Strong on both Core Competencies and 360-Performance. These firms have proven track records, deep specialisation, and solid client outcomes. Default recommendation for most buyers.
Top Market Research Companies
Goodfirms has reviewed 5,618 Market Research Companies as of September 2026 across 113 countries. The top-ranked firm is Mediacharge (5.0 stars, 12 verified reviews, $100 - $149/hr, founded 2016, Munich). Across the category, the median hourly rate is $25, median client rating is 4.9, and 17% of firms employ 50+ members. Explore the vetted Market Research Companies below, compare their strengths, and connect with the provider best suited to your requirements.
Finding the right market research companies is essential for businesses that want to make confident, data-driven decisions. Goodfirms’ listing highlights trusted market research agencies that help brands understand their target audience, industry trends, and competitive landscape. Reliable market research firms use structured methodologies to deliver actionable insights that support growth and reduce uncertainty. Skilled market research consultants work closely with businesses to uncover opportunities, validate ideas, and guide strategic planning. Choosing the right market research & analytics companies can help you move forward with clarity and confidence.
How this list is built: All 5,618 firms below pass Goodfirms' 4-step verification process (background check, client interviews, portfolio audit, ongoing quality review). Listings marked "Sponsored" are agencies that pay for premium placement - sponsorship does not affect star ratings or review content.
Top 10 at Glance
Compare the highest-ranked firms first side by side.
List of the Best Market Research Companies & Firms
Business decision making processes require a profound understanding of existing and future market conditions. Nearly all ill-conceived business decisions are the outcome of not conducting proper investigations into market conditions, which is where market research comes into play. Any critical decision making process requires vital inputs that can be provided by competent market research. We ... read Industry Experts reviews & insights
< $25/hr10 - 492008Chino, United StatesActionable Research is a marketing research consultancy that delivers both qualitative and quantitative primary marketing research on a global basis. While we have been a full service firm since 2002, Actionable Research is primarily specialized in the following vertical markets
< $25/hr2 - 9Aliso Viejo, United StatesLifestory is a research and strategy firm that utilizes applied social and behavioral sciences to solve complex business challenges. Our story is different from others. We come from a formal tradition of academic degrees in which we spent years learning, running studies, and teaching on the topic of influence and persuasion. After earning advance degrees ... read Lifestory Corporation reviews & insights
< $25/hr2 - 9Newport Beach, United StatesOpen Mind Strategy, LLC is a thought-leading quantitative and qualitative research consultancy specializing in innovative research methods and syndicated solutions that uncover actionable audience insights.
< $25/hr2 - 9NYC, United StatesReady to Launch Research is a Los Angeles based boutique consultancy. We specialize in digital and in-person qualitative research. Our team of social scientists has expertise in ethnography, focus groups, IDIs, and online community management.
< $25/hr2 - 92014Los Angeles, United StatesAt C+R Research, a full-service marketing insights agency, we’ve been helping brands grow for 60 years by delivering great research, deep perspective and committed client service. We’re known for best-in-class methodologies, high-quality analytical insights and delivering senior-level attention throughout every phase of our clients’ projects. We offer an array of customizable techniques for both qualitative ... read C+R Research reviews & insights
< $25/hr50 - 2491959Chicago, United StatesMunicipal Market Analytics (MMA) is an independent research firm based in Concord, Massachusetts. MMA’s core business is to provide strategic analysis and commentary on historical and quantitative conditions of the US municipal market, as well as leading issues confronting the industry.
< $25/hr2 - 9Concord, United StatesAt the heart of our research center is the mission to maintain a focus on superior consultation and customer service while delivering a state-of-the-art research experience for our clients and our research participants. Revelations is committed to privacy and confidentiality for every person and each project that comes through our doors. From research design to ... read Revelations reviews & insights
NA2 - 9Des Moines, United StatesStitch‘s unique proposition: a discovery process that evolves from the creation of new intelligence through new research. Another differentiating factor: Stitch brings the human equation to the front and center of the marketing discipline. We’re not just about numbers.
< $25/hr2 - 92007San Diego, United StatesWe call it Recorded Recruiting, others might call it 100% validation. We record the initial recruiting call for each respondent. A full-time staff member will then listen to the recording along with the screening instrument. Only when the staffer is satisfied in the qualification of the respondent is the individual invited to participate in your ... read Flagship Research reviews & insights
< $25/hr2 - 9San Diego, United StatesQuester creates deep conversations that are planned by moderators, conducted by artificial intelligence, and launched to huge samples. Conversations are analyzed by trained researchers who examine nuances and hidden emotions in language that drive behavior. We ask the questions that need to be asked in whatever way it makes sense, seamlessly, within every survey, for ... read Quester reviews & insights
NA2 - 9Des Moines, United StatesHanser & Associates is a public relations firm that helps organizations create and manage the relationships important to their future. We’re focused on delivering results in Des Moines, Iowa, the United States of America and around the world.
NA2 - 9Des Moines, United StatesQuantitative services for institutions and research teams Our goal is to lower execution costs and improve market analysis
< $25/hr2 - 9San Diego, United StatesWith over 30 years in business, TrendSource creates clarity in the complex world of business through trusted insight. At TrendSource, we believe the beginning determines the end. We understand that the process of ensuring high quality research results is both an art and a science. Therefore, our programs are designed thoughtfully and carefully to provide ... read TrendSource reviews & insights
< $25/hr50 - 2491989San Diego, United StatesMagid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of ... read Magid reviews & insights
NA50 - 2491957Cedar Rapids, United StatesThe concept for Moore Market Intelligence was born in a corporate home office cubicle. While working in product development and competitive intelligence for a company that was ranked #1 in indexed life insurance and indexed annuity sales, Ms. Moore became intimately familiar with the indexed insurance contracts being sold by companies competing with her employer. ... read Moore reviews & insights
NA10 - 49Des Moines, United StatesEstablished in 1980, Ward Research is one of Hawaii’s most respected market research firms. Providing expertise in both qualitative and quantitative research, our clients include companies representing Hawaii’s Top 250 corporations, public sector entities, and non-profit organizations.
$100 - $149/hr50 - 2491980Honolulu, United StatesWe are a full service market research and planning firm offering service on brand management, customer satisfaction, product & market development, and database marketing. We provide management consulting and planning in areas of market strategies and economic impact analysis to business clients in a wide range of industries.
$100 - $149/hr50 - 249Honolulu, United StatesCredence Research is a worldwide market research and counseling firm that serves driving organizations, governments, non legislative associations, and not-for-benefits. We offer our customers some assistance with making enduring enhancements to their execution and understand their most imperative objectives. Over almost a century, we've manufactured a firm extraordinarily prepared to this task.
< $25/hr50 - 2492015San Jose, United StatesEstablished in 1960, SMS is a major contributor to marketing research, consulting, social and economic studies, program evaluation, and government-level policy studies for local, national, Pacific Basin, and international clients. Our industry expertise and highly experienced team of professionals – see our people – have made SMS the “go to” research and consulting company in ... read SMS reviews & insights
$25 - $49/hr2 - 9Honolulu, United StatesIn business since 1962, The Stelter Company is the strategic partner more than 1,500 leading nonprofits nationwide depend on most to provide expertise on cultivating valuable, long-term donor relationships through a unique combination of industry insight, customer focus and creative services.
NA10 - 491962Des Moines, United StatesWe offer modernized facilities that provide a comfortable and inviting environment to get the most out of your research. Our facilities were borne out of the needs we’ve faced as researchers. With over 20 years of experience, we specialize in multiple research methods across various industries. We understand research. It is what we do, and ... read UEG RESEARCH reviews & insights
< $25/hr2 - 9San Jose, United StatesBusiness Plans Hawaii is a market research and financial analysis company located in Honolulu. We help business owners obtain the capital they need to start, expand or grow their business. We also help with marketing plans, operation reviews, and feasibility studies. We have great networks with bankers, government agencies, and private investors. Call today for ... read Business Plans Hawaii reviews & insights
< $25/hr2 - 92000Honolulu, United StatesCreative Strategies was founded in 1969 by Larry Wells and David Norman. These two men worked together at SRI and had a desire to create a high tech research firm. They wanted it to be a part of SRI, but left the company when they found out SRI was not interested. The two worked together ... read Creative Strategies reviews & insights
< $25/hr2 - 91969San Jose, United StatesPulse was founded in 1985 by a former newspaper publisher who realized the need to provide papers with the tools to sell with more than just their rate cards. Since that time Pulse has taken the industry lead with its cutting edge sales programs, all of which are based on market research.At Pulse we understand ... read Pulse Market Research reviews & insights
$25 - $49/hr2 - 91985Portland, United StatesFounded in 1994, Rauch Associates is a Silicon Valley research firm specializing in gathering competitive intelligence information in sophisticated B2B environments. Our clients include some of industry's leading technology (systems, software, web, networking, telecom, etc.), manufacturing, retail, health, finance, and insurance companies.
< $25/hr2 - 9San Jose, United StatesH2R Market Research was founded in 2001 and our CEO, Jerry Henry, has the expertise and insight other market research firms envy. He is invited to speak at conferences and conventions around the United States. Jill Renner serves as the President and uses her extensive background in psychology and marketing to make H2R a premier ... read H2R Market Research reviews & insights
$100 - $149/hr10 - 492001Springfield, United StatesAt Povaddo, we do opinion-based research to develop messages and materials that enable our clients to more effectively communicate their position on important issues. Research, communications and design are at the heart of everything we do and embedded in how we operate. We do not treat these as separate disciplines, but rather we train our ... read Povaddo reviews & insights
$25 - $49/hr2 - 92011St. Louis, United StatesCypress Research is dedicated to nurturing deep roots and inspiring growth through data-driven insights. We help organizations be their best selves by listening to customers and employees and providing insights to help companies strengthen and grow. At Cypress Research, we are good listeners and dot-connectors that tell your story through the voices of those closest ... read Cypress Research reviews & insights
$50 - $99/hr2 - 92002Kansas City, United StatesDecision Insight is the shopper insights and retail strategy firm that uncovers shopper behaviors and motivations to develop effective strategies that win at retail. Three decades of consumer research experience have groomed the team at DI to actively anticipate the emerging needs of manufacturers, retailers and restaurant clients. Named by Path to Purchase Institute as ... read Decision Insight reviews & insights
$50 - $99/hr10 - 491983Kansas City, United StatesInside Information® Inc. exists to help businesses understand and serve their customers. With a team of client-focused employees serving as an extension of our customers' staff, we provide information on demand to assist our clients with their marketing efforts through the use of database.
$50 - $99/hr2 - 91995Kansas City, United StatesMaryland Marketing Source, Inc. (MMS) has long been entrenched in high quality, actionable, and reliable market research. We understand that consumers are the lifeblood of any organization. With the heart of today’s market beating globally, it is essential that businesses and organizations continuously keep their fingers on their pulse, and their competitors’ pulses as well.
NA10 - 491986Owings Mills, United StatesPrior to founding Lucidity Research LLC in 2002, he served as Director of Research Operations for Cyber Dialogue, where he managed the development of data collection, and research reporting of five annual syndicated survey programs. He received his Bachelor’s degree from Geneseo State College (NY) and a Master’s degree from the University of Connecticut. Drew ... read Lucidity Research reviews & insights
NA2 - 92002Westminster, United StatesLeading full-service/field-service marketing research firm and focus group facility. Full-service division has nation's highest client satisfaction scores in an industry study. Leaders in quantitative and qualitative research. Field-service division has 2 focus group facilities in Bethesda, MD and Alexandria, VA covering the entire Washington, DC metropolitan area. We have 8 upscale focus group suites, 1 ... read Shugoll Research reviews & insights
NA50 - 249Bethesda, United StatesThat takes a lot of expertise—one reason our project team is made up of more than 35 men and women, industry professionals all, from managers to focus group moderators. They’re supported by a field staff that includes more than 100 professional interviewers. So if your specific challenge requires one-on-ones, large-scale surveys, focus groups, phone interviews, ... read WBA Research reviews & insights
NA10 - 49Lanham, United StatesMarketResearch.com is the most comprehensive collection of market intelligence products and services on the Web. We offer reports from over 350 top publishers and update our collection daily to provide you with instant online access to the world's most complete and current database of expert insights on global industries, companies, products, and trends. Our Research ... read Market Research.com reviews & insights
NA10 - 49Rockville, United StatesWe’ve got wide-ranging research expertise, broad and targeted reach, the latest technology, state-of-the-art facilities, the highest quality standards, a solid reputation—and compassion for causes that matter. We offer everything the big research firms do—plus, the drive, dedication and personal attention your cause deserves. If you’re on a mission to inspire the public to take action—to ... read Eureka Facts reviews & insights
NA50 - 2492003Rockville, United StatesFounded in 1991, The Research Group has an established reputation of integrity and creativity! Barbara Gassaway, President and Founder, is one of the nation’s leaders in market research. Among other accolades, Barbara is a contributing author to Journal of Market Research and Quirk’s Market Research Review, RIVA Trainer, recognized as One of Maryland’s Top 25 ... read The Research Group reviews & insights
NA50 - 2491991Baltimore, United StatesWe are a full-service market research company that has expanded from its local roots, gaining national and international projects. While growing, we have continued to focus on personalized service. SMARI is the “custom tailor” of market research companies. Our mission is to provide customized solutions that recognize the unique challenges that each client faces. At ... read Smari Research reviews & insights
NA50 - 2491983Indianapolis, United StatesStrategically located headquarters. Multiple partner research facilities across the U.S. In-house recruiting. Skilled moderators. Extensive research capabilities. A commitment to technology. And, most of all, fresh – and diverse – perspectives. Is it any wonder why IndyFocus is the first choice when it comes to full-service research facilities in the United States? With access to ... read Indy Focus reviews & insights
NA10 - 49Indianapolis, United StatesAscendancy Research serves research and marketing professionals who know the best brand intelligence comes from research and evaluation conducted with the best possible sample of end users in an optimal research environment.
< $25/hr10 - 49Minneapolis, United StatesFull service marketing information company with offices in Wisconsin and Minnesota. Leede provides its clients confidence in making decisions based on sound information designed creatively and gathered accurately. We offer the best tools and practices to give clients the information they need and the budget that fits. Our specialties include; Product Development, Usability Testing, Customer ... read Leede Research reviews & insights
< $25/hr50 - 249Saint Louis Park, United StatesThe Loyalty Research Center is a research and consulting company that partners with B2B, B2C and non-profit clients to measure and manage relationships with customers and employees. Using scientific modeling principles and best practices research, we design customized programs to help clients attract new customers, retain profitable customers, and expand current business. We work with ... read Loyalty Research reviews & insights
NA50 - 2491997Indianapolis, United StatesAn insights-driven market research firm that can be engaged for a single, short-term project or a large-scale study Based in North Dakota, Prime provides market research services to clients in many industries, including agriculture, financial services, health care, manufacturing and higher education, across North America. We focus on uncovering actionable consumer intelligence and providing strategies ... read Prime46 reviews & insights
< $25/hr2 - 9Fargo, United StatesFor 33 years, it has been my personal mission to “Contribute to the success of every client by enabling them to make decisions that improve their profitability, revenue, effectiveness and/or efficiency”
< $25/hr2 - 9Fargo, United StatesPhilliber Research & Evaluation, an independent research and evaluation firm, specializes in outcome-based evaluation and program planning services for social, cultural, educational, health, media, and other programs. Founded in 1987, Philliber has evaluated thousands of programs across the United States and abroad. Philliber has a multi-disciplinary team of researchers, program evaluators, data analysts and support ... read Philliber Research & Evaluation reviews & insights
$50 - $99/hr10 - 491987Buffalo, United StatesThe Farnsworth Group provides custom market research and industry insight for the building products, home improvement, hardware, lawn and garden, and building supply industries. We leverage our unique expertise to help our clients evaluate end-user behaviors, monitor changing market conditions, identify new opportunities, and provide strategic recommendations to improve their performance. Our clients our national ... read The Farnsworth Group reviews & insights
NA50 - 2491989Indianapolis, United StatesFor nearly 30 years, Concentrics Research has been a leader in the conduct of Rx-to-OTC Switch and late-stage (Phase II-IV) research for the pharmaceutical, biotechnology, medical device, nutritional, and consumer healthcare product industries. In 1985, Concentrics Research was born from Walker Research, a global marketing research firm located in Indianapolis, Indiana. Over time, with a ... read Concentrics Research reviews & insights
NA50 - 2491985Indianapolis, United States
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The Magical Quadrant
Hover any bubble for the firm's exact scores. Filter the view using the controls on the right.
The four quadrants explained
Each card shows the count of firms in that quadrant and the top 5 by composite score.
Strong execution but broader service mix. High-quality generalists - good fit if your project crosses multiple disciplines in one engagement.
Deeply specialised but with moderate market presence. Often the right pick when specialisation matters more than scale - boutique shops with deep technical chops.
Newer entrants and smaller boutiques. Higher risk but often the best price-performance - particularly for early-stage startups or non-mission-critical projects.
No firm has cleared the Leaders threshold (≥ 50 on both axes) in this category yet. The 8 highest-scoring firms overall are shown below.
How firms are placed on the matrix
Every position on this chart is the output of the Goodfirms ranking algorithm - a weighted composite of signals across two axes. The algorithm is recomputed regularly and is fully documented.
Sponsorship does not affect placement. PRO members receive visible badges and ad placements, but their algorithmic scores are calculated identically to free listings.
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