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List of the Best Pay-Per-Click (PPC) Agencies

  • With the ever-changing technology, we get how important it is for brands, especially in today’s day and age, to be able to listen every minute of every day and react almost instantly. We work with you to make your vision a reality because we understand that a whole lot has changed in the last decade than in the p ... read more about CueBlocks Technologies Pvt. Ltd.

    "We trust CB team's experience to take care of all our digital marketing needs."
    Siddhant Chaudhary
    $25 - $49/hr
    50 - 249
    2005
    Mohali, India
  • SpireHub Softwares is a dynamic and innovative web and app development company that specializes in crafting cutting-edge digital solutions for businesses across diverse industries. With a commitment to excellence and a passion for technology.

    "Proficient and forward-thinking in providing recommendations."
    Vivek Singh, Senior Digital Marketing Executive at Frontline Food Consultants & Engineers
    $25 - $49/hr
    50 - 249
    2018
    Noida, India
  • Omni Agency

    Brand Story Telling Through Website Desi
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    A beautiful, responsive and user-friendly website that brings your brand to life is crucial to a successful online presence. Your website is one of the core foundations of your online operations. It helps build credibility for your business, showcases your brand, and educates future clients about your product or servic ... read more about Omni Agency

    "Our website works like charm!"
    Aurora Cohen
    $50 - $99/hr
    10 - 49
    2018
    Toronto, Canada
  • Cannibals Media

    Best Digital Marketing Company in Pune
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    Whether you’re running a small business online or a multi-million dollar company, we've got your marketing needs covered. Cannibals is a digital marketing and media company recognized and awarded by multiple authorities for providing outstanding services, especially SEO & Link Building.'  

    "Very Impressive "
    Kashish Ahuja
    $25 - $49/hr
    10 - 49
    2016
    Pune, India
  • BEEZ Marketing Agency

    Bridging between Businesses and People
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    BEEZ Marketing Agency (BMA)  is a full service digital marketing agency offering, custom website designs optimized to improve ranking on search engines locally and nationwide. Beez Marketing Agency also provides branding and direct response marketing on social media, and Google, and Bing.  Beez creates resona ... read more about BEEZ Marketing Agency

    "Honest Marketing Consultants"
    Eric Manos, Industrial Electrician at Rite Electricians
    $50 - $99/hr
    2 - 9
    2017
    Burbank, California
  • Birth Marque

    Transforming your Ideas to reality
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    Birth marque is a leading 360° branding agency based out of chennai with a stronghold onproduct and technology innovation. We take immense pride in working with many market leaders and positioning their brands in the digital world. With our result-driven approaches, we also accelerate the growth of small-scale comp ... read more about Birth Marque

    "Great Work Culture , Flexible working hours , an opportunity to learn and grow"
    Hari Priya
    NA
    10 - 49
    2019
    Chennai, India
  • kshatrainfotech

    Digital Marketing And AI/Image processing Company
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    A prominent AI/Image processing and App Development Company based in India and having a presence in the USA and Panama. Kshatrainfotech was founded in the year 2015, focusing on bridging the gap between the business-related goals and reality. As one of the rapidly growing AI-based Web and Mobile App Development ... read more about kshatrainfotech

    "Exceptional Mobile App Development Experience with Kshatrainfotech"
    Ritika Rohilla, HR Manager at MobiGarage at MobiGarage
    < $25/hr
    10 - 49
    2015
    Gandhinagar, India
  • Repunext

    Best Digital Marketing Company in Chennai
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    Repunext is awarded as the “Successful business of the year 2022” by IIVA and recognized as the “Top 3 Web Designers 2021 & 2022” in Chennai. They are best at creating highly responsive and SEO-optimized web designs. Repunext team has proficient developers who can develop and design static a ... read more about Repunext

    "Logo designer"
    Emima Ziony, Writer at Health Care
    < $25/hr
    10 - 49
    2017
    Chennai, India
  • Dalerio Consulting

    Empowering business and individuals since 2019
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    Dalerio Consulting is an international Business Process Outsourcing (BPO) company with over 5 years of service. We are based in Europe, with a worldwide client base throughout various industries such as sales, e-commerce, gaming, gambling, construction/handyman, hospitality, education, business services, finance, medic ... read more about Dalerio Consulting

    "Not only the most competitive but also the best people to work with"
    Yordy Diaz, CEO at SpotGaming Ltd
    < $25/hr
    10 - 49
    2019
    Acton, California
  • Digital Mesh

    Top Notch Software Services For Your Success
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    Digital Mesh is one of most experienced offshore software development companies in India with proven rigorous project management processes. We have extensive experience in process-driven software development. Our expert team includes technology architects, project managers, and vendor/industry certified developers hand ... read more about Digital Mesh

    "Professional and Experienced Team"
    Anurag Sukumaran
    NA
    50 - 249
    1999
    Kochi, India
  • We are a French digital agency. Our team is specialized in SEO (technical optimization, content and linkbuilding).

    "Great SEO company"
    Smart Enseignes
    NA
    2 - 9
    2010
    Cannes, France
  • 3 Media Web

    Growing Your Business Is Our Business
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    3 Media Web is a full-service, award-winning digital agency that specializes in websites, support, and digital growth for mid-size companies and enterprises. For nearly 20 years, we’ve built our reputation as a dependable, high-quality provider, and expert when it comes to building successful websites on the W ... read more about 3 Media Web

    "Great help twice in the last couple months!"
    Eric Pellerin
    $150 - $199/hr
    10 - 49
    2001
    Marlborough, Massachusetts
  • We are a software development company with innovation as our working theme. We are creative nerds, and try to give any business a smart digital solution. As we are into web development, we are consistently delivering solutions on internet. We are giving cyber secured solutions, so that our clients should be r ... read more about ACE Software n Web Solutions

    "Books 4 U - ecommerce portal and android app"
    Sagar Surve
    $25 - $49/hr
    10 - 49
    2013
    Thane, India
  • Vistas AD Media Communications

    Web Design, Website Development, SEO Company
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    ., based in Bangalore, India, efficiently delivers creative communications, interactive web solutions and digital marketing services. We execute assignments of various complexities for clients across the globe. Our team at Bangalore office serves clients from UK, Europe, USA, and Australia, New Zealand and the Middle E ... read more about Vistas AD Media Communications

    "Top Rated Real estate Web Development and logo Design Company"
    D'Habitat Serviced Apartments, friendly members at D' Habitat Serviced Apartments
    NA
    10 - 49
    1997
    Bengaluru, India
  • We are an award-winning, 360 degree creative marketing agency located in Bangalore, helping businesses make their products, services, and marketing communication easier, more effective and more enjoyable for everyone.   We are in the course of helping brands become more relevant to 21st century consumers; ... read more about COLTFOX PRIVATE LIMITED

    "Amazing Agency "
    Shailesh Kachi, Artificial Intelligence Engineer (Working on Patent Products) at Self-employed
    < $25/hr
    10 - 49
    2016
    Bengaluru, India
  • Commerce Pundit has its roots in Atlanta and three other branches located across the globe. Dedicated to providing customized Magento eCommerce solutions to its clients, the company houses a team of experts and has experience of around a decade.  With over 250 experienced IT professionals available at service, ... read more about Commerce Pundit

    "I would definitely recommend them for Magento Development projects"
    Holly
    < $25/hr
    250 - 999
    2009
    Duluth, Georgia
  • Kollective is a digital design and marketing agency based in Athens, Greece. We deliver personalised solutions to clients in the hotel, tourism and hospitality industries to effectively increase direct bookings and boost online sales. We are proud of building strong, long lasting relationships with our clients, we invi ... read more about Kollective

    "Best partner"
    Giannis Xarhakos
    NA
    2 - 9
    2011
    Athens, Greece
  • GoDigitley

    Let Us Grow Your Business!
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    GoDigitley is a full-service Digital marketing company offering innovative web marketing solutions to mid to large size companies across the globe. Our goal is to establish a unique and highly effective online presence for our clients.From a team of merely three employees, we've grown to a team of 50+ SEO professio ... read more about GoDigitley

    "Proud to have a long-term relationship working with them"
    Saket kumar Tiwari, TRANSFORMATION LEAD at at OYO
    < $25/hr
    10 - 49
    2016
    Delhi, India
  • Experience quick turnarounds with our expert team, dedicated to swiftly resolving any issues your website may encounter. Our creative teams are skilled at giving your website a captivating and eye-catching appearance. With our SEO optimization strategies, we can drive substantial traffic to your site. Additionally, our ... read more about Napollo Software Design L.L.C

    "Experts in all areas"
    Nida Junejo
    $50 - $99/hr
    50 - 249
    2015
    NYC, New York
  • 1weblab

    GROW YOUR BUSINESS ONLINE WITH 1WEB LAB
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    1WEBLAB is best rated result oriented Digital Marketing company in Delhi NCR, India, which always stand for taking your business to the next level along with to build a brand and increase Internet visibility of your dream project .  We specialises in ethical and organic SEO Services in Delhi, Web Designing, Web D ... read more about 1weblab

    "Best Website Design Company in Delhi and SEO Services Company In Delhi India"
    Sky Language Training
    $25 - $49/hr
    10 - 49
    2016
    Delhi, India
  • Mobiloitte Inc

    A Blockchain and Metaverse Company
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    Mobiloitte Inc. is a USA-based Blockchain and Metaverse Company that delivers outstanding solutions to their clients on time.  [Metaverse | Blockchain | Games | AI | IoT | Mobile App | Web App and Cloud] EXPERIENCE: EXCELLENCE: EXUBERANCE is our work mantra for Go-to-Market Strategy of our customers. ... read more about Mobiloitte Inc

    "A great company to work with"
    Dane Tyson
    < $25/hr
    250 - 999
    2004
    Wilmington, Massachusetts
  • With the aim to change the world with technology, Climbax helps businesses communicate their story to the world. Currently, we have a base in three nations with clients ranging over 10 countries around the globe. We offer solutions in the field of Software Development, Web Development, Mobile App Development, Game D ... read more about Climbax Entertainment Private Limited

    "GREAT JOB CLIMBAX"
    Portfolio RAJEEV ARORA, PROPRIETER at ARUN ELECTRONICS
    < $25/hr
    10 - 49
    2013
    Delhi, India
  • Lounge Lizard

    Best of Breed Websites & Digital Marketing
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    Lounge Lizards is a Digital Marketing Agency that excels in digital marketing automation, increasing sales leads, and increasing sales. We’ve been in business for 21 years and have perfected SEO Service, SEM, PPC, SOCIAL, GEO-FENCING, EMAIL and all things digital marketing. If we don’t drive results, we&rsq ... read more about Lounge Lizard

    "Professional, Reliable and Measura"
    Matthew C Monroe, Partner at Independent Retirement Partners, LLC
    $100 - $149/hr
    10 - 49
    1998
    NYC, New York
  • Aweb

    Aweb - SEO, PPC, ASO, SERM
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    Ukrainian Digital Marketing Agency Aweb was founded in 2006. We are experts in SEO and PPC advertising such as: - E-commerce SEO;  -Technical SEO; - SEO for SaaS services and Startups; - Link building; - SEO Consulting; - ASO; - Google Ads for e-commerce; - Meta (Facebook & ... read more about Aweb

    "We are pleased with the results and the way Aweb has built the workflow in SEO."
    Yevhen Vydyborets, Online Project Head at AVA MARKET
    $25 - $49/hr
    50 - 249
    2006
    Kyiv, Ukraine
  • wedowebapps

    We expand your internet reach
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    WEDOWEBAPPS LLC offers some of the most efficient and exceptional services in the IT industry. As a business solution provider with a real-world perspective, you can avail of various services such as mobile app and web app development, graphics, web designs, testing, QA, content creation, and much more. Intending to pr ... read more about wedowebapps

    "Appreciate their honesty and respect the efforts made by the team"
    Arabic attire, CEO at VINI THE COUTURIER
    $25 - $49/hr
    10 - 49
    2015
    Hallandale Beach, Florida
  • Cybrain Software Solutions is an ISO 9001:2015 certified full-service IT company serving brands from all over the world with quality software solutions that make an impactful difference. Mr. Puneet Verma began his journey as a single founder in 2006. In 2012, we incorporated as a private limited company, and now Cybrai ... read more about Cybrain Software Solutions

    "I had a fantastic experience working with Cybrain Software Solutions. "
    Manpreet Batra, General Manager at MJP TECHNOLOGIES
    < $25/hr
    50 - 249
    2006
    Mohali, India
  • Epik Solutions

    Digital Branding and Advertising Services Provider
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    We at Epik Solutions believe in being a one-of-a-kind business impact experience management and digital transformation company providing simplified enterprise and account-based solutions to help our customers grow. We create transformational methods for our clients that solve their immediate and long-term needs. For ... read more about Epik Solutions

    "Fast and professional fix to WordPress problem"
    Sarah Jayne Anderson Gipson, Senior Marketing Manager at Big Imagination Group
    $25 - $49/hr
    50 - 249
    2015
    Pleasant Hill, California
  • Astha technology Solution Pvt. Ltd started its journey as a global IT solutions provider in 2008. Since then, we have had a clientele that recognizes our innovative ways and transparent approach to problem-solving. Our aim has been to cater to the needs of the Digital market through our web and mobile development se ... read more about Astha Technology

    "Astha Technology is best it company for making website or mobile app and digital marketing "
    Nikhil Dudharejia, Data collection executive at at Narola infotec solutions LLP
    < $25/hr
    10 - 49
    2008
    Surat, India
  • GoEngine

    Premium Digital Marketing Agency
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    We help attorneys grow their law firms and maximize their profits with sustainable digital marketing services.  GoEngine specializes in bringing fresh leads and lots of new clients to law firms across the country. That's all we do. We have helped dozens of law offices nationwide grow their business 200%, 30 ... read more about GoEngine

    "Hired go engine to optimize search engine results and manage social media. "
    Aaron Marks, Attorney at Law at Marks Law Group
    $100 - $149/hr
    2 - 9
    2020
    Greenville, South Carolina
  • Unyscape Infocom

    Crafting Digital Success Stories
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    Unyscape is a leading IT company with a focus on providing Remote Teams having expertise in Mobile App & Website Development, Design, E-commerce Solutions, & Data Analytics to Fortune 1000 companies. Founded in 2009, with a laser focus on providing the best in class solutions for solving real-life challeng ... read more about Unyscape Infocom

    "Very Reliable"
    SPIN
    $25 - $49/hr
    50 - 249
    2009
    Noida, India
  • Saffron Tech is a digital transformation company offering scalable technolgy and marketing solutions. With our offices in the New Jersey and India, Saffron Tech has been serving clients from different industry verticals in US and other parts of the world for over 13 years.  Some of our key expertise lies in ... read more about Saffron Tech

    "Good service from a team who aim to please"
    Caitlin Thorpe, Founder at at Seamless Therapy
    $25 - $49/hr
    50 - 249
    2008
    NYC, New York
  • Toffyjar Digital eases your business growth by taking care of the digital services you want. Without the hassle of hiring, setting up infrastructure or training anyone. At our Digital marketing agency, Pay only for the expert work & give time for your business. You can hire us for an end to end service or hire us o ... read more about Toffyjar Digital

    "Digital marketing"
    Mahesh Vorkady, Founder at Pinyata foods Pvt Ltd
    < $25/hr
    10 - 49
    2017
    Mysore, India
  • Team Quilytics is determined to help you grow your business value through a powerful combination of  quality and analytics. Consider us to be your highly committed Data Partners for life. We deliver best in-class services in the field of Marketing, e-Commerce and Supply Chain. Quilytics is a leading provider of da ... read more about Quilytics

    "Understands the needs and come up with custom solutions. Very experienced team members!"
    Serhat Uste, Director, Paid Media at at Magnitude Digital®
    $50 - $99/hr
    2 - 9
    2020
    New Jersey, New Jersey
  • Top Bros

    One Stop Shop for Web Design & SEO Needs
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    Here at Top Bros SEO, we aim to build long-term relationships with our clients. We offer comprehensive marketing solutions to fit your brand, business, online store or start-up from local to global exposure.

    "Best SEO Guys!"
    Ersen Tanitkan, Sr. Account Executive at Exosome Diagnostics
    $100 - $149/hr
    2 - 9
    2010
    Los Angeles, California
  • RankHawn

    Best Digital Marketing Company
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    RankHawn is India's leading digital marketing company which helps brands to grow business exponentially by combining the right online platforms and marketing strategies which users truly value. We are a growth-oriented digital marketing agency willing to learn & walk together towards success.

    "Best Digital Marketing Company in Bangalore"
    Gurleen Kaur
    NA
    2 - 9
    2019
    Bengaluru, India
  • DigitalOye

    Performance Focused Digital Marketing Company
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    At DigitalOye we help your brand to build meaningful connections & achieve growth through new-age marketing campaigns with our proven growth hacking methodologies.DigitalOye is the most recommended Digital Marketing Company in Noida, India. We specialize in results-driven SEO, PPC & Social Media campaigns to ex ... read more about DigitalOye

    "Excellent SEO Company"
    Dhiraj Mishra
    < $25/hr
    10 - 49
    2000
    Noida, India
  • Digital Expert Solution

    Best Digital Marketing Company in India
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    Digital Expert Solution, one of the best and reputed digital marketing company provide various marketing solution like PPC, SEO, SMO, Email Marketing, etc. for your business whether it is small or enterprises business. We help to grow your business and increase the reach of audiences to your business.

    "Best Digital Marketing Company for Startups"
    NRI Legal Advisors
    < $25/hr
    10 - 49
    2012
    Mohali, India
  • Welcome to Trusted Search Marketing. We are a data-driven, client-focused team of digital marketers based in Lancaster, Pa. With over fifteen years of experience under our belts, we know how to roll with the punches and adapt to changes in the marketing industry. We live to create a meaningful impact in the lives of ou ... read more about Trusted Search Marketing

    "Great marketing company!"
    Marlin Petersheim, Business Owner at at Legacy Door Co.
    $100 - $149/hr
    2 - 9
    2020
    Lancaster, Pennsylvania
  • KeyScouts

    Helping Your Business Grow Online
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    KeyScouts was founded in 2004 as an SEO firm with one goal in mind: to deliver superior results to our clients. Since then, our company has evolved into a full-service inbound marketing agency, providing website promotion services and diverse Internet marketing solutions to B2B technology companies, worldwide. KeyScout ... read more about KeyScouts

    "KeyScouts"
    Yoav I
    NA
    2 - 9
    2004
    Tel Aviv, Israel
  • With our comprehensive suite of digital marketing services, Saffron Edge is the go-to agency for high-growth companies looking to create multiple revenue streams for their Ecommerce or DTC brands. We specialize in delivering solutions that drive revenue and promote brand retention. With the expertise in performance ... read more about Saffron Edge

    "Supportive and positive team working on my FB ads"
    Boyd Lowry
    $25 - $49/hr
    50 - 249
    2008
    New Jersey, New Jersey
  • Authority Solutions

    Houston SEO Company with Integrity
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    Authority Solutions® is an integrity-driven digital marketing agency that offers internet marketing services, with a focus on SEO and web design that work together to produce synergistic results. More than a standalone SEO company or website design company, we offer comprehensive internet marketing strategies that ... read more about Authority Solutions

    "These guys really know what they're doing and we're glad that we use them."
    Eric Standlee, Vice President Investments at Confidential Single Family Office
    < $25/hr
    10 - 49
    2014
    Houston, Texas
  • Konvert Klicks Private Limited

    Konvert Klicks - Your Digital Marketing Partner
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    Our digital marketing work speaks for itself. We deliver satisfactory custom-tailored digital marketing services to each and every one of our clients — big, medium or small.The company believes in helping and delivering growth to new startups and exiting business. With over 94% retention rate in last 6 six y ... read more about Konvert Klicks Private Limited

    "Digital Marketing Excellence"
    David Cohn
    $25 - $49/hr
    2 - 9
    2015
    Bhopal, India
  • Inquivix

    Asia's Leading Digital Marketing Agency.
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    Inquivix is Asia's leading digital marketing agency.We craft and deliver tailor-made digital marketing solutions to suit all your business needs and help drive traffic, engagement, visibility, and ranking on the SERPs, ultimately leading to business growth. Our team of experts can help you establish your ... read more about Inquivix

    "Awesome Pro Agency"
    Lenzo
    $200 - $300/hr
    10 - 49
    2018
    Seoul, South Korea
  • Expert SEO Freelancer is a leading SEO and other digital marking service provider. We have high skilled and experienced digital marketing professionals. We are group of SEO expert freelancers in Delhi NCR.  Our SEO Experts stay in different locations like Noida, Gurgaon and Delhi but we complete our team work ... read more about Expert SEO Freelancer

    "Fruitful results"
    medsrx help
    < $25/hr
    2 - 9
    2018
    Noida, India
  • PinkPowerCo

    MarTech, Inbound & Digital Marketing
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    PinkPowerCo is a marketing agency that builds a Growth Engine for businesses with Marketing & Sales Technology. We are a full-service marketing and technology company focused on being a great partner for businesses, professionals, and organizations across B2B market. Our Integrated Approach Lets You ... read more about PinkPowerCo

    "Best team for inbound and lead generation"
    Sudha Maheshwari, Head Of Content and Marketing at BRM Managment
    $25 - $49/hr
    2 - 9
    2020
    Gurugram, India
  • Malinovsky Digital Agency

    Your perfect digital marketing department
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    During years of work in the technical field, our company has accumulated enough experience to speak the same language as our customers and understand their needs in detail. We do not work on a flow and work with a limited number of clients at the same time. This allows us to dive deeply into a project, achieve resul ... read more about Malinovsky Digital Agency

    "SEO & PPC for IT Recruitment Company. "
    Igor Kochetov, CEO at KIAT
    $25 - $49/hr
    2 - 9
    2011
    Batumi, Georgia
  • (un)Common Logic

    Not a typical digital marketing agency
    Visit website

    (un)Common Logic is not your typical digital marketing agency. We're a digital marketing agency in Austin, Texas with clients on almost every continent. Our digital marketing experts are relentless in their pursuit of optimization, meticulous in their approach, and authentic in their customer service. We leverage o ... read more about (un)Common Logic

    "(un)Common Logic has been a game changer for our volunteer recruitment!"
    Callie Langford
    $150 - $199/hr
    10 - 49
    2005
    Austin, Texas
  • Array Digital

    Award Winning Digital Marketing Experts
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    We are a bold marketing agency that drives sales for home service companies, medical practices, and law firms looking for aggressive growth.

    "Top digital provider"
    Jeffrey Marl, General Manager at MSCO Virginia Beach
    NA
    10 - 49
    2009
    Chesapeake, Virginia
  • Brilliant Digital

    WordPress Web Design Agency Peterborough, UK
    Visit website

    Brilliant Digital creates flawless bespoke websites for businesses and entrepreneurs. Based in Peterborough, but working with clients all over the world, we use our extensive experience to design and build creative and responsive websites that look incredible and deliver real results.

    "Fantastic results! Well done!"
    Martin Scarth, Electrician at MDS Electrical
    $50 - $99/hr
    2 - 9
    2017
    Peterborough, United Kingdom
  • First Page Digital HK

    We build traffic, leads & sales for your business.
    Visit website

    First Page Digital is a digital marketing solutions agency. We help companies with SEO, PPC, Social Media Paid Advertising, and much more! Established in Singapore in 2011, we have helped companies adapt to the digital age and take advantage of innovations within the marketing sphere. Our efforts enable clients to get ... read more about First Page Digital HK

    "quality service "
    GiftU Matrix
    $150 - $199/hr
    10 - 49
    2011
    Hong Kong, China
  • SEO Vendor LLC

    White Label AI SEO & Marketing Provider
    Visit website

    With over 7000+ projects under our belts, there is no industry we can’t handle.  We have worked with the most difficult businesses and marketing agencies.  Our experience with Fortune 500 companies, and small businesses alike are second to none!  Our products have matured over 15 years working with ... read more about SEO Vendor LLC

    "Ah Snap, it's SEO Vendor"
    Miguel A. Salvatierra, CEO at Elucivey
    < $25/hr
    50 - 249
    2007
    Henderson, Nevada

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Frequently Asked Questions

What is a PPC Agency?

A PPC agency specializes in managing clients' online ad campaigns on platforms like Google Ads, Microsoft Advertising, and social media advertising. They target the right audience and implement strategies to ensure that the right ads are shown to the right audience at the right time.

They monitor and optimize campaigns to get the maximum out of the allocated budget by adjusting the ad copy, keywords, and bids. So, basically, they manage the complex online ad campaigns for you and generate more website traffic, leads, and conversions for your business.

How do PPC agencies work?

PPC agencies start with initial consultation and goal setting to meet your business goals. They will then come up with a PPC strategy that will determine the platforms to target, keywords to bid upon, and ad formats to use. PPC accounts will be set up, and attractive ad copies that will impress your target audience will be created.

PPC agencies also closely monitor ad performance by tracking key metrics like clicks, conversions, impressions, and Cost Per Click. They will analyze data and make adjustments to your PPC campaign. You will be informed about the performance via regular reports and ROI. PPC agencies maintain continuous communication with their clients and schedule regular meetings. They have different pricing models like retainer fees or percentage of your ad spend.

What are the different types of PPC campaigns and How do I choose for my business?

There are different types of PPC campaigns that are suitable for different goals. Search Network ads are text-based ads placed on search engine result pages. They are ideal for increasing website traffic, generating leads, and increasing sales. Display Network Ads are banner or image ads displayed on websites and are ideal for brand awareness, promotions, and retargeting. 

Social Media Ads like those on Facebook and Instagram are highly targeted based on user demographics and interests. Shopping ads are product-based ads with images, titles and prices displayed on shopping platforms or search result pages. These ads are ideal for eCommerce businesses to drive sales. Retargeting or remarketing ads are those which are meant for audiences who have purchased the product/service in the past or visited the webpage. To choose the right PPC campaign for your business, start with your goals and clearly define them. Next, research your target audience and study their online behavior. Take into consideration your budget and experiment a bit. Track the results and make adjustments to the PPC campaign.

What services does a PPC agency provide?

A PPC agency provides a wide range of services, which starts with Goal Setting and understanding. Campaign planning and platform selection services are also provided, along with a comprehensive campaign strategy. A keyword research service is also provided to identify relevant keywords. PPC company also provides ad creation and landing page optimization services.  

They will launch your campaigns and closely monitor them and make changes accordingly. Bid Management services are also provided which are based on competition and Cost-per-Click(CPC). They also provide additional services like conversion tracking setup, competitor Analysis and remarketing campaign management.

What platforms do PPC agencies work with?

PPC agencies make use of various platforms to execute campaigns for their clients. These platforms include Google Ads, which empowers PPC agencies to design text-based ads displayed on Search Engine Results Pages. Another platform for PPC agencies is Microsoft Advertising, which is used to target users searching on Bing. Meta ads platform is for advertising on Facebook and Instagram, which are highly targeted based on interests, demographics and online behavior.

LinkedIn Ads are a valuable B2B platform that facilitates targeting professionals based on industry and job profiles. Twitter Ads allow keyword targeting and campaign promotion via hashtags and trends. Other platforms utilized by PPC agencies include Pinterest, TikTok, Snapchat etc., depending on your target audience.

Why should I hire a PPC agency or company?

There are several reasons for hiring a PPC agency or company to manage your online advertising. They have experts who have knowledge of the latest technology and trends in PPC advertising. They will handle everything starting from keyword research, ad creation, campaign management and data analysis. Several PPC agencies also have expertise in specific industries. They can make use of this knowledge to customize campaigns for your target audience. 

A PPC agency will also provide detailed reports about the ad campaign performance, which will help you in evaluating what is working and what is not. PPC agencies are generally very good at budget management and ensure that you get the most out of your allotted funds.

How can I choose the right PPC agency?

The first thing you should do is to be clear about your PPC requirement before looking for the right PPC agency. Create a requirement document along with the targets you want to achieve. The next step would be to create a list of probable partners by researching and seeking expert recommendations. The other option is to depend on platforms like GoodFirms to get the initial list.

Once you have a list of competent PPC companies that can achieve your goals, you can get in touch with them for further discussions. You should ask them about their experience of working with firms in your domain. The skill set and experience of the PPC company employees who would be working on your requirement should also be ascertained. Payment terms & conditions should also be discussed before choosing the right PPC company.

How do PPC agencies charge for their services?

PPC agencies employ various pricing models for their services. One of the popular options is the percentage of ad spend, wherein the agency charges a set percentage of your total monthly ad spend on Google Ads, Bing Ads, or other similar platforms. This percentage ranges between 10% to 30% for most companies. Another model is a flat fee, in which the agency charges fixed monthly fees for their services.

Some companies charge an hourly rate. The total cost is calculated by multiplying the number of hours spent on your requirement with the hourly rate. A hybrid model is also sometimes used by PPC agencies, which might charge a flat fee for campaign management and a percentage of ad spend for regular optimization.

Can a PPC agency help with local advertising campaigns?

Yes, PPC agencies can help with local advertising campaigns. It is a very effective way for local businesses to target potential customers in their region. PPC agencies have the expertise to use the PPC platform’s features to target ideal audiences based on location. This ensures that people are seeing your ads in your area, maximizing your Return on Investment (ROI). 

PPC agencies can craft very engaging ads that are specifically meant for local audiences. Along with that, they optimize the ads based on campaign data ensuring that you get the most out of the budget. They know how to implement local extensions in your ads, which enable the display of business addresses, phone numbers, and even a map in the search results.