Marketing Automation Software

Best Marketing Automation Software

Looking for the best marketing automation software to automate daily tasks? Here is a list of top marketing automation platforms that will boost the efficiency and minimize the costs as well as manual errors in the marketing programs of your business. These marketing software tools can be used to commence customized marketing solutions driven by your sales goal and data acquired from the web-traffic analysis. Marketing automation tool gives you a dynamic approach making utilization of information based strategies to improve your customer engagement and thereby increase sales! Further, to address the need of buying reliable and authentic software, GoodFirms after analyzing crucial parameters has created a list of best marketing automation software below:

List of Best Marketing Automation Platforms | Top Marketing Software

HubSpot CRM
Everything you need to organize, track, and nurture your leads and customers.

HubSpot CRM is everything you need to organize, track, and nurture your leads and customers. Yes, it's 100% free, forever. It is part of a full suite of sales productivity tools that sync up with your inbox and make every part of selling easier.   

Pricing:
Free version
Software Trial:
Available
Rohit Ranjan, Product Support Engineer at Ani Technologies Private Limited(Ola Cabs.Com)
Rohit Ranjan, Product Support Engineer at Ani Technologies Private Limited(Ola Cabs.Com)
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Mailchimp
Build your brand. Sell more stuff.

MailChimp is the world’s largest marketing automation platform. It’s like a second brain that helps millions of customers—from small e-commerce shops to big online retailers—find their audience, engage their customers, and build their brand.

Pricing:
Free version
Software Trial:
Available
Shailesh Chaudhary, Digital Marketing Executive at Taction Software LLC
Shailesh Chaudhary, Digital Marketing Executive at Taction Software LLC
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Marketo

3. Marketo

The next generation of marketing automation is here

Marketo, Inc., offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry’s innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. 

Pricing:
Contact Vendor
Software Trial:
N/A
Sourabh Patel , Business Development Executive at BR Infotech - India
Sourabh Patel , Business Development Executive at BR Infotech - India
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Infusionsoft
We help small businesses succeed.

Infusionsoft is used by small businesses that need it to get organized, save time and grow sales. Infusionsoft is built exclusively for small business. It is a web-based solution that coordinates all the tasks many company and business owners would prefer not to manage on their own, allowing users grow sales, helped organize, and save them time when dealing with basic business issues.

Pricing:
$99.00/Month
Software Trial:
14 Days
ActiveCampaign
Go beyond email marketing with true marketing automation

ActiveCampaign helps growing businesses meaningfully connect and engage with their customers. With our SaaS platform, we help businesses go beyond marketing automation to optimize their customers’ experiences.

Pricing:
$17.00/Month
Software Trial:
14 Days
Grant Higginson, President at Welby Consulting
Grant Higginson, President at Welby Consulting
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LeadSquared
Lead Conversion Platform for Your Business.

LeadSquared is a marketing automation and sales execution platform that helps businesses increase their closures, manage their pipelines, and attribute their ROI accurately and completely - to people, marketing activities, lead sources, products, and locations. 

Pricing:
$150/Month
Software Trial:
15 Days
Haresh Pansuriya, Digital Marketing Lead at iQlance Solutions
Haresh Pansuriya, Digital Marketing Lead at iQlance Solutions
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ContactPigeon
Marketing Automation for Ecommerce.

ContactPigeon is the all-in-one marketing automation solution for eCommerce. We turn one size fits all marketing communication to perfectly timed and personalized messages for each of your customers.

Pricing:
$165.00/Month
Software Trial:
14 Days
Lazaros Koutsas, Growth Marketer at ONmarketing.io
Lazaros Koutsas, Growth Marketer at ONmarketing.io
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SharpSpring
Marketing Automation: Powerful. Affordable. For Everyone.

SharpSpring is a cloud-based marketing automation platform for marketing agencies and small to mid-sized businesses that rivals top competitors with its features, functionalities and performance. 

Pricing:
$450.00/Month
Software Trial:
N/A
Mukhebi Mweka, IT Manager at The Computing Business Centre
Mukhebi Mweka, IT Manager at The Computing Business Centre
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Pardot

9. Pardot

Smarter Marketing Automation

Pardot is B2B Marketing Automation by Salesforce that allows marketing and sales teams to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency.

Pricing:
$1250/Month
Software Trial:
N/A
Laura Nierengarten, Marketing Intern at Targetprocess, Inc.
Laura Nierengarten, Marketing Intern at Targetprocess, Inc.
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ONTRAPORT

10. ONTRAPORT

The only way to automate your marketing.

ONTRAPORT provides a comprehensive business and marketing automation platform targeted to the specific needs of entrepreneurs and small businesses. With ONTRAPORT as their partner, entrepreneurs and small business owners can quickly and easily start, systemize and scale their businesses on a powerful platform integrating the marketing, sales and business applications they need, when they need it. more...

Pricing:
$79.00/Month
Software Trial:
90 Days
ActiveConversion
Make Sales & Marketing Work

ActiveConversion makes sales and marketing work for industrial companies. Our combination of software and services helps manufacturers, distributors, and industrial service providers make the most of existing efforts by generating more leads and identifying the best opportunities. With a diverse customer base across North America, we help industrial companies generate more business opportunities i more...

Pricing:
Contact Vendor
Software Trial:
14 Days
Mr Sparks, Director of Digital Marketing at Sparks Company
Mr Sparks, Director of Digital Marketing at Sparks Company
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Hatchbuck

12. Hatchbuck

All-in-one CRM and marketing software built for the way you work.

Hatchbuck gives your small business all the tools you need to stay organized, automate marketing activities and drive higher response rates and sales. With Hatchbuck’s all-in-one CRM and marketing software, you have everything you need to capture new leads from your website, nurture them with relevant content, and convert them into loyal customers.

Pricing:
$29.00/Month
Software Trial:
N/A
bpm'online marketing
Multichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue

Bpm'online marketing is a holistic multichannel marketing management software powered by out-of-the-box best practice processes delivering demand generation excellence.

Pricing:
Contact Vendor
Software Trial:
14 Days
Eloqua

14. Eloqua

Drive Dynamic Journeys.

Oracle’s B2B Cross-Channel Marketing solution, Oracle Eloqua, enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects.

Pricing:
Contact Vendor
Software Trial:
30 Days
Salesfusion
Accelerate Your Growth with Marketing Automation.

Salesfusion makes enterprise-grade marketing automation accessible to everyone with a no-fail approach. Recognizing that marketing success depends not just on technology but also on expertise, processes and people, Salesfusion provides clients a team of marketing experts in addition to its complete and easy-to-use marketing automation platform.

Pricing:
$700.00/Month
Software Trial:
14 Days
Act-On

16. Act-On

Marketing Made Personal.

Act-On’s Adaptive Marketing Platform is your command center to get the right messages, to the right people, at the right time. Our easy-to-use technology provides you with insight to adapt to your customers’ unique needs at each stage of the buying journey and accelerate your lead to revenue. Reach the right buyers and convert more leads with our adaptive marketing platform.

Pricing:
$900.00/Month
Software Trial:
15 Days
Delivra

17. Delivra

Automated email open rates are 95% better than regular emails.

The Delivra email marketing automation platform was designed and built for result-driven marketers looking for a strategic partner to assist with email automation campaign creation, development and management. We arm marketers with the necessary tools to engage more patrons and increase sales.

Pricing:
$100.00/Month
Software Trial:
14 Days
 Emma

18. Emma

Have your best email marketing year ever.

Emma's email marketing platform makes it easy for teams of all sizes to create and collaborate on beautiful campaigns across all departments or locations, delivering a seamless brand experience that increases engagement and drives more revenue from email.

Pricing:
$89.00/Month
Software Trial:
5 Days
iContact

19. iContact

Affordable Email Marketing Solution.

iContact's email marketing platform helps businesses of all sizes get results. Whether you are a small business just getting started, a non-profit looking to spread your message, a professional marketer looking for maximum campaign strategy, or a high-volume sender with millions of subscribers, iContact offers a plan to meet every email and marketing automation need

Pricing:
$32.00/Month
Software Trial:
30 Days
Constant Contact
Constant Contact makes powerful email marketing easy.

Constant Contact, an Endurance International Group company and a leader in email marketing since 1995, provides hundreds of thousands of small businesses around the world with the online marketing tools, resources, and personalized coaching they need to grow their business.

Pricing:
$20.00/Month
Software Trial:
30 Days
dotmailer

21. dotmailer

The marketing automation platform that sets serious marketers free

Dotmailer is a data-driven multichannel marketing platform. Since 1999, we’ve been empowering marketers with the tools that enable them to think smart, act fast and scale quickly.

Pricing:
Contact Vendor
Software Trial:
14 Days
Aritic PinPoint
Full Stack Marketing Automation for Growing Businesses.

Aritic is full stack automation software platform for digital business. Aritic platform for business help business with full-stack marketing automation, communication automation, CRM application, service desk application and business automation stack. 

Pricing:
Free version
Software Trial:
Available
Net-Results
Marketers who know what they need choose Net-Results.

Net-Results is the 1st choice of people buying marketing automation for the second time. With over 13,000 users on 5 continents, Net-Results is the platform you choose when experience has taught you what you really need (and what powerful marketing automation tools should really cost).

Pricing:
$800.00/Month
Software Trial:
N/A
Zoho Campaign
Email marketing software that drives sales.

Zoho Campaigns offers a wide range of G Suite using single sign-in integration with the Google account. Zoho Campaigns monitors what happens after your company’s email and social campaigns. Learn more about your subscribers, friends, and fans with analytics.

Pricing:
Free version
Software Trial:
Available
eTrigue

25. eTrigue

Marketing Automation for the Rest of Us.

eTrigue® DemandCenter® marketing automation Software-as-a-Service (SaaS) executes and tracks powerful multi-channel, multi-touch campaigns including email, landing pages, search, web site activity, tradeshow and telemarketing campaigns to deliver qualified leads and close sales faster. 

Pricing:
$600.00/Month
Software Trial:
N/A
MarcomCentral
Organize, Customize, & Distribute Marketing Content Easily

MarcomCentral is a leading marketing asset management solution that has helped thousands of enterprise organizations intelligently control and distribute marketing materials since 1999. Built on open-architected SaaS technology, MarcomCentral automates a variety of marketing, creative, and fulfillment processes using a centralized and integrated online marketing portal. End users have unparalleled more...

Pricing:
$1500/Month
Software Trial:
N/A
Customer.io
Automate your product messaging.

Customer.io is a versatile marketing automation tool for sending relevant messages based on behavior across web and mobile products. 

Pricing:
$150.00/Month
Software Trial:
30 Days
SimplyCast
All-in-One Engagement Automation Platform.

It provides a powerful, multi-channel marketing automation software that allows you to automatically target individuals based on their specific needs and interests. Save time and increase effectiveness through automated communication flows. Reach each customer and lead with messages that appeal to their personal needs and build stronger, more loyal relationships.

Pricing:
Contact Vendor
Software Trial:
14 Days
Genoo

29. Genoo

Build relationships; get more sales.

Genoo’s flagship product, Genoo Marketing Automation, was released later in 2008 and quickly earned acclaim from a growing community of users. Continuous commitment to serving the real business objectives of customers, listening to their wants, and delivering what they need has become Genoo’s stock-in-trade.

Pricing:
$199.00/Month
Software Trial:
30 Days
AdRoll

30. AdRoll

B2B marketing just got easier with RollWorks.

AdRoll is a digital marketing technology platform that specializes in retargeting which aims to convert window shoppers into buyers of your product or service in your site. As the most widely-used retargeting solution, AdRoll utilizes different platforms such web, mobile, and even social media using advanced tools to achieve results.

Pricing:
$300.00/Month
Software Trial:
N/A
ReportGarden
Marketing Agency Software for Management and Reporting

ReportGarden helps Digital Marketing Agencies prepare analysis and performance reports for their clients. We came up with the idea when trying to find an alternative to the excel reports provided by google and bing. Most agencies face an issue in the beginning of the month trying to create reports. They take a long time to prepare and don’t convey the message to the client properly.

Pricing:
$149.00/Month
Software Trial:
7 Days
Scale Up Marketing
Working With Small Businesses Towards Growth and Success.

Infusionsoft CRM Singapore is dedicated to helping small businesses succeed in fixing their sales funnels leakages, get organized, grow sales, save time and conduct marketing strategies. Infusionsoft CRM is also specialists for the Insurance / Financial Planning Agency and Realtor Niches.

Pricing:
Contact Vendor
Software Trial:
14 Days
Trackence

33. Trackence

Sales Force Automation Tool

Trackence is a Advanced Sales Force Automation (SFA) tool to increase productivity of Sales Force and substantial growth in your Business. Trackence, empowers the sales person in the field by giving access to all information like Stock, Order, Collections, Issues, Priorities, Schedule and analytical reports, on the go to get maximum productivity of your sales force. Gives the power to the Sa more...

Pricing:
Contact Vendor
Software Trial:
2 Days
MailMunch

34. MailMunch

Grow Your Email List.

MailMunch has everything you need to grow your business. It captures leads from your website and converts visitors into life-long readers, email subscribers and customers.

Pricing:
Free version
Software Trial:
Available
Juicer

35. Juicer

Create a beautiful social media feed

Juicer is a service that allows you to enter in the name of your social media accounts (or, if you prefer, hashtags) and Juicer will automatically pull the posts from these feeds and embed them into any of your pages with an easy shortcode. Juicer will automatically update these feeds whenever you create posts for your social media accounts.

Pricing:
Free version
Software Trial:
Available
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