Intuit Mailchimp

Mailchimp flawlessly delivers The Scott King Show's  tech and podcast newsletter to my subscribers. It performs 100% of the time. I've used several different marketing automation packages for both consumer and B2B marketing and appreciate Mailchimp's ease of use and email deliverability.

As an entrepreneur, I don't have a lot of technical knowledge, so MailChimp was very easy for me to learn & use to set up my free lead magnet and to send newsletters to Discovering My Wings' email list. It is also very reasonably priced. I envision myself staying with MailChimp for a while until I outgrow it and move to a more robust CRM because I'll need to be able to segregate my list and unfortunately, to my knowledge, MailChimp doesn't offer this.

Lost points for when things get bigger. Also, issues with custom URLs and essentially MailChimp own the platform and can remove you at any time (including your database) - I wouldn't risk it.



As per the opinion of team at Digital Eagles, MailChimp is good for beginners and startups due to its value send. As the mail list and business grow though, most companies will demand more automation, more connectors to various CRM's and most importantly, creating and editing templates. When your focus moves to create a direct marketing campaign to a traditionally indirect marketing channel your time becomes precious. Mailchimps editor becomes time-consuming because of its clunky interface and attempts to add slicing tools for tracking is dislodged from their intentions; hence my middle of the ground rating.

 According to Bianca Atkinson, the biggest "pros" are:

1. Cost effective - especially for those with small email lists

2. Easy to use - most CRM's are confusing and difficult if you are inexperienced, so the templates and ease of use you get with mailchimp seriously take the stress out of managing your email marketing strategy in house.

Pros:

• I've been using MailChimp while working at ParcelPoint as well as in various other businesses for the last 10 years and I love it.

• It is constantly evolving, changing and iterating features to help enhance businesses. The automation has enhanced 10-fold in the last decade and enables targeted communications to different customers with different needs. 

• The addition of landing pages, postcards and ads MailChimp is a one-stop shop to grow your email lists and measure the impact of your email marketing. 

• Other pros are awesome templates, great pricing, plenty of integrations available, simple mobile optimisation and a really straightforward workflow. 

Cons:

• There is definitely some jargon that is specific to MailChimp that you have to get used to over to me but there is lots of FAQs and a glossary to help you figure it out. 



The overall experience is simple, great for beginners all the way up to veteran email marketers. 

PopNet Media has been using MailChimp for about 3 years now. I can honestly say that without it my business would not be where it is today. By far this is the most effective communication tool that I have in my arsenal. It is more effective than my social media accounts according to my stats. They say that email is dead but not according to my statistics.