Top Market Research Companies

Researched by:Goodfirms Research TeamUpdated:September 20, 2026

Goodfirms has reviewed 5,618 Market Research Companies as of September 2026 across 113 countries. The top-ranked firm is Mediacharge (5.0 stars, 12 verified reviews, $100 - $149/hr, founded 2016, Munich). Across the category, the median hourly rate is $25, median client rating is 4.9, and 17% of firms employ 50+ members. Explore the vetted Market Research Companies below, compare their strengths, and connect with the provider best suited to your requirements.

Finding the right market research companies is essential for businesses that want to make confident, data-driven decisions. Goodfirms’ listing highlights trusted market research agencies that help brands understand their target audience, industry trends, and competitive landscape. Reliable market research firms use structured methodologies to deliver actionable insights that support growth and reduce uncertainty. Skilled market research consultants work closely with businesses to uncover opportunities, validate ideas, and guide strategic planning. Choosing the right market research & analytics companies can help you move forward with clarity and confidence.

How this list is built: All 5,618 firms below pass Goodfirms' 4-step verification process (background check, client interviews, portfolio audit, ongoing quality review). Listings marked "Sponsored" are agencies that pay for premium placement - sponsorship does not affect star ratings or review content.

Top 10 at Glance

Compare the highest-ranked firms first side by side.

Rank
Company
Rating
Reviews
Hourly Rate
Team Size
Founded
Location
Action

List of the Best Market Research Companies & Firms

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Service
Hourly Rate
Employees
ReviewsAll Companies
Industry
Client Type
  • Business decision making processes require a profound understanding of existing and future market conditions. Nearly all ill-conceived business decisions are the outcome of not conducting proper investigations into market conditions, which is where market research comes into play. Any critical decision making process requires vital inputs that can be provided by competent market research. We ... read Industry Experts reviews & insights

    < $25/hr
    10 - 49
    2008
    Chino, United States
  • Actionable Research is a marketing research consultancy that delivers both qualitative and quantitative primary marketing research on a global basis. While we have been a full service firm since 2002, Actionable Research is primarily specialized in the following vertical markets

    < $25/hr
    2 - 9
    Aliso Viejo, United States
  • Lifestory is a research and strategy firm that utilizes applied social and behavioral sciences to solve complex business challenges. Our story is different from others. We come from a formal tradition of academic degrees in which we spent years learning, running studies, and teaching on the topic of influence and persuasion. After earning advance degrees ... read Lifestory Corporation reviews & insights

    < $25/hr
    2 - 9
    Newport Beach, United States
  • Open Mind Strategy, LLC is a thought-leading quantitative and qualitative research consultancy specializing in innovative research methods and syndicated solutions that uncover actionable audience insights.

    < $25/hr
    2 - 9
    NYC, United States
  • Ready to Launch Research is a Los Angeles based boutique consultancy. We specialize in digital and in-person qualitative research. Our team of social scientists has expertise in ethnography, focus groups, IDIs, and online community management.

    < $25/hr
    2 - 9
    2014
    Los Angeles, United States
  • At C+R Research, a full-service marketing insights agency, we’ve been helping brands grow for 60 years by delivering great research, deep perspective and committed client service. We’re known for best-in-class methodologies, high-quality analytical insights and delivering senior-level attention throughout every phase of our clients’ projects. We offer an array of customizable techniques for both qualitative ... read C+R Research reviews & insights

    < $25/hr
    50 - 249
    1959
    Chicago, United States
  • Municipal Market Analytics (MMA) is an independent research firm based in Concord, Massachusetts. MMA’s core business is to provide strategic analysis and commentary on historical and quantitative conditions of the US municipal market, as well as leading issues confronting the industry.

    < $25/hr
    2 - 9
    Concord, United States
  • At the heart of our research center is the mission to maintain a focus on superior consultation and customer service while delivering a state-of-the-art research experience for our clients and our research participants. Revelations is committed to privacy and confidentiality for every person and each project that comes through our doors. From research design to ... read Revelations reviews & insights

    NA
    2 - 9
    Des Moines, United States
  • Stitch‘s unique proposition: a discovery process that evolves from the creation of new intelligence through new research. Another differentiating factor: Stitch brings the human equation to the front and center of the marketing discipline. We’re not just about numbers.

    < $25/hr
    2 - 9
    2007
    San Diego, United States
  • We call it Recorded Recruiting, others might call it 100% validation. We record the initial recruiting call for each respondent. A full-time staff member will then listen to the recording along with the screening instrument. Only when the staffer is satisfied in the qualification of the respondent is the individual invited to participate in your ... read Flagship Research reviews & insights

    < $25/hr
    2 - 9
    San Diego, United States
  • Quester creates deep conversations that are planned by moderators, conducted by artificial intelligence, and launched to huge samples. Conversations are analyzed by trained researchers who examine nuances and hidden emotions in language that drive behavior. We ask the questions that need to be asked in whatever way it makes sense, seamlessly, within every survey, for ... read Quester reviews & insights

    NA
    2 - 9
    Des Moines, United States
  • Hanser & Associates is a public relations firm that helps organizations create and manage the relationships important to their future. We’re focused on delivering results in Des Moines, Iowa, the United States of America and around the world.

    NA
    2 - 9
    Des Moines, United States
  • Quantitative services for institutions and research teams Our goal is to lower execution costs and improve market analysis

    < $25/hr
    2 - 9
    San Diego, United States
  • With over 30 years in business, TrendSource creates clarity in the complex world of business through trusted insight. At TrendSource, we believe the beginning determines the end. We understand that the process of ensuring high quality research results is both an art and a science. Therefore, our programs are designed thoughtfully and carefully to provide ... read TrendSource reviews & insights

    < $25/hr
    50 - 249
    1989
    San Diego, United States
  • Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of ... read Magid reviews & insights

    NA
    50 - 249
    1957
    Cedar Rapids, United States
  • The concept for Moore Market Intelligence was born in a corporate home office cubicle. While working in product development and competitive intelligence for a company that was ranked #1 in indexed life insurance and indexed annuity sales, Ms. Moore became intimately familiar with the indexed insurance contracts being sold by companies competing with her employer. ... read Moore reviews & insights

    NA
    10 - 49
    Des Moines, United States
  • Established in 1980, Ward Research is one of Hawaii’s most respected market research firms. Providing expertise in both qualitative and quantitative research, our clients include companies representing Hawaii’s Top 250 corporations, public sector entities, and non-profit organizations.

    $100 - $149/hr
    50 - 249
    1980
    Honolulu, United States
  • We are a full service market research and planning firm offering service on brand management, customer satisfaction, product & market development, and database marketing. We provide management consulting and planning in areas of market strategies and economic impact analysis to business clients in a wide range of industries.

    $100 - $149/hr
    50 - 249
    Honolulu, United States
  • Credence Research is a worldwide market research and counseling firm that serves driving organizations, governments, non legislative associations, and not-for-benefits. We offer our customers some assistance with making enduring enhancements to their execution and understand their most imperative objectives. Over almost a century, we've manufactured a firm extraordinarily prepared to this task.

    < $25/hr
    50 - 249
    2015
    San Jose, United States
  • Established in 1960, SMS is a major contributor to marketing research, consulting, social and economic studies, program evaluation, and government-level policy studies for local, national, Pacific Basin, and international clients. Our industry expertise and highly experienced team of professionals – see our people – have made SMS the “go to” research and consulting company in ... read SMS reviews & insights

    $25 - $49/hr
    2 - 9
    Honolulu, United States
  • In business since 1962, The Stelter Company is the strategic partner more than 1,500 leading nonprofits nationwide depend on most to provide expertise on cultivating valuable, long-term donor relationships through a unique combination of industry insight, customer focus and creative services.

    NA
    10 - 49
    1962
    Des Moines, United States
  • We offer modernized facilities that provide a comfortable and inviting environment to get the most out of your research. Our facilities were borne out of the needs we’ve faced as researchers. With over 20 years of experience, we specialize in multiple research methods across various industries. We understand research. It is what we do, and ... read UEG RESEARCH reviews & insights

    < $25/hr
    2 - 9
    San Jose, United States
  • Business Plans Hawaii is a market research and financial analysis company located in Honolulu. We help business owners obtain the capital they need to start, expand or grow their business. We also help with marketing plans, operation reviews, and feasibility studies. We have great networks with bankers, government agencies, and private investors. Call today for ... read Business Plans Hawaii reviews & insights

    < $25/hr
    2 - 9
    2000
    Honolulu, United States
  • Creative Strategies was founded in 1969 by Larry Wells and David Norman. These two men worked together at SRI and had a desire to create a high tech research firm. They wanted it to be a part of SRI, but left the company when they found out SRI was not interested. The two worked together ... read Creative Strategies reviews & insights

    < $25/hr
    2 - 9
    1969
    San Jose, United States
  • Pulse was founded in 1985 by a former newspaper publisher who realized the need to provide papers with the tools to sell with more than just their rate cards. Since that time Pulse has taken the industry lead with its cutting edge sales programs, all of which are based on market research.At Pulse we understand ... read Pulse Market Research reviews & insights

    $25 - $49/hr
    2 - 9
    1985
    Portland, United States
  • Founded in 1994, Rauch Associates is a Silicon Valley research firm specializing in gathering competitive intelligence information in sophisticated B2B environments. Our clients include some of industry's leading technology (systems, software, web, networking, telecom, etc.), manufacturing, retail, health, finance, and insurance companies.

    < $25/hr
    2 - 9
    San Jose, United States
  • H2R Market Research was founded in 2001 and our CEO, Jerry Henry, has the expertise and insight other market research firms envy. He is invited to speak at conferences and conventions around the United States. Jill Renner serves as the President and uses her extensive background in psychology and marketing to make H2R a premier ... read H2R Market Research reviews & insights

    $100 - $149/hr
    10 - 49
    2001
    Springfield, United States
  • At Povaddo, we do opinion-based research to develop messages and materials that enable our clients to more effectively communicate their position on important issues. Research, communications and design are at the heart of everything we do and embedded in how we operate. We do not treat these as separate disciplines, but rather we train our ... read Povaddo reviews & insights

    $25 - $49/hr
    2 - 9
    2011
    St. Louis, United States
  • Cypress Research is dedicated to nurturing deep roots and inspiring growth through data-driven insights. We help organizations be their best selves by listening to customers and employees and providing insights to help companies strengthen and grow. At Cypress Research, we are good listeners and dot-connectors that tell your story through the voices of those closest ... read Cypress Research reviews & insights

    $50 - $99/hr
    2 - 9
    2002
    Kansas City, United States
  • Decision Insight is the shopper insights and retail strategy firm that uncovers shopper behaviors and motivations to develop effective strategies that win at retail. Three decades of consumer research experience have groomed the team at DI to actively anticipate the emerging needs of manufacturers, retailers and restaurant clients. Named by Path to Purchase Institute as ... read Decision Insight reviews & insights

    $50 - $99/hr
    10 - 49
    1983
    Kansas City, United States
  • Inside Information® Inc. exists to help businesses understand and serve their customers. With a team of client-focused employees serving as an extension of our customers'​ staff, we provide information on demand to assist our clients with their marketing efforts through the use of database.

    $50 - $99/hr
    2 - 9
    1995
    Kansas City, United States
  • Maryland Marketing Source, Inc. (MMS) has long been entrenched in high quality, actionable, and reliable market research. We understand that consumers are the lifeblood of any organization. With the heart of today’s market beating globally, it is essential that businesses and organizations continuously keep their fingers on their pulse, and their competitors’ pulses as well.

    NA
    10 - 49
    1986
    Owings Mills, United States
  • Prior to founding Lucidity Research LLC in 2002, he served as Director of Research Operations for Cyber Dialogue, where he managed the development of data collection, and research reporting of five annual syndicated survey programs. He received his Bachelor’s degree from Geneseo State College (NY) and a Master’s degree from the University of Connecticut. Drew ... read Lucidity Research reviews & insights

    NA
    2 - 9
    2002
    Westminster, United States
  • Leading full-service/field-service marketing research firm and focus group facility. Full-service division has nation's highest client satisfaction scores in an industry study. Leaders in quantitative and qualitative research. Field-service division has 2 focus group facilities in Bethesda, MD and Alexandria, VA covering the entire Washington, DC metropolitan area. We have 8 upscale focus group suites, 1 ... read Shugoll Research reviews & insights

    NA
    50 - 249
    Bethesda, United States
  • That takes a lot of expertise—one reason our project team is made up of more than 35 men and women, industry professionals all, from managers to focus group moderators. They’re supported by a field staff that includes more than 100 professional interviewers. So if your specific challenge requires one-on-ones, large-scale surveys, focus groups, phone interviews, ... read WBA Research reviews & insights

    NA
    10 - 49
    Lanham, United States
  • MarketResearch.com is the most comprehensive collection of market intelligence products and services on the Web. We offer reports from over 350 top publishers and update our collection daily to provide you with instant online access to the world's most complete and current database of expert insights on global industries, companies, products, and trends. Our Research ... read Market Research.com reviews & insights

    NA
    10 - 49
    Rockville, United States
  • We’ve got wide-ranging research expertise, broad and targeted reach, the latest technology, state-of-the-art facilities, the highest quality standards, a solid reputation—and compassion for causes that matter. We offer everything the big research firms do—plus, the drive, dedication and personal attention your cause deserves. If you’re on a mission to inspire the public to take action—to ... read Eureka Facts reviews & insights

    NA
    50 - 249
    2003
    Rockville, United States
  • Founded in 1991, The Research Group has an established reputation of integrity and creativity! Barbara Gassaway, President and Founder, is one of the nation’s leaders in market research. Among other accolades, Barbara is a contributing author to Journal of Market Research and Quirk’s Market Research Review, RIVA Trainer, recognized as One of Maryland’s Top 25 ... read The Research Group reviews & insights

    NA
    50 - 249
    1991
    Baltimore, United States
  • We are a full-service market research company that has expanded from its local roots, gaining national and international projects. While growing, we have continued to focus on personalized service. SMARI is the “custom tailor” of market research companies. Our mission is to provide customized solutions that recognize the unique challenges that each client faces. At ... read Smari Research reviews & insights

    NA
    50 - 249
    1983
    Indianapolis, United States
  • Strategically located headquarters. Multiple partner research facilities across the U.S. In-house recruiting. Skilled moderators. Extensive research capabilities. A commitment to technology. And, most of all, fresh – and diverse – perspectives. Is it any wonder why IndyFocus is the first choice when it comes to full-service research facilities in the United States? With access to ... read Indy Focus reviews & insights

    NA
    10 - 49
    Indianapolis, United States
  • Ascendancy Research serves research and marketing professionals who know the best brand intelligence comes from research and evaluation conducted with the best possible sample of end users in an optimal research environment.

    < $25/hr
    10 - 49
    Minneapolis, United States
  • Full service marketing information company with offices in Wisconsin and Minnesota. Leede provides its clients confidence in making decisions based on sound information designed creatively and gathered accurately. We offer the best tools and practices to give clients the information they need and the budget that fits. Our specialties include; Product Development, Usability Testing, Customer ... read Leede Research reviews & insights

    < $25/hr
    50 - 249
    Saint Louis Park, United States
  • The Loyalty Research Center is a research and consulting company that partners with B2B, B2C and non-profit clients to measure and manage relationships with customers and employees. Using scientific modeling principles and best practices research, we design customized programs to help clients attract new customers, retain profitable customers, and expand current business. We work with ... read Loyalty Research reviews & insights

    NA
    50 - 249
    1997
    Indianapolis, United States
  • An insights-driven market research firm that can be engaged for a single, short-term project or a large-scale study Based in North Dakota, Prime provides market research services to clients in many industries, including agriculture, financial services, health care, manufacturing and higher education, across North America. We focus on uncovering actionable consumer intelligence and providing strategies ... read Prime46 reviews & insights

    < $25/hr
    2 - 9
    Fargo, United States
  • For 33 years, it has been my personal mission to “Contribute to the success of every client by enabling them to make decisions that improve their profitability, revenue, effectiveness and/or efficiency”

    < $25/hr
    2 - 9
    Fargo, United States
  • Philliber Research & Evaluation, an independent research and evaluation firm, specializes in outcome-based evaluation and program planning services for social, cultural, educational, health, media, and other programs. Founded in 1987, Philliber has evaluated thousands of programs across the United States and abroad. Philliber has a multi-disciplinary team of researchers, program evaluators, data analysts and support ... read Philliber Research & Evaluation reviews & insights

    $50 - $99/hr
    10 - 49
    1987
    Buffalo, United States
  • The Farnsworth Group provides custom market research and industry insight for the building products, home improvement, hardware, lawn and garden, and building supply industries. We leverage our unique expertise to help our clients evaluate end-user behaviors, monitor changing market conditions, identify new opportunities, and provide strategic recommendations to improve their performance. Our clients our national ... read The Farnsworth Group reviews & insights

    NA
    50 - 249
    1989
    Indianapolis, United States
  • For nearly 30 years, Concentrics Research has been a leader in the conduct of Rx-to-OTC Switch and late-stage (Phase II-IV) research for the pharmaceutical, biotechnology, medical device, nutritional, and consumer healthcare product industries. In 1985, Concentrics Research was born from Walker Research, a global marketing research firm located in Indianapolis, Indiana. Over time, with a ... read Concentrics Research reviews & insights

    NA
    50 - 249
    1985
    Indianapolis, United States

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The Magical Quadrant

Hover any bubble for the firm's exact scores. Filter the view using the controls on the right.

360-PERFORMANCE VIEW (Y) →
0255075100
Industry ContendersIndustry LeadersUpcoming AchieversMarket Influencers
0255075100
CORE COMPETENCIES (X) →

The four quadrants explained

Each card shows the count of firms in that quadrant and the top 5 by composite score.

Industry Leaders
Top-right · Both axes ≥ 50
0FIRMS

Strong on both Core Competencies and 360-Performance. These firms have proven track records, deep specialisation, and solid client outcomes. Default recommendation for most buyers.

Top firms in this category

No firm has cleared the Leaders threshold (≥ 50 on both axes) in this category yet. The 8 highest-scoring firms overall are shown below.

How firms are placed on the matrix

Every position on this chart is the output of the Goodfirms ranking algorithm - a weighted composite of signals across two axes. The algorithm is recomputed regularly and is fully documented.

Sponsorship does not affect placement. PRO members receive visible badges and ad placements, but their algorithmic scores are calculated identically to free listings.

Read the full methodology
Algorithm at a glance
1
X-axis (Core Competencies): Service Focus Ratio + Portfolio Depth + Quality + Experience
2
Y-axis (360-Performance): Client Reviews + Market Presence + Goodfirms Score
3
Missing signals are excluded from a firm's score, not substituted with defaults - weights redistribute across remaining inputs
4
Recency decay over the last 18 months keeps stale reviews from dominating
5
Eligibility floor: ≥ 1 published review in this category scope

Where the firms are.

Bubble size shows how many firms each country has; colour shows its average hourly rate. Tap any country for its firm count, average rate, rating, and Value Score.

Loading map…

Average hourly rates by region.

Where you hire affects what you pay by up to 3×. Comparable quality is available across regions - the rate gap between the priciest and cheapest is the single biggest lever on a project budget.

Average hourly rate · USD

USNorth America$70/hr$70
AUOceania$67/hr$67
ZAAfrica$66/hr$66
GBWestern Europe$64/hr$64
UAEastern Europe$59/hr$59
MXLATAM$59/hr$59
SGAsia Pacific$57/hr$57
INSouth Asia$43/hr$43

What the gap actually buys you

The rate gap between the highest- and lowest-cost regions is largely a cost-of-living and labor-market gap - not a quality gap. Top-tier firms in lower-cost regions routinely deliver work competitive with premium markets at a fraction of the cost.

That said, time-zone overlap, language alignment, and IP protection vary by region. Eastern Europe and LATAM hit a sweet spot: meaningful cost savings with same-day overlap for US/EU clients.

~70%

Typical cost savings when moving a $100K/year dev contract from a premium market to a top value destination - comparable skill, comparable delivery quality.

All countries ranked by Value Score.

Every country with 100+ vetted firms in this category, ranked by Value Score.

CountryFirmsAvg RateAvg RatingValue ScoreAction
INIndia1,543$43/hr4.985View firms
PKPakistan160$42/hr4.982View firms
BDBangladesh120$45/hr4.980View firms
AEUAE158$62/hr4.977View firms
GBUnited Kingdom302$65/hr4.977View firms
USUnited States1,513$71/hr4.775View firms
AUAustralia139$66/hr4.975View firms
CACanada188$65/hr4.671View firms
INIndia
1,543 firms$43/hr4.9
Value Score85 / 100
PKPakistan
160 firms$42/hr4.9
Value Score82 / 100
BDBangladesh
120 firms$45/hr4.9
Value Score80 / 100
AEUAE
158 firms$62/hr4.9
Value Score77 / 100
GBUnited Kingdom
302 firms$65/hr4.9
Value Score77 / 100
USUnited States
1,513 firms$71/hr4.7
Value Score75 / 100
AUAustralia
139 firms$66/hr4.9
Value Score75 / 100
CACanada
188 firms$65/hr4.6
Value Score71 / 100

Match by work-hour overlap with your team.

Cost matters - but so does being able to actually talk to your developer during your workday. Here are the best destinations for each major hub.

If you're in US (PT/ET)Recommended

Look for nearshore LATAM partners - same-day collaboration, similar time zones, and 50-60% cost savings vs domestic.

MXMexico~7h overlap
ARArgentina~6h overlap
BRBrazil~5h overlap
CACanada~8h overlap
If you're in Europe (CET/GMT)Recommended

Eastern Europe is your sweet spot - 1-2h time zone shift, EU GDPR alignment, and 40-50% lower rates than Western Europe.

PLPoland~8h overlap
UAUkraine~7h overlap
RORomania~7h overlap
ZASouth Africa~8h overlap

How firms are placed on the matrix

Every position on this chart is the output of the Goodfirms ranking algorithm - a weighted composite of signals across two axes. The algorithm is recomputed regularly and is fully documented.

Sponsorship does not affect placement. PRO members receive visible badges and ad placements, but their algorithmic scores are calculated identically to free listings.

Read the full methodology
Algorithm at a glance
1
X-axis (Core Competencies): Service Focus Ratio + Portfolio Depth + Quality + Experience
2
Y-axis (360-Performance): Client Reviews + Market Presence + Goodfirms Score
3
Missing signals are excluded from a firm's score, not substituted with defaults - weights redistribute across remaining inputs
4
Recency decay over the last 18 months keeps stale reviews from dominating
5
Eligibility floor: ≥ 1 published review in this category scope

Found your target region?

Browse all firms in your chosen country - or let us hand-pick matches based on your project, budget, and time-zone preference.

Get matched firms

Countries with the best Value Score for market research hiring.

Ranked by a composite score blending firm count (supply), average rating (quality), and median hourly rate (cost). Affordability is weighted highest (50%), so this list surfaces actually affordable destinations rather than just-big markets.

Budget leader
India · $0-24/hr

509 firms in this tier - more than any other country, averaging 4.9 ★. Top picks: Vserve Ebusiness Solutions, Tech Savy Crew, Fresa Technologies.

Mid-tier leader
United States · $50-99/hr

165 firms in this tier - more than any other country, averaging 4.8 ★. Top picks: Effeect, Revolute X Digital, eMac Media.

Top tier leader
United States · $150+/hr

110 firms in this tier - more than any other country, averaging 4.7 ★. Top picks: Cultivating & Marketing Professionals, ALFATEK, JASTOR.

Loading heatmap…
Cell intensity (firm density):
Low
High
Best Value marks the densest, highest-rated, most-affordable cell per row

How the heatmap is built

Every cell in the grid above is the count of firms in (place × hourly-rate tier). Firms are placed by their published hourly rate; those without a disclosed rate are not plotted.

Top company names per cell are surfaced by Value Score - a weighted blend of affordability (50%) + rating (35%) + review volume (15%).

The "Best" ribbon marks the cell in each row where firm density, ratings, and affordability line up best - the densest, highest-quality combination.

Read the full methodology
Value Score · per firm
ValueScore = 0.50 × Affordability
+ 0.35 × Rating
+ 0.15 × Review Volume
// All sub-scores normalized 0-100
// Affordability = (1 - rate/$200) × 100
// Rating = (rating - 3) / 2 × 100
// Volume = log10(reviews+1)/log10(200) × 100

Found your target region?

Browse all market research firms in your chosen country - or let our AI hand-pick 3 matches based on your project, budget, and time-zone preference.

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