Strong on both Core Competencies and 360-Performance. These firms have proven track records, deep specialisation, and solid client outcomes. Default recommendation for most buyers.
Top Market Research Companies
Goodfirms has reviewed 5,618 Market Research Companies as of September 2026 across 113 countries. The top-ranked firm is Mediacharge (5.0 stars, 12 verified reviews, $100 - $149/hr, founded 2016, Munich). Across the category, the median hourly rate is $25, median client rating is 4.9, and 17% of firms employ 50+ members. Explore the vetted Market Research Companies below, compare their strengths, and connect with the provider best suited to your requirements.
Finding the right market research companies is essential for businesses that want to make confident, data-driven decisions. Goodfirms’ listing highlights trusted market research agencies that help brands understand their target audience, industry trends, and competitive landscape. Reliable market research firms use structured methodologies to deliver actionable insights that support growth and reduce uncertainty. Skilled market research consultants work closely with businesses to uncover opportunities, validate ideas, and guide strategic planning. Choosing the right market research & analytics companies can help you move forward with clarity and confidence.
How this list is built: All 5,618 firms below pass Goodfirms' 4-step verification process (background check, client interviews, portfolio audit, ongoing quality review). Listings marked "Sponsored" are agencies that pay for premium placement - sponsorship does not affect star ratings or review content.
Top 10 at Glance
Compare the highest-ranked firms first side by side.
List of the Best Market Research Companies & Firms
Full service national public affairs, public relations, advocacy and marketing research firm with offices in Detroit and Lansing area. With more than 25 years of experience our principals are connected to government leaders and news media across Michigan.
< $25/hr10 - 49Lansing, United StatesOur firm provides professional advisory services in the business, aerospace, engineering and education sectors. We optimize supply chains, logistics and business processes. Our career services division are experts in the development of resumes, interviewing techniques and skills as well as providing career mentoring and coaching to individuals in all phases of the employment cycle-- new ... read Solomon Bruce reviews & insights
NA50 - 2492007Fort Worth, United StatesCapitol Research is Michigan's premier Market Research Company. We provide the facilities and consultants to help you conduct qualitative and quantitative market research reports for any industry. Our experienced market research consultants are committed to providing clients with accurate and reliable information in a cost-effective, timely manner for making sound business decisions.
< $25/hr2 - 91988Lansing, United StatesAdvantage Research Services Group, Inc., is a full-service marketing research firm with notable expertise in consumer, business-to-business, healthcare, media, financial, and technical research. Supported by a management team with over 35 years of experience in the marketing research industry, our clients know that they are in the best of hands. At Advantage Research, we are ... read Advantage Research Services reviews & insights
< $25/hr10 - 491998Grand Rapids, United StatesSince it's founding in 1979, Opinion Search has worked closely with customers handling their Market Research needs. We are seasoned experts in the following areas: -Moderating, report writing -Recruiting -Traditional and On-line focus groups -Ethnographies -Mock Juries -Field interviewing
$50 - $99/hr50 - 2491976Southfield, United StatesStratview Research is a global market intelligence firm offering a wide range of services including syndicated market reports, consulting, sourcing intelligence, and customer research. We have a strong and experienced team of industry veterans and research analysts with a perfect blend of wisdom, knowledge and attitude. We have been serving multiple clients across a wide ... read Stratview Research reviews & insights
$50 - $99/hr50 - 2492015Detroit, United StatesOur customers used to make big decisions based on feedback from conversations during sales calls. Stop. This is not research. Amongst many dangers, this can lead you down a path of "cut your prices" mentality or to innovate new products that do not sell. In fact, it shouldn't be that hard or expensive to get ... read Clear Seas Research reviews & insights
$25 - $49/hr10 - 49Troy, United StatesAha! is the strategic online qualitative research platform designed to give clients, research companies, consultants, and brand marketing agencies the tools to easily create and deploy successful consumer and B2B research studies. . Using our comprehensive and flexible projective, social, video and mobile tools, the Aha! platform allows insight teams multiple options for designing digital ... read Aha! Insights Technology reviews & insights
$25 - $49/hr10 - 492013Detroit, United StatesEscalent is a top human behavior and analytics firm specializing in industries facing disruption and business transformation. We tell stories that transform data and insights into a profound understanding of what drives human beings. And we help businesses turn those drivers into actions that build brands, enhance customer experiences, and inspire product innovation.
$50 - $99/hr1,000 - 9,9991989Livonia, United StatesWhat do you get when you work with a firm established by a third generation researcher who grew up learning this industry from the ground up? Experience that translates to some of the most accurate and reliable research available… Fort Worth Research was founded by Tara Miller, whose family has been recognized as pioneers and ... read Fort Worth Research reviews & insights
NA50 - 2491950Arlington, United StatesFor more than 25 years, we have guided companies in diverse industries to an improved bottom line by asking relevant questions, listening to your needs and executing a plan that achieves them. We know how to read the market and vigorously use this vision to help you not only achieve but exceed their market research ... read Worldwide MR reviews & insights
NA50 - 249Dallas, United StatesWe are an insights & strategy firm designed to drive our clients' business success. M/A/R/C®'s dedicated client-service model is centered on delivering the best. Leveraging a highly skilled, business-minded team of tenured marketing insights professionals, we are thoughtful and engaged consultants for our valued partners.
NA50 - 249Dallas, United StatesThe Center for Marketing & Opinion Research provides public opinion research services to colleges and universities, hospitals and healthcare organizations, and community-based organizations and government agencies. We collect reliable, valid and meaningful data for our clients using telephone, web and mail surveys, field, intercept and key informant interviews, focus group administration, as well as a ... read CMOR reviews & insights
< $25/hr50 - 2492006Akron, United StatesGreat Lakes Marketing was founded in 1964 as a full-service marketing research firm. Lori M. Dixon, PhD became a co-owner in 1985 and sole owner in 2010. Located in Toledo, Ohio, Great Lakes Marketing occupies the Great Lakes Building and has a state-of-the art focus group suite and fully monitored telephone interviewing operations. As a ... read Great Lakes Marketing Research reviews & insights
< $25/hr10 - 491964Toledo, United StatesLeslye’s experience spans a variety of consumer and businesses-to-business businesses including packaged goods, food and beverage, healthcare, quick service and casual dining restaurants, senior retirement communities, technology and utilities, among others. Prior to Odyssey Research Consultants, Leslye served in a variety of senior positions with leading advertising and market research companies including Merrill Research, a ... read Odyssey Research Consultant reviews & insights
NA50 - 249Dallas, United StatesAt Synergy, we believe that every company we serve has the chance to change lives in a positive way. We work to ensure that our clients’ customers and employees know, believe, and feel this sentiment at every touch point. Here are the core Synergy team members who lead the charge to make it all possible…. ... read Synergy Marketing Strategy & Research reviews & insights
< $25/hr10 - 492002Akron, United StatesAt CodingExperts we value each and every client, consistently focusing on the service aspects of customer service. Our knowledge and expertise is apparent whether we are assisting you in determining the best way to obtain the information you're looking for or implementing your custom standards and guidelines. We have worked with a wide array of ... read Coding Experts reviews & insights
NA50 - 249Dallas, United StatesOpinions LTD partners with consumers from all walks of life to meet your market research needs. From qualitative to quantitative, local, regional, national or international, we specialize in varied methodologies such as on-location interviewing, mall intercepts, central location tests, and focus groups. Our staff backs its service with years of experience in market research.
< $25/hr2 - 9Akron, United StatesTRIAD Research Group, based in Cleveland, Ohio, has been delivering customized primary research solutions to clients for nearly thirty years. Two of Northeast Ohio’s most respected research firms, Decision Research Corporation and Tactical Decisions Group, joined forces to create one research firm with knowledge of both public and private sector institutions. Because of the merging ... read TRIAD Research Group reviews & insights
< $25/hr2 - 9Westlake, United StatesRelevant Insights is a market research firm, located in the Dallas-Fort Worth Metroplex, providing highly customized, action-oriented market research solutions and advanced analytics for the general market and Hispanic segment. Our firm has more than 20 years of experience in market research abroad and in the US.
NA50 - 2492007Dallas, United StatesAdvanced research expertise meets real-world business needs at Action Based Research. Our full service market research firm drives strategic decision-making for organizations across a multitude of sectors, using the analytical techniques most appropriate to the questions at hand. So, whether your research questions require a high-level multivariate study or a straightforward survey, we can provide ... read Action Based Research reviews & insights
< $25/hr2 - 91997Akron, United Stateshe experienced team of Murray Hill National will assist you in finding the solution needed to deliver the ultimate market research experience. Murray Hill National is leading in data collection and technology offering a range of Qualitative and Quantitative research needs. Our fully automated national call center employs a team of project managers and recruiters ... read Murray Hill National reviews & insights
NA2 - 9Dallas, United StatesSPH Analytics is a recognized leader in the industry, earning accolades as a top ranked population health vendor by KLAS, ranked the number one analytics firm out of the top 50 disruptive health IT companies by Black Book Research, and ranked number one in MACRA and MIPS Support Technology for Value-Based Care by Black Book ... read SHP Analytics reviews & insights
NA50 - 249Fort Worth, United StatesWe strive to be early and different in our conclusions and, most of all, right. But, above all, we put our customers and our people first -- and, when you hire the best, you can trust them to do the right thing for customers and team members alike. People come to CRC to work in ... read Cleveland Research Company reviews & insights
< $25/hr50 - 2492006Akron, United StatesTyHann Market Research has built and maintained a solid reputation as an accurate, diligent, and cost effective outsourcing option for online market research companies. We offer survey programming of questionnaires, multi-language studies, acquisition of sample, and superb online reporting to support your company's needs. Unlike other market research companies who aim to profit by cutting ... read Tyhann reviews & insights
NA50 - 249Fort Worth, United StatesIn 1962, Betty Perry established Cleveland Survey Center, the founding company for Focus Groups of Cleveland. Cleveland Survey Center and Betty were always on the leading edge in developing qualitative and quantitative primary research. A true visionary and pioneer in research methodologies, Betty began by going door to door, conducting respondent surveys for clients. Later, ... read Focus Groups of Cleveland reviews & insights
< $25/hr2 - 91962Independence, United StatesBusiness Research Services has collected data and conducted marketing research studies for more than 50 years from our headquarters in Cleveland, Ohio. The experience gained over the years bridge all industries including political polls, public opinion surveys, school levies, healthcare, banking, automotive, manufacturing, retail and distribution.
< $25/hr2 - 9Cleveland, United StatesSince 1986, American Directions Research Group has conducted surveys for a wide variety of businesses and organizations, providing critical information needed to make decisions, grow or retain customers and accomplish their mission.
< $25/hr2 - 9Washington DC, United StatesSSRS is a full-service market and survey research firm managed by a core of dedicated professionals with advanced degrees in the social sciences. Service offerings include the Omnibus Survey, Probability Panel and other Online Solutions as well as custom research programs – all driven by a central commitment to methodological vigor. The SSRS team is ... read SSRS reviews & insights
$50 - $99/hr50 - 249Philadelphia, United StatesCustom, Specialized Medical Market Research Recruitment and Fieldwork. We are the experts that our colleagues at our former companies would go to many times daily for advice! When processes that we created went by the wayside at our former companies by the insistence of automating everything, we noticed that our clients seemed to notice. Quality ... read Connected Research reviews & insights
< $25/hr2 - 92016Boca Raton, United StatesThe Freedonia Group, Inc. is a leading international business research company. It publishes industry market research studies, including industry analysis, product and market forecasts, industry trends, threats and opportunities, competitive strategies, market share determinations, and company profiles. Freedonia Custom Research, Inc., a wholly owned subsidiary, provides custom research analysis associated with mergers and acquisitions, product ... read The Freedonia Group reviews & insights
< $25/hr50 - 2491985Cleveland, United StatesOlson Research Group (ORG) has been supporting the life sciences sector for 2 decades by providing both qualitative and quantitative market research services and harnessing the latest technological offerings. We partner with both professional services companies that work and consult with Pharma, Biotech and Med Device firms as well as manufacturers of innovative compounds. What ... read Olson Research Group, Inc. reviews & insights
$50 - $99/hr50 - 2491995Yardley, United StatesOur firm specializes in full-service market research projects in the Caribbean and the United States. We pride ourselves on our most valuable principle: “Local Knowledge with a Global Perspective”, mastering multi-country or global market research by taking into account different cultures, generations and languages and providing useful recommendations for brands.
< $25/hr2 - 9Miami, United StatesWAC a Multifaceted Data Solutions Company With Full Service Research Capabilities Since Its Creation in 1972 WAC Research has been a leading market research firm since its inception in 1972. Our research capabilities range from the more technical on-line, mobile and usability research to the more traditional focus groups, legal studies,medical studies, product and taste ... read WAC Research reviews & insights
< $25/hr2 - 91972Doral, United StatesSpencer Research is a national, full-service, market research company, providing research design and consultation, in-depth product research and statistical analysis for brand leaders nationwide. Concept sensory projects, multi-market pre-recruited taste panels and multi-market home use tests are the primary focus of our research.
< $25/hr2 - 9Columbus, United StatesOne Columbus, the economic development organization for the 11-county Columbus Region, has set forth a vision for the Columbus Region to be the most prosperous region in the United States. To support that vision, the One Columbus team, working in partnership with state and local partners, will be focused on helping existing businesses grow and ... read One Columbus reviews & insights
< $25/hr10 - 49Columbus, United StatesMarketVision Research was founded in 1983 by my father Don McMullen following a career in marketing research and advertising at Procter & Gamble. His goal was to create a company focused on providing the highest level of client service –the very same level of service that he was looking for, and always expected, when he ... read Market Vision Research reviews & insights
NA50 - 2491983Fort Worth, United StatesClearView Research, Inc. has an experienced staff on hand to recruit only qualified respondents to your specifications. Our in-house recruiting is of the highest quality for both consumer and business recruiting. We believe in keeping our clients updated throughout the process and will provide you with a current respondent summary every morning.
< $25/hr2 - 9Winter Park, United StatesMB Marketing is a local marketing firm that works with local businesses. This means, that unlike the online software, we understand what makes Cowtown tick. We understand all of the different neighborhoods and areas around Fort Worth and know that each has a different personality, feel, and audience. Are you interested in marketing in North ... read MB Marketing reviews & insights
NA10 - 49Fort Worth, United StatesThe team at Mindspot, Inc. conducts business in North America, Latin America, Asia-Pacific, and Europe. Mindspot is a Full-service, technology-driven online research company. Mindspot brings Innovative solutions that reach today’s fast-paced market. Mindspot’s Unique Hybrid Research Solutions for Business to Business (B2B), Business to Government (B2G) and Business to Consumer (B2C) customers.
< $25/hr2 - 9Winter Garden, United StatesAimpoint Research™ is a global, multi-disciplinary marketing research firm providing the insight leaders require to make better, more informed decisions that reduce risk, optimize resources and maximize success. We fuse proven research methodologies, advanced collection techniques, superior analysis, and inspired presentations to give your company a competitive advantage.
< $25/hr50 - 249Columbus, United StatesProduct Insights is more than just a market research agency- we’re research experts. We do things differently here, and that’s different in a good way. We began in 1994 as a product development consultancy, and have grown since then to a full-service market research agency.
< $25/hr2 - 91994Longwood, United StatesReconMR is a data collection research firm headquartered in the Austin-San Marcos, TX metropolitan area. ReconMR has experience dating back to the 1960’s and has conducted thousands of research projects for a wide range of clients, including state and municipal entities, universities, media outlets, political pollsters, public policy scientists, retail corporations, high tech companies, and ... read Recon MR reviews & insights
NA50 - 2491999San Marcos, United StatesWhen you have a difficult or unique project, you need a partner you can trust, a partner that is quick, nimble and resourceful and faces challenges head on... you need a hero.
< $25/hr10 - 491958Tampa, United StatesThe Strategy Team helps experts, attorneys and consulting firms answer questions central to their litigation strategy by conducting research about the knowledge, attitudes and behaviors of people relevant to their cases. In addition, we provide a wide range of consulting services to help people and organizations obtain valid and reliable measures of public opinion.
< $25/hr2 - 9Columbus, United StatesOur firm has a rich history of developing new and exciting business ventures internationally, and we are especially proud of our many accomplishments in the Tampa Bay Area. For over 34 years, HCP Associates, a marketing consulting company, has been dedicated to developing sound business growth strategies and assisting in their execution. Throughout our history ... read HCP Associates reviews & insights
< $25/hr2 - 91986Tampa, United StatesWe’re born and bred in Austin, TX since 2014 and we have 15+ team members and growing. That’s a lot of tacos! We are one of only 6 Premium Partners at Convert.com. Optimizely and VWO have also given us their conversion rate optimization solutions partner seal of approval.
NA50 - 2492014Austin, United StatesHypothesis is consumer-centric insights, design, and creative agency specializing in research that is foundational, holistic, and forward looking. Unlike many firms, we don’t have an outsource model – our consultants, analysts, moderators, marketing scientists and designers are all in-house, and work closely together to develop and effectively communicate insights and stories in a compelling award-winning ... read Hypothesis Group reviews & insights
$25 - $49/hr50 - 2492000Los Angeles, United States
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The Magical Quadrant
Hover any bubble for the firm's exact scores. Filter the view using the controls on the right.
The four quadrants explained
Each card shows the count of firms in that quadrant and the top 5 by composite score.
Strong execution but broader service mix. High-quality generalists - good fit if your project crosses multiple disciplines in one engagement.
Deeply specialised but with moderate market presence. Often the right pick when specialisation matters more than scale - boutique shops with deep technical chops.
Newer entrants and smaller boutiques. Higher risk but often the best price-performance - particularly for early-stage startups or non-mission-critical projects.
No firm has cleared the Leaders threshold (≥ 50 on both axes) in this category yet. The 8 highest-scoring firms overall are shown below.
How firms are placed on the matrix
Every position on this chart is the output of the Goodfirms ranking algorithm - a weighted composite of signals across two axes. The algorithm is recomputed regularly and is fully documented.
Sponsorship does not affect placement. PRO members receive visible badges and ad placements, but their algorithmic scores are calculated identically to free listings.
Read the full methodology

























