Strong on both Core Competencies and 360-Performance. These firms have proven track records, deep specialisation, and solid client outcomes. Default recommendation for most buyers.
Top Media Buying & Planning Agencies
Goodfirms has reviewed 3,799 Media Buying & Planning Agencies as of September 2026 across 102 countries. The top-ranked firm is SmartSites (4.9 stars, 16 verified reviews, $100 - $149/hr, founded 2011, Jersey City). Across the category, the median hourly rate is $37, median client rating is 4.8, and 17% of firms employ 50+ members. Explore the vetted Media Buying & Planning Agencies companies below, compare their strengths, and connect with the provider best suited to your requirements.
Buying media without the right strategy can drain budgets fast. That’s why top media buying agencies focus on precision, performance, and constant optimization across digital and traditional channels. Goodfirms makes this process easier by curating a vetted list of trusted media buying and planning agencies, evaluated on market presence, client feedback, and proven results. With detailed profiles, verified reviews, and smart filters, Goodfirms helps businesses confidently compare media buying companies that align with their goals, budget, and target audience.
How this list is built: All 3,799 firms below pass Goodfirms' 4-step verification process (background check, client interviews, portfolio audit, ongoing quality review). Listings marked "Sponsored" are agencies that pay for premium placement - sponsorship does not affect star ratings or review content.
Top 10 at Glance
Compare the highest-ranked firms first side by side.
List of the Best Media Buying Companies & Planning Firms
Randle Communications, Sacramento's top Public Relations and Public Affairs firm as ranked by the Sacramento Business Journal, was launched in 2001 by Jeff Randle and Mitch Zak. The firm wins by thinking creatively and acting decisively to provide the finest Public Relations and Public Affairs services. Randle’s team includes experts in community education, digital communications, ... read Randle Communications reviews & insights
NA10 - 492001Sacramento, United StatesEstablished in 2008, Bay Bird Inc is a full service lifestyle PR and marketing firm with a strategic presence in Southern and Northern California. Headquartered in San Diego, our team is comprised of a passionate, results-driven group of PR and marketing pros, agency principals and senior staff who will all work on your business directly. ... read Bay Bird reviews & insights
NA10 - 492008San Diego, United StatesUPRAISE is a boutique marketing and public relations agency built for the modern brand. We think big before we think small. We create integrated campaigns that move the needle on lead generation, brand building, and awareness. Our team is a dynamic, creative group, where each member contributes complementary skills. Each of us brings 110% every ... read Upraise PR reviews & insights
NA10 - 492003San Francisco, United StatesA full-service PR and communications agency serving clients internationally and throughout North America, Graham offers strategic public relations and social media for companies and nonprofits across three practice areas: high-tech, consumer lifestyle/travel, and health/wellness. The firm has built its solid reputation on highly creative and results-driven work as well as notable launches and relaunches embedded ... read Graham & Associates reviews & insights
NA10 - 491996San Francisco, United StatesLaunchSquad is an award-winning public relations and creative communications agency with offices in San Francisco, New York, Boston and Seattle. We love nothing more than to tell a good story. And for the last 15 years, we’ve been building powerhouse brands by doing just that. We’ve crafted thousands of tailored campaigns for companies that are ... read Launch Squad reviews & insights
NA50 - 2491999San Francisco, United StatesFounded in 2011 as a company that believes in the power of partnership, NINICO Communications® is an award-winning agency providing practical brand strategy, public relations and advertising solutions. For nearly a decade, the firm has created campaigns, developed messaging and served as publicist to some of California’s most storied brands and business leaders. A member ... read Ninico Communications reviews & insights
NA2 - 92011San Jose, United StatesAt Siltanen & Partners, we’re dedicated to helping businesses of all shapes and sizes solve real-world marketing problems through the power of creativity. We’ve spent two decades reimagining brands and creating groundbreaking campaigns—and this year, S&P was recognized as one of AdAge’s top agencies in the country. Siltanen & Partners is unique in its passion, ... read Siltanen & Partners reviews & insights
NA50 - 249El Segundo, United StatesChicago public relations firm providing senior-level talent, multiple-industry expertise, and innovative marketing and public relations ideas that work. We take a holistic approach to understand and help solve your challenges. We’re equal parts business consultants, marketing specialists and expert story tellers. But, most importantly, we’re committed to helping grow your business. Whether you’re launching a ... read Sherman reviews & insights
NA10 - 49Chicago, United StatesTrone Brand Energy is one of the largest independent brand communication agencies in the Southeast. As a full–service agency, we focus on connecting customers with brands across all media. Our services include advertising, branding, design, media buying and planning, public relations and social media. We also offer strategic consultation, analytics, a full suite of interactive ... read TBE reviews & insights
$50 - $99/hr50 - 2491982Raleigh, United StatesWith over a quarter of a billion monthly listeners in the U.S. and over 129 million social followers, iHeartMedia has the largest national reach of any radio or television outlet in America. As the leader in multiplatform connections, it also serves over 150 local markets through 858 owned radio stations, and the company’s radio stations ... read iHeartMedia reviews & insights
$50 - $99/hr2 - 92014El Paso, United StatesWe are a digital and social media agency founded in 1992 in New Orleans. We have over 25 years of working in digital with iconic CPG and direct to consumer brands. We’re well-versed in the disciplines of both direct marketing and brand building. We have a razor-sharp focus on generating accountable, measurable results for our ... read Bent Media reviews & insights
$50 - $99/hr10 - 491992New Orleans, United StatesFinding your way as a brand is a challenge. Which avenues are right, and how do you get there? The Latino Way/TLW is a fully-integrated Hispanic marketing agency, specializing in all the methods, connections, and tools needed to catapult your product/service to today’s fastest growing and solid market. “Hispanic” invokes cultural diversity, that is why ... read The Latino Way reviews & insights
< $25/hr2 - 9Hartford, United StatesWe are an innovative full-service advertising agency offering optimized local marketing executions which provide our clients with the most efficient and effective marketing plans. Our team will supply your business with a broad range of marketing services backed by more than fifteen years experience supporting local, regional, national and international brand accounts. Whether you are ... read Palladium Media reviews & insights
$50 - $99/hr10 - 49San Antonio, United StatesC2 Strategic Communications provides the communications strategy, advice and services you need to reach your ultimate goal. Our team has decades of experience in newsrooms, board rooms, classrooms and situation rooms.
$25 - $49/hr10 - 492011Louisville, United StatesAbility Advertising is a full service advertising agency. We believe consumers do not see “Traditional”, “Digital”, “Social” or “Mobile” media silos. They just live their lives. Our job is to figure out which platforms speak to our target audiences throughout their day. There truly is no finish line, for the mix of platforms is changing ... read Ability Advertising reviews & insights
NA10 - 49Lafayette, United StatesA leader in marketing technology, Valassis transforms the way brands connect with their ideal consumers using unparalleled predictive intelligence. We turn intent into action by converting billions of signals into meaningful engagement across all channels to drive exponential growth for thousands of local and national brands.
$50 - $99/hr1,000 - 9,9991970Orlando, United StatesMBED is an independent Digital Strategy team based in San Francisco, CA. We deliver meaningful results for growing brands and agencies—through the Planning, Execution, and Reporting of Paid Media, Brand Amplification and Customer Acquisition campaigns.
NA2 - 92012San Francisco, United States22Squared is an integrated creative & media company who uses creativity to grow business. We’re 307 brand builders, cultural instigators and do gooders whose job is to help brands find their conviction and turn it into action for people. And over the last 98 years, we’ve done so for some of the most iconic brands ... read 22squared reviews & insights
$25 - $49/hr250 - 9991922Tampa, United StatesUsing AI Tools
ChatGPT
At PRWire Online, we help businesses, startups, entrepreneurs, and agencies increase their brand visibility through strategic press release distribution and digital PR solutions. Our goal is to connect brands with relevant media outlets, online publications, and target audiences to build credibility, strengthen online authority, and improve search visibility. We focus on delivering effective media exposure ... read PRWire Online reviews & insights
NA10 - 492023Sheridan, United StatesWhy PRWire Online?
- Reliable
- Insightful
- Efficient
Using AI Tools
ChatGPT
Grammarly
Forbes Placement is a specialist editorial placement and digital PR agency helping businesses, founders, executives, and growing brands earn credibility through trusted business media. We create strategic editorial campaigns that strengthen brand authority, improve online reputation, and increase visibility among investors, customers, and industry decision makers.Backed by the expertise of BHMarketer.ai, we provide end to ... read Forbes Placement reviews & insights
$50 - $99/hr2 - 92025Sheridan, United StatesWhy Forbes Placement?
- Premium Editorial Placement Experts
- Long Term Brand Authority
- Premium Business Media Access
Katalyst Technologies is a leading IT services and solutions company servicing clients in the manufacturing, wholesale distribution, life sciences, e-commerce, logistics, and retail sectors. We provide industry-specific IT products, strategies and solutions for companies implementing large-scale and transformational projects. Our business and technology experts are ... read Katalyst Technologies reviews & insights
NA1,000 - 9,9992011Evanston, United StatesOwners have been indicted for COVID bank fraud.
- Donna HozianNew Honor Society (San Francisco | Chicago | Saint Louis) is an award-winning creative boutique that has helped clients like Microsoft, Logitech, Heluva Good and Nestlé Dreyer's/Edy's create greater engagement and advocacy by behaving more like "people." As an FCB Company, New Honor Society has the creative fire of a start-up, with the resource depth ... read New Honor Society reviews & insights
< $25/hr10 - 492012St. Louis, United StatesForte Agency is a full service precision digital marketing agency specializing in media buying, seo, website & app production as well as video production and editing. When you are ready for your brand to be seen and heard, call Forte.
NA2 - 9Sandy, United StatesClear communication is a powerful business strategy. When brands communicate their message clearly, and deliver valuable information to their audiences at the exact right time, trust is established and momentum takes off. Our clients come to us seeking stronger reputations. They are growing quickly or pivoting in a new direction and they want more eyes ... read Siren PR reviews & insights
NA2 - 92012Royal Oak, United StatesCommunication is constantly evolving. While the foundation of our company is rooted in traditional public relations, we also understand the need for innovation to reach people where they are. Our PR strategies go beyond conventional media relations and oftentimes become a collaborative force with other marketing initiatives, especially in the digital world. Instead of remaining ... read The Power Group reviews & insights
NA50 - 2491999Dallas, United StatesThe Snow Agency is a full-service digital marketing agency for businesses looking to grow. Our unique digital strategies will produce real, tangible results for your business online.
< $25/hr10 - 49Jersey City, United StatesEstablished in 1994, KH Complete Advertising is a woman-owned full-service advertising agency. We take pride in our status as a multimedia marketing and advertising agency, offering a comprehensive suite of services to meet your business needs. With nearly three decades of experience, we bring a wealth of industry knowledge to the table. Our mission is ... read KH Complete Advertising reviews & insights
< $25/hr2 - 91994Indianapolis, United StatesSullivan is a creative part of our community, offering valued services that help our clients achieve their business goals. But our community overall is only as strong as its individual members, like Sullivan. A critical measure of a community strength and potential is the fairness, opportunity, sensitivity and inclusiveness available to all residents and guests. ... read Sullivan reviews & insights
< $25/hr2 - 9Memphis, United StatesYou’ve found the advertising agency that defies typical by creating engaging, powerful marketing and communications for all. So what’s the et al. difference? We’re large enough to do it all – branding, public relations, media, interactive design, web development and promotional items. We broke the mold over 15 years ago, by adding video production and ... read O'Brien et al. Advertising reviews & insights
< $25/hr10 - 491998Virginia Beach, United StatesGMMB is an agency on a mission: to cause the effect. We come from diverse backgrounds—political campaigns, nonprofits, creative agencies and the media—but the one thing we all have in common is our drive to create real, meaningful change. Whether we’re focused on getting kids healthier, improving schools, advancing laws or electing progressive leaders, we’re ... read GMMB reviews & insights
< $25/hr250 - 9991983Washington DC, United StatesHorizon Media, Inc. is a global leader in data-driven media and marketing. The company was founded in 1989, is headquartered in New York with offices in Los Angeles and Toronto. Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, Horizon Media has been recognized as U.S.
$100 - $149/hr1,000 - 9,9991989NYC, United StatesWe are Otey White & Associates. At this point you’ve likely come to that conclusion though. If you really want to know who we are we’d first like to begin with who we’re not. Well we’re not gurus, masters or the leading authority on all that is marketing. This isn’t karate. Belts aren’t awarded for ... read Otey White & Associates reviews & insights
$25 - $49/hr50 - 2492000Baton Rouge, United StatesImaginal Marketing Group™ is an award-winning advertising agency that specializes in the fashion and beauty industry. We think there are few rules - and passion is the most powerful marketing tool there is. Life is Marketing. We listen. Ask a million questions. And we'll make sure you get what you want, plus what you need.We ... read Imaginal Marketing Group reviews & insights
$25 - $49/hr10 - 492005New Orleans, United StatesInnovative Advertising is an award-winning, full-service advertising agency that customizes our approach to each client based on their unique needs.
< $25/hr2 - 9199New Orleans, United StatesAt We., we’ve spent decades at the intersection of technology and humanity, bridging the gap between what businesses create and how people experience those creations. As the agency has grown, we’ve broadened our expertise across industries, spanning health to consumer services and beyond. Through it all, helping clients navigate change and connect with the audiences ... read WE Communications reviews & insights
$100 - $149/hr1,000 - 9,9991983Bellevue, United StatesSLAM! is a marketing agency that can help you tell your story and share it in a way that builds awareness, creates demand and delivers real business results.
< $25/hr2 - 9St. Louis, United StatesDunn&Co. is an independent, nationally-award winning, ideas-led agency, strategically positioned near golf courses and beaches in sunny Tampa, Florida. Our team is made up of smart, good-looking (can we say that?) people who believe passionately that helping make our clients famous is job numero uno. We bring large agency experience – Weiden & Kennedy, TBWA/Chiat ... read Dunn&Co. reviews & insights
$25 - $49/hr10 - 492003Tampa, United StatesWe are a lively, multi-faceted team of experts, strategists, technologists and artists, committed to the art of crafting innovative solutions for our clients. We specialize in marketing communication campaigns that tap into the unique trends, nuances and vibes of real people. We achieve breakthrough results for leading brands by building authentic relationships with people.
$50 - $99/hr10 - 492011Sherman Oaks, United StatesEnilon is a digital agency focused on uniting our clients' strategic, brand and technology needs into smart, impactful solutions. From the web, to mobile, social media, search and beyond - Enilon helps companies realize their true digital potential.
< $25/hr10 - 492005Fort Worth, United StatesAt a glance, TM Advertising is an independent, woman-owned, full-service agency fueled by a diverse group of passionate, fun-loving, curious individuals. We have strong partnerships and an amazing culture. We believe that bringing creative thinking to everything we do will grow our clients’ brands and lead to business-changing results.
$25 - $49/hr2 - 92011Dallas, United StatesFull service marketing communications firm with 25 years of informed ingenuity in brand strategy, planning, design, copywriting, TV & radio, digital, social media and PR. We develop fully integrated marketing campaigns leveraging traditional and online channels in a variety of B2B and B2C sectors.
< $25/hr10 - 491989Manchester, United StatesHirons has been an established leader in the industry since 1978, making us a trusted, stable and seasoned partner for our clients’ advertising and communications needs.
< $25/hr10 - 491978Indianapolis, United StatesAt RDW Group, we create positive change for our clients by integrating our 30+ years experience in brand research, marketing and media strategy, creative concepting and testing, and PR.
NA50 - 2491986Providence, United StatesAtom Media Group is the basic building block of success … a full-service advertising agency offering public relations, media buying, web, digital and multi-media services, and strategic creative and business counsel.
< $25/hr10 - 492014Providence, United StatesBIGfish is an unconventional PR agency that helps its clients redefine their industries through thoughtful storytelling and strategic PR campaigns. By integrating traditional PR with social media and marketing support, BIGfish generates awareness and motivates consumer behavior. We are a tight-knit team of creative, talented professionals who are passionate about working with highly innovative clients. ... read BIGfish Communications reviews & insights
$50 - $99/hr10 - 491990Boston, United StatesFounded in 1999, SPM Communications is a Dallas-based PR agency with national reach, promoting and protecting lifestyle, apparel, food, restaurant, retail and franchise brands through media and influencer relations, crisis management and social media marketing. Business Hours: Mon-Thu: 9:00am-6:00pm; Fri: 9:00am-1:00pm
NA2 - 9Dallas, United States97 Degrees West is an agency created for modern marketing challenges. We believe in outbound communications when they make sense as well as utilizing the power of inbound techniques to create a hybrid model that provides a complete solution for our clients. We are a collective of talented professionals dedicated to the art and science ... read 97 Degrees West reviews & insights
$25 - $49/hr2 - 92004Austin, United StatesClemmons.io is a growth marketing and lead generation agency based in Dallas, TX and founded by Nolan Clemmons. We specialize in leveraging marketing automation and other technologies to help our clients achieve their growth goals.
$25 - $49/hr2 - 92012Dallas, United States
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The Magical Quadrant
Hover any bubble for the firm's exact scores. Filter the view using the controls on the right.
The four quadrants explained
Each card shows the count of firms in that quadrant and the top 5 by composite score.
Strong execution but broader service mix. High-quality generalists - good fit if your project crosses multiple disciplines in one engagement.
Deeply specialised but with moderate market presence. Often the right pick when specialisation matters more than scale - boutique shops with deep technical chops.
Newer entrants and smaller boutiques. Higher risk but often the best price-performance - particularly for early-stage startups or non-mission-critical projects.
No firm has cleared the Leaders threshold (≥ 50 on both axes) in this category yet. The 8 highest-scoring firms overall are shown below.
How firms are placed on the matrix
Every position on this chart is the output of the Goodfirms ranking algorithm - a weighted composite of signals across two axes. The algorithm is recomputed regularly and is fully documented.
Sponsorship does not affect placement. PRO members receive visible badges and ad placements, but their algorithmic scores are calculated identically to free listings.
Read the full methodology






























