Mailchimp

MailChimp is very easy to use from a design and automation standpoint. I can create emails that look good without much effort, and the results of the email sends are very clear. The one area that gets a little tricky is list segmentation, but after reading the help articles they have, segmenting was pretty easy.

Mailchimp is the industry leader in Email Marketing, they basically integrate with everyone. Easy to setup, generous free plan and the recent addition of marketing automation is great. Only slight negative is their prices have increase a little over the last few years but I would still highly recommend as the continue to provide good value.

Does a good job. I think Hubspot is more effective, though

My clients and I find Mailchimp list management to be non-intuitive. When you upload a "list" for a specific campaign, you don't realize you are duplicating contacts in Mailchimp. If you have "[email protected]" already in your Mailchimp because you sent her something two months ago, and now you decide to send her a new email along with others, so you upload your "campaign list" with her email in it, you will now have two contact records for [email protected]. Confusing to say the least.

I've been using MailChimp for the better part of ten years? It's been a long time. I initially started using it because it was free but quickly signed up for a paid account to be able to send more emails and maintain a larger list. I also use MC for email marketing for my clients. It's one of the best tools to send out mass emails to your list, and doesn't restrict being able to import a large list quickly. I also like that it ties in nicely with WordPress websites in giving us the ability to capture subscribers easily. All in all a great product. I'll continue using it for a long time.

With a very powerful API and a fantastic design platform, Mailchimp is my main choice for sending out newsletters. I have adapted it in multiple systems, some with over 500k subscribers, and Mailchimp is the only platform that was able to serve this type of audience within a reasonable time difference, while other platforms out there might need a full day to process such request. If you are planning to grow your audience, don't get stuck with something that won't scale. Mailchimp is the way to go.

Mailchimp have a solid platform that solves your basic problems with mailing, integrated partners, mailing customization and a great server that make your personal mails look bad. For advance techniques in mailing it's a little harder to use, and i prefer to use another solution focused on my problem. Overall it´s a great tool for short/mid mailing lists.

Pros: Easy to integrate, easy to build templates

Cons: It's limited to email pretty much and it's hard to get the analytics out