Intuit Mailchimp

United States HQFounded 2001

Deployment

Web-basediPhone/iPadAndroidWindowsMac

Best for

SmallMediumLargeFreelancer

Overview

About Intuit Mailchimp

Turn clustomers into customers. Personalize every email for every customer using real-time behavioral data and automated triggers with Intuit Mailchimp, the #1 email marketing and automation platform. It helps businesses of all sizes find their audience, engage their customers, and build their brand. Mailchimp's CRM features allow businesses to get to know their audience and find new ways to market to them. The audience dashboard shows businesses pre-built segments, such as top locations, recent sources of growth, common tags, and even customer lifetime value (CLV).

At a glance

Software information

Industries served, licensing and the support Intuit Mailchimp provides.

Industries

  • Computer-software
  • Gambling-casinos
  • Information-technology-services
  • Marketing-advertising
  • Market-research
  • Telecommunications

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Quote Based
  • Free version

Support

  • Email
  • Phone
  • 24x7 Support

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video
  • Blog
  • Case Studies
  • Whitepapers
  • On-Site Training
Languages (1)
English

Review analytics

What customers report

4.3
Based on 176 verified reviews

What users like the most

  • Very slick, reliable and intuitive.
  • Provides me with everything I need for my email system.
  • No prior knowledge about it to be able to use it.

What users like the least

  • Some pretty important features are not yet there like image resizing.
  • Some of the templates look a bit dated, but overall they are of excellent quality.
  • One drawback i have encountered with Mailchimp is its pricing structure, especially when the subscriber list grows.

What users say

Review Analytics of Intuit Mailchimp

Every review is verified through Goodfirms before it's published.

4.3176 Verified Reviews
Ease of use (5 reviews)4.8
Features & functionality (5 reviews)4.8
Customer support (5 reviews)4.8
Value for money (2 reviews)4.5
Integrations (2 reviews)4.5
Review Summary
Summarized from 176 verified reviews · Updated September 2026
Intuit Mailchimp is widely praised for its ease of use and affordability, making it particularly popular with small businesses and beginners. Users consistently highlight the intuitive drag-and-drop editor, template variety, automation features, and strong email deliverability. However, reviewers note limitations as businesses scale, including constraints on advanced segmentation, complex automation workflows, and higher costs with larger subscriber lists. Customer support quality and some UX elements are cited as areas for improvement.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Intuit Mailchimp
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What reviewers mention most

Sarah, Digital Content Specialist at Sixth City MarketingVerified Review
Posted on Dec 19, 2018

“It allows easy customization”

Overall rating4.0

At Sixth City Marketing , we utilize MailChimp for a number of our clients' email marketing strategies. It's a cost-effective option for many businesses and allows for easy customization, scheduling, and form creation. A downfall of MailChimp compared to other email marketing software is the inability sends to multiple email lists. This in turn, can result in higher spends since duplicate email addresses on more than one list costs more money.

Samaj InfotechVerified Review
Posted on Dec 19, 2018

“Very Nice”

Overall rating5.0

It is very easy and useful for testing and marketing software solutions. I can hardly complain about this software. From the very beginning and using this software tool has developed a lot from my side.

Agnieszka Zacher, Product Owner at VazcoVerified Review
Posted on Dec 18, 2018

“Simple and easy to use”

Overall rating4.0

It is very easy to use as well as cheap. Regarding its drawback; I can't think of anything.

Overall Experience is good

Alex Tran, Digital Marketing Strategist at Hollingsworth LLCVerified Review
Posted on Dec 18, 2018

“It is great for sending out mass emails”

Overall rating4.5

Overall, Marketing Automation Software is great for sending out mass emails. We experience a 40% open rate from our employees and 32% from our vendors. Our headlines are usually straightforward and are parts of the headliners from articles in our news section. 

Hollingsworth LLC uses Mailchimp to create drip campaigns and send newsletters to the vendors and employees. We have paid version and love the ease of design and use. 

Rohit AroraVerified Review
Posted on Dec 18, 2018

“Good”

Overall rating5.0

Pros:- Very helpful and high success rate.

Cons:- system down sometimes.

Hung Nguyen , Marketing Manager at SmallpdfVerified Review
Posted on Dec 17, 2018

“Simplify workflows and makes reporting easy”

Overall rating4.5

Pros: 

• Neat drag-and-drop template builder - which is handy for those without access to in-house developers and designers. 

• Easy to run A/B tests for email campaigns. 

• Easy to manage import and create lists and segments. Not challenging to manage large contact lists

• Good scheduling options. You can schedule emails to be sent in batches. 

• Good reporting for email campaigns as well. 

• Default utm tag used to track traffic to your platform on Google analytics. 

Cons:

• Limited filtering options to create segments within a list (up to 5). 

• Cannot set a time after an A/B test has completed. You'd have to set up a manual follow-up campaign. 

• The conversion tool isn't that great and may land your emails into spam filters, as the sender's email and reply-to emails are not the same. 

I love MailChimp. It makes my life easy as campaigns can be efficiently set up within a few minutes (as long as you have all of your assets prepared). They have no issues handling a large set of contact lists; emails always deliver with little to no problems and the live-chat support is superb. 

The minus points that I have included are situational and may not apply to every business. We know our time that drives the most engagement regarding clicks and open rates, but MailChimp does not have the option to pick the sending time when you manually pick an A/B test winner. However, as I've stated, you can always set up a follow-up campaign to those that were not part of the initial A/B test. 

MailChimp is excellent as it automates a lot of manual and tedious tasks of Smallpdf  which would have taken us ages to carry out by ourselves, simplify workflows and makes reporting easy as well. 

Phillip Livingston, • Digital Marketing Specialist at Condo Control CentralVerified Review
Posted on Dec 14, 2018

“It’s a good software for email automation”

Overall rating4.0

Pros:

I have used a few other email automation tools like market and constant contact, Condo Control Central finds MailChimp simple and effective when it comes to running email marketing campaigns. I was able to seamlessly integrate MailChimp into my WordPress website and began building my email list. I found other platforms a bit complicated especially when I am creating an email template. With some email marketing automation software you require some knowledge of HTML when designing templates but with MailChimp its mostly drag and drop.

Cons:

The only con I could think of is it lacks a few small features that the big names have. Other platforms have email automation in addition to other features. Although MailChimp has a few other features, the only feature that sets it apart is the email automation.

Overall:

It’s a good software for email automation but I wouldn’t say its an all it one platform marketing automation platform. I still need to use other marketing automation software for other needs.

Nate Masterson , CMO at Maple HolisticsVerified Review
Posted on Dec 13, 2018

“It is practical & user-friendly”

Overall rating5.0

When it comes to automated marketing, few tools are as practical and user-friendly as MailChimp. The highly-rated newsletter service is the ultimate software for marketing team at Maple Holistics looking to create an attractive and effective email campaign.  

MailChimp also makes ad campaigns easier and more effective while also creating more appealing landing pages. 

The user-friendly marketing tool has helped us create a flexible email campaign that proved to be significantly more successful than our previous efforts. After switching to MailChimp, we saw our open-rate jump to around 25% with a click-rate of 5%.

Zondra Wilson, CEO at Blu Skin Care, LLCVerified Review
Posted on Dec 12, 2018

“Mail Chimp is great for small businesses.”

Overall rating5.0

It makes easy for Blu Skin Care, LLC  to design exceptional email campaigns, share them on social networks, and integrate with web services we already use, manage subscribers and track our results. You'll love mixing and matching MailChimp's templates, features and integrations to suit your needs--think of it as your own personal newsletter publishing platform.

don’t have any con’s. I love Mail Chimp.

 

Mads Hallas Bjerg, Co-founder at MeartoVerified Review
Posted on Dec 12, 2018

“It works well”

Overall rating2.0

Pros:

Mailchimp was Mearto's first e-mail system and it worked well in the beginning. Easy to collect emails on our blog and other paid campaigns. Later, after we reached 10.000 subscribers, it became quite expensive and we had marketing automation needs that it did not solve for us. We changed to another e-mail provider that is priced on the number of emails you actually send + offers more advanced marketing automation features. We still use Mandrillapp to our automated transactional emails. Mandrillapp is a mailchimp company.

Cons

Expensive and lacking marketing automation features. Not well-suited for startups with +20.000 subscribers

Capabilities

Intuit Mailchimp features

The full feature set, grouped by module.

CRM Software

  • Calendar & Task
  • Contact Management
  • Collaboration Tools
  • Custom Dashboard
  • Email Integration
  • Forecasting & Analytics
  • Mobile Access
  • Pipeline Management
  • Reporting
  • Sales Automation
  • Workflow Automation

Marketing Automation Software

  • A/B Testing
  • Analytics/ROI Tracking
  • Campaign Management
  • Customizable CTAs
  • Email Marketing
  • Google AdWords Visibility
  • Sales Intelligence
  • Search Marketing
  • Segmentation and Targeting
  • Social Marketing

Email Marketing Software

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Subscriber Management

Social Media Marketing Software

  • Boosting
  • Campaign Management
  • Content Curation
  • Engagement
  • Multi-Account Management
  • Social Analytics

Social Media Management Software

  • Brand Tracking
  • Collaboration
  • Customer Engagement
  • Multi-Account Management
  • Social Media Monitoring

Email Management Software

  • Antivirus
  • Multiple Accounts
  • Routing
  • Whitelisting/Blacklisting

Survey Software

  • Analysis Tools
  • Automated Responses
  • Campaign Management
  • Email Marketing
  • Question Library
  • Skip Logic
  • Supports Multimedia
  • Survey Design

Web Analytics Software

  • Dashboard
  • Keyword Tracking
  • Multiple Site Management

E-Commerce Software

  • CRM
  • Email Marketing
  • Mobile Access
  • Reporting & Analytics

Plans

Intuit Mailchimp pricing

Price Type
Year
Free Version
Yes
Payment Frequency
Monthly Payment, Annual Subscription, Quote Based
Preferred Currency
USD ($)
Standard$25 / month

Works with

Integrations

Intuit Mailchimp connects with the tools your team already uses.

Media

Screenshots & video

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