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List of Best Search Engine Marketing Companies & Top SEM Agencies

  • Panx Project

    Digital solutions consultants.
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    A digital consultancy and community solutions organization. Each year we launch projects aimed to address a social, technological, or economical issue. Working with and training job seekers, startups, NGOs and enterprises on developing their own digital framework to leverage the latest industry standards and cutting ... read more about Panx Project

    "Navigating the digital landscape like a pro!"
    Waleed Sadek
    $25 - $49/hr
    2 - 9
    2018
    Cairo, Egypt
  • Upthrust Inc.

    We put back soul into Marketing
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    Best growth marketing agency that specializes in guiding small and medium-sized businesses worldwide. We facilitate entrepreneurs, SME’s and organizations in their funnel innovation and implement true data-driven marketing strategies to get a substantial increase in traffic, leads, and customers. We have ass ... read more about Upthrust Inc.

    "Professional, understanding, knowledgeable and able to find solutions to challenging problems! "
    Joel Annesley, Clinical Hypnotherapist, Success Coach at Quietly Successful
    $50 - $99/hr
    2 - 9
    Austin, Texas
  • Our expert SEO team offers personalized marketing solutions tailored to your goals. We deeply understand your business, crafting strategies to enhance visibility and drive growth. In the heart of The Woodlands, Texas, with a satellite office in Houston, lies Activate Digital Media - an industry-leading, a full-servi ... read more about Activate Digital Media

    "one stop shop for all your digital marketing needs"
    Imran Khan, CEO/ Founder at Internal Healing and Wellness MD
    < $25/hr
    2 - 9
    2013
    The Woodlands, Texas
  • Coinband

    Web 3.0 & Crypto Marketing Agency
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    Coinband is a leading marketing agency for Web3 & Crypto & NFT projects. Our company has the cutting-edge client-side expertise to create better solutions for our client's marketing challenges. By cooperating with Coinband, you get access to the best financial and crypto media and influencers. Add to that b ... read more about Coinband

    "Marketing for a crypto exchange"
    Gaiane Zolotukhina, Digital Specialist at Digital.ai
    $50 - $99/hr
    10 - 49
    2022
    Kyiv, Ukraine
  • Oliver Fox Advertising

    Marketing and Advertising
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    OLIVER FOX ADVERTISING is a comprehensive marketing and advertising agency in North Texas with a passion for Design, Website and Print services. We founded our practice on brand building by creating bold and fresh ideas for our clients. Small, Medium or Large we offer a solution for your business. Seeking holding and p ... read more about Oliver Fox Advertising

    < $25/hr
    2 - 9
    2014
    Plano, Texas
  • DigitalCusp

    Stop Getting Beat in Search Rankings!
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    Digital Cusp is an end to end digital agency. We offer digital consultation, marketing and asset management services. We can help with traffic generation and conversion efforts. We also offer an uncommon set of coaching services to C-level+ executives who find themselves suddenly responsible for digital teams and growi ... read more about DigitalCusp

    < $25/hr
    10 - 49
    2009
    Knoxville, Tennessee
  • Who are we? MakkPress Technologies is a Full-Service Digital Commerce Agency. Our unrivaled experience and knowledge about eCommerce make us an ideal choice to help you with your online business. We are a reliable technology partner for Shopify, BigCommerce, Magento, and several other platforms. We take the time to ... read more about MakkPress Technologies

    "Excellent service, and fully Satisfied with the work by the team."
    Samkit Kataria, Business Owner at Swasti Clothing
    $25 - $49/hr
    10 - 49
    2012
    Delhi, India
  • Create The Movement

    A Conversion Centric Digital Marketing Agency
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    Create the Movement is a conversion centric Digital Marketing agency providing quality services in Web Design and Development, Paid Advertising, Social Media Marketing, Search Engine Optimizarion and Search Engine Marketing.

    "One of the best Digital Marketing Company in USA"
    Vivian Armstrong, Lawyer at Law Office
    NA
    10 - 49
    Tulsa, Oklahoma
  • Nummero is a digital marketing agency that provides small and medium-sized businesses all over the world with digital marketing, web design, and online marketing solutions. We have worked more then 100 different companies in a variety of industries. What began as a one-man operation has grown into a full-fledged creat ... read more about Nummero

    "For all aspects of digital marketing, we would like to recommend them."
    damodar ek, Quality Manager at at HERE Technologies
    < $25/hr
    50 - 249
    2014
    Bengaluru, India
  • Makes360 a brand, a name, a faith you can rely on!! The belief of people who want themselves to grow in this digital era. Makes360 is an India-based IT company that is known for serving digital things to b2b and b2c clients across 54+ industries and all over the globe. We established our roots in the year 2018, in ... read more about Makes360

    "Up-hold and perfect campaign automation"
    Kentaro Tan, Deals Advisory Associate at PwC at PWC
    < $25/hr
    10 - 49
    2917
    Mohali, India
  • As an Social Media Agency in Mumbai, Sociobliss is a melting pot of vibrant ideas blasting off together to produce superb customer experiences. Having faith in us, our clients allow our team to experiment with their online environment for possible results. Our team works under the strategic guidance of Ms. Megh ... read more about SocioBliss

    "Sociobliss is one of the most honest and trust worthy agency to work with "
    Dr.Abhishek Pilani, CEO at Atrante Healthcare services LLP
    $25 - $49/hr
    2 - 9
    2016
    Mumbai, India
  • Voltage

    Connecting your business
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    Voltage is a group of designers, developers, and digital marketers in the heart of Kansas City, a vibrant place known for art, advertising, jazz and BBQ. Our passion is overcoming marketing challenges with data-driven solutions for organizations large and small. Loyal clients and great results keep us coming in every d ... read more about Voltage

    "Supportive on target support at the pace we could afford!"
    Mendi Hanna, Marketing Director at Saint Luke's Bishop Spencer Place
    < $25/hr
    2 - 9
    2005
    Kansas City, Missouri
  • G Digital Desh is the best digital marketing company in Jaipur that provides the best digital marketing service to bring your business online and boost its revenue. We helped hundreds of marketing professionals and business owners in fulfilling their online business goals. Our team of enthusiastic digital marketing pro ... read more about G Digital Desh

    "Review for Google AdWords Service"
    Ritvik Agrawal, CSM, Founder at Digiadlab
    < $25/hr
    10 - 49
    Jaipur, India
  • eSearch Logix Technologies Pvt. Ltd

    Mobile App and Web Development Company in India
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    eSearch Logix Technologies Pvt Ltd provides complete digital development and marketing solutions for businesses across all types of industries, including web design and development, mobile application development for Android, iOS and other OS platforms, Digital Marketing, and much more. With a team of professionals who ... read more about eSearch Logix Technologies Pvt. Ltd

    "My business have witnessed working with eSearch Logix "
    Ingrid Arna
    < $25/hr
    10 - 49
    2013
    Noida, India
  • Prodima

    Global expertise, Local insight
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    Prodima is a professional digital marketing agency based in Ho Chi Minh City, Vietnam. Specialized in SEO, PPC, Social, and Web Development, the Prodima team works alongside partners to improve online branding visibility and reach clients.  

    "Great"
    Nhiệt VN
    < $25/hr
    10 - 49
    2020
    Ho Chi Minh City, Vietnam
  • Lime Digital Media

    Crafting Brand Stories that Resonate & Sell
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    Lime Digital Media is a digital marketing and web development agency based in Huntington Beach, Orange County, California. Our team will take care of all your brand marketing needs to help you get more clients, boost your sales and revenue, and build a loyal fan base around your business. We offer customized marketi ... read more about Lime Digital Media

    "Full service digital marketing company."
    Sumon Kumar Mondal, Lead Web Developer at at GooGler Media Pro
    NA
    10 - 49
    2021
    Huntington Beach, California
  • dXarslan

    The Digital Marketing Solutions
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    At dXarslan, we believe in a business-driven approach to marketing and development. Our team of dedicated web developers, creative designers, and marketing professionals work together to create websites that not only look great but also deliver results. With over 5 years of experience in the industry, we have establish ... read more about dXarslan

    "High quality service has amazing me to the core."
    Madison Zago, Marketing Manager at Sirix Monitoring
    < $25/hr
    2 - 9
    2020
    Romford, United Kingdom
  • Pixel Values Technolabs

    Smart & Robust Mobile App, Web Development Company
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    Pixel Values Technolabs is one of the best headquartered in India with offices in the USA and Dubai. The company holds the prestigious ISO 9001:2015 certification. We are a team of IT enthusiasts who have channelized their knowledge and expertise towards one single goal of offering through customer satisfaction. We bel ... read more about Pixel Values Technolabs

    "Digital Strategy and Modernization for Construction Company | Highly Recommended!!"
    Anna Steel, Manager at Yorke Construction
    < $25/hr
    10 - 49
    2012
    Nagpur, India
  • Line Heights

    Website Design & SEO Agency - LineHeights
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    Get connected with LineHeights, A veteran digital marketing agency in Bristol UK for social media & digital marketing of your brand.

    < $25/hr
    50 - 249
    Henleaze, United Kingdom
  • Blue Noda

    Holistic. Affordable. Effective.
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    We are a veteran team of strategists and executors who are committed to driving meaningful traffic, optimizing a website’s conversion, and expanding a brand’s reach. Obsessed with growth, our mission is to help companies generate more business. Focused on three key metrics – increase leads, improve ... read more about Blue Noda

    "Amazing and extremely helpful"
    Jean Lengenberg-Bowden, HR at Ulis Famous Sausage
    $100 - $149/hr
    2 - 9
    2019
    Northfield, Ohio
  • Reflect Digital

    A search agency taking a next level approach.
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    Reflect Digital is a search agency that works closely with ambitious businesses that want to take their digital marketing to the next level. The agency unites human behaviour insights, creativity, and technology to move the digital marketing game on for their clients. Ensuring every strategy reflects the audience ... read more about Reflect Digital

    "Reflect Digital "
    Simon Ayling
    $150 - $199/hr
    10 - 49
    2011
    Maidstone, United Kingdom
  • Obbserv has the vision to inspire the world around us to thrive & scale by pushing boundaries. They partner to craft a digital-first, personalized & sustainable solution for the brands that are growth-hungry & passionate to put a dent in the world.

    "Their services are very good and the team is Very professional !"
    Anand Upadhyay
    $25 - $49/hr
    50 - 249
    2012
    Udaipur, India
  • Axxa Studio is a digital agency offering web & graphic design, marketing services, advertising, SEO, content creation and other overall B2B & B2C solutions. We support brands in their creative endeavours and help businesses achieve their market goals.   Give a voice to your brand. Speak loudly, s ... read more about Axxa Studio

    "A reliable and creative partner with a deep understanding of business needs"
    Liliya Mollova-Tsvetkova, Brand Manager and Marketing Director at 3KEY Rooms - The tricky escape games in the heart of Sofia at 3 Key Group Ltd
    NA
    2 - 9
    Sofia, Bulgaria
  • Rank Glow

    Premiere Digital Marketing Agency
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    Rank Glow shines as one of the most highly recommended agencies on goodfirms.co and stands tall among the top players in the digital marketing industry. We've applied the very same strategies that we offer our clients, catapulting us to the esteemed ranks of the Inc. 6,050 companies not once, but six times. Our rep ... read more about Rank Glow

    "Friendly and helpful support team"
    Zohaib Ur Rehman, Marketing Executive at Humble Fax
    < $25/hr
    50 - 249
    2016
    Philadelphia, Pennsylvania
  • Plan Z is a full-service agency busy designing beautiful digital products, brands and experiences. Creative superheroes providing creative solutions to businesses, startups or enterprises. We are a group of clever people in Karachi, Dubai, Kiel & San Francisco using brains and fancy machines to create brands, produ ... read more about Plan Z

    "Super services by superheroes"
    Mehvish Naseer
    $150 - $199/hr
    2 - 9
    2015
    Karachi, Pakistan
  • Kraktech Digitals

    Better Ideas for Fast Digital Growth!
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    Kraktech Digitals is a fast-growing Digital Marketing agency based in Pakistan, started in 2019. Our result-oriented and data-driven approach set our media campaigns and web design expertise apart from our competitors. Kraktech is a team built by energetic and well-trained individuals. We are Google ... read more about Kraktech Digitals

    "Kraktech Digitals"
    Melissa Towell
    $25 - $49/hr
    10 - 49
    2019
    Karachi, Pakistan
  • NMT Technologies Pvt. Ltd.

    Software | Web Design | Digital Marketing
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    At NMT Technologies Pvt. Ltd., we take pride in showing our strong company ethnicity. We have a skilled team of technical trained people that have proficiency in the most recent web technologies. We offer array of online marketing service that boost your reputation of your business in the online world. We make sure for ... read more about NMT Technologies Pvt. Ltd.

    "Web development"
    Noor Uddin
    < $25/hr
    10 - 49
    2014
    Noida, India
  • In an era of digital disruption and uncertainty, where sophisticated digital advertising becomes exclusive for big corporations, leaving medium businesses to compete on few platforms where Social Media agencies filled your feed with irrelevant ads, poorly written, and toxic artwork. Encouraging local markets to compete ... read more about Maps Of Arabia

    "Search Engine Optimizations"
    Lara Emkanat
    $25 - $49/hr
    2 - 9
    2020
    Amman, Jordan
  • At Mut-Con, we are business consultants and we help our clients start and/ or grow successful businesses. We have developed our complete service catalogue around that philosophy.    It’s not so much what we do but what you need us to do. What we could do that would help you achieve entreprene ... read more about Mut-Con (Pty) Ltd

    "Great service Mut-con"
    Vezithemba Cala, Franchise owner at Oaksure Financial services at Oaksure Financial Services at
    $25 - $49/hr
    2 - 9
    2017
    Johannesburg, South Africa
  • WebservX

    Creative Development & Marketing Agency
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    WebservX is one of the most creative Marketing & Development Agency that provides complete Business Development and Growth Solutions WebservX is your one-stop shop for anything digital. We're the place to go when you need to hire remote developers, marketers, designers, search engine specialists, or market ... read more about WebservX

    "An expert team with experience in every field"
    MALAY PATEL, Ceo at Eewa Engineering Co. Pvt. ltd
    $25 - $49/hr
    10 - 49
    2019
    Ahmedabad, India
  • Indy Digital Marketing Solutions

    Full Scale Online Marketing Services
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    We are a full scale online marketing and advertising agency that has over 30+ years of experience. Our team is based out of Indianapolis, Indiana.  

    $50 - $99/hr
    2 - 9
    2015
    Indianapolis, Indiana
  • Our passion is to provide innovative, feature-rich and visually appealing website. Mobile applications and data-driven digital marketing programs that drive business growth. Yes, we hold ourselves to the highest standards of creative and technical excellence. Expect nothing but the best designs, customer service, and p ... read more about Digital Marketing Lab

    "DML is a great choice for my web design and branding needs"
    Simon POwel, Digital Marketing Manager at SBR Technologies Pvt. Ltd.
    < $25/hr
    10 - 49
    2008
    Kolkata, India
  • Cross Graphic Ideas

    Your digital design support partner
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    CrossGraphic Ideas is a result-oriented digital marketing and graphic designing company that serves clients in the USA, the UK, Canada, France, India and more. The company provides digital ideas and strategies to different businesses worldwide. They have wide knowledge in different kinds of digital marketing and IT ser ... read more about Cross Graphic Ideas

    "Innovative 3D Stall Design and Visualize 3D Exhibition Stall designs"
    Pankaj Verma, Graphic Designer at Freelancer.com
    < $25/hr
    10 - 49
    2004
    Jaipur, India
  • Luminary Brands

    Bespoke Branding, Web Design & Digital Marketing ✅
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    Luminary Brands is a London-based creative agency. We help companies improve brand perception and promote online. Our experts combine branding and design expertise with technical knowledge and innovative marketing to empower business growth. We would love to get in touch Say hi at: [email protected]

    "Social Media Management and Content Marketing for a German Software Outsourcing company"
    Dariia Khomych, UX / UI Designer at impltech GmbH
    $50 - $99/hr
    10 - 49
    2019
    London, United Kingdom
  • IVIO Agency

    BIG IDEAS. NO LIMITATIONS.
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    IVIO Agency is a full-service digital marketing agency, working with passion and care in the heart of downtown Phoenix. Our specialty lies in branding and user-focused website development. We work hard to enrich your business, taking special care of design, content, back-end code, and all things nerdy in between.

    "They are awesome to work with!"
    Celine Rille , Co-Owner at The McKinley Club
    $25 - $49/hr
    2 - 9
    2014
    Phoenix, Arizona
  • Brand Namaste

    Enhancing Digital Presence of Business Globally
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    Our Mission & Our Vision As a full-service digital marketing agency, we offer web design, internet marketing, SEO, Social Media, PPC, Email Marketing, Content Writing, and Web Hosting to companies of all sizes who want to spread their messages more effectively. What began as a modest business has grown into a ... read more about Brand Namaste

    "Brand Namaste did a wonderful job with my business!! Definitely a very good company!"
    Desiree Justice, Owner at POOL STARZ LLC
    < $25/hr
    2 - 9
    2020
    Balurghat, India
  • Hillclimb Design, LLC

    Professional Web Design & Digital Marketing
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    Hillclimb Design (HCD) is a full-service professional web design and digital marketing company for all your business needs. From user-centered and intuitive web design to cutting-edge digital marketing techniques that are data-driven, we are your partner for success in today’s ever-changing di ... read more about Hillclimb Design, LLC

    "Web marketing and presence"
    Adel ElGhazzawy, Attending General Surgeon at Overlake Hospital
    $50 - $99/hr
    2 - 9
    2009
    Mercer Island, Washington
  • At Deezy Vaasdev Pvt Ltd, we have a professional team to help you to make your business online and promote it worldwide or as per your requirement. All experts have 8+ years of experience to give the best quality work and good suggestions to take your business to next level.

    "I found the best digital marketing company ever for my business"
    Sneha Sharma, Technical Support Specialist at Self Employment
    < $25/hr
    10 - 49
    2022
    Panchkula, India
  • 4steps Marketing

    Result-Driven Digital Marketing Agency.
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    4steps Marketing is the best digital marketing agency in India. We work for clients and clients need results. So our major focus to give the best results and better experience to our customers. That’s why  Our digital marketing services drive the results. Behind the results, the major role of ou ... read more about 4steps Marketing

    "Google ads for my coaching "
    amarjeet Kumar
    < $25/hr
    2 - 9
    2020
    Greater Noida, India
  • We are a creative digital marketing & communications agency formulating innovative campaigns to help brands attract attention to its target audiences. We are passionate and focused on results. Since its inception Clicks and Comments has grown gradually, with providing remarkably high-quality services ... read more about Clicks and Comments

    "Best SEO services in India Mumbai"
    Bushra Naved Shaikh, Owner at Maths Wizard
    NA
    2 - 9
    2017
    Mumbai, India
  • WJB Marketing

    For All of Your Marketing Needs
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    WJB Marketing is an award-winning full-service marketing and advertising agency headquartered in Texarkana, Texas that specializes in digital marketing, SEO – search engine optimization, local SEO, social media marketing, PPC / ad management, web design, and other online marketing services. WJB Marketing leverage ... read more about WJB Marketing

    "Best Marketing Company Ever"
    Shelby Demur, Area Manager at MetLife
    NA
    10 - 49
    2018
    Texarkana, Texas
  • CCS Leeds

    Network Solutions
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    C.C.S. (Leeds) Ltd CCS Leeds helps business owners establish their presence on the Internet. Our UK data centre is located in Leeds, West Yorkshire. CCS Leeds has been an internet service provider since February 1998 and has seen a structured growth year on year since then. As technology has developed and advanced so h ... read more about CCS Leeds

    < $25/hr
    2 - 9
    1998
    Leeds, United Kingdom
  • WebTelep

    WebTelep Web hosting Solutions
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    WebTelep Web Hosting is your premier destination for top-tier web hosting and domain registration services in Hungary. With a commitment to speed, quality, and excellence, we offer fast and reliable hosting solutions that elevate your online presence. We take pride in our partnerships with the world's leading bandw ... read more about WebTelep

    < $25/hr
    2 - 9
    Budapest, Hungary
  • Nsocial

    A FEW OF OUR WORKS
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    Digital Transformation, Innovation and 360 ° Experience, the concepts that best describe Nsocial ... We were not content with providing 360 degree communication consultancy to our brands. In the middle of 2015, we were positioned vertically in content production with 360 degree video and product ... read more about Nsocial

    < $25/hr
    2 - 9
    Istanbul, Turkey
  • WebRangoon

    Web Design & Development Solutions
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    WebRangoon offers web design & development solutions to small businesses, eCommerce and brands to get a better online presence. WebRangoon's services include; Web Development, Web Design, SEO, Digital Marketing, Social Media Marketing, and Online Branding services. Achieve your online business goals with expert ... read more about WebRangoon

    "The best web design company that help me to build and promote my business online."
    Jessica Nara, Bibliotecário at CAESB - Companhia de Saneamento Ambiental do Distrito Federal
    $25 - $49/hr
    2 - 9
    2018
    Midnapur, India
  • LeadMuster

    We Reinvent Businesses Digitally
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    LeadMuster is a leading platform that connects companies with top-notch technology and marketing professionals. We understand the importance of finding the right talent to meet your business needs, and that's why we strive to provide a seamless and efficient hiring process. Our platform is designed to connect compa ... read more about LeadMuster

    "Helped us as a Startup to establish"
    joans smith
    < $25/hr
    2 - 9
    2020
    Melbourne, Australia
  • 'MSN global is no doubt 1 stop shop for IT and digital works. After US and UAE company moved to Pakistan (Home Town) with an idea to digitalize its own people and make Technology available for its people handy and cost effective. The reason why MSN global is extremely successful in first trimester of its launch in ... read more about MSN Global IT Solutions

    "Great people to work with"
    Tehreem Shoaib
    NA
    50 - 249
    Lahore, Pakistan
  • The SEO Valley

    Top Rated SEO Company in the USA
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    We are a digital marketing agency, an SEO firm, an SMM firm, and reputation management firm all in one place. We emphasize all digital marketing services to enable your business to grow digitally. We’re simply interested in providing you with the best value for money at the lowest possible SEO cost, which empower ... read more about The SEO Valley

    " I wanted to increase traffic on my website and earn more money through the advertisements on my website. "
    Sofia Lorren
    $25 - $49/hr
    50 - 249
    2016
    Altadena, California
  • Epic Web Techno

    SIMPLIFYING TECHNOLOGY & BRAND VISIBILITY
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    Epic Web Techno is an award-winning Digital Marketing Agency working towards creating a top-notch digital environment for our users. Our agency offers high-quality digital services like SEO and other Web Development services. Our company believes in delivering what is best for the end-user and we st ... read more about Epic Web Techno

    "Great Website Optimization Work done by Epic"
    Charlie Brown
    < $25/hr
    10 - 49
    2015
    Minneapolis, Minnesota
  • DigiStarr puts the highest value to its clients. That’s why our movement is always getting towards client’s Extra satisfaction with our Do some more approach. Our team of Tech Savvy professionals is always ready to take on any task that would help.

    "Best Company To Work With"
    Philosophers Stone
    < $25/hr
    2 - 9
    Mumbai, India
  • Ecom buzz (Ecombuzz.in) will help move your website toward the top of organic search results for the keywords most important to your specific business.

    "Best SEO Team"
    Biki Dey, CEO at Pet's Day Out
    < $25/hr
    10 - 49
    2019
    Kolkata, India

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Frequently Asked Questions

What is an SEM?

SEM refers to using paid advertising and organic search engine optimization (SEO) to improve a website’s visibility in search engine result pages. It is also referred to as paid search or pay-per-click. As consumers search and shop for products online more often, search engine marketing has become crucial to expanding a company’s market share.

In Search Engine Marketing, companies only pay for impressions that convert into visitors. Thus, it becomes an efficient way for companies to spend their marketing funds. Additionally, each visitor improves the website’s rankings in organic search. Such visitors are also more likely to purchase than those on social media. SEM is the fastest way to increase traffic; the results are almost immediate.

What does an SEM agency do?

An SEM agency provides a wide range of services, including paid advertising(PPC) and organic SEO, to increase your website traffic. They manage their client’s PPC campaigns across platforms like Microsoft Advertising, Google Ads, and Bing Ads. This includes keyword research, content writing, bid management, and campaign budgeting. SEM agencies also optimize landing pages for conversions.

They also set up conversion tracking to measure the effectiveness of PPC campaigns and use it to optimize campaigns to increase conversions. They also work on Search Engine Optimization(SEO), including On-page optimization, technical SEO, and content strategy. On-page optimization includes working on website content, tags, meta description, and keywords. SEM agencies also work on technical aspects of SEO, such as improving website loading speed, architecture, and mobile responsiveness.

What are the different types of SEM services that companies provide?

There are two main types of SEM services: paid SEM and organic SEM. In paid SEM, one directly pays the search engine to display ads. The most common type of paid SEM is pay-per-click (PPC) advertising. It involves bidding on keywords that potential customers might use to search for your products/services. The company pays only when someone clicks on the ad.

Organic SEM involves improving a website’s ranking in natural search results with Search Engine Optimization(SEO) practices. This involves optimizing a website’s content and technical structure to make it more relevant to search terms. Local SEO is another SEM service that ranks websites in local search results. Mobile SEO is about optimizing your website for mobile devices.

What are the benefits of working with an SEM agency?

There are a number of benefits of working with an SEM agency for your requirements. They have in-house specialists who know the latest trends and algorithms of popular search engines. As a result, they can craft effective strategies which are suitable for your niche and target audience. They can manage your SEM campaigns, which can be time-consuming and require keyword research, content creation, and performance monitoring.

They have specialized tools and software that provide deeper insights into campaign performance. SEM agencies dedicate their resources to ensure your campaign remains effective and competitive. All this is done with a data-driven approach and the use of analytics. Thus, you save a lot of time to focus on your core business area.

What should I look for when choosing an SEM agency?

You should look for some specific factors while choosing an SEM agency. First and foremost, look for agencies that have experience in your industry. They will be able to understand your target audience and the competitive landscape. Look for case studies or testimonials from companies already working with the SEM agency. Although it does not necessarily guarantee success, Certifications from Google or Bing ads give some credibility.

The other things you should look for include the data analytics they use, communication style, and transparency. You should be comfortable asking them questions and getting updates regarding your campaign. Finally, be clear about their pricing structure and the services included, not just the total cost.

What is the difference between SEM and search engine optimization (SEO)?

Search Engine Marketing(SEM) is a term that encompasses all the strategies to increase the visibility of websites in search engine results. SEM includes both organic SEO and paid advertising campaigns. So, SEM is about driving traffic to your website via any means search engines provide.

SEO or Search Engine Optimization are practices specifically meant to improve your website’s ranking in organic search results. You do not have to pay for where you are placed in Search Engine Result Pages(SERPs). It involves optimizing a website’s loading time, technical structure, content, and other aspects to make it more relevant to search terms. The results of SEO are much slower than those of SEM and take time.

When can I expect to see results from my SEM campaigns?

You can see results from SEM campaigns comparatively quickly, but for significant results, the time varies. You may get early signs within 1-2 weeks with initial impressions, clicks, and even conversions within the first few weeks. Within 1 to 3 months, you will get a clear picture of your campaign's effectiveness. This can be done by analyzing Click-through Rates(CTR), conversion rates, and ROI.

For complete results, you may have to wait for three months or even longer to see the full impact of your SEM campaign. If you are in a highly competitive industry, it will take even longer to see full results, as you will be competing for ad space with competitors. You can expect faster results if you have a larger budget than competitors.

What is the cost of SEM services?

For small and medium-sized businesses, the price ranges from $3,000 to $10,000 per month. Several factors have an impact on overall cost. More competitive industries will have higher costs due to keywords, which are more costly and sophisticated campaign strategies.

SEM agencies with a proven track record will charge more than inexperienced agencies. The amount a particular company is willing to spend on advertising will directly impact the cost. So, to be sure about the price, get a detailed cost structure that mentions the services offered and how they will measure success.

What are some questions I should ask potential SEM agencies?

You should start with their experience working with clients in your industry. Ask questions related to the manpower they have, their skill sets, and expertise. Enquire about the communication and transparency present during your collaboration with the SEM agency. You should also be crystal clear about the cost structure and how the payment will be made.

You should also ask questions about what will be included in the services and how they will measure success. Enquire about the tools and technologies they will use for your SEM requirement. Ask them about certifications or awards they have received from reputed organizations, which add to their credibility.