Take into consideration your budget and experiment a bit. Track the results and make adjustments to the PPC campaign.

What services does a PPC agency provide?

A PPC agency provides a wide range of services, which starts with Goal Setting and understanding. Campaign planning and platform selection services are also provided, along with a comprehensive campaign strategy. A keyword research service is also provided to identify relevant keywords. PPC company also provides ad creation and landing page optimization services.  

They will launch your campaigns and closely monitor them and make changes accordingly. Bid Management services are also provided which are based on competition and Cost-per-Click(CPC). They also provide additional services like conversion tracking setup, competitor Analysis and remarketing campaign management.

What platforms do PPC agencies work with?

PPC agencies make use of various platforms to execute campaigns for their clients. These platforms include Google Ads, which empowers PPC agencies to design text-based ads displayed on Search Engine Results Pages. Another platform for PPC agencies is Microsoft Advertising, which is used to target users searching on Bing. Meta ads platform is for advertising on Facebook and Instagram, which are highly targeted based on interests, demographics and online behavior.

LinkedIn Ads are a valuable B2B platform that facilitates targeting professionals based on industry and job profiles. Twitter Ads allow keyword targeting and campaign promotion via hashtags and trends. Other platforms utilized by PPC agencies include Pinterest, TikTok, Snapchat etc., depending on your target audience.

Why should I hire a PPC agency or company?

There are several reasons for hiring a PPC agency or company to manage your online advertising. They have experts who have knowledge of the latest technology and trends in PPC advertising. They will handle everything starting from keyword research, ad creation, campaign management and data analysis. Several PPC agencies also have expertise in specific industries. They can make use of this knowledge to customize campaigns for your target audience. 

A PPC agency will also provide detailed reports about the ad campaign performance, which will help you in evaluating what is working and what is not. PPC agencies are generally very good at budget management and ensure that you get the most out of your allotted funds.

How can I choose the right PPC agency?

The first thing you should do is to be clear about your PPC requirement before looking for the right PPC agency. Create a requirement document along with the targets you want to achieve. The next step would be to create a list of probable partners by researching and seeking expert recommendations. The other option is to depend on platforms like GoodFirms to get the initial list.

Once you have a list of competent PPC companies that can achieve your goals, you can get in touch with them for further discussions. You should ask them about their experience of working with firms in your domain. The skill set and experience of the PPC company employees who would be working on your requirement should also be ascertained. Payment terms & conditions should also be discussed before choosing the right PPC company.

How do PPC agencies charge for their services?

PPC agencies employ various pricing models for their services. One of the popular options is the percentage of ad spend, wherein the agency charges a set percentage of your total monthly ad spend on Google Ads, Bing Ads, or other similar platforms. This percentage ranges between 10% to 30% for most companies. Another model is a flat fee, in which the agency charges fixed monthly fees for their services.

Some companies charge an hourly rate. The total cost is calculated by multiplying the number of hours spent on your requirement with the hourly rate. A hybrid model is also sometimes used by PPC agencies, which might charge a flat fee for campaign management and a percentage of ad spend for regular optimization.

Can a PPC agency help with local advertising campaigns?

Yes, PPC agencies can help with local advertising campaigns. It is a very effective way for local businesses to target potential customers in their region. PPC agencies have the expertise to use the PPC platform’s features to target ideal audiences based on location. This ensures that people are seeing your ads in your area, maximizing your Return on Investment (ROI). 

PPC agencies can craft very engaging ads that are specifically meant for local audiences. Along with that, they optimize the ads based on campaign data ensuring that you get the most out of the budget. They know how to implement local extensions in your ads, which enable the display of business addresses, phone numbers, and even a map in the search results.