Strong on both Core Competencies and 360-Performance. These firms have proven track records, deep specialisation, and solid client outcomes. Default recommendation for most buyers.
Top Market Research Companies
Goodfirms has reviewed 5,618 Market Research Companies as of September 2026 across 113 countries. The top-ranked firm is Mediacharge (5.0 stars, 12 verified reviews, $100 - $149/hr, founded 2016, Munich). Across the category, the median hourly rate is $25, median client rating is 4.9, and 17% of firms employ 50+ members. Explore the vetted Market Research Companies below, compare their strengths, and connect with the provider best suited to your requirements.
Finding the right market research companies is essential for businesses that want to make confident, data-driven decisions. Goodfirms’ listing highlights trusted market research agencies that help brands understand their target audience, industry trends, and competitive landscape. Reliable market research firms use structured methodologies to deliver actionable insights that support growth and reduce uncertainty. Skilled market research consultants work closely with businesses to uncover opportunities, validate ideas, and guide strategic planning. Choosing the right market research & analytics companies can help you move forward with clarity and confidence.
How this list is built: All 5,618 firms below pass Goodfirms' 4-step verification process (background check, client interviews, portfolio audit, ongoing quality review). Listings marked "Sponsored" are agencies that pay for premium placement - sponsorship does not affect star ratings or review content.
Top 10 at Glance
Compare the highest-ranked firms first side by side.
List of the Best Market Research Companies & Firms
Our size is an advantage for our clients. Key staffers work with you to design your research project, and the same people implement it. You’ve got the best brains in our organization during your entire project – and afterwards! We remain “on call” while you implement the strategies we’ve helped you identify. We believe in ... read Illuminology reviews & insights
< $25/hr2 - 9Ohio, United StatesCornerstone Research is renowned for the high level of personalized services we provide to our clients. Our company president, Rhonda Ried, is directly involved in all phases of each study. We do not outsource or hand your project to "underlings". The result: over 50 years of experience in marketing, analysis, interpretation, and research that will ... read Cornerstone Research & Marketing reviews & insights
< $25/hr2 - 9Buffalo, United StatesBorn in Austin, Texas — Zpryme produces influential research, events such as ETS (Energy Thought Summit), and premium media experiences that challenge the status quo. Combined — our curious, fun, and talented Zprymers — passionately represent a special time in modern history on the pulse of the grand energy transition.
NA50 - 249Austin, United StatesMarket Insights is a consulting firm, with offices in Chicago and Seattle, specializing in the development of data-driven strategies that help community banks and credit unions grow. We help clients understand and address the disruptive impact that 1) changing demographics, 2) new technologies and 3) shifts in consumer behaviors have on their business model, their ... read Market Insights, Inc. reviews & insights
< $25/hr2 - 91993Seattle, United Statesxsperient is a full-service market research company using advanced techniques for qualitative and quantitative studies. We are the leading company in the field of applying the measurable science of psychology and sophisticated mathematical modeling techniques to healthcare and wellness market research and market segmentation.
< $25/hr2 - 9Buffalo, United StatesSentier is a research and design agency focused on supporting a core group of enterprise level companies to build user-focused solutions and internal processes in evolving market conditions.
NA50 - 249Austin, United StatesWhile we certainly approach each and every patient recruitment challenge the same way – focused on the patient – the similarities end there. Our set of tools for each program differs by who we’re trying to connect with. It can be affected by anything – from where they live to what websites they frequent. A ... read Praxis reviews & insights
< $25/hr2 - 9Buffalo, United StatesWe are a market research firm dedicated to providing our clients with the timely, accurate and insightful market information and recommendations they need to make confident business decisions. Our work is the product of many years of experience in market research and branding, a constant focus on the needs of our clients, and a commitment ... read NorthView Research Group reviews & insights
< $25/hr2 - 9Seattle, United StatesIlluminas is an award-winning, full-service research consultancy that delivers strategic market intelligence across B2B and consumer markets worldwide. Whether you are trying to identify key market trends, solve critical business issues or create leading brand strategies, our team of expert research consultants will recommend the most appropriate combination of quantitative and qualitative research tools to ... read Illuminas reviews & insights
NA50 - 2492002Austin, United StatesHardwick Research helps you stop guessing. We are a full service market research firm specializing in custom marketing research studies that are designed to answer questions, define your target market, uncover growing consumer trends, determine strategic implications, provide insight to product management/marketing challenges and pinpoint solutions to problems. Our goal is to help our clients ... read Hardwick Research reviews & insights
$25 - $49/hr2 - 91994Mercer Island, United StatesAustin-based firm that provides real estate research, land development economics, and market analysis for the Central Texas Region.
NA50 - 2491986Austin, United StatesBRX is known industry-wide for its ability to tackle the toughest assignments and one of Rochester’s oldest and best known marketing research firms. Founded in 1986 by Jeff Gutenberg, Ph.D., as a full-service market research company, BRX has an impressive and diverse client list. We don’t advertise nor do we have a sales force. Our ... read BRX Research reviews & insights
< $25/hr2 - 91986Rochester, United StatesThe Rochester Research Group provides market research services for a wide range of organizations across a wide range of industries. The common denominator across this range is the set of qualitative and quantitative methodologies focus groups, personal interviews, intercepts, telephone, online, and print and the fact that our research, whatever its subject matter, is thoughtful, ... read Rochester Research Group reviews & insights
< $25/hr2 - 9Rochester, United StatesProfessional, uncomplicated, effortless. Respondents who are exactly on spec. These are a few of the things we promise at AOC. Our specialty is recruiting and implementing focus groups, in-depth interviews, large quota taste tests, central location tests and other research in our Charlotte, North Carolina facility. Designed for comfort, privacy, and productivity, each of our ... read AOC Marketing Research reviews & insights
$25 - $49/hr10 - 491986Charlotte, United StatesWhen it comes to business partners, you have a lot of choices. So, what makes us so special? Well, for starters, we are a multi-generation family business that’s been around for over 34 years. For us, this isn’t work. It’s personal. We’re in it for the long haul. We build our business – and yours ... read PATH reviews & insights
< $25/hr10 - 491984Columbus, United StatesEstablished in March 1998, Foresight Research set out to provide clients with the most actionable marketing research and marketing consulting services in the industry.
< $25/hr2 - 91998Rochester Hills, United StatesAccelerant Research is a full-service marketing research and consulting firm headquartered in Charlotte, NC, which specializes in customer loyalty, product development, customer satisfaction measurement, modeling, tracking, qualitative research, and brand analytics.
$50 - $99/hr10 - 492008Charlotte, United StatesLevel 7 Market Research looks to provide actionable results that relate to the business problem at hand. We understand how to analyze, distill and present research data in a way you can use it. We work with you to develop a tailored methodology that is flexible, fast, and uncovers the insights you need. Level 7 ... read Level 7 reviews & insights
< $25/hr2 - 92015Rochester, United StatesExceptional recruiting is our number one priority. Our professional team is committed to excellence in recruiting, client satisfaction and developing long-lasting relationships. We specialize in focus group recruiting across all of North Carolina with high show rates and articulate respondents. Our state-of-the-art facilities in North Carolina are centrally located in Wilmington and Greensboro and include ... read Eastcoast Research reviews & insights
$50 - $99/hr10 - 491972Greensboro, United StatesVogt Strategic Insights (VSI) is a real estate research firm established to provide accurate and insightful market forecasts for a broad range client base. The principal of the firm, Robert Vogt, has more than 35 years of experience in real estate market feasibility analysis in communities throughout the United States. In addition, VSI employs approximately ... read Vogt Strategic Insights reviews & insights
< $25/hr10 - 492010Columbus, United StatesBakersfield Market Research was established to provide quality data collections throughout Central and Southern California. Founded in Kern County, in 2001 we expanded our services to Los Angeles County, Ventura and now Northern California.
< $25/hr2 - 92001Bakersfield, United StatesVarious Views Research (VVR) is a full service market research company ranked as one of the top 10 market research firms in Cincinnati. Their scope and capabilities include quantitative and qualitative studies, virtual interactive wall research, on-line panels, focus groups, product testing, sensory measurement, and many others. VVR has an experienced research staff, with dedicated ... read Various Views Research reviews & insights
< $25/hr50 - 2492007Cincinnati, United StatesW5 is a boutique custom marketing research firm. We focus on answering who, what, when, where, and why people relate to products, services, and brands. W5 combines the professional services offered by marketing research firms, strategy-oriented consultancies, and communications planning agencies. We believe in developing custom plans of action that result in helping clients make ... read W5 reviews & insights
$25 - $49/hr10 - 492002Durham, United StatesOrganization, creativity, execution and accountability are just a few of the adjectives I seem to hear a lot about my role in the company. I am a big believer in research and as a result everything we do starts there. It’s about where the market is, where consumers are and how competitive the marketplace is. ... read MENDEZ MEDIA MARKETING reviews & insights
< $25/hr2 - 9Bakersfield, United StatesWe are independently recognized as a top business decision insight firm. Our team of experts create flexible designs, and use powerful analytics, innovative data collection, and connected data to inform strategic business decisions. We craft insights into compelling visual stories and deliver them in engaging formats that drive action in organizations. We excel in innovation ... read Directions Research reviews & insights
< $25/hr50 - 2491988Cincinnati, United StatesLamppost is an insights consultancy specializing in understanding the different ways relate to brands, products, and each other. We are motivated by the thought that research can indeed be used for both support and illumination - helping to provide clients the confidence to forge ahead while shining the light on the elements that matter
$50 - $99/hr10 - 492018Raleigh, United StatesResearch America, Inc® is a leading marketing research and consumer insights company supporting large corporations with brand and product strategies. Research America leverages highly skilled and experienced researchers to help organizations solve problems and define strategies. Our agile research approach leverages research fundamentals and the latest tools and technologies to provide fast, actionable insights. We ... read Research America reviews & insights
< $25/hr250 - 9991985Ohio, United StatesBryles Research was founded in 1969 by Doris Bryles, with the help of her husband Conrad, in Palos Heights, IL – a suburb southwest of Chicago. In the early years, Bryles Research specialized in field, telephone, and door-to-door marketing research. Doris built the company throughout the 1970’s with a diverse set of field workers driven ... read Bryles Research reviews & insights
NA50 - 2491969Fort Worth, United StatesAs a marketing research company and organizational advisory partner, we have been the objective ears of our clients for over 30 years. Our work has influenced the decisions of clients on 3 continents, from local non-profit groups to multinational corporations. Our goal as your organizational and research partner is to help find or create the ... read Sigma Research reviews & insights
< $25/hr2 - 9Cincinnati, United StatesSprout Insight is a specialty consulting company that specializes in using creative research designs and methodologies to ensure the highest level of scientific rigor to understand and analyze knowledge, attitudes, motivations and behavior in consumers. Founded by Dr. Lisa Mills and Dr. Kathy Burklow, psychologists with more than 40 years of combined research experiences, Sprout ... read Sprout Insight reviews & insights
< $25/hr2 - 92012Cincinnati, United StatesA full service insight solutions firm that specializes in conducting quantitative and qualitative research in various industry verticals. Eyes4Research takes a surgical approach to recruiting consumers, B2B and/or hard to reach audiences to participate in research studies, wherever they may be around the world. The integrity of our client's data is our priority.
< $25/hr2 - 92018Raleigh, United StatesSince 1986, we have been helping business to business, healthcare, technology and consumer products marketers listen to and learn from their customers and prospects. A full service marketing research provider with a staff of approximately 15 employees, we execute projects from study design to final reporting. With expertise in both qualitative and quantitative methods, we ... read Calo Research Services reviews & insights
< $25/hr2 - 91986Cincinnati, United StatesLadd Research Group is a global qualitative marketing research and strategy consulting firm focused exclusively in the healthcare industry, including medical devices, pharmaceuticals and other healthcare technologies. Our philosophy is that exceptional insights can only be gleaned when the research team has a deep knowledge of the industry stemming from years of personal experience, combined ... read Ladd Research reviews & insights
< $25/hr2 - 9Cincinnati, United StatesM3 Global Research provides the most comprehensive and highest quality market research recruitment and support services available to the global healthcare industry with relationships with over 2 million physicians in more than 70 countries worldwide. M3 Global Research operates an ISO 20252 certified panel with the highest quality data collection and project management capabilities that ... read M3 Global Research reviews & insights
$150 - $199/hr250 - 999Philadelphia, United StatesOur mission at Olivetree Insights is to equip brands with the right research and intelligence for a better return on investment. We are continuously moving forward, innovating, and improving to find new ways to use insights for sustainable, profitable business growth. As an extension of your own team, we’ll provide personal, concierge-like care to help ... read Olivetree Insights reviews & insights
< $25/hr2 - 92018Cincinnati, United StatesSchmidt Market Research was founded in 1986 and has been delivering the highest quality research expertise and client service ever since. We are a well-established, 40 team member research company based in Pittsburgh, PA, serving primarily Fortune 500 regional and national companies. Our size is an advantage for you – we are small enough so ... read Schmidt Market Research reviews & insights
$50 - $99/hr10 - 491986Pittsburgh, United StatesMoore Research Services, Inc. is an award winning market and opinion research company founded in 1969. We deliver quality insight that drives innovation and products/services that meet consumer expectations and needs. By conducting qualitative and quantitative research in the United States and globally, we offer our clients flexibility, reliability and value. We understand the importance ... read Moore Research Services reviews & insights
$25 - $49/hr10 - 491969Erie, United StatesAt Mindstate Group, we know the secret to success isn’t more keywords, better targeting, or even a bigger ad budget. It’s communicating with your customers on a deeper psychological level. And that’s exactly what we’ll teach you how to do. Mindstate Group follows a proven model grounded in behavioral science. As your behavioral marketing guide, ... read Mindstate Group reviews & insights
NA50 - 249Fort Worth, United StatesWe are a leading digital marketing research and customer engagement consulting firm. With clients spanning leading national brands as well as publishers and agencies serving the small business community, we pair proprietary market research services and data analytics tools with time-tested business insights and methodologies to help organizations measurably improve customer experience, loyalty and sales ... read Thrive Analytics reviews & insights
< $25/hr2 - 92009Dayton, United StatesMarshall Marketing is an established leader in providing relevant marketing intelligence gleaned from consumer research to media and retail companies across the US. Founded in 1985, Marshall Marketing & Communications, Inc. is a research, analysis and consulting firm headquartered in Pittsburgh, Pennsylvania with regional offices in California, Colorado, Washington, Florida, Tennessee and North Carolina. With ... read Marshall Marketing reviews & insights
< $25/hr10 - 491985Pittsburgh, United StatesThink Group offers national recruiting, which eliminates outsourcing and maintains complete control over multimarket studies. This reduced outsourcing method centralizes management, reduces costs, and facilitates timely and organized project updates. Our experienced recruiting staff specializes in “hard to find” demographics, such as high tech, early adopters, business executives, legal, ethnics, consumers, college students, and children/teens.
NA10 - 49Austin, United StatesWakefield is a partner to the world’s leading consumer brands and agencies, including 50 of the Fortune 100. We conduct research in 66 countries. Our surveys appear daily in top-tier media. We are a full-service research agency. We offer quantitative and qualitative options, and we’ve also developed unique, custom own hybrid methodologies. We specialize in ... read Wakefield Research reviews & insights
$50 - $99/hr50 - 249Arlington, United StatesThe MSR Group is your full-service research partner. We design and execute consumer and business-to-business research for a wide range of industries, specializing in financial, retail and advertising. Our industry-leading customer satisfaction and advocacy measurement program, APECS®, helps companies improve customer experience and drive revenue. We also provide branding research, advertising and concept testing, perception ... read The MSR Group reviews & insights
$50 - $99/hr10 - 491950Omaha, United StatesMarketing Systems Group was founded in 1987 with simple goals: to provide the highest quality marketing research sampling solutions at a competitive price, to ensure each and every client is completely satisfied, and appreciate the opportunity to develop long and valued relationships. Thirty years later, MSG has become a high-tech provider of innovative products, services ... read Marketing Systems Group reviews & insights
$25 - $49/hr10 - 491987Horsham, United StatesFor more than 35 years, The Davis Group has dedicated itself to: Getting the most for the least — and making it count Delivering superior account service with experienced teams Providing strategic, result-oriented solutions Actively overseeing all client initiatives, measuring efficacy and results
NA50 - 249Austin, United StatesMatrix Research is an employee owned research and development company located in Dayton Ohio. Our goal is to provide our customers superior products and technical services by providing a staff of nationally recognized leaders in their fields. Our corporate expertise includes radar systems and measurement services, custom data collection systems, advanced signal processing, exploitation systems, ... read Matrix Research reviews & insights
< $25/hr2 - 9Dayton, United StatesBefore a company plans its next marketing strategy, they must understand the dynamics of the market, and their targeted audiences. Consumer Research is an ideal business approach and it is an effective way to tap into understanding the preferences, motivations, and purchasing patterns within a given a market. Pretend “shop-alongs”, in-home interviews, surveys, intercepts, taste ... read Connexion Research reviews & insights
NA50 - 249Houston, United StatesEnd to End User Research offers a wide range of research services to help you understand and design for your end user no matter where are you in your product development cycle. With services ranging from usability testing, recruiting, focus groups, facilities rental and more. Our business is research because research matters.
NA2 - 9Houston, United States
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The Magical Quadrant
Hover any bubble for the firm's exact scores. Filter the view using the controls on the right.
The four quadrants explained
Each card shows the count of firms in that quadrant and the top 5 by composite score.
Strong execution but broader service mix. High-quality generalists - good fit if your project crosses multiple disciplines in one engagement.
Deeply specialised but with moderate market presence. Often the right pick when specialisation matters more than scale - boutique shops with deep technical chops.
Newer entrants and smaller boutiques. Higher risk but often the best price-performance - particularly for early-stage startups or non-mission-critical projects.
No firm has cleared the Leaders threshold (≥ 50 on both axes) in this category yet. The 8 highest-scoring firms overall are shown below.
How firms are placed on the matrix
Every position on this chart is the output of the Goodfirms ranking algorithm - a weighted composite of signals across two axes. The algorithm is recomputed regularly and is fully documented.
Sponsorship does not affect placement. PRO members receive visible badges and ad placements, but their algorithmic scores are calculated identically to free listings.
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