Industry Leaders
Top-right · Both axes ≥ 50
0FIRMS
Strong on both Core Competencies and 360-Performance. These firms have proven track records, deep specialisation, and solid client outcomes. Default recommendation for most buyers.
Top Web Design Companies in Canada
Goodfirms has reviewed 1,531 Web Design Companies in Canada as of September 2026. The top-ranked firm is Lounge Lizard (4.9 stars, 15 verified reviews, NA, founded 1998, Toronto). Across the category, the median hourly rate is $25, median client rating is 4.9, and 8% of firms employ 50+ members. Explore the vetted Web Design Companies in Canada below, compare their strengths, and connect with the provider best suited to your requirements.
Are you looking for the top web design companies in Canada? Here is the list of top web designers in Canada with verified client reviews & ratings, who create engaging, user-friendly, responsive websites. A well-designed website conveys your brand positioning and message to your target audience. Therefore, hiring experts or outsourcing premium web design services is important to bring your imagination to life. Goodfirms has created a list of Canada's top web design companies, which you can find below based on their rankings.
Goodfirms has verified 1,531 Web Design Companies in Canada - part of 34,257+ Web Design Companies & Designers, each passing Goodfirms' 4-step verification process (background check, client interviews, portfolio audit, ongoing quality review). Listings marked "Sponsored" are agencies that pay for premium placement - sponsorship does not affect star ratings or review content.
Top 10 at Glance
Compare the highest-ranked firms first side by side.
Rank
Company
Rating
Reviews
Hourly Rate
Team Size
Founded
Location
Action
List of Best Web Design Companies & Designers in Canada
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Using AI Tools
Claude
Canva
Grammarly
Lounge Lizard has been perfecting user experience Web design for 21 years. Our proven methodologies of Website design yield high sales lead conversions, lead capture, and increase sales. All designs are 100% custom. We never use templates. The Websites we produce are created from powerful ... read Lounge Lizard reviews & insights
NA50 - 2491998Toronto, CanadaLounge Lizard transformed our outdated website into a modern platform through a well-structured and collaborative development process.
- IT ManagerWhy Lounge Lizard?
- Lounge Lizard has been in Business since 1998
- Agency is Run by a Webby Awards Judge
- Veteran Brand Story Tellers & Results Mindset
Instinctools is a Germany and USA-based software development and consulting firm that brings deep technical grounding to every design engagement. For companies navigating digital transformation, this web design company approaches custom web design services with an architecture-first mindset. Among leading web design companies that also ... read Instinctools reviews & insights
$25 - $49/hr250 - 9992000Mississauga, CanadaThe team delivers on time and within budget, proactively asking how to help the client and providing new ideas.
- Head of EngineeringWhy Instinctools?
- Trusted engineering partner for AI-driven growth
- Technology solutions built for scalable growth
- Transparent and flexible engagement approach
Using AI Tools
- Claude
ChatGPT
GitHub Copilot- Canva
AppMakers USA is a leading web design company with deep roots in mobile-first product development. Operating out of Los Angeles, they sit at the intersection of app design and custom web design services — making them a practical choice for brands that need both. Among ... read AppMakers USA reviews & insights
$100 - $149/hr10 - 492014Toronto, CanadaOverall, my experience with Appmakers USA was positive, with a professional team, good communication
- AnonymousWhy AppMakers USA?
- U.S. team, senior devs, no outsourcing
- Built apps for Walmart and the NFL
- Startup to enterprise, end-to-end delivery
Using AI Tools
- ChatGPT
- Claude
Gemini
Perplexity- GitHub Copilot
- + 4 More
World’s #1 Rated & Reviewed App & Web Development Partner, Probey Services is a renowned IT and digital solutions provider, powering innovation for startups, SMEs, and growing organizations worldwide. Headquartered in London, UK, with a strong presence in India and 11 global branches, we combine ... read Probey Services reviews & insights
< $25/hr250 - 9992016Vancouver, CanadaA well-executed website project that gave us a stronger foundation for future growth.
- Product ManagerWhy Probey Services?
- Delivered 1,800 projects in the last decade
- Awarded, Most-reviewed, most-rated (122 reviews)
- Reliable & scalable solution with 320 experts
PageTraffic is an India-based custom website designing company with a long-standing reputation for blending design quality with SEO intelligence. As a web design company that understands visibility as well as aesthetics, they serve businesses ranging from local brands to international clients. Among trusted web design ... read PageTraffic Inc reviews & insights
< $25/hr50 - 2492002Toronto, CanadaThe team is wonderful, and I’m impressed with how invested they’ve been from the beginning.
- Marketing Manager
Using AI Tools
- Claude
- GitHub Copilot
Cursor
Appsters delivers mobile app development solutions across more than 10 industries to drive business success and growth. Dedicated to crafting digital solutions that simplify complexities and boost efficiency, Appsters was born from a global collaboration of tech enthusiasts. Our mission is to transform your biggest ... read Appsters reviews & insights
$25 - $49/hr250 - 9992022Toronto, CanadaAppsters is a highly reliable mobile development partner that expertly handles complex Web3.
- DirectorWhy Appsters?
- Proven expertise in scalable app solutions
- Transparent communication, start to finish
- Fast delivery with quality-driven development
SmartSites is America's top rated web design company and a Goodfirms-recognized leader in digital marketing. Their web design services are conversion-focused by design — every layout, CTA, and page structure is built with growth in mind. What makes SmartSites stand apart among professional web design ... read SmartSites reviews & insights
$100 - $149/hr50 - 2492011Toronto, CanadaWe had a great experience overall.
- Writer
Using AI Tools
- Claude
- ChatGPT
- Gemini
- Perplexity
- GitHub Copilot
- + 8 More
Lumitech is a custom website design company that builds UI/UX design solutions for ambitious digital products. Their web design services are driven by user satisfaction metrics — covering everything from interface architecture to interaction flow. As one of the top web design companies & designers ... read Lumitech reviews & insights
$50 - $99/hr50 - 2492022Toronto, CanadaHonest Quotes and Proactive Delivery
- Operations Project ManagerWhy Lumitech?
- You see a working prototype before you pay
- AI-driven delivery, smaller teams, less time
- 850 growth since 2022
Using AI Tools
- Claude
3 Sided Cube is a good web design company and digital product agency that has built platforms genuinely improving lives — from emergency alert apps to health tools reaching millions. As one of the most purpose-driven web design firms in the industry, their design and ... read 3 SIDED CUBE reviews & insights
$100 - $149/hr50 - 2492009Toronto, CanadaHighly engaged, passionate and collaborative team across the board -- very good experience.
- Founder & CEOWhy 3 SIDED CUBE?
- AI-native, human-centred
- Proven at global scale
- Built for impact, not just output
Creative Navy is an award-winning web design company based in London and Berlin, with an elite client list including Ford, Philips, Vodafone, and the OECD. Among the top web design agencies in the world for complex UX challenges, they work across web, mobile, and industrial ... read Creative Navy reviews & insights
$50 - $99/hr10 - 492010Toronto, CanadaThey work meticulously and methodically.
- Anonymous
At Artax Digital Solutions, we serve Canadian, US and International clients by creating visually appealing websites that generate revenue and provide business growth. Our expertise is in designing stunning and cost-effective business websites with a keen focus on converting visitors into loyal customers. We offer ... read Artax Digital Solutions reviews & insights
$100 - $149/hr2 - 92000Toronto, CanadaExcellent, a real pleasure to work with.
- Leader, Application Portfolio Management
At Mendel Sites, we believe your website should play a much greater purpose than simply having a nice design. We create websites to serve as business tools to grow your company. Our #1 priority is to motivate your website visitors to take action and increase ... read Mendel Sites reviews & insights
$100 - $149/hrFreelancer2019Vaughan, CanadaAmazing experience working with Sam! We are happy with the website.
- Founder & Creative Director
Using AI Tools
- ChatGPT
- Claude
- Perplexity
- Gemini
Lovable
Thought Media™ was established in 2009 and is an AI-driven technology company helping businesses, enterprises, government agencies, and public-sector organizations strengthen their digital presence, improve efficiency, and support measurable growth. Services include digital marketing, SEO, AEO, web design and development, animation, managed hosting, IT services, ... read Thought Media reviews & insights
$150 - $199/hr10 - 492009Toronto, Canadathey consistently deliver quality work with excellent communication.
- CEOWhy Thought Media?
- AI-Driven Technology Company
- Industry Leader Since 2009
- Digital Marketing and Development Experts
We are a digital agency equipped with modern experiences and services to create opportunities for your brand. We are confident in our strategic, design and development capabilities, having improved the experiences of users across these industries. We have employees that are hired for their talent and passion to improve our customers’ businesses like their own. ... read Luavo Tech reviews & insights
$50 - $99/hr10 - 492021Vancouver, Canada
Fineart, a UX agency specializing in UX Research, UX UI Design, UX Strategy & Audit for web and mobile apps with an emphasis on crafting a better user experience for businesses to stand out online. We follow a user-centered design(UCD) process and understand your requirements and deliver trustworthy designs. Start a project with us.
$25 - $49/hr2 - 92007Toronto, Canada
Crest Technosoft is a leading provider of , , . and services to all size of businesses throughout the World. Let us work together to design a novel brand image, business reputation, and hike in traffic to stand out above in your competitors. Our team of professionals is specialized in their respective fields and promises ... read Crest Techno Soft reviews & insights
< $25/hr10 - 492012Mississauga, Canada
SITE CODEZ is an industry leader and a professional Ottawa based Web Design Agency that offers Website Designing, Custom Web Development, Search Engine Optimization (SEO), Social Media Marketing, Mobile App Development, and Secure Hosting Solutions.
< $25/hr10 - 492009Ottawa, Canada
We are Mojo Media, an award-winning web design agency based in Toronto, Canada. We create fully custom stunning WordPress websites for small and mid-sized businesses with big ambitions throughout Canada and the United States. We’re a close-knit group of highly creative individuals, passionate in the ... read Mojo Media reviews & insights
NA2 - 92018Toronto, CanadaWebsite created through a consultation process.
- Founder & Operator @ SmartMarts Canada
We are a full-stack Canadian SEO Agency and handle 100% of all SEO management in-house. SEO Consultants are located in 3 provinces to better serve you, Ontario, Québec & Nova Scotia. SEO Firm proudly has over 2 decades of being a leading SEO Solutions provider ... read Let's get Optimized reviews & insights
$200 - $300/hr10 - 492007Montreal, CanadaLet's Get Optimized was timely and accommodating with creative solutions as our needs changed.
- Executive Producer at Shane Farley Productions
Using AI Tools
Site Sonar- Claude
- Lovable
DoodleWeb is a full-service digital agency founded in 2019, built on a simple staffing philosophy: senior engineers only, no juniors learning on your project. We design, build, and rebrand websites on Drupal, WordPress, Webflow, and Shopify, and we partner white-label with other agencies who need ... read DoodleWeb reviews & insights
$50 - $99/hr10 - 492019Surrey, CanadaDoodle Web has transformed our vision into a modern, engaging website while consistently delivering ahead of schedule.
- Head of Marketing & CommunicationsWhy DoodleWeb?
- Senior engineers only, no juniors on your build
- 12 plus years Drupal and enterprise CMS experience
- AI search visibility built in not bolted on
Using AI Tools
- ChatGPT
- Claude
- Gemini
- Perplexity
dNovo Group is a full-service digital marketing agency headquartered in Toronto, Ontario, Canada, serving businesses across Canada and the United States. With more than 15 years of experience, the agency specializes in digital marketing and lead generation for law firms, medical and healthcare practices, dental ... read dNovo Group reviews & insights
$150 - $199/hr10 - 492011Toronto, CanadaResponsive and Accessible Digital Marketing Partner
- Digital Marketing ManagerWhy dNovo Group?
- Exclusive Markets. No Competitor Conflicts.
- SEO, Paid Ads and AI Search. Fully Integrated.
- Proven Results. No Long-Term Contracts.
Founded in 2011 by witty upstart and mad genius Z.R., Awkward Media is an innovative business communications company that specializes in progressive digital design and branding with panache.
< $25/hr2 - 92011Toronto, Canadasearch engine optimisation
- Anonymous
Tallium is a web design company that approaches product design through the lens of full-cycle software development — making them especially valuable for B2B and enterprise clients. Their web design services integrate concept validation, user-centric UX, and scalable front-end delivery into one coherent process. Among ... read Tallium Inc. reviews & insights
$25 - $49/hr50 - 2492012Calgary, CanadaThe quality and work ethic at Tallium are among the best I have experienced of all the partners we have worked with.
- CEO
BragDeal Inc. is one of the leaders in web design, branding, marketing, and SEO solutions as well as business consulting and improvement. With over 40 years of combined staff experience in the design, web development, and marketing fields, we are proud to have a work ... read BragDeal Inc. reviews & insights
$100 - $149/hr2 - 92013British Columbia, CanadaIncredible team with expertise in website design
- Anonymous
At Seize Digital Marketing Agency, we believe in a tailored approach to meet your unique business needs. Our process begins with a thorough audit of your business requirements, followed by in-depth discussions to understand your expectations. From there, we work collaboratively to create a customized ... read Seize Digital Marketing Agency reviews & insights
$100 - $149/hr10 - 492019Surrey, CanadaWe needed their team’s SEO expertise.
- Product Manager
Using AI Tools
- ChatGPT
Flash Coding is a Toronto-based AI development and software development company helping Canadian small and mid-sized businesses build practical digital systems.We specialize in AI development, AI agents, RAG systems, LLM integration, MCP development, voice AI, CRM automation, workflow automation, website development, app development, and custom ... read Flash Cooding reviews & insights
$50 - $99/hr2 - 92018North York, CanadaFlashCoding turned it into a stronger tool for helping customers find us and bringing new business
- Marketing Manager at traffynity.comWhy Flash Cooding?
- Practical AI for real workflows
- Toronto-based technical team
- Web, software, and automation
Bilberrry is a Seattle-based digital product agency partnering with enterprise organizations, public sector institutions, and high-growth companies to design and engineer scalable digital platforms. We combine strategy, design, and full-stack development to deliver solutions that drive measurable growth, operational efficiency, and long-term flexibility. Our team ... read Bilberrry reviews & insights
$50 - $99/hr10 - 492010Toronto, CanadaA detail-oriented development partner delivering accurate and reliable results.
- COO
Using AI Tools
- ChatGPT
Infyn Inc - Artificial Intelligence for Infinite Innovations aInfyn Inc. is a next-generation technology company specializing in software, web, and mobile app development. Guided by the vision of Artificial Intelligence Infinite, we design intelligent, scalable, and future-ready solutions that empower businesses to thrive in the ... read aInfyn Inc reviews & insights
$25 - $49/hr2 - 92025Toronto, CanadaPositive experience working with aInfyn Inc for website development
- CEOWhy aInfyn Inc?
- Scalable, high-performance digital solutions
- Reliable support with expert IT consulting
- Custom solutions focused on business growth
Get a stunning, user-friendly website for your business. Consensus Creative is an award-winning agency that gives your business tangible results, increasing the number of lead inquiries or donations after the website redesign. We pride ourselves on excellent customer service, fast execution, and above all else ... read Consensus Creative reviews & insights
$100 - $149/hr2 - 92020Toronto, CanadaNew Website Development
- Anonymous
webdew is on a mission to empower 10,000 founders to Start, Build, and Grow their B2B SaaS startups in the next 5 years. Our comprehensive suite of services covers everything you need for a strong start to explosive growth. Start Strong with Premium Brand Domains ... read webdew reviews & insights
$25 - $49/hr10 - 492016Vancouver, CanadaVideo marketing production service
- General Contractor
Using AI Tools
- GitHub Copilot
- Claude
🔧 What we build - Mobile applications (iOS, Android, cross-platform: Flutter, React Native) - Web applications - MVP development - SDK - Game Development - Social Media & Dating platforms - AI Integration and Engineering - Investment & Finance mobile solutions - B2B & B2C ... read Kevych Solutions reviews & insights
$25 - $49/hr50 - 2492021Toronto, CanadaQuality Execution and Fast Delivery
- AnonymousWhy Kevych Solutions?
- Reliable delivery and transparent processes
- Experienced team focused on real results
- Flexible approach tailored to your business
Award Winning Web Design Crafting custom web development solutions for private and public sector, non-profits, health care and associations alike. All of our award winning work is out of our Toronto studio by our expert team of Kentico certified web developers, marketers and web designers.
NA10 - 491999Toronto, CanadaWeb Development and Outstanding Service.
- CEO
Using AI Tools
- ChatGPT
- Claude
- Gemini
- Perplexity
Azuro Digital is one of the top rated web design and SEO companies in Canada - with offices in Ottawa, Toronto and Calgary. As an award-winning web design, development, SEO and AEO agency with over 100 five-star reviews online, Azuro Digital consistently goes above and ... read Azuro Digital reviews & insights
$100 - $149/hr2 - 92018Ottawa, CanadaWe had an amazing experience and got the end result we were looking for with a new website.
- OwnerWhy Azuro Digital?
- Focused on conversions, not just aesthetics
- Drives quality traffic from search engines & LLMs
- Partner mentality & extensive input on strategy
We provide the most cutting-edge, reliable and cost-effective software engineering solutions to fulfil your company’s needs. Our mission is to elaborate businesses with innovative solutions Get a trusted IT partner, not a vendor Design, engineering, scale...Repeat Drive digital transformation, nurture your business For more than ... read Marrix Power reviews & insights
$25 - $49/hr10 - 492020Toronto, CanadaDisappointed and lost money on this
- Anonymous
Premier Web Design Firm At The Story, we combine your company brand and value with web design. We ensure that your information is presented so that your website is engaging and compelling. Our creative design experts craft a design unique to the needs and wants ... read The Story Web Design & Marketing reviews & insights
$100 - $149/hr2 - 92012Toronto, CanadaAccounting Firm Website Design
- Director
PathSeekers is a Toronto-based digital marketing agency helping businesses elevate their online presence through strategic brand building We bring a high level of expertise to every project. As a luxury branding agency in Canada, we understand how to position businesses for premium perception, while our ... read PathSeekers reviews & insights
< $25/hr2 - 92023Toronto, CanadaWorking with PathSeekers was a smooth and professional
- CEO
Hashthink Technologies has a decade of expertise in AI, software, mobile and web development firm, utilising thought-provoking ideas, techniques, and strategies for delivering its services that fits modern digital business requirements. The company has been specializing in custom software development, web development, mobile app development, ... read Hashthink Technologies reviews & insights
$25 - $49/hr10 - 492016Toronto, CanadaCollaborating with Hashthink Team is consistently a delightful and enriching experience
- CIO
Infinite Ideas Web Design is an end-to-end full-service digital marketing and web design provider. With our expertise, forward-thinking and data-driven approach, we guarantee unique strategies that push companies beyond the limits and help them succeed. We stand for quality, innovation, professionalism and most importantly, taking ... read Infinite Ideas Web Design reviews & insights
$50 - $99/hr2 - 92010Calgary, CanadaCreated a website that matched my vision and optimized it for search engines
- Owner
247 Labs is a team of trained, certified and experienced developers, designers & product managers who follow a hybrid approach of Lean & Scrum process to deliver application development projects with excellence. We work with Agencies, startups, SMB (Small Medium Businesses) and other industry agencies ... read 247 Labs reviews & insights
$100 - $149/hr50 - 2492013Toronto, CanadaUX App design
- Joshua Folkema
Roobinium is a UX design, website, and application development company headquartered in Toronto. With 40 seasoned in-house professionals and dedicated departments for design, development, and 3D modeling, we provide self-managed, cross-functional teams to reduce development costs while accelerating speed to market. 7 years in the ... read Roobinium corp reviews & insights
NA10 - 492017Toronto, CanadaThe team dd an excellent job of simplifying complex workflows and creating a more intuitive designs
- Payment Processing Consultant
Using AI Tools
- Canva
- Read.ai
Founded in 2015 by Jenna Robins, Trilogy Solutions provides full-service digital support, combining website design, development, hosting, and ongoing maintenance with strategic marketing solutions like social media management, SEO, and digital advertising. We help businesses strengthen their online presence through clear messaging, consistent branding, and ... read Trilogy Solutions reviews & insights
$100 - $149/hr2 - 92015British Columbia, CanadaEH Website Development by Trilogy Solutions
- Dilkey WWhy Trilogy Solutions?
- Full-service digital under one roof
- Consistent, secure, high-performing websites
- Built to grow with your business
Anadea specializes in modern web design, providing a stunning user interface and quality user experience with creative web designers. With a set of robust experts, Anadea offers advanced UI/UX designing and web development services to new-age businesses. The company has served 400+ clients worldwide.
$25 - $49/hr50 - 2492000Toronto, CanadaAnadea always delivers on time with high quality.
- Sr. Product Manager
ELEKS is a Top 100 Global Outsourcing company. We partner with enterprise clients and SMEs to elevate their value through innovative technologies. Our 2,000+ experts, located across Europe and the US, provide our clients with a full range of software services. These include custom software ... read ELEKS reviews & insights
$25 - $49/hr1,000 - 9,9991991Toronto, CanadaELEKS played a critical role in helping us achieve a smooth and successful IT infrastructure transition.
- Acting CIO
Get X Media is a versatile digital marketing agency that specializes in website design, SEO, marketing automation, PPC advertising, general marketing services, custom apparel, and printing services for small B2C businesses. Our mission is to empower small business owners by providing them with comprehensive marketing ... read Get X Media reviews & insights
$100 - $149/hr2 - 92008Calgary, CanadaBest of the best
- President
At Cieden, we specialize in designing complex B2B products. With a deep understanding of enterprise needs and a commitment to innovation, our design team excels in creating solutions for AI, Real Estate, Healthcare, Fintech, Edtech, and other industries.Expertise in B2B Design: We have a proven ... read Cieden reviews & insights
$25 - $49/hr10 - 492017Toronto, CanadaReliable and great quality!
- Senior Manager of Growth & Operations
Using AI Tools
- ChatGPT
- GitHub Copilot
Your website should do more than exist — it should win customers. Since 2008, Arete Soft Labs has built that kind of website for over 1,000 brands across Canada and the US, earning 30+ industry awards along the way. We're an award-winning web design and ... read Arete Soft Labs Inc reviews & insights
$50 - $99/hr10 - 492008Toronto, CanadaAwesome and incredible experience with time punctuality
- Triinity Education CentreWhy Arete Soft Labs Inc?
- Fast, secure & scalable development
- Trusted partner for digital growth
- Client-focused, transparent delivery
We specialize in turning your startup idea into a validated, market-ready concept that resonates with real users and impresses investors. Dedicated to early-stage startups, we provide high-quality, custom UI designs, clickable prototypes, branding, websites, and explainer videos—essential tools to help you validate your idea, secure ... read Duxica reviews & insights
$100 - $149/hr10 - 492021Vancouver, CanadaJust an incredible Design Service!
- Anonymous
Marvel Marketing is a full-service Web Design and SEO digital marketing agency based in Calgary, AB, Canada. Our focus is on getting our clients a strong online presence with a user-friendly and brand-recognized website, along with proven and well-executed SEO campaigns that result in their ... read Marvel Marketing reviews & insights
$100 - $149/hr2 - 92014Calgary, CanadaGreat Calgary Marketing Company
- Sharon Numerow
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The Magical Quadrant
Hover any bubble for the firm's exact scores. Filter the view using the controls on the right.
360-PERFORMANCE VIEW (Y) →
0255075100
Industry ContendersIndustry LeadersUpcoming AchieversMarket Influencers
0255075100
CORE COMPETENCIES (X) →
The four quadrants explained
Each card shows the count of firms in that quadrant and the top 5 by composite score.
Industry Contenders
Top-left · Y ≥ 50, X < 50
0FIRMS
Strong execution but broader service mix. High-quality generalists - good fit if your project crosses multiple disciplines in one engagement.
Market Influencers
Bottom-right · X ≥ 50, Y < 50
15FIRMS
Deeply specialised but with moderate market presence. Often the right pick when specialisation matters more than scale - boutique shops with deep technical chops.
Upcoming Achievers
Bottom-left · Both axes < 50
57FIRMS
Newer entrants and smaller boutiques. Higher risk but often the best price-performance - particularly for early-stage startups or non-mission-critical projects.
Top firms in this category
No firm has cleared the Leaders threshold (≥ 50 on both axes) in this category yet. The 8 highest-scoring firms overall are shown below.
1TOP
Core Competencies100
360-Performance33
2TOP
Core Competencies68
360-Performance44
3TOP
Core Competencies72
360-Performance33
4TOP
Core Competencies60
360-Performance44
5TOP
InstinctoolsSponsored
Core Competencies56
360-Performance43
6TOP
Core Competencies66
360-Performance31
7TOP
Tallium Inc.Sponsored
Core Competencies50
360-Performance46
8TOP
Core Competencies60
360-Performance36
How firms are placed on the matrix
Every position on this chart is the output of the Goodfirms ranking algorithm - a weighted composite of signals across two axes. The algorithm is recomputed regularly and is fully documented.
Sponsorship does not affect placement. PRO members receive visible badges and ad placements, but their algorithmic scores are calculated identically to free listings.
Read the full methodologyAlgorithm at a glance
1
X-axis (Core Competencies): Service Focus Ratio + Portfolio Depth + Quality + Experience
2
Y-axis (360-Performance): Client Reviews + Market Presence + Goodfirms Score
3
Missing signals are excluded from a firm's score, not substituted with defaults - weights redistribute across remaining inputs
4
Recency decay over the last 18 months keeps stale reviews from dominating
5
Eligibility floor: ≥ 1 published review in this category scope
Ontario · $0-24/hr