Asana

United States HQFounded 2008

Deployment

Web-basediPhone/iPadAndroidWindowsMacLinux

Best for

SmallMediumLargeFreelancer

Overview

About Asana

Asana helps teams orchestrate their work, from small projects to strategic initiatives. With Asana, you can connect all your work in one place and bring teams together, anywhere. From lists to boards, to calendars and Gantt charts, organize work your way. Join more than 107,000 paying organizations and millions of teams across 190 countries who use Asana to get more done. Get started in minutes to try Asana.

At a glance

Software information

Industries served, licensing and the support Asana provides.

Industries

  • Construction
  • Education-management
  • Human-resources
  • Information-technology-services
  • Marketing-advertising

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription

Support

  • Live Chat
  • 24x7 Support

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video
  • Blog
  • Webinar
  • Infographics
  • Case Studies
Languages (1)
English

Review analytics

What customers report

4.4
Based on 136 verified reviews

What users like the most

  • Asana’s 'On-boarding' process is thorough and methodical.
  • The richness of Asana's 'Features & Functionality' is another high point. Features like task dependency setting, timeline view, project updates, and custom fields provide a lucid view of progress and facilitate smooth workflow management. Yes, it does have a slight learning curve, but that's well worth the outcomes it delivers.
  • Asana is highly versatile with an intuitive interface that simplifies task assignment and tracking. Its outstanding feature promotes effective collaboration among team members regardless of location. This keeps everyone on the same page, increasing efficiency and productivity in our day-to-day operations.

What users like the least

  • It has been working great for us. No cons as for us.
  • One small area of improvement could be enhancing the search function within the tool to track tasks more easily. But it's a small trade-off for the diverse range of features and benefits it offers us. Asana has become an integral part of our daily operations over the years, particularly due to its adaptability and ability to scale as per our evolving needs.
  • For those who are not technologically savvy, the learning curve might be difficult. If projects are not adequately managed, they can get congested. This requires ongoing team education to ensure that efficiency is maintained.

What users say

Review Analytics of Asana

Every review is verified through Goodfirms before it's published.

4.3136 Verified Reviews
Ease of use (34 reviews)4.2
Features & functionality (34 reviews)4.4
Customer support (34 reviews)3.8
Value for money (25 reviews)4.1
Integrations (25 reviews)4.1
Review Summary
Summarized from 136 verified reviews · Updated September 2026
Asana is widely praised for its intuitive, clean interface and ease of use, making it accessible to non-technical users and teams of various sizes. Users consistently highlight strong mobile functionality, flexible task views (lists, boards, timelines), and effective team coordination features. However, recurring concerns include climbing premium pricing, limited functionality for multi-user task assignment, occasional notification reliability issues, and a learning curve for new users navigating its full feature set.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Asana
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What reviewers mention most

Jess Dang, Founder at Cook SmartsVerified Review
Posted on Apr 13, 2020

“You can get detailed about conversations”

Overall rating5.0

I use Asana because you can be so detailed within it. You can view things like cards but you can also see things as lists (which is what I prefer). Where it really wins for me is the ability to break out tasks into subtasks and into further subtasks if you want and then the ability to comment on those individual subtasks. This ability is a must-have for conversations around subtasks, which is important to me. We were trying to move away from email and the ability to have these communications at that level was really great. Plus, you can get detailed about what conversations a person gets pinged on depending on if they're involved in that subtask or not.

"We also love the ability to easily copy task templates b/c as a content company - Cook Smarts, we have a lot of recurring tasks and task structure."

Maya Page, Creative Director at SocialMediatelyVerified Review
Posted on Mar 25, 2020

“Results driven and accomplished professionally”

Overall rating4.0

Overall, we really like using Asana. It helps us stay organized, plan ahead and structure our time effectively. We're able to see a project's progress, assign specific benchmarks and make sure we're staying on track. Our company SocialMediately website took 2-6 weeks of building from start to completion, which is unheard of in our industry. I believe part of that is due to a tool like Asana which can help us really stay focused and not let anything fall through the cracks. 

Randy Mitchelson, APR, Vice President Sales & Marketing at iPartnerMediaVerified Review
Posted on Mar 3, 2020

“Best tool to setup and manage retainers for clients”

Overall rating4.0

Pros: Asana does a good job helping our marketing agency(iPartnerMedia) setup and manage retainers for clients and manage the budget of time they have available. In addition, Asana allows us to manage website design and development projects down to the minute and helps us ensure projects are on time and on budget. If needed, we can produce an audit trail of work performed for a client in a moment's notice. Our website management team also uses Asana to manage the hundreds of tickets that are received from clients needing changes to their websites.

Cons: Although Asana includes a CRM component, this is perhaps the weakest part of their platform at this time.

Overall Experience: We receive regular updates from the Asana team about their ongoing development to enhance their platform. It is encouraging to see their commitment to investing in their product.

Nick Galov, co-founder at Review42Verified Review
Posted on Feb 13, 2020

“Very good value for the money”

Overall rating4.6

I’m Nick, co-founder of Review42 and I’ve been working as a tech expert for years. I have used both Asana, so I wanted to share my insights.

One of the major benefits of Asana is a very intuitive interface and a dashboard that is easy to navigate. All of the tasks are clearly organized and easy to follow. I also find Asana to be a very good value for the money. The price is monthly and affordable, even for smaller businesses.

Andrew Cunningham, Founder at DailyPest.comVerified Review
Posted on Feb 10, 2020

“Asana the much more attractive and easier to use”

Overall rating5.0

As the owner of DailyPest and an entrepreneur with a hand in several on-going endeavors, I can really appreciate this question. I have several years of experience (thousands of hours) working with popular content management systems and major platforms.

In my humble opinion, If you have a heavy workload to track, with multiple employees involved in the process, Asana is excellent alternatives to endless shuffling cards from column to column and checking boxes on other software. That said, I find Asana the much more attractive and easier for use.

Zlatko Bijelic, Founder at Tako AgencyVerified Review
Posted on Feb 10, 2020

“Asana over the top of different softwares”

Overall rating5.0

At Tako Agency we use Asana because it allows us to handle clients at-scale while being super easy and intuitive to use. In fact, we're in love with the UX/UI and as developers that specialize in exactly that, that's saying something!

For example, Asana gives you the option to see something in LIST VIEW or BOARD VIEW, which is something other software doesn't do. Having this kind of flexibility is critical when working with a large team, each with their own preferred style.

Asana has also added automation, which allows us to be more efficient with our tasks. For example, when someone clicks the "MARK COMPLETE" button, Asana automatically moves the task to the "Completed" column to reduce clutter.

It's "little" things like that (but about a thousand of them) plus a solid core functionality that put Asana over the top for us.

Anthony Bianco, Travel Blogger at The Travel Tart BlogVerified Review
Posted on Feb 7, 2020

“Most user friendly and I like using it”

Overall rating5.0

Hi, my name is Anthony and I run 'The Travel Tart - Offbeat Tales From A Travel Addict'.

One tool I find useful for collaboration and time management is Asana. Good to break up tasks into categories and then assigning responsibilities with due dates which then appear in a dashboard, with email reminders too. It's also free, but the paid version allows you to have a lot more team members and allows you to have start/end dates instead of just due dates. What's also great about it, is that you can log into a tool called Instagannt which automatically creates a Gantt chart from your Asana tasks.

Angie Campbell, Digital Marketing Manager & Team Leader at Reload MediaVerified Review
Posted on Feb 6, 2020

“We can manage projects internally across many teams both locally and internationally”

Overall rating4.0

This year the Reload Media Team rolled out Asana for project management. We needed something more to manage our bigger, more complex clients and long term projects. Some of the issues we wanted to overcome and things we needed from a tool were:

- needing something that worked for different people and their productivity style

- something that was useful for both self and team management

- something that could showcase project timelines and progress

- something really collaborative

- something that would work well with other systems and tools in place

We did a lot of research into what tool would tick the most boxes before deciding on Asana and our experience to date has been really positive. We've found our more visual team members are loving the calendar view and board view to manage their projects, the list-makers use list view and for those bigger complex projects, we are using timelines. Because of this flexibility we've seen a higher adoption rate across the business.

Apart from flexible views, some of the other positives we've experienced are:

- Portfolios have been really useful for managers to have better visibility on team workload and if tasks or projects are falling behind

- Custom fields have allowed us to make Asana work for different teams like our accounts team by ensuring tasks include required information to process a request

- Forms - this has transformed how we allocate work to some teams by having all requests come through this way, being reviewed and then scheduled and allocated to a team member for completion

I would give Asana a 4 out of 5 from our experience as I do think there is still some work to be done on improving some simple things, like giving you the ability to change column sizes or more smart date settings to allow a task to repeat for dates like "the last weekday of the month" but overall we are finding this has improved productivity and how we can manage projects internally across many teams both locally and internationally.

Samuel Ficek, SEO Marketing Manager at Car Next DoorVerified Review
Posted on Feb 6, 2020

“Powerful and Flexible tool”

Overall rating5.0

I work in the marketing team at Car Next Door, an Australian peer-to-peer car-sharing network. We use Asana exclusively as a project management tool across all areas of the business.

Asana allows for seamless collaboration and communication between the product team who have specific technical requirements such as integration with Github, and non-technical teams such as marketing and customer service for whom ease of use is a more important factor. Before Asana, different teams used a range of different tools, but the complete adoption of Asana across the company means that information that was once siloed is now open to the entire business.

The flexibility of the tool is another huge benefit. It's a great all-rounder that effectively meets the requirements for a range of use cases such as sprint and OKR planning, to planning agendas for one-to-one meetings. On the downside, such a powerful and flexible tool can present a relatively steep learning curve for new starters when compared to more basic platforms. However, we have found that with some basic training and a little perseverance, team members are generally proficient within a week or two.

Asana has made a huge difference in aligning the company around our top goals and objectives. It has also been a massive contributing factor in our ability to get new features in the hands of our customers much faster and with fewer issues.

Lodestone AppVerified Review
Posted on Dec 25, 2019

“Good to go”

Overall rating4.0

Capabilities

Asana features

The full feature set, grouped by module.

Workflow Management Software

  • Access Controls
  • Business Process Automation
  • Calendar Management
  • Compliance Tracking
  • Custom Dashboard
  • Document Management
  • Forms Management
  • Graphical Workflow Editor
  • Notifications & Reminders
  • Task Management
  • Workflow Configuration

Project Management Software

  • Alerts/Notifications
  • Collaboration
  • Document Management
  • Dashboard
  • Idea Management
  • Project Tracking
  • Project Planning
  • Reporting and Forecasting
  • Resource Management
  • Task Management
  • Timesheets
  • Workflow Management

Collaboration Software

  • Agile & Scrum
  • Brainstorming
  • Calendar Management
  • Contact Management
  • Content Collaboration
  • Document Management
  • Synchronous Editing
  • Task Management
  • Version Control
  • Workflow Management

Task Management Software

  • Collaboration Tool
  • Document Management
  • Portfolio Management
  • Progress Tracking
  • Project Planning
  • Project Scheduling
  • Reporting
  • Resource Management
  • Task Management
  • Team Collaboration
  • Time Tracking

Remote Work Software

  • Collaboration
  • Employee Monitoring
  • File Sharing
  • Meeting Management
  • Project Management
  • Remote Access
  • Security

Resource Management Software

  • Alerts/Notifications
  • Capacity Planning
  • Collaboration Tools
  • Drag & Drop
  • Forecasting
  • Project Planning
  • Reports
  • Resource Scheduling
  • Search/Filter
  • Task Management
  • Time Tracking

Project Planning Software

  • Budget Management
  • Collaboration Tools
  • Portfolio Management
  • Progress Tracking
  • Reports
  • Task Management
  • Time Tracking

Project Tracking Software

  • Collaboration Tools
  • File Sharing
  • Milestone Tracking
  • Prioritization
  • Status Tracking
  • Time & Expense Tracking

Time Tracking Software

  • Alerts/Notifications
  • Billing & Invoicing
  • Employee Database
  • Offline Time Tracking
  • Reports & Analysis

Accounting Practice Management Software

  • Client Portal
  • Document Management
  • Project Management
  • Reporting & Analytics
  • Task Management
  • Time Tracking
  • Workflow Management

Scrum Software

  • Collaboration Board
  • Daily Reports
  • KPI Monitoring
  • Milestone Tracking
  • Prioritization
  • Progress Tracking
  • Release Planning
  • Roadmapping
  • Sprint planning
  • Task management

Business Management Software

  • Budgeting & Forecasting
  • Customer Management
  • Inventory Management
  • Marketing Management
  • Project Management
  • Reporting & Analytics
  • Resource Management
  • Sales Management
  • Scheduling
  • Time Tracking
  • Workforce Management

Plans

Asana pricing

Price Type
Month
Free Version
No
Payment Frequency
Monthly Payment, Annual Subscription
Preferred Currency
USD ($)

Media

Screenshots & video

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