Mailchimp

All-In-One Marketing Automation Platform for Small Business

4.3 176 Reviews
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Mailchimp is the world's leading marketing automation platform. It helps businesses of all sizes find their audience, engage their customers, and build their brand. Mailchimp's CRM features allow businesses to get to know their audience and find new ways to market to them. The audience dashboard shows businesses pre-built segments, such as top locations, recent sources of growth, common tags, and even customer lifetime value (CLV).
Mailchimp
2001
United States
5 Industries
1 Language

Screenshot & Video

1/1

LICENSING & DEPLOYMENT

  • Open Source
  • Cloud Hosted
  • Web-based
  • iPhone/iPad
  • Android
  • Windows
  • Mac

SUPPORT

  • Email
  • Phone
  • 24x7 Support

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video
  • Blog
  • Case Studies
  • Whitepapers
  • On-Site Training

Mailchimp Core Features

CRM

  • Calendar & Task
  • Collaboration Tools
  • Custom Dashboard
  • Email Integration
  • Forecasting & Analytics
  • Pipeline Management
  • Reporting
  • Sales Automation
  • Workflow Automation

Marketing Automation

  • A/B Testing
  • Analytics/ROI Tracking
  • Campaign Management
  • Customizable CTAs
  • Email Marketing
  • Google AdWords Visibility
  • Sales Intelligence
  • Search Marketing
  • Segmentation and Targeting
  • Social Marketing

Email Marketing

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Subscriber Management

Social Media Marketing

  • Boosting
  • Campaign Management
  • Content Curation
  • Engagement
  • Multi-Account Management
  • Social Analytics

Social Media Management

  • Brand Tracking
  • Collaboration
  • Customer Engagement
  • Multi-Account Management
  • Social Media Monitoring

Email Management

  • Antivirus
  • Multiple Accounts
  • Routing
  • Whitelisting/Blacklisting

Survey

  • Analysis Tools
  • Automated Responses
  • Campaign Management
  • Email Marketing
  • Question Library
  • Skip Logic
  • Supports Multimedia
  • Survey Design

Mailchimp Pricing

Pricing Type

  • Free

Preferred Currency

  • USD ($)

Payment Frequency

  • Monthly Payment
  • Annual Subscription
  • Quote Based

Mailchimp Reviews

4.3 176 Reviews
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Laurent Coussedière

Outstanding software

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Cameron Rainey

Email Marketing At Its Best

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I can't put into words how much Mailchimp has helped me with email marketing. Its ease of use and flawless website make it the easiest tool to use for marketing of any kind.

Dhaval Patel

Outstanding Emailing Service for Business Promotional

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I am using this for 3 years, it really gives a boost to my business, it made the off users active. In other words we can say that its a tool to re-marketing. Best and awesome tool.

Krzysztof Szukiec

Good features and Nice

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Marty Spargo

Most elementary of email automation tools

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MailChimp is the most elementary of email automation tools. When used for my business purpose at REIZE Energy Drink, we found it clunky and lacks a lot of advanced features. But, if all you want to do is blast out the occasional email, it does the job just fine.

Siobhan Ashmole

The leader in email marketing

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Really great way to build a list, and newsletters, market and grow your brand. The one feature that made me move away from mailchimp has been that they now count your audience as anyone who has unsubscribe as well, so that older accounts get very expensive. Otherwise well supported and fun to use

Parag Gupta

Excellent

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Pros: IP Whitelisting, Ease of setup and integration with software solutions

Cons: Cost

Adam Stewart

Simple and easy software

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As a Digital Marketing Specialist of Digital Bond Marketing here is my view regarding the software:

PROS: MailChimp simplicity and integrates with most CRMs and CMS Platforms.

CONS: Limited customization and flexibility.

Clint Rankin

Great product that works

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Been using that product for about eight years now. easy to develop content easy to send the content and 99.9% of the time makes it through customer's email filters to your target delivery audience.

Easy to access and send newsletters

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Barbara Clifford

Good entry point for small business to enter the world of CRMS (Customer Relationship Management)

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As a Time Management Strategist and Small Business Digital Advisor of The Time Tamer, this is my response. The good news is, it's simple and can be easily integrated into your business and with your business tools. However, in its simplicity, it limits the variables. While it can create landing pages (that will trigger automation) this sits outside of your website. Linking it to Facebook pixels and Google Analytics is tricky and feels technically complicated. The automated workflows can be complicated to map and sometimes limited. Many of the workflows are narrowed to the email experience. Mailchimp is limited to one course of action. MailChimp is a great place to start the experience but relies more on an external process for sophisticated automation across your whole business process.

Anne Miles

About to dump it!

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Mail Chimp used to be the go-to mail automation system for the work at Suits&Sneakers, but recent changes have left me cold:

Cons:

- Quotas now limited to one list and under 2000 subscribers which means it is no longer free for many people

- Audiences, Tags, Lists, Segments are now confusing and no good explainer video to make sense of it all

Brandon Wikoff

Great Email Marketing Tool

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Mailchimp provides a ton of value in their free tier alone. I think the platform is extremely beneficial for businesses that are just starting out and getting into email marketing. The platform is powerful as well and can easily scale with your business as you grow.

Jon Walka

Best experience and a product that grows

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MailChimp is a system I've used for the better part of 8 years. The user experience has been amazing and had continued to grow and be enhanced for the user. They've added a lot of features that have expanded the product beyond what I've ever thought and the best part they keep it simple. They also do a great job communicating all updates to the users. It has been one of the best product experiences I've had.

Hrag Kalebjian

Great tool

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